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# AWS WAF vs Google Cloud Armor Comparison - What are their main differences?

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AWS WAFGoogle Cloud Armor[+ Add Product](#)

Pricing

**AWS WAF**
No pricing available

**Google Cloud Armor**
No pricing available

**Pricing Insights**
from reviews

Perceived Cost

**AWS WAF**
$$$$$

**Google Cloud Armor**
$$$$$

Average Discount

**AWS WAF**
7%

**Google Cloud Armor**
Not enough reviews yet

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Time to Implement

**AWS WAF** 6 months
Based on 100 responses

**Google Cloud Armor** 6 months
Based on 100 responses

Return on Investment

**AWS WAF** 6 months
Based on 100 responses

**Google Cloud Armor** 6 months
Based on 100 responses

**Pros & Cons**
from reviews

**AWS WAF**

WAF (Web Application Firewall) (2)

Cloud Integration (1)

Complex Configuration (1)

Expensive (1)

**Google Cloud Armor**

Cost Efficiency (1)

Scalability (1)

Complexity (1)

Cost Issues (1)

Integrations

**AWS WAF**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-api-gateway.jpg "Product Avatar Image")

Amazon API Gateway

](https://www.g2.com/products/amazon-api-gateway/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_504423766e296a0eeef13491cb738385/amazon-aws-platform.png "Product Avatar Image")

Amazon AWS Platform

](https://www.g2.com/products/amazon-aws-platform/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-cloudfront.jpg "Product Avatar Image")

CloudFront

](https://www.g2.com/products/amazon-cloudfront/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/aws-cloudtrail.jpg "Product Avatar Image")

AWS CloudTrail

](https://www.g2.com/products/aws-cloudtrail/reviews)[
View all
](https://www.g2.com/products/aws-waf/integrations)

**Google Cloud Armor**
Not enough data

**Ratings**
from reviews

Meets Requirements

**AWS WAF**

**8.9** /10

Based on 49 responses

**Google Cloud Armor**

**8.4** /10

Based on 17 responses

Ease of Use

**AWS WAF**

**8.2** /10

Based on 49 responses

**Google Cloud Armor**

**8.1** /10

Based on 17 responses

Ease of Setup

**AWS WAF**

**8.1** /10

Based on 34 responses

**Google Cloud Armor**

**8.0** /10

Based on 9 responses

Ease of Admin

**AWS WAF**

**8.2** /10

Based on 32 responses

**Google Cloud Armor**

**8.3** /10

Based on 8 responses

Quality of Support

**AWS WAF**

**8.7** /10

Based on 45 responses

**Google Cloud Armor**

**8.2** /10

Based on 16 responses

Has the product been a good partner in doing business?

**AWS WAF**

**8.8** /10

Based on 31 responses

**Google Cloud Armor**

**8.5** /10

Based on 8 responses

Product Direction (% positive)

**AWS WAF**

**9.0** /10

Based on 49 responses

**Google Cloud Armor**

**8.3** /10

Based on 14 responses

**Features**
ratings from reviews

Web Application Firewall (WAF)

**8.6** /10

Based on 32 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
33.8%

Mid-Market(51-1000 emp.)
33.8%

Enterprise(\> 1000 emp.)
32.3%

Small-Business(50 or fewer emp.)
33.8%

Mid-Market(51-1000 emp.)
33.8%

Enterprise(\> 1000 emp.)
32.3%

Small-Business(50 or fewer emp.)
52.2%

Mid-Market(51-1000 emp.)
8.7%

Enterprise(\> 1000 emp.)
39.1%

Small-Business(50 or fewer emp.)
52.2%

Mid-Market(51-1000 emp.)
8.7%

Enterprise(\> 1000 emp.)
39.1%

**Reviewers' Industry**

[![AWS WAF](https://images.g2crowd.com/uploads/product/hd_favicon/1533131475/aws-waf.svg "AWS WAF")](https://www.g2.com/products/aws-waf/reviews)
AWS WAF

Information Technology and Services
21.5%

Computer Software
9.2%

Computer & Network Security
7.7%

Retail
7.7%

Marketing and Advertising
7.7%

Other
46.2%

[![Google Cloud Armor](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/google-cloud-armor.png "Google Cloud Armor")](https://www.g2.com/products/google-cloud-armor/reviews)
Google Cloud Armor

