# Suzy vs aytm Comparison

| | Suzy | aytm | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 137 | 23 | 
| **Largest Market Segment** | Mid-Market (43.4% of reviews) | Mid-Market (40.0% of reviews) | 
| **Entry Level Price** | Custom Number of interviews | Pay As You Go 1 License | 

---
## Top Pros & Cons

### Suzy

Pros:
- Ease of Use (19 reviews)
- Helpful (13 reviews)

Cons:
- Limited Customization (5 reviews)
- Survey Issues (5 reviews)

### aytm

Pros:
- Decision Making (1 reviews)
- Ease of Use (1 reviews)

Cons:
- Complexity (1 reviews)
- Difficult Learning (1 reviews)

---
## Ratings Comparison
| Rating | Suzy | aytm | 
|---|---|---|
  | **Meets Requirements** | 8.9 (100 reviews) | 9.2 (20 reviews) | 
  | **Ease of Use** | 9.1 (101 reviews) | 9.1 (20 reviews) | 
  | **Ease of Setup** | 9.2 (20 reviews) | 8.8 (10 reviews) | 
  | **Ease of Admin** | 9.1 (17 reviews) | 8.5 (8 reviews) | 
  | **Quality of Support** | 9.7 (99 reviews) | 9.3 (19 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.7 (19 reviews) | 8.3 (7 reviews) | 
  | **Product Direction (% positive)** | 9.7 (92 reviews) | 9.4 (19 reviews) | 

---
## Pricing

### Suzy

#### Entry-Level Pricing

Plan: Suzy Live

Price: Custom Number of interviews

Description: Capture consumer understanding with 1-on-1, in-depth interviews with the audiences you care about most.

Key Features:
- Built-in scheduling logistics
- Respondent incentives included
- Recordings & transcripts

[Browse all 3 editions](https://www.g2.com/products/suzy/pricing)

#### Free Trial

No

### aytm

#### Entry-Level Pricing

Plan: Lite

Price: Pay As You Go 1 License

Description: Independent, self-service research

Key Features:
- Regular, complex, and matrix question types
- Standard analysis views
- Self guided training and tutorials

[Browse all 2 editions](https://www.g2.com/products/aytm/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Suzy** | 8.3/10 | 54 |
| **aytm** | N/A | N/A |

#### User Response Methods

| Feature | Suzy | aytm | 
|---|---|---|
| **Survey** | 9.4 (49 reviews) | Not enough data | 
| **Video Snippets** | 7.9 (22 reviews) | Not enough data | 
| **Video Interview** | 8.0 (20 reviews) | Not enough data | 
| **Photo Submission** | 8.2 (28 reviews) | Not enough data | 
| **Text/Notes** | 8.1 (33 reviews) | Not enough data | 

#### Participant Selection

| Feature | Suzy | aytm | 
|---|---|---|
| **In-App** | 8.3 (21 reviews) | Not enough data | 
| **In-Store** | Feature Not Available | Not enough data | 
| **On-Site** | Feature Not Available | Not enough data | 
| **Recruitment Pool** | 8.3 (39 reviews) | Not enough data | 

#### Insights

| Feature | Suzy | aytm | 
|---|---|---|
| **Analytics** | 8.5 (46 reviews) | Not enough data | 
| **Collaboration** | 8.8 (41 reviews) | Not enough data | 
| **Sorting** | 8.3 (37 reviews) | Not enough data | 

#### Generative AI

| Feature | Suzy | aytm | 
|---|---|---|
| **AI Text Summarization** | 7.3 (13 reviews) | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Suzy** | N/A | N/A |
| **aytm** | N/A | N/A |

#### Data collection

| Feature | Suzy | aytm | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | Not enough data | 
| **Data Sources** | Not enough data | Not enough data | 
| **Custom Research Sources** | Not enough data | Not enough data | 
| **Lead Enrichment** | Not enough data | Feature Not Available | 
| **Advanced Data Collection** | Not enough data | Not enough data | 

#### Segment Trending

| Feature | Suzy | aytm | 
|---|---|---|
| **Web** | Not enough data | Feature Not Available | 
| **Social** | Not enough data | Feature Not Available | 
| **Benchmarks** | Not enough data | Not enough data | 
| **Finance ** | Not enough data | Feature Not Available | 

#### Analysis

| Feature | Suzy | aytm | 
|---|---|---|
| **Custom Dashboards** | Not enough data | Not enough data | 
| **Reports** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Platform

| Feature | Suzy | aytm | 
|---|---|---|
| **Search** | Not enough data | Feature Not Available | 
| **User, Role, And Access Management** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Feature Not Available | 
| **Collaboration** | Not enough data | Not enough data | 
| **Compliance** | Not enough data | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | Suzy | aytm | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Suzy** | 8.1/10 | 70 |
| **aytm** | N/A | N/A |

