Link copied to clipboard # Azure Application Gateway vs Azure Traffic Manager Comparison - What are their main differences? Share [ Export ](/compare/azure-application-gateway/azure-traffic-manager/export.csv) Azure Application GatewayAzure Traffic Manager[+ Add Product](#) Reviews **Azure Application Gateway** [ 4.4/5(161) ](https://www.g2.com/products/azure-application-gateway/reviews#reviews) **Azure Traffic Manager** [ 4.4/5(18) ](https://www.g2.com/products/azure-traffic-manager/reviews#reviews) Pricing **Azure Application Gateway** No pricing available **Azure Traffic Manager** No pricing available **Pricing Insights** from reviews Time to Implement **Azure Application Gateway** 4 months Based on 10 responses **Azure Traffic Manager** Not enough reviews yet Return on Investment **Azure Application Gateway** 12 months Based on 8 responses **Azure Traffic Manager** Not enough reviews yet Perceived Cost **Azure Application Gateway** $$$$$ **Azure Traffic Manager** $$$$$ Average Discount **Azure Application Gateway** 17% **Azure Traffic Manager** Not enough reviews yet Pros & Cons **Azure Application Gateway** [ Ease of Use (6) ](https://www.g2.com/products/azure-application-gateway/reviews?filters%5Bsentiment_snippet%5D=2266565&qs=pros-and-cons#reviews)[ Scalability (5) ](https://www.g2.com/products/azure-application-gateway/reviews?filters%5Bsentiment_snippet%5D=2266482&qs=pros-and-cons#reviews)[ Complexity (5) ](https://www.g2.com/products/azure-application-gateway/reviews?filters%5Bsentiment_snippet%5D=2266357&qs=pros-and-cons#reviews)[ Cost Issues (3) ](https://www.g2.com/products/azure-application-gateway/reviews?filters%5Bsentiment_snippet%5D=2266656&qs=pros-and-cons#reviews) **Azure Traffic Manager** [ Cost Saving (1) ](https://www.g2.com/products/azure-traffic-manager/reviews?filters%5Bsentiment_snippet%5D=2291390&qs=pros-and-cons#reviews)[ Ease of Use (1) ](https://www.g2.com/products/azure-traffic-manager/reviews?filters%5Bsentiment_snippet%5D=2291379&qs=pros-and-cons#reviews)[ Slow Performance (1) ](https://www.g2.com/products/azure-traffic-manager/reviews?filters%5Bsentiment_snippet%5D=2291366&qs=pros-and-cons#reviews) Ratings Meets Requirements **Azure Application Gateway** 8.8 8.8104 **Azure Traffic Manager** 9.4 9.412 Ease of Use **Azure Application Gateway** 8.5 8.5104 **Azure Traffic Manager** 9.3 9.312 Ease of Setup **Azure Application Gateway** 8.2 8.271 **Azure Traffic Manager** 9.5 9.57 Ease of Admin **Azure Application Gateway** 8.6 8.667 **Azure Traffic Manager** 9.4 9.46 Quality of Support **Azure Application Gateway** 8.5 8.5102 **Azure Traffic Manager** 9.4 9.49 Has the product been a good partner in doing business? **Azure Application Gateway** 8.8 8.866 **Azure Traffic Manager** Not enough data Product Direction (% positive) **Azure Application Gateway** 8.9 8.997 **Azure Traffic Manager** 10.0 10.012 Features Web Application Firewall (WAF)[Hide 10 FeaturesShow 10 Features](javascript:void(0);) 9.0 15 Not enough data Analysis Logging and Reporting 9.1(won by default) 13 Not enough data Issue Tracking 8.5(won by default) 13 Not enough data Security Monitoring 9.5(won by default) 13 Not enough data Controls Application-Layer Controls 9.2(won by default) 14 Not enough data Traffic Controls 9.4(won by default) 13 Not enough data Network Controls 9.4(won by default) 14 Not enough data Functionality API / Integrations 8.6(won by default) 13 Not enough data Extensibility 8.9(won by default) 12 Not enough data Bot Traffic Not enough data Not enough data Generative AI AI Text Summarization 8.6(won by default) 6 Not enough data Show 1 feature category with incomplete data Load Balancing[Hide 54 FeaturesShow 54 Features](javascript:void(0);) Not enough data Not enough data Usability - Load Balancing User Interface Design Not enough data Not enough data Setup Simplicity Not enough data Not enough data Platform Integration Not enough data Not enough data Container Support Not enough data Not enough data Performance Optimization - Load Balancing Global Load Balancing Not enough data Not enough data Dynamic Resource Allocation Not enough data Not enough data Server Health Monitoring Not enough data Not enough data Disaster Recovery Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Health Monitoring Not