Computer & Network Security
17.4%

Information Technology and Services
13.0%

Computer Software
8.7%

Accounting
8.7%

Transportation/Trucking/Railroad
4.3%

Other
47.8%

Alternatives

**AWS WAF Alternatives**

 ![F5 NGINX](https://images.g2crowd.com/uploads/product/hd_favicon/62010ad6d5b954f5a6a5bdaf40a5d2b7/f5-nginx.svg "F5 NGINX")

[
Nginx
](/products/f5-nginx/reviews)

 ![Sucuri](https://images.g2crowd.com/uploads/product/hd_favicon/1498148115/sucuri.svg "Sucuri")

[
Sucuri
](/products/sucuri/reviews)

 ![ModSecurity](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_28d60f690b9594c41b74bfac5bfc563a/modsecurity.png "ModSecurity")

[
ModSecurity
](/products/modsecurity/reviews)

 ![Cloudflare Application Security and Performance](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b2231a414cb9f3f7c194f65af32b723e/cloudflare-application-security-and-performance.png "Cloudflare Application Security and Performance")

[
Cloudflare Application...
](/products/cloudflare-application-security-and-performance/reviews)

**Google Cloud Armor Alternatives**

 ![Cloudflare Application Security and Performance](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b2231a414cb9f3f7c194f65af32b723e/cloudflare-application-security-and-performance.png "Cloudflare Application Security and Performance")

[
Cloudflare Application...
](/products/cloudflare-application-security-and-performance/reviews)

 ![AWS Shield](https://images.g2crowd.com/uploads/product/hd_favicon/1528476459/aws-shield.svg "AWS Shield")

[
AWS Shield
](/products/aws-shield/reviews)

 ![HAProxy](https://images.g2crowd.com/uploads/product/hd_favicon/7b4d7d3f13ff9a655c3e07b1ab59128a/haproxy.svg "HAProxy")

[
HAProxy
](/products/haproxy/reviews)

 ![Azure DDoS Protection](https://images.g2crowd.com/uploads/product/hd_favicon/a8a99a96fda235658139f710592f8a53/azure-ddos-protection.svg "Azure DDoS Protection")

[
Azure DDoS Protection
](/products/azure-ddos-protection/reviews)

## AWS WAF vs Google Cloud Armor FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between AWS WAF vs Google Cloud Armor?

AWS WAF stands out for its higher G2 rating, broader reviewer base, and stronger support scores compared to Google Cloud Armor.

| [AWS WAF](https://www.g2.com/products/aws-waf/reviews) | [Google Cloud Armor](https://www.g2.com/products/google-cloud-armor/reviews) |
| --- | --- |
| 4.3/5 (72 reviews) | 4.0/5 (23 reviews) |
| — | — |
| 8.1 | 8.0 |
| 8.7 | 8.2 |
| WAF (Web Application Firewall) (2 all-time mentions) | Cost Efficiency (1 all-time mention) |

### How do the pricing models of AWS WAF and Google Cloud Armor compare?

AWS WAF is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Google Cloud Armor.

- **AWS WAF:** In recent reviews, several reviewers highlight the pay-as-you-go model as accessible for any scale, but note that costs can add up for high-traffic or complex rule sets.
- **Google Cloud Armor:** Reviewers describe the pricing as flexible but complex, with support plans considered costly and some noting it is still cheaper than most cloud security services.

### What are the best alternatives to AWS WAF and Google Cloud Armor?

The top three alternatives to AWS WAF and Google Cloud Armor are Cloudflare Application Security and Performance, Nginx, and Sucuri.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [AWS WAF](https://www.g2.com/products/aws-waf/reviews) | 4.3/5 (72 reviews) | — | Pay-as-you-go model, costs can add up for high-traffic | WAF (Web Application Firewall) (2 all-time mentions) |
| [Google Cloud Armor](https://www.g2.com/products/google-cloud-armor/reviews) | 4.0/5 (23 reviews) | — | Flexible but complex pricing, support plans costly | Cost Efficiency (1 all-time mention) |
| [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) | 4.5/5 (714 reviews) | Small-Business | — | — |
| [Nginx](https://www.g2.com/products/f5-nginx/reviews) | 4.6/5 (113 reviews) | Mid-Market | — | — |
| [Sucuri](https://www.g2.com/products/sucuri/reviews) | 3.3/5 (48 reviews) | Small-Business | — | — |

### Which Web Application Firewall (WAF) features should I prioritize when comparing AWS WAF and Google Cloud Armor?

Buyers should prioritize integration capabilities, rule customization, DDoS protection, cost efficiency, and ease of setup when comparing AWS WAF and Google Cloud Armor.

