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# AWS IoT Core vs Google Cloud IoT Core Comparison - What are their main differences?

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](/compare/aws-iot-core/google-cloud-iot-core/export.csv)

AWS IoT CoreCloud IoT Core[+ Add Product](#)

Reviews

**AWS IoT Core** [

4.7/5(18)

](https://www.g2.com/products/aws-iot-core/reviews#reviews)

**Google Cloud IoT Core** [

4.1/5(30)

](https://www.g2.com/products/google-cloud-iot-core/reviews#reviews)

Pricing

**AWS IoT Core**
No pricing available

**Google Cloud IoT Core**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**AWS IoT Core**
Not enough reviews yet

**Google Cloud IoT Core**
3 months

Based on 5 responses

Return on Investment

**AWS IoT Core**
Not enough reviews yet

**Google Cloud IoT Core**
11 months

Based on 6 responses

Perceived Cost

**AWS IoT Core**
$$$$$

**Google Cloud IoT Core**
$$$$$

Average Discount

**AWS IoT Core**
Not enough reviews yet

**Google Cloud IoT Core**
11%

Pros & Cons

**AWS IoT Core**
[
Cloud Integration (1)
](https://www.g2.com/products/aws-iot-core/reviews?filters%5Bsentiment_snippet%5D=2064131&qs=pros-and-cons#reviews)[
IoT Connectivity (1)
](https://www.g2.com/products/aws-iot-core/reviews?filters%5Bsentiment_snippet%5D=2064137&qs=pros-and-cons#reviews)[
Learning Curve (1)
](https://www.g2.com/products/aws-iot-core/reviews?filters%5Bsentiment_snippet%5D=2064129&qs=pros-and-cons#reviews)[
Limited Customization (1)
](https://www.g2.com/products/aws-iot-core/reviews?filters%5Bsentiment_snippet%5D=2064127&qs=pros-and-cons#reviews)

**Google Cloud IoT Core**
Not enough data

Integrations

**AWS IoT Core**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-s3-glacier.jpg "Product Avatar Image")

Amazon S3 Glacier

](https://www.g2.com/products/amazon-s3-glacier/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a7a925cc43d97814fa81ec2d6c06f45/amazon-timestream.jpeg "Product Avatar Image")

Amazon Timestream

](https://www.g2.com/products/amazon-timestream/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/aws-greengrass.jpg "Product Avatar Image")

AWS Greengrass

](https://www.g2.com/products/aws-greengrass/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/aws-iot-core.jpg "Product Avatar Image")

AWS IoT Core

](https://www.g2.com/products/aws-iot-core/reviews)[
View all
](https://www.g2.com/products/aws-iot-core/integrations)

**Google Cloud IoT Core**
Not enough data

Screenshots

**AWS IoT Core**
 ![AWS IoT Core screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/92038/AWS-IoT-Core---Connect-and-Manage.edb43e92d542f4053727eaeda267e3776382fd06.png)

**Google Cloud IoT Core**
No screenshot available

Ratings

Meets Requirements

**AWS IoT Core**

9.4

9.414

**Google Cloud IoT Core**

9.0

9.018

Ease of Use

**AWS IoT Core**

8.1

8.114

**Google Cloud IoT Core**

7.7

7.718

Ease of Setup

**AWS IoT Core**

7.0

7.05

**Google Cloud IoT Core**

8.6

8.615

Ease of Admin

**AWS IoT Core**
Not enough data

**Google Cloud IoT Core**

9.0

9.016

Quality of Support

**AWS IoT Core**

8.5

8.512

**Google Cloud IoT Core**

8.3

8.318

Has the product been a good partner in doing business?

**AWS IoT Core**
Not enough data

**Google Cloud IoT Core**

9.0

9.016

Product Direction (% positive)

**AWS IoT Core**

9.2

9.214

**Google Cloud IoT Core**

8.7

8.718

Features

IoT Platforms[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

8.0

6

Not enough data

 Application Design

Interface

6.7(won by default)

6

Not enough data

Templates

6.7(won by default)

6

Not enough data

Device Workflows

7.7(won by default)

5

Not enough data

Testing

8.1(won by default)

6

Not enough data

Hardware Support

9.2(won by default)

6

Not enough data

Application Deployment

8.1(won by default)

6

Not enough data

 Application Control

Data Security

9.7(won by default)

5

Not enough data

Data Migration

Not enough data

Not enough data

Data Syncronization

Not enough data

Not enough data

Integrations

Not enough data

Not enough data

Lifecycle Management

Not enough data

Not enough data

Analytics

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Connectivity Management

Not enough data

Not enough data

Device Management

Not enough data

Not enough data

Configuration Management

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Data Management

Not enough data

Not enough data

Additional Functionality

Event Triggered Actions

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

API

Not enough data

Not enough data

Event Logs

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Asset Tracking

Not enough data

Not enough data

Prototype Creation

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Data Modeling

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Show 3 feature categories with incomplete data

