# AWS Lake Formation vs Google Cloud BigQuery Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Google Cloud BigQuery excels in scalability and performance, allowing users to manage vast amounts of data without compromising query speed. One user highlighted its AI features, stating it transforms the data warehouse experience, making it feel as user-friendly as Airtable.
- **Users say** AWS Lake Formation offers a straightforward setup for data lakes, particularly benefiting those already integrated into the AWS ecosystem. Reviewers appreciate its automated data cataloging, which simplifies data management and access control for specific projects.
- **According to verified reviews** , Google Cloud BigQuery stands out for its seamless integration capabilities, connecting effortlessly with various services, both on-premises and cloud-based. This flexibility is a significant advantage for users looking to streamline their data workflows.
- **Reviewers mention** that while AWS Lake Formation is user-friendly, it may not match the extensive capabilities of BigQuery in terms of data processing and analytics. Users noted that Lake Formation is effective for securing and sharing data but lacks some advanced features that BigQuery provides.
- **G2 reviewers highlight** that Google Cloud BigQuery's managed service model significantly reduces the operational burden on teams, allowing them to focus on data analysis rather than infrastructure management. This is particularly beneficial for enterprises handling large datasets.
- **Users express** that both platforms provide quality support, but Google Cloud BigQuery has a slight edge in overall user satisfaction, as evidenced by its higher G2 Score. Reviewers appreciate the responsive support and resources available for troubleshooting and optimization.



| | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 37 | 1,226 | 
| **Largest Market Segment** | Small-Business (43.8% of reviews) | Enterprise (38.4% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### AWS Lake Formation

**Not enough data**

### Google Cloud BigQuery

Pros:
- Ease of Use (129 reviews)
- Speed (126 reviews)

Cons:
- Expensive (112 reviews)
- Query Issues (65 reviews)

---
## Ratings Comparison
| Rating | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
  | **Meets Requirements** | 8.8 (25 reviews) | 8.8 (625 reviews) | 
  | **Ease of Use** | 8.7 (25 reviews) | 8.7 (642 reviews) | 
  | **Ease of Setup** | 8.3 (10 reviews) | 8.7 (414 reviews) | 
  | **Ease of Admin** | 8.0 (9 reviews) | 8.5 (225 reviews) | 
  | **Quality of Support** | 8.3 (24 reviews) | 8.3 (567 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (8 reviews) | 8.6 (219 reviews) | 
  | **Product Direction (% positive)** | 10.0 (21 reviews) | 9.3 (610 reviews) | 

---
## Pricing

### AWS Lake Formation

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Google Cloud BigQuery

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: New customers get $300 in free Google Cloud credits to spend on BigQuery with free trial sign-up. 

Key Features:
- 10 GB storage
- Up to 1 TB queries per month

[Browse all 5 editions](https://www.g2.com/products/google-cloud-bigquery/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **AWS Lake Formation** | N/A | N/A |
| **Google Cloud BigQuery** | 8.9/10 | 129 |

#### Management

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Reporting** | Not enough data | 8.5 (114 reviews) | 
| **Auditing** | Not enough data | 8.3 (112 reviews) | 

#### Functionality

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Extraction** | Not enough data | 8.9 (113 reviews) | 
| **Transformation** | Not enough data | 9.1 (116 reviews) | 
| **Loading** | Not enough data | 9.0 (117 reviews) | 
| **Automation** | Not enough data | 8.8 (117 reviews) | 
| **Scalability** | Not enough data | 9.3 (115 reviews) | 

### Data Warehouse

| Product | Score | Reviews |
|---|---|---|
| **AWS Lake Formation** | N/A | N/A |
| **Google Cloud BigQuery** | 8.6/10 | 271 |