- **Integration capabilities:** AWS WAF is frequently cited for its native integration with AWS services; Google Cloud Armor is noted for multi-cloud and hybrid support.
- **Rule customization:** AWS WAF has 1 all-time mention for custom rules; Google Cloud Armor reviewers mention policy limits and desire for more flexibility.
- **DDoS protection:** AWS WAF and Google Cloud Armor both receive positive feedback for DDoS protection, with AWS WAF having 1 all-time mention and Google Cloud Armor praised for ML-based mitigation.
- **Cost efficiency:** Google Cloud Armor is cited for cost efficiency (1 all-time mention), while AWS WAF reviewers note pay-as-you-go pricing but mention costs can add up.
- **Ease of setup:** AWS WAF scores 8.1 and Google Cloud Armor 8.0 on Ease of Setup, indicating near parity but with AWS WAF slightly ahead.

### What are the pros and cons of AWS WAF vs Google Cloud Armor?

AWS WAF's headline strength is its deep integration with AWS services, while Google Cloud Armor is most noted for cost efficiency and scalability.

- **AWS WAF strengths:** WAF (Web Application Firewall) (2 all-time mentions), Cloud Integration (1), Custom Rules (1), Cybersecurity (1), DDoS Protection (1), Protection (1), Solutions (1).
- **AWS WAF trade-offs:** Complex Configuration (1), Expensive (1), Ineffective Blocking (1).
- **Google Cloud Armor strengths:** Cost Efficiency (1), Scalability (1), Security (1).
- **Google Cloud Armor trade-offs:** Complexity (1), Cost Issues (1), Limited Availability (1), Limited Features (1), Time-Consumption (1).

### Is AWS WAF or Google Cloud Armor better for small businesses?

Google Cloud Armor is described as helpful for small and medium enterprises, but AWS WAF's reviewer base and sentiment also support its use for small businesses.

- **AWS WAF:** No largest segment data, but reviewers highlight ease of integration and pay-as-you-go pricing as beneficial for smaller organizations.
- **Google Cloud Armor:** Reviewers specifically mention its suitability for small and medium enterprises and those already using Google Cloud.

### Which Web Application Firewall (WAF) platform has better integrations?

AWS WAF is favored for integrations, with reviewers frequently citing its native connections to AWS services.

- **AWS WAF:** Reviewers consistently mention integration with CloudFront, Application Load Balancers, and API Gateway.
- **Google Cloud Armor:** Reviewers note integration with Google Cloud Platform and hybrid/multi-cloud environments.

### How do AWS WAF and Google Cloud Armor compare on customer support?

AWS WAF scores higher on Quality of Support (8.7 vs 8.2), indicating a stronger support experience compared to Google Cloud Armor.

- **AWS WAF:** Reviewers describe support as responsive and satisfactory, with several noting quick resolution of issues and helpful documentation.
- **Google Cloud Armor:** Reviewers mention that support is generally good but note that support plans can be costly and documentation could be improved.

### Which is easier to implement, AWS WAF or Google Cloud Armor?

AWS WAF and Google Cloud Armor are rated nearly equally on Ease of Setup (8.1 vs 8.0), indicating parity in implementation experience.

- **AWS WAF:** Reviewers highlight easy integration with AWS services and managed rules, but note initial configuration can be complex for beginners.
- **Google Cloud Armor:** Reviewers describe setup as straightforward, especially for those already using Google Cloud, but mention a learning curve for new users.

## AWS WAF vs Google Cloud Armor

When assessing the two solutions, reviewers found AWS WAF easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with Google Cloud Armor.

- Reviewers felt that AWS WAF meets the needs of their business better than Google Cloud Armor.
- When comparing quality of ongoing product support, reviewers felt that AWS WAF is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of AWS WAF over Google Cloud Armor.