enough data Not enough data Network Monitoring Not enough data Not enough data Web Traffic Monitoring Not enough data Not enough data Security & Compliance - Load Balancing SSL/TLS Termination Not enough data Not enough data Application Firewall Integration Not enough data Not enough data DDoS Mitigation Not enough data Not enough data Access Control Not enough data Not enough data IP Whitelisting/Blacklisting Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Traffic Control Not enough data Not enough data DDoS Protection Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality SSL Decryption Not enough data Not enough data Real-Time Data Not enough data Not enough data Event Logs Not enough data Not enough data Alerts/Notifications Not enough data Not enough data SSL Offload Not enough data Not enough data Content Routing Not enough data Not enough data Schedulers Not enough data Not enough data Automatic Configuration Not enough data Not enough data Secure Data Storage Not enough data Not enough data Activity Dashboard Not enough data Not enough data Content Caching Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Predefined Protocols Not enough data Not enough data API Not enough data Not enough data HTTP Caching Not enough data Not enough data Configuration Management Not enough data Not enough data Performance Metrics Not enough data Not enough data AI Copilot Not enough data Not enough data Multi-Cloud Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Loss Prevention Not enough data Not enough data Reverse Proxy Not enough data Not enough data Compression Not enough data Not enough data Status Tracking Not enough data Not enough data Authentication Not enough data Not enough data Redundancy Checking Not enough data Not enough data Visual Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Network Provisioning Not enough data Not enough data Remote Monitoring & Management Not enough data Not enough data Load Distribution Not enough data Not enough data User Management Not enough data Not enough data SSL Security Not enough data Not enough data User Insights Reviewers' Company Size [![Azure Application Gateway](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f176b4154a751d10150daa67a57b7dc5/azure-application-gateway.jpg "Azure Application Gateway")](https://www.g2.com/products/azure-application-gateway/reviews) Azure Application Gateway Small-Business(50 or fewer emp.) 23.0% Mid-Market(51-1000 emp.) 33.8% Enterprise(\> 1000 emp.) 43.2% [![Azure Traffic Manager](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f176b4154a751d10150daa67a57b7dc5/azure-traffic-manager.jpg "Azure Traffic Manager")](https://www.g2.com/products/azure-traffic-manager/reviews) Azure Traffic Manager Small-Business(50 or fewer emp.) 13.3% Mid-Market(51-1000 emp.) 26.7% Enterprise(\> 1000 emp.) 60.0% Small-Business (50 or fewer emp.) 23.0% 13.3% Mid-Market (51-1000 emp.) 33.8% 26.7% Enterprise (\> 1000 emp.) 43.2% 60.0% Reviewers' Industry [![Azure Application Gateway](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f176b4154a751d10150daa67a57b7dc5/azure-application-gateway.jpg "Azure Application Gateway")](https://www.g2.com/products/azure-application-gateway/reviews) Azure Application Gateway Information Technology and Services 23.0% Computer Software 10.8% Computer & Network Security 7.9% Banking 5.0% Hospital & Health Care 4.3% Other 48.9% [![Azure Traffic Manager](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f176b4154a751d10150daa67a57b7dc5/azure-traffic-manager.jpg "Azure Traffic Manager")](https://www.g2.com/products/azure-traffic-manager/reviews) Azure Traffic Manager Information Technology and Services 20.0% Electrical/Electronic Manufacturing 13.3% Computer Software 13.3% Telecommunications 6.7% Retail 6.7% Other 40.0% FAQs ## Azure Application Gateway vs Azure Traffic Manager FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Azure Application Gateway vs Azure Traffic Manager? Azure Application Gateway and Azure Traffic Manager differ most clearly in their deployment focus, with Application Gateway optimized for application-layer (Layer 7) load balancing within a region and Traffic Manager designed for global DNS-based traffic distribution across regions. | [Azure Application