#### Data Management

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Data Integration** | Not enough data | 8.9 (219 reviews) ✓ Verified | 
| **Data Compression** | Not enough data | 8.2 (200 reviews) ✓ Verified | 
| **Data Quality** | Not enough data | 8.8 (208 reviews) ✓ Verified | 
| **Built-In Data Analytics** | Not enough data | 8.5 (211 reviews) ✓ Verified | 
| **In-Database Machine Learning** | Not enough data | 8.2 (194 reviews) ✓ Verified | 
| **Data Lake Analytics** | Not enough data | 8.6 (191 reviews) ✓ Verified | 

#### Integration

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **AI/ ML Integration** | Not enough data | 8.5 (195 reviews) ✓ Verified | 
| **BI Tool Integration** | Not enough data | 8.5 (208 reviews) ✓ Verified | 
| **Data lake Integration** | Not enough data | 8.5 (191 reviews) ✓ Verified | 

#### Deployment

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **On-Premise** | Not enough data | 7.7 (177 reviews) ✓ Verified | 
| **Cloud** | Not enough data | 9.1 (218 reviews) ✓ Verified | 

#### Performance 

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Scalability** | Not enough data | 9.1 (230 reviews) ✓ Verified | 

#### Security

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Data Governance** | Not enough data | 8.8 (199 reviews) ✓ Verified | 
| **Data Security** | Not enough data | 9.1 (206 reviews) ✓ Verified | 

#### Generative AI

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (117 reviews) | 
| **AI Text Summarization** | Not enough data | 7.6 (114 reviews) | 

### Columnar Databases

| Product | Score | Reviews |
|---|---|---|
| **AWS Lake Formation** | N/A | N/A |
| **Google Cloud BigQuery** | 8.7/10 | 77 |

#### Storage

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Data Model** | Not enough data | 9.0 (66 reviews) | 
| **Data Types** | Not enough data | 8.7 (66 reviews) | 

#### Availability

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Auto Sharding** | Not enough data | 8.3 (58 reviews) | 
| **Auto Recovery** | Not enough data | 8.5 (62 reviews) | 
| **Data Replication** | Not enough data | 8.5 (64 reviews) | 

#### Performance

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Integrated Cache** | Not enough data | 8.5 (61 reviews) | 

#### Security

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Role-Based Authorization** | Not enough data | 8.7 (67 reviews) | 
| **Authentication** | Not enough data | 8.7 (65 reviews) | 
| **Audit Logs** | Not enough data | 8.4 (66 reviews) | 
| **Encryption** | Not enough data | 8.6 (61 reviews) | 

#### Support

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Multi-Model** | Not enough data | 8.7 (62 reviews) | 
| **Operating Systems** | Not enough data | 8.8 (62 reviews) | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **AWS Lake Formation** | N/A | N/A |
| **Google Cloud BigQuery** | 9.0/10 | 25 |

#### Centralized computation

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Centralized Computation** | Not enough data | 8.8 (20 reviews) | 

#### Localized computation

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Localized computation** | Not enough data | 8.2 (21 reviews) | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **AWS Lake Formation** | N/A | N/A |
| **Google Cloud BigQuery** | 8.6/10 | 81 |

#### Statistical Tool

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Scripting** | Not enough data | 8.6 (75 reviews) | 
| **Data Mining** | Not enough data | 8.9 (75 reviews) | 
| **Algorithms** | Not enough data | 8.8 (77 reviews) | 

#### Data Analysis

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Analysis** | Not enough data | 9.2 (76 reviews) | 
| **Data Interaction** | Not enough data | 9.1 (76 reviews) | 

#### Decision Making

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Modeling** | Not enough data | 8.8 (77 reviews) | 
| **Data Visualizations** | Not enough data | 8.7 (74 reviews) | 
| **Report Generation** | Not enough data | 8.7 (77 reviews) | 
| **Data Unification** | Not enough data | 8.7 (74 reviews) | 

#### Generative AI

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (47 reviews) | 
| **AI Text Summarization** | Not enough data | 7.7 (47 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **AWS Lake Formation** | N/A | N/A |
| **Google Cloud BigQuery** | 8.9/10 | 71 |