IoT Analytics Platforms[Hide 39 FeaturesShow 39 Features](javascript:void(0);)

Not enough data

Not enough data

Data Sources

Pre-Built Connectors

Not enough data

Not enough data

API

Not enough data

Not enough data

Performance and Stability

Not enough data

Not enough data

Analytics

Queries

Not enough data

Not enough data

Dashboards

Not enough data

Not enough data

Visualizations

Not enough data

Not enough data

Insights

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Metrics

For IoT Devices

Not enough data

Not enough data

Operational Performance

Not enough data

Not enough data

Environmental Conditions

Not enough data

Not enough data

Resource Usage

Not enough data

Not enough data

Additional Functionality

Configuration Management

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Asset Tracking

Not enough data

Not enough data

Analytics

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Data Collection

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Data Management

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Big Data Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

ETL

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Connectivity Management

Not enough data

Not enough data

Performance Analysis

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

IoT Device Management Platforms[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

Not enough data

Not enough data

Device Recognition

Device Discovery

Not enough data

Not enough data

Device Types

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Monitoring

Device Status

Not enough data

Not enough data

Alerts & Notifications

Not enough data

Not enough data

Analytics

Not enough data

Not enough data

Provisioning

Remote Configuration

Not enough data

Not enough data

Event Triggering

Not enough data

Not enough data

Device Diagnostics & Repair

Not enough data

Not enough data

Firmware Updates

Not enough data

Not enough data

IoT Security Solutions[Hide 12 FeaturesShow 12 Features](javascript:void(0);)

Not enough data

Not enough data

Connected Device Security

Vulnerability Assessment

Not enough data

Not enough data

Identity Lifecycle

Not enough data

Not enough data

Threat Protection

Not enough data

Not enough data

Behavior Analysis

Not enough data

Not enough data

Incident Response

Not enough data

Not enough data

IoT Network Security

Not enough data

Not enough data

OTA Updates

Not enough data

Not enough data

Alerts & Notifications

Not enough data

Not enough data

Platform

Dashboard

Not enough data

Not enough data

Hardware

Not enough data

Not enough data

Performance

Not enough data

Not enough data

Reporting

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![AWS IoT Core](https://images.g2crowd.com/uploads/product/hd_favicon/1528476509/aws-iot-core.svg "AWS IoT Core")](https://www.g2.com/products/aws-iot-core/reviews)

AWS IoT Core

Small-Business(50 or fewer emp.)

41.2%

Mid-Market(51-1000 emp.)

17.6%

Enterprise(\> 1000 emp.)

41.2%

[![Google Cloud IoT Core](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0c51d2c2e5f85fe45126eb818f748267/google-cloud-iot-core.png "Google Cloud IoT Core")](https://www.g2.com/products/google-cloud-iot-core/reviews)

Google Cloud IoT Core

Small-Business(50 or fewer emp.)

48.3%

Mid-Market(51-1000 emp.)

31.0%

Enterprise(\> 1000 emp.)

20.7%

Small-Business

(50 or fewer emp.)

41.2%

48.3%

Mid-Market

(51-1000 emp.)

17.6%

31.0%

Enterprise

(\> 1000 emp.)

41.2%

20.7%

Reviewers' Industry

[![AWS IoT Core](https://images.g2crowd.com/uploads/product/hd_favicon/1528476509/aws-iot-core.svg "AWS IoT Core")](https://www.g2.com/products/aws-iot-core/reviews)
AWS IoT Core

Computer Software

35.3%

Information Technology and Services

29.4%

Consulting

5.9%

Hospitality

5.9%

Electrical/Electronic Manufacturing

5.9%

Other

17.6%

[![Google Cloud IoT Core](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0c51d2c2e5f85fe45126eb818f748267/google-cloud-iot-core.png "Google Cloud IoT Core")](https://www.g2.com/products/google-cloud-iot-core/reviews)
Google Cloud IoT Core

Computer Software

13.8%

Information Technology and Services

10.3%

Education Management

10.3%

Apparel & Fashion

6.9%

Hospital & Health Care

6.9%

Other

51.7%

FAQs

## AWS IoT Core vs Cloud IoT Core FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Cloud IoT Core vs AWS IoT Core?

AWS IoT Core stands out for its higher G2 rating and reviewer-cited strengths in scalability and platform reliability, while Cloud IoT Core is noted for its analytics integration and ease of setup.

| [Cloud IoT Core](https://www.g2.com/products/google-cloud-iot-core/reviews) | [AWS IoT Core](https://www.g2.com/products/aws-iot-core/reviews) |
| --- | --- |
| 4.1/5 (30 reviews) | 4.7/5 (18 reviews) |
| — | — |
| 8.6 | 7.0 |
| 8.3 | 8.5 |
| Analytics integration with big-data and ML services | Scalability and reliable device messaging platform |

### How do the pricing models of Cloud IoT Core and AWS IoT Core compare?

Reviewers consider AWS IoT Core the stronger value, as reflected in its higher satisfaction with pricing and cost.