Gateway](https://www.g2.com/products/azure-application-gateway/reviews) | [Azure Traffic Manager](https://www.g2.com/products/azure-traffic-manager/reviews) | | --- | --- | | 4.4/5 (162 reviews) | 4.4/5 (18 reviews) | | — | — | | 8.2 | 9.5 | | 8.5 | 9.4 | | Ease of Use (6 all-time mentions) | Setup Ease (recent reviews) | ### How do the pricing models of Azure Application Gateway and Azure Traffic Manager compare? Azure Traffic Manager is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Azure Application Gateway. - **Azure Application Gateway:** In recent reviews, several reviewers cite high cost and complexity as drawbacks, with cost issues mentioned 3 times all-time. - **Azure Traffic Manager:** Reviewers highlight cost savings and flexibility, with cost saving cited in recent reviews and 1 all-time mention. ### What are the best alternatives to Azure Application Gateway and Azure Traffic Manager? The top three alternatives to Azure Application Gateway and Azure Traffic Manager are Cloudflare Application Security and Performance, Nginx, and NetScaler. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Azure Application Gateway](https://www.g2.com/products/azure-application-gateway/reviews) | 4.4/5 (162 reviews) | — | Cost issues noted in recent reviews | Ease of Use (6 all-time mentions) | | [Azure Traffic Manager](https://www.g2.com/products/azure-traffic-manager/reviews) | 4.4/5 (18 reviews) | — | Cost saving cited in recent reviews | Setup Ease (recent reviews) | | [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) | 4.5/5 (714 reviews) | Small-Business | — | — | | [Nginx](https://www.g2.com/products/f5-nginx/reviews) | 4.6/5 (113 reviews) | Mid-Market | — | — | | [NetScaler](https://www.g2.com/products/netscaler/reviews) | 4.4/5 (85 reviews) | Enterprise | — | — | ### Which Load Balancing features should I prioritize when comparing Azure Application Gateway and Azure Traffic Manager? Buyers should prioritize scalability, security, ease of use, cost efficiency, and integration capabilities when comparing Azure Application Gateway and Azure Traffic Manager. - **Scalability:** Azure Application Gateway has 5 all-time mentions for scalability; Azure Traffic Manager is cited for global scalability in recent reviews. - **Security:** Azure Application Gateway is frequently cited for its security features, including a built-in Web Application Firewall (WAF), with security mentioned in multiple recent reviews; Azure Traffic Manager is noted for strong security in recent reviews. - **Ease of Use:** Azure Application Gateway has 6 all-time mentions for ease of use; Azure Traffic Manager is cited for setup ease in recent reviews. - **Cost Efficiency:** Azure Application Gateway has 4 all-time mentions for cost efficiency but also 3 all-time mentions for cost issues; Azure Traffic Manager is cited for cost saving in recent reviews. - **Integration Capabilities:** Azure Application Gateway has 4 all-time mentions for integrations; Azure Traffic Manager does not have integration mentions. ### What are the pros and cons of Azure Application Gateway vs Azure Traffic Manager? Azure Application Gateway's headline strength is its advanced security and application-layer load balancing, while Azure Traffic Manager's main strength is its global DNS-based traffic distribution and ease of setup. - **Azure Application Gateway strengths:** Ease of use (6 all-time mentions), scalability (5), cost efficiency (4), features (4), integrations (4), security (multiple recent reviews), and flexibility (2). - **Azure Application Gateway trade-offs:** Complexity (5 all-time mentions), cost issues (3), learning difficulty (3), not user-friendly (3), expensive (2), and limited to HTTP/HTTPS protocols. - **Azure Traffic Manager strengths:** Cost saving (recent reviews, 1 all-time mention), ease of use (recent reviews, 1), setup ease (recent reviews, 1), global scalability, and flexibility. - **Azure Traffic Manager trade-offs:** Slow performance (recent reviews, 1 all-time mention), increased initial response time, and a learning curve for new users. ### Is Azure Application Gateway or Azure Traffic Manager better for small businesses? Azure Application Gateway is a strong fit for small businesses, with reviewers highlighting its suitability for organizations without