#### Survey Management

| Feature | Suzy | aytm | 
|---|---|---|
| **Survey Builder** | 8.9 (66 reviews) | Not enough data | 
| **Question Types** | 9.1 (67 reviews) | Not enough data | 
| **Templates** | 8.5 (55 reviews) | Not enough data | 
| **Survey Distribution** | 8.5 (59 reviews) | Not enough data | 

#### Survey Customization

| Feature | Suzy | aytm | 
|---|---|---|
| **Branching/Skip Logic** | 8.1 (61 reviews) | Not enough data | 
| **Branding** | Feature Not Available | Not enough data | 
| **Multimedia Support** | 7.9 (52 reviews) | Not enough data | 
| **Multilingual Surveys** | 6.3 (35 reviews) | Not enough data | 

#### Survey Insights

| Feature | Suzy | aytm | 
|---|---|---|
| **Reporting & Analytics** | 8.2 (65 reviews) | Not enough data | 
| **BI Tools Integration** | 6.7 (29 reviews) | Not enough data | 
| **Data Exporting** | 8.6 (62 reviews) | Not enough data | 
| **Permissions** | 8.2 (39 reviews) | Not enough data | 

#### Agentic AI - Survey

| Feature | Suzy | aytm | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Suzy** | 7.9/10 | 29 |
| **aytm** | N/A | N/A |

#### Brand Signals

| Feature | Suzy | aytm | 
|---|---|---|
| **Comparison** | 8.5 (21 reviews) | Not enough data | 
| **AI** | 6.9 (14 reviews) | Not enough data | 
| **Brand Health** | 7.9 (21 reviews) | Not enough data | 

#### Brand Analytics

| Feature | Suzy | aytm | 
|---|---|---|
| **Trend Analysis** | 8.2 (19 reviews) | Not enough data | 
| **Tracking** | 7.8 (15 reviews) | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Suzy** | N/A | N/A |
| **aytm** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Suzy | aytm | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Suzy | aytm | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Suzy | aytm | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Suzy | aytm | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Feature Not Available | 

#### Collaboration - Consumer Insights Platforms

| Feature | Suzy | aytm | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Survey Software](https://www.g2.com/categories/survey), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)

**Unique to Suzy (2):** [User Research Tools](https://www.g2.com/categories/user-research), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)

**Unique to aytm (1):** [Market Intelligence Software](https://www.g2.com/categories/market-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Suzy | aytm | 
|---|---|---|
| **Small-Business** | 24.8% | 25.0% | 
| **Mid-Market** | 43.4% | 40.0% | 
| **Enterprise** | 31.8% | 35.0% | 

### By Industry

#### Suzy

- **Consumer Goods:** 30.4%
- **Marketing and Advertising:** 17.6%
- **Food & Beverages:** 14.4%
- **Retail:** 4.0%
- **Market Research:** 4.0%
- **Consumer Electronics:** 3.2%
- **Financial Services:** 3.2%
- **Cosmetics:** 2.4%
- **Broadcast Media:** 1.6%
- **Hospital & Health Care:** 1.6%
- **Other:** 17.6%

#### aytm

- **Market Research:** 15.0%
- **Computer Software:** 10.0%
- **Architecture & Planning:** 5.0%
- **Banking:** 5.0%
- **Consumer Goods:** 5.0%
- **Executive Office:** 5.0%
- **Facilities Services:** 5.0%
- **Financial Services:** 5.0%
- **Food & Beverages:** 5.0%
- **Food Production:** 5.0%
- **Other:** 35.0%

---
## Alternatives

### Alternatives to Suzy

- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3015 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (790 reviews)
- [Zappi](https://www.g2.com/products/zappi/reviews) — 4.6/5 stars (15 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23538 reviews)
- [User Interviews](https://www.g2.com/products/user-interviews/reviews) — 4.6/5 stars (1046 reviews)
- [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (522 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (948 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (993 reviews)
- [Forsta](https://www.g2.com/products/forsta/reviews) — 4.2/5 stars (335 reviews)

### Alternatives to aytm

- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3015 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23538 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (948 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1136 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5125 reviews)
- [Crunchbase](https://www.g2.com/products/crunchbase/reviews) — 4.4/5 stars (405 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2058 reviews)
- [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) — 4.5/5 stars (9089 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (469 reviews)

---
## Top Discussions

### Suzy

No discussions available for this product.

### aytm

- Title: [What is Advanced MaxDiff?](https://www.g2.com/discussions/advanced-maxdiff) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "The Advanced MaxDiff test is a great way to compare many alternatives without overwhelming respondents by asking them to read and consider all items at once...."
- Title: [What is conjoint segmentation?](https://www.g2.com/discussions/conjoint-segmentation) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Conjoint Segmentation is a Choice-Based Conjoint variant with the aim to provide detailed information on the sample with several segments of respondents..."
- Title: [Do you offer both list surveys and panel surveys?](https://www.g2.com/discussions/panels) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "AYTM offers two types of surveys; List Surveys and Panel Surveys.

A Panel Survey is when you want to purchase our proprietary panel of respondents. We..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/suzy-vs-aytm)