#### Marketing Operations

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.8 (63 reviews) | 
| **Data Collection** | Not enough data | 9.2 (62 reviews) | 
| **Customer Insights** | Not enough data | 9.0 (62 reviews) | 
| **Multi-User Access** | Not enough data | 9.3 (63 reviews) | 
| **Spend Management** | Not enough data | 8.8 (61 reviews) | 
| **White Label** | Not enough data | 8.4 (60 reviews) | 

#### Campaign Activity

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Campaign Insights** | Not enough data | 9.0 (65 reviews) | 
| **Reports and Dashboards** | Not enough data | 9.4 (65 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.6 (62 reviews) | 
| **Multichannel Tracking** | Not enough data | 9.2 (59 reviews) | 
| **Brand Optimization** | Not enough data | 8.9 (60 reviews) | 
| **Predictive Analytics** | Not enough data | 9.0 (62 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 9.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 8.2 (13 reviews) | 

### Big Data Processing and Distribution

| Product | Score | Reviews |
|---|---|---|
| **AWS Lake Formation** | 8.4/10 | 19 |
| **Google Cloud BigQuery** | 8.7/10 | 207 |

#### Database

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Real-Time Data Collection** | 8.0 (11 reviews) | 8.7 (166 reviews) | 
| **Data Distribution** | 8.6 (11 reviews) | 8.9 (164 reviews) | 
| **Data Lake** | 8.6 (12 reviews) | 8.7 (159 reviews) | 

#### Integrations

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Hadoop Integration** | 8.0 (9 reviews) | 8.3 (127 reviews) | 
| **Spark Integration** | 8.7 (10 reviews) | 8.5 (124 reviews) | 

#### Platform

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Machine Scaling** | 8.3 (7 reviews) | 8.8 (141 reviews) | 
| **Data Preparation** | 7.6 (7 reviews) | 8.8 (156 reviews) | 
| **Spark Integration** | 8.7 (10 reviews) | 8.5 (124 reviews) | 

#### Processing

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Cloud Processing** | 8.5 (8 reviews) | 9.2 (159 reviews) | 
| **Workload Processing** | 8.5 (8 reviews) | 9.0 (152 reviews) | 

### Big Data Analytics

| Product | Score | Reviews |
|---|---|---|
| **AWS Lake Formation** | N/A | N/A |
| **Google Cloud BigQuery** | 8.5/10 | 322 |

#### Data Transformation

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Real-Time Analytics** | Not enough data | 8.8 (279 reviews) | 
| **Data Querying** | Not enough data | 9.3 (288 reviews) | 

#### Connectivity

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Hadoop Integration** | Not enough data | 8.0 (245 reviews) | 
| **Spark Integration** | Not enough data | 8.1 (244 reviews) | 
| **Multi-Source Analysis** | Not enough data | 8.7 (273 reviews) | 
| **Data Lake** | Not enough data | 8.7 (264 reviews) | 

#### Operations

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Data Visualization** | Not enough data | 8.4 (273 reviews) | 
| **Data Workflow** | Not enough data | 8.6 (271 reviews) | 
| **Governed Discovery** | Not enough data | 8.3 (249 reviews) | 
| **Embedded Analytics** | Not enough data | 8.4 (256 reviews) | 
| **Notebooks** | Not enough data | 8.5 (248 reviews) | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **AWS Lake Formation** | N/A | N/A |
| **Google Cloud BigQuery** | N/A | N/A |

#### Building Reports

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms)


**Unique to Google Cloud BigQuery (7):** [Columnar Databases](https://www.g2.com/categories/columnar-databases), [ETL Tools](https://www.g2.com/categories/etl-tools), [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse), [Data Clean Room Software](https://www.g2.com/categories/data-clean-room)


---
## Reviewer Demographics

### By Company Size

| Segment | AWS Lake Formation | Google Cloud BigQuery | 
|---|---|---|
| **Small-Business** | 43.8% | 27.5% | 
| **Mid-Market** | 28.1% | 34.1% | 
| **Enterprise** | 28.1% | 38.4% | 