infrastructure investment. - **Azure Application Gateway:** Small-business reviewers note that it is a great solution for small organizations, eliminating the need for infrastructure setup and providing backend support. - **Azure Traffic Manager:** Reviewers cite cost savings and flexibility, but no dominant small-business segment share is specified. ### Which Load Balancing platform has better integrations? Azure Application Gateway is favored for integrations, with more reviewer-cited mentions than Azure Traffic Manager. - **Azure Application Gateway:** Integrations are cited in 4 all-time mentions, with recent reviews highlighting ease of integration with other platforms and Microsoft products. - **Azure Traffic Manager:** No reviewer-cited integrations are mentioned. ### How do Azure Application Gateway and Azure Traffic Manager compare on customer support? Azure Traffic Manager and Azure Application Gateway score within 0.2 points on Quality of Support, indicating parity. - **Azure Application Gateway:** Reviewers frequently mention strong customer support, with 2 all-time mentions and multiple recent reviews citing helpful and prompt support experiences. - **Azure Traffic Manager:** Reviewers describe support as well-maintained and responsive, with recent reviews noting satisfaction with support quality. ### Which is easier to implement, Azure Application Gateway or Azure Traffic Manager? Azure Traffic Manager is rated higher for Ease of Setup, with a 1.3-point advantage over Azure Application Gateway. - **Azure Application Gateway:** Reviewers note that setup can be complex and requires expertise, with several citing a steep learning curve and configuration challenges. - **Azure Traffic Manager:** Reviewers consistently describe setup as easy and straightforward, with multiple recent reviews highlighting simple deployment and configuration. Alternatives **Azure Application Gateway Alternatives** ![F5 NGINX](https://images.g2crowd.com/uploads/product/hd_favicon/62010ad6d5b954f5a6a5bdaf40a5d2b7/f5-nginx.svg "F5 NGINX") [ Nginx ](/products/f5-nginx/reviews) ![NetScaler](https://images.g2crowd.com/uploads/product/hd_favicon/cfa232d9f9881e5c95c23d2a5b2d67a2/netscaler.svg "NetScaler") [ NetScaler ](/products/netscaler/reviews) ![HAProxy](https://images.g2crowd.com/uploads/product/hd_favicon/7b4d7d3f13ff9a655c3e07b1ab59128a/haproxy.svg "HAProxy") [ HAProxy ](/products/haproxy/reviews) ![Cloudflare Application Security and Performance](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b2231a414cb9f3f7c194f65af32b723e/cloudflare-application-security-and-performance.png "Cloudflare Application Security and Performance") [ Cloudflare Application... ](/products/cloudflare-application-security-and-performance/reviews) **Azure Traffic Manager Alternatives** ![Cloudflare Application Security and Performance](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b2231a414cb9f3f7c194f65af32b723e/cloudflare-application-security-and-performance.png "Cloudflare Application Security and Performance") [ Cloudflare Application... ](/products/cloudflare-application-security-and-performance/reviews) ![Google Cloud Load Balancing](https://images.g2crowd.com/uploads/product/hd_favicon/c383d8dcc15043cec4766bd4ffb00d03/google-cloud-load-balancing.svg "Google Cloud Load Balancing") [ Google Cloud Load Balancing ](/products/google-cloud-load-balancing/reviews) ![F5 BIG-IP Local Traffic Manager (LTM)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_57a879ab5b127c9cc00f273c01d09a36/f5-big-ip-local-traffic-manager-ltm.png "F5 BIG-IP Local Traffic Manager (LTM)") [ F5 BIG-IP Local Traffic... ](/products/f5-big-ip-local-traffic-manager-ltm/reviews) ![AWS Elastic Load Balancing](https://images.g2crowd.com/uploads/product/hd_favicon/1528477217/aws-elastic-load-balancing.svg "AWS Elastic Load Balancing") [ AWS Elastic Load Balancing ](/products/aws-elastic-load-balancing/reviews) ## Azure Application Gateway vs Azure Traffic Manager - Reviewers felt that Azure Traffic Manager meets the needs of their business better than Azure Application Gateway. - When comparing quality of ongoing product support, reviewers felt that Azure Traffic Manager is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Azure Traffic Manager over Azure Application Gateway.