- **Cloud IoT Core:** In recent reviews, several reviewers mention that while Cloud IoT Core offers flexible pay-as-you-go pricing and potential savings up to 57%, many find it expensive for small businesses and cite high costs for additional features.
- **AWS IoT Core:** Reviewers highlight AWS IoT Core as powerful and scalable, with some noting it is quite expensive compared to competitors, but overall satisfaction with value is higher than Cloud IoT Core.
- **Switching reasons:** Recent reviewers switching from Cloud IoT Core to AWS IoT Core cite better support and more comprehensive IoT features as key reasons.

### What are the best alternatives to Cloud IoT Core and AWS IoT Core?

The top 3 alternatives to Cloud IoT Core and AWS IoT Core are IBM Watson IoT Platform, Azure IoT Hub, and Azure IoT Central.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Cloud IoT Core](https://www.g2.com/products/google-cloud-iot-core/reviews) | 4.1/5 (30 reviews) | — | Flexible pay-as-you-go, but can be expensive for small businesses | Analytics integration with big-data and ML services |
| [AWS IoT Core](https://www.g2.com/products/aws-iot-core/reviews) | 4.7/5 (18 reviews) | — | Powerful and scalable, higher satisfaction with value | Scalability and reliable device messaging platform |
| [IBM Watson IoT Platform](https://www.g2.com/products/ibm-watson-iot-platform/reviews) | 4.5/5 (22 reviews) | — | — | — |
| [Azure IoT Hub](https://www.g2.com/products/azure-iot-hub/reviews) | 4.3/5 (44 reviews) | Small-Business | — | — |
| [Azure IoT Central](https://www.g2.com/products/azure-iot-central/reviews) | 4.5/5 (24 reviews) | — | — | — |

### Which IoT Security Solutions features should I prioritize when comparing Cloud IoT Core and AWS IoT Core?

Buyers should prioritize scalability, security features, analytics integration, ease of setup, and integration with other cloud services when comparing Cloud IoT Core and AWS IoT Core.

- **Scalability:** AWS IoT Core is frequently cited for its scalability and reliable device messaging platform; Cloud IoT Core reviewers also mention scalability but with less emphasis.
- **Security features:** AWS IoT Core reviewers highlight strong authentication, authorization, and encryption; Cloud IoT Core reviewers request more security features like two-factor authentication.
- **Analytics integration:** Cloud IoT Core is praised for out-of-box analytics and integration with big-data and ML services; AWS IoT Core integrates with AWS analytics tools but is less frequently cited for analytics in reviews.
- **Ease of setup:** Cloud IoT Core scores 8.6, AWS IoT Core scores 7.0 on Ease of Setup.
- **Integration with other cloud services:** AWS IoT Core is noted for integration with AWS Lambda, S3, and other AWS services; Cloud IoT Core integrates with Google Cloud services.

### What are the pros and cons of Cloud IoT Core vs AWS IoT Core?

AWS IoT Core's headline strength is scalability and reliable device messaging, while Cloud IoT Core is strongest in analytics integration and ease of setup.

- **Cloud IoT Core strengths:** Reviewers highlight analytics integration with big-data and ML services, flexible pay-as-you-go pricing, and ease of setup (score: 8.6).
- **Cloud IoT Core trade-offs:** Reviewers note high costs for small businesses, a high learning curve, and requests for more advanced security features.
- **AWS IoT Core strengths:** Reviewers cite scalability, reliable device messaging, strong authentication and authorization, and integration with AWS services. AWS IoT Core has a higher G2 rating (4.7/5) and higher satisfaction with value.
- **AWS IoT Core trade-offs:** Reviewers mention a learning curve for setting up certificates and policies, and some find the platform expensive compared to competitors.

### Is Cloud IoT Core or AWS IoT Core better for small businesses?

Azure IoT Hub is the top-ranked alternative with a Small-Business segment, but between Cloud IoT Core and AWS IoT Core, neither has a dominant small-business segment; recent reviews suggest AWS IoT Core is more attractive for small businesses due to higher satisfaction with value and support.

- **Cloud IoT Core:** No dominant small-business segment; reviewers mention high costs as a barrier for small businesses.
- **AWS IoT Core:** No dominant small-business segment; reviewers highlight strong support and value, making it a better fit for small businesses compared to Cloud IoT Core.

### Which IoT Security Solutions platform has better integrations?

AWS IoT Core is favored for integrations, with reviewers