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Compare AYTM and Toluna Start 
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At a Glance
Market Segments
Mid-Market (37.5% of reviews)
Mid-Market (46.7% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
$150.00 1 License Per Month
No pricing available
AYTM
Star Rating
(20)4.7 out of 5
Market Segments
Mid-Market (37.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$150.00 1 License Per Month
Free Trial is available
Browse all 3 pricing plansToluna Start
Star Rating
(31)4.2 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Toluna StartSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AYTM excels in "Quality of Support," with a score of 9.7, indicating that users find the support team highly responsive and helpful, while Toluna Start's support quality is rated lower at 8.8, suggesting potential delays or less effective assistance.
- Reviewers mention that AYTM's "Survey Builder" is intuitive and user-friendly, allowing for easy customization and quick setup, whereas users on G2 note that Toluna Start's builder, while functional, can be less straightforward, leading to a steeper learning curve.
- G2 users highlight AYTM's strong performance in "Data Exporting," which allows for seamless integration with other tools, making it easier to analyze data externally, while Toluna Start's exporting capabilities are seen as more limited, which can hinder data analysis workflows.
- Users say that AYTM's "Custom Dashboards" feature is particularly praised for its flexibility and ease of use, enabling users to visualize data effectively, whereas reviewers mention that Toluna Start's dashboard options are less customizable, which may restrict users' ability to tailor their insights.
- Reviewers mention that AYTM's "Survey Customization" options, including "Branching/Skip Logic," are robust, allowing for highly tailored survey experiences, while users report that Toluna Start offers basic customization but lacks the depth found in AYTM's features.
- Users on G2 indicate that AYTM's "Multilingual Surveys" feature is a significant advantage for global research, facilitating outreach to diverse populations, while Toluna Start's multilingual support is noted as less comprehensive, potentially limiting its effectiveness in international markets.
Pricing
Entry-Level Pricing
AYTM
Aytm Plus License
$150.00
1 License Per Month
Supercharge your research with professional tools and analysis
- $1,440/YR (20% SAVINGS!)
Toluna Start
No pricing availableFree Trial
AYTM
Free Trial is available
Toluna Start
No trial information availableRatings
Meets Requirements
9.4
16
9.0
24
Ease of Use
9.2
16
9.0
24
Ease of Setup
8.9
6
9.2
6
Ease of Admin
8.9
6
9.2
6
Quality of Support
9.7
15
8.8
22
Has the product been a good partner in doing business?
9.0
5
9.2
6
Product Direction (% positive)
9.2
15
8.1
24
Features by Category
User Response Methods
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Participant Selection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Capabilities
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Methodology
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Segment Trending
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Brand Signals
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Brand Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AYTM and Toluna Start are categorized as Survey, Market Intelligence, and Consumer Insights Platforms
Unique Categories
AYTM has no unique categories
Reviews
Reviewers' Company Size
AYTM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Toluna Start
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Market Research
18.8%
Computer Software
12.5%
Writing and Editing
6.3%
Research
6.3%
Packaging and Containers
6.3%
Other
50.0%
Marketing and Advertising
10.0%
Market Research
10.0%
Hospital & Health Care
10.0%
Computer Software
10.0%
Higher Education
6.7%
Other
53.3%
Alternatives
Discussions
Do you offer both list surveys and panel surveys?
1 Comment
Official Response from AYTM
AYTM offers two types of surveys; List Surveys and Panel Surveys.
A Panel Survey is when you want to purchase our proprietary panel of respondents. We...Read more
What is conjoint segmentation?
1 Comment
Official Response from AYTM
Conjoint Segmentation is a Choice-Based Conjoint variant with the aim to provide detailed information on the sample with several segments of respondents...Read more
What is Advanced MaxDiff?
1 Comment
Official Response from AYTM
The Advanced MaxDiff test is a great way to compare many alternatives without overwhelming respondents by asking them to read and consider all items at once....Read more
Toluna Start has no discussions with answers
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