### By Industry

#### AWS Lake Formation

- **Information Technology and Services:** 22.6%
- **Banking:** 9.7%
- **Retail:** 6.5%
- **Computer Software:** 6.5%
- **Management Consulting:** 6.5%
- **Financial Services:** 6.5%
- **Higher Education:** 6.5%
- **Animation:** 3.2%
- **Automotive:** 3.2%
- **Education Management:** 3.2%
- **Other:** 25.8%

#### Google Cloud BigQuery

- **Information Technology and Services:** 15.2%
- **Computer Software:** 13.6%
- **Retail:** 7.1%
- **Financial Services:** 6.6%
- **Marketing and Advertising:** 5.2%
- **Consulting:** 3.5%
- **Telecommunications:** 2.8%
- **Banking:** 2.6%
- **Computer & Network Security:** 2.2%
- **Hospital & Health Care:** 1.9%
- **Other:** 39.1%

---
## Alternatives

### Alternatives to AWS Lake Formation

- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (800 reviews)
- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (755 reviews)
- [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews) — 4.4/5 stars (2283 reviews)
- [Posit Team](https://www.g2.com/products/posit-team/reviews) — 4.5/5 stars (570 reviews)
- [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (398 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (815 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (757 reviews)
- [Teradata Autonomous Knowledge Platform](https://www.g2.com/products/teradata-autonomous-knowledge-platform/reviews) — 4.3/5 stars (375 reviews)
- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (321 reviews)
- [Kyvos Semantic Layer](https://www.g2.com/products/kyvos-semantic-layer/reviews) — 4.8/5 stars (277 reviews)

### Alternatives to Google Cloud BigQuery

- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (755 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (800 reviews)
- [Cloudera Data Platform](https://www.g2.com/products/cloudera-cloudera-data-platform/reviews) — 4.1/5 stars (136 reviews)
- [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) — 4.3/5 stars (402 reviews)
- [Teradata Autonomous Knowledge Platform](https://www.g2.com/products/teradata-autonomous-knowledge-platform/reviews) — 4.3/5 stars (375 reviews)
- [OpenText Vertica](https://www.g2.com/products/opentext-vertica/reviews) — 4.3/5 stars (216 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (815 reviews)
- [IBM Db2](https://www.g2.com/products/ibm-db2/reviews) — 4.1/5 stars (682 reviews)
- [Qubole](https://www.g2.com/products/qubole/reviews) — 4.0/5 stars (259 reviews)
- [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews) — 4.4/5 stars (2283 reviews)

---
## Top Discussions

### AWS Lake Formation

No discussions available for this product.

### Google Cloud BigQuery

- Title: [Is Big Query free?](https://www.g2.com/discussions/is-big-query-free) — 3 comments, 1 upvote
  > **Top comment:** "my cloud software store "
- Title: [Is BigQuery part of Google Cloud Platform?](https://www.g2.com/discussions/is-bigquery-part-of-google-cloud-platform) — 2 comments, 2 upvotes
  > **Top comment:** "Yes, bigquery is part of google cloud platform."
- Title: [What is Google BigQuery based on?](https://www.g2.com/discussions/what-is-google-bigquery-based-on) — 1 comment
  > **Top comment:** "Dremel: The Execution Engine
Colossus: Distributed Storage
Borg: Compute
Jupiter: The Network
"
- Title: [What is Google BigQuery used for?](https://www.g2.com/discussions/what-is-google-bigquery-used-for) — 1 comment
  > **Top comment:** "BigQuery is a powerful tool for organizations that need to analyze large datasets quickly and effectively and can be used for a variety of purposes depending..."
- Title: [When we can integrate](https://www.g2.com/discussions/when-we-can-integrate) — 1 comment, 1 upvote
  > **Top comment:** "Hi Pankaj, what kind of integration do you want to make?"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/aws-lake-formation-vs-google-cloud-bigquery)