Link copied to clipboard # AWS WAF vs Imperva Web Application Firewall (WAF) Comparison - What are their main differences? Share [ Export ](/compare/aws-waf/imperva-web-application-firewall-waf/export.csv) AWS WAFImperva Web Application...[+ Add Product](#) Reviews **AWS WAF** [ 4.3/5(72) ](https://www.g2.com/products/aws-waf/reviews#reviews) **Imperva Web Application Firewall (WAF)**[ 4.7/5(41) ](https://www.g2.com/products/imperva-web-application-firewall-waf/reviews#reviews) Pricing **AWS WAF** No pricing available **Imperva Web Application Firewall (WAF)** **Contact Us** 1 $$ ยท Essentials **Pricing Insights** from reviews Time to Implement **AWS WAF** 2 months Based on 11 responses **Imperva Web Application Firewall (WAF)** Not enough reviews yet Return on Investment **AWS WAF** 8 months Based on 10 responses **Imperva Web Application Firewall (WAF)** Not enough reviews yet Perceived Cost **AWS WAF** $$$$$ **Imperva Web Application Firewall (WAF)** $$$$$ Average Discount **AWS WAF** 7% **Imperva Web Application Firewall (WAF)** Not enough reviews yet Pros & Cons **AWS WAF** [ WAF (Web Application Firewall) (2) ](https://www.g2.com/products/aws-waf/reviews?filters%5Bsentiment_snippet%5D=2257694&qs=pros-and-cons#reviews)[ Cloud Integration (1) ](https://www.g2.com/products/aws-waf/reviews?filters%5Bsentiment_snippet%5D=2257713&qs=pros-and-cons#reviews)[ Complex Configuration (1) ](https://www.g2.com/products/aws-waf/reviews?filters%5Bsentiment_snippet%5D=2374585&qs=pros-and-cons#reviews)[ Expensive (1) ](https://www.g2.com/products/aws-waf/reviews?filters%5Bsentiment_snippet%5D=2374602&qs=pros-and-cons#reviews) **Imperva Web Application Firewall (WAF)** [ Protection (23) ](https://www.g2.com/products/imperva-web-application-firewall-waf/reviews?filters%5Bsentiment_snippet%5D=2507107&qs=pros-and-cons#reviews)[ Cybersecurity (21) ](https://www.g2.com/products/imperva-web-application-firewall-waf/reviews?filters%5Bsentiment_snippet%5D=2507105&qs=pros-and-cons#reviews)[ Complex Configuration (4) ](https://www.g2.com/products/imperva-web-application-firewall-waf/reviews?filters%5Bsentiment_snippet%5D=2507054&qs=pros-and-cons#reviews)[ Ineffective Blocking (4) ](https://www.g2.com/products/imperva-web-application-firewall-waf/reviews?filters%5Bsentiment_snippet%5D=2507083&qs=pros-and-cons#reviews) Integrations **AWS WAF** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-api-gateway.jpg "Product Avatar Image") Amazon API Gateway ](https://www.g2.com/products/amazon-api-gateway/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_504423766e296a0eeef13491cb738385/amazon-aws-platform.png "Product Avatar Image") Amazon AWS Platform ](https://www.g2.com/products/amazon-aws-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-cloudfront.jpg "Product Avatar Image") CloudFront ](https://www.g2.com/products/amazon-cloudfront/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/aws-cloudtrail.jpg "Product Avatar Image") AWS CloudTrail ](https://www.g2.com/products/aws-cloudtrail/reviews)[ View all ](https://www.g2.com/products/aws-waf/integrations) **Imperva Web Application Firewall (WAF)** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a6e4dddb857c81ec6f47df4ec3811b66/amadeus-amadeus-agenta.jpg "Product Avatar Image") Amadeus ](https://www.g2.com/products/amadeus/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_504423766e296a0eeef13491cb738385/aws-cloud-wan.png "Product Avatar Image") AWS Cloud WAN ](https://www.g2.com/products/aws-cloud-wan/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/aws-cloud9.jpg "Product Avatar Image") AWS Cloud9 ](https://www.g2.com/products/aws-cloud9/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/aws-cloudhsm.jpg "Product Avatar Image") AWS CloudHSM ](https://www.g2.com/products/aws-cloudhsm/reviews)[ View all ](https://www.g2.com/products/imperva-web-application-firewall-waf/integrations) Screenshots **AWS WAF** No screenshot available **Imperva Web Application Firewall (WAF)** ![Imperva Web Application Firewall (WAF) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1757113/Picture-1.png) Ratings Meets Requirements **AWS WAF** 8.9 8.949 **Imperva Web Application Firewall (WAF)** 9.5 9.536 Ease of Use **AWS WAF** 8.2 8.249 **Imperva Web Application Firewall (WAF)** 9.3 9.335 Ease of Setup **AWS WAF** 8.1 8.134 **Imperva Web Application Firewall (WAF)** 9.1 9.118 Ease of Admin **AWS WAF** 8.2 8.232 **Imperva Web Application Firewall (WAF)** 9.1 9.117 Quality of Support **AWS WAF** 8.7 8.745 **Imperva Web Application Firewall (WAF)** 9.0 9.035 Has the product been a good partner in doing business? **AWS WAF** 8.8 8.831 **Imperva Web Application Firewall (WAF)** 9.1 9.117 Product Direction (% positive) **AWS WAF** 9.0 9.049 **Imperva Web Application Firewall (WAF)** 9.3 9.333 Features Web Application Firewall (WAF)[Hide 10 FeaturesShow 10 Features](javascript:void(0);) 8.6 32 9.2 33 Analysis Logging and Reporting 8.4 25 9.3(won by 0.9) 28 (There is a greater than 0.5 difference between this product's rating and its competitors) Issue Tracking 8.1 22 8.9(won by 0.8) 28 (There is a greater than 0.5 difference between this product's rating and its competitors) Security Monitoring 8.9 26 9.3(won by 0.4) 29 Controls Application-Layer Controls 9.3(won by 0.1) 23 9.2 26 Traffic Controls 8.7 25 9.0(won by 0.3) 29 Network Controls 8.9 24 9.3(won by 0.4) 30 Functionality API / Integrations 9.0 23 9.1(won by 0.1) 26 Extensibility 8.3 21 9.2(won by 0.9) 28 (There is a greater than 0.5 difference between this product's rating and its competitors) Bot Traffic 9.0(won by default) 5 Not enough data Generative AI AI Text Summarization 7.7(won by default) 10 Not enough data Show 2 feature categories with incomplete data DDoS Protection[Hide 23 FeaturesShow 23 Features](javascript:void(0);) Not enough data Not enough data Management IT Alerting Not enough data Not enough data Network Capacity Not enough data Not enough data Logging Not enough data Not enough data API / Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Protection DNS Protection Not enough data Not enough data Website Protection Not enough data Not enough data Infrastructure Protection Not enough data Not enough data Resolution Attack Mitigation Not enough data Not enough data Network Monitoring Not enough data Not enough data Security Monitoring Not enough data Not enough data Anomoly Detection Not enough data Not enough data Resolution Automation Not enough data Not enough data Web Traffic Monitoring Not enough data Not enough data Server Monitoring Not enough data Not enough data Additional Functionality Policy Management Not enough data Not enough data IT Incident Management Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Dashboard Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Threat Intelligence Not enough data Not enough data Bot Detection and Mitigation[Hide 23 FeaturesShow 23 Features](javascript:void(0);) Not enough data Not enough data Bot Detection & Classification - Bot Detection and Mitigation Bot Traffic Analytics Not enough data Not enough data Good Bot Identification Not enough data Not enough data Malicious Bot Detection Not enough data Not enough data Protection & Mitigation - Bot Detection and Mitigation Automated Bot Mitigation Not enough data Not enough data API Abuse Protection Not enough data Not enough data Account Takeover Protection Not enough data Not enough data AI-Powered Detection & Intelligence - Bot Detection and Mitigation AI-Powered Bot Detection Not enough data Not enough data AI Agent & LLM Traffic Management Not enough data Not enough data Adaptive AI Threat Response Not enough data Not enough data Additional Functionality Web Traffic Monitoring Not enough data Not enough data Anomaly/Malware Detection Not enough data Not enough data Fraud Detection Not enough data Not enough data Event Logs Not enough data Not enough data Bot Mitigation Not enough data Not enough data Vulnerability Scanning Not enough data Not enough data Real-time Alerts Not enough data Not enough data Threat Intelligence Not enough data Not enough data Bot Detection Not enough data Not enough data Dashboard Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data Behavioral Analytics Not enough data Not enough data User Insights Reviewers' Company Size [![AWS WAF](https://images.g2crowd.com/uploads/product/hd_favicon/1533131475/aws-waf.svg "AWS WAF")](https://www.g2.com/products/aws-waf/reviews) AWS WAF Small-Business(50 or fewer emp.) 33.8% Mid-Market(51-1000 emp.) 33.8% Enterprise(\> 1000 emp.) 32.3% [![Imperva Web Application Firewall (WAF)](https://images.g2crowd.com/uploads/product/hd_favicon/6cfaa5f45602a5eee2b7abc98b84932f/imperva-web-application-firewall-waf.svg "Imperva Web Application Firewall (WAF)")](https://www.g2.com/products/imperva-web-application-firewall-waf/reviews) Imperva Web Application Firewall (WAF) Small-Business(50 or fewer emp.) 38.5% Mid-Market(51-1000 emp.) 17.9% Enterprise(\> 1000 emp.) 43.6% Small-Business (50 or fewer emp.) 33.8% 38.5% Mid-Market (51-1000 emp.) 33.8% 17.9% Enterprise (\> 1000 emp.) 32.3% 43.6% Reviewers' Industry [![AWS WAF](https://images.g2crowd.com/uploads/product/hd_favicon/1533131475/aws-waf.svg "AWS WAF")](https://www.g2.com/products/aws-waf/reviews) AWS WAF Information Technology and Services 21.5% Computer Software 9.2% Computer & Network Security 7.7% Retail 7.7% Marketing and Advertising 7.7% Other 46.2% [![Imperva Web Application Firewall (WAF)](https://images.g2crowd.com/uploads/product/hd_favicon/6cfaa5f45602a5eee2b7abc98b84932f/imperva-web-application-firewall-waf.svg "Imperva Web Application Firewall (WAF)")](https://www.g2.com/products/imperva-web-application-firewall-waf/reviews) Imperva Web Application Firewall (WAF) Information Technology and Services 38.5% Retail 12.8% Banking 10.3% Financial Services 5.1% Computer & Network Security 5.1% Other 28.2% FAQs ## AWS WAF vs Imperva Web Application... FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between AWS WAF vs Imperva Web Application...? Imperva Web Application Firewall stands out for higher reviewer satisfaction scores and a stronger reputation for protection, while AWS WAF is favored for its native AWS integration and scalability. | [AWS WAF](https://www.g2.com/products/aws-waf/reviews) | [Imperva Web Application...](https://www.g2.com/products/imperva-web-application-firewall-waf/reviews) | | --- | --- | | 4.3/5 (72 reviews) | 4.7/5 (41 reviews) | | Enterprise | Small-Business | | 8.1 | 9.1 | | 8.7 | 9.0 | | Cloud Integration | Protection | ### How do the pricing models of AWS WAF and Imperva Web Application... compare? Imperva Web Application Firewall is rated higher for value, with a stronger Price/Cost satisfaction score than AWS WAF. - **AWS WAF:** In recent reviews, several users cite AWS WAF's pay-as-you-go model as flexible but note that costs can add up for high-traffic sites and complex rule sets. - **Imperva Web Application Firewall:** Reviewers highlight Imperva's competitive pricing and low cost of ownership, with some noting that activation only requires a DNS change and that it is "easy on the pockets." However, a few mention higher costs in certain regions. - **Switching reasons:** Recent reviewers mention switching to Imperva for its advanced protection and perceived better value compared to other WAF solutions. ### What are the best alternatives to AWS WAF and Imperva Web Application...? The top three alternatives to AWS WAF and Imperva Web Application Firewall are Cloudflare Application Security and Performance, Nginx, and HAProxy. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [AWS WAF](https://www.g2.com/products/aws-waf/reviews) | 4.3/5 (72 reviews) | Enterprise | Costs can add up for high-traffic and complex rules | Cloud Integration | | [Imperva Web Application...](https://www.g2.com/products/imperva-web-application-firewall-waf/reviews) | 4.7/5 (41 reviews) | Small-Business | Competitive pricing, low cost of ownership | Protection | | [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) | 4.5/5 (714 reviews) | Small-Business | โ€” | Performance and security | | [Nginx](https://www.g2.com/products/f5-nginx/reviews) | 4.6/5 (113 reviews) | Mid-Market | โ€” | Flexibility and scalability | | [HAProxy](https://www.g2.com/products/haproxy/reviews) | 4.7/5 (912 reviews) | Mid-Market | โ€” | Reliability and load balancing | ### Which Web Application Firewall (WAF) features should I prioritize when comparing AWS WAF and Imperva Web Application...? Buyers should prioritize protection capabilities, ease of setup, integration with cloud platforms, customization options, and support quality when comparing AWS WAF and Imperva Web Application Firewall. - **Protection capabilities:** Imperva Web Application Firewall has 23 all-time mentions for protection, while AWS WAF has 1. - **Ease of setup:** Imperva Web Application Firewall scores 9.1, AWS WAF scores 8.1. - **Cloud integration:** AWS WAF has 1 all-time mention for cloud integration, Imperva Web Application Firewall has 1. - **Customization options:** Imperva Web Application Firewall has 2 all-time mentions for customization, AWS WAF has 1 for custom rules. - **Support quality:** Imperva Web Application Firewall scores 9.0, AWS WAF scores 8.7. ### What are the pros and cons of AWS WAF vs Imperva Web Application...? Imperva Web Application Firewall's headline strength is protection, while AWS WAF's is native AWS integration and scalability. - **AWS WAF strengths:** Cloud integration (1 all-time mention), custom rules (1), DDoS protection (1), scalability, and native integration with AWS services. - **AWS WAF trade-offs:** Complex configuration (1), expensive (1), and occasional ineffective blocking (1). - **Imperva Web Application Firewall strengths:** Protection (23), cybersecurity (21), WAF (16), security (8), real-time monitoring (5), customer support (4), features (4), customization (2), ease of use (2), performance (2), pricing (2), user interface (2), API deployment (1), cloud integration (1). - **Imperva Web Application Firewall trade-offs:** Complex configuration (4), ineffective blocking (4), user interface issues (4), complex setup (2), expensive (2), limited customization (2). ### Is AWS WAF or Imperva Web Application... better for small businesses? Imperva Web Application Firewall is the better fit for small businesses, as it is most popular in the Small-Business segment and receives strong ease-of-use feedback. - **AWS WAF:** Largest segment is Enterprise; reviewers note its scalability and AWS-native integration but mention complexity and cost as challenges for smaller organizations. - **Imperva Web Application Firewall:** Largest segment is Small-Business; reviewers highlight ease of use, minimal cost, and straightforward activation as key benefits for small business users. ### Which Web Application Firewall (WAF) platform has better integrations? Reviewers cite parity between AWS WAF and Imperva Web Application Firewall for integrations, with both products mentioned for cloud integration in recent reviews. - **AWS WAF:** Cloud integration is cited in recent reviews, with 1 all-time mention. - **Imperva Web Application Firewall:** Cloud integration is cited in recent reviews, with 1 all-time mention. ### How do AWS WAF and Imperva Web Application... compare on customer support? Imperva Web Application Firewall and AWS WAF are rated within 0.3 points on Quality of Support, indicating near parity, with Imperva slightly ahead at 9.0 versus AWS WAF's 8.7. - **AWS WAF:** Reviewers describe responsive and satisfactory support, with several noting quick responses and helpful troubleshooting. - **Imperva Web Application Firewall:** Reviewers highlight a reputable and responsive support team, with multiple mentions of clear instructions and effective issue resolution. ### Which is easier to implement, AWS WAF or Imperva Web Application...? Imperva Web Application Firewall leads AWS WAF on Ease of Setup by a full point (9.1 vs 8.1), indicating a smoother implementation experience. - **AWS WAF:** Reviewers note easy integration with AWS services but mention initial complexity and a learning curve for configuration. - **Imperva Web Application Firewall:** Reviewers consistently highlight ease of setup, with many citing activation via DNS change and minimal technical barriers. Alternatives **AWS WAF Alternatives** ![F5 NGINX](https://images.g2crowd.com/uploads/product/hd_favicon/62010ad6d5b954f5a6a5bdaf40a5d2b7/f5-nginx.svg "F5 NGINX") [ Nginx ](/products/f5-nginx/reviews) ![Sucuri](https://images.g2crowd.com/uploads/product/hd_favicon/1498148115/sucuri.svg "Sucuri") [ Sucuri ](/products/sucuri/reviews) ![ModSecurity](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_28d60f690b9594c41b74bfac5bfc563a/modsecurity.png "ModSecurity") [ ModSecurity ](/products/modsecurity/reviews) ![Cloudflare Application Security and Performance](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b2231a414cb9f3f7c194f65af32b723e/cloudflare-application-security-and-performance.png "Cloudflare Application Security and Performance") [ Cloudflare Application... ](/products/cloudflare-application-security-and-performance/reviews) **Imperva Web Application Firewall (WAF) Alternatives** ![Cloudflare Application Security and Performance](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b2231a414cb9f3f7c194f65af32b723e/cloudflare-application-security-and-performance.png "Cloudflare Application Security and Performance") [ Cloudflare Application... ](/products/cloudflare-application-security-and-performance/reviews) ![HAProxy](https://images.g2crowd.com/uploads/product/hd_favicon/7b4d7d3f13ff9a655c3e07b1ab59128a/haproxy.svg "HAProxy") [ HAProxy ](/products/haproxy/reviews) ![Fingerprint](https://images.g2crowd.com/uploads/product/hd_favicon/94e193840a07e3db912718b782bebdbe/fingerprintjs-fingerprint.svg "Fingerprint") [ Fingerprint ](/products/fingerprintjs-fingerprint/reviews) ![Harness Platform](https://images.g2crowd.com/uploads/product/hd_favicon/475270ef4d082eb00bedc920f653506d/harness-platform.svg "Harness Platform") [ Harness Platform ](/products/harness-platform/reviews) ## AWS WAF vs Imperva Web Application Firewall (WAF) When assessing the two solutions, reviewers found Imperva Web Application Firewall (WAF) easier to use, set up, and administer. Reviewers also preferred doing business with Imperva Web Application Firewall (WAF) overall. - Reviewers felt that Imperva Web Application Firewall (WAF) meets the needs of their business better than AWS WAF. - When comparing quality of ongoing product support, reviewers felt that Imperva Web Application Firewall (WAF) is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Imperva Web Application Firewall (WAF) over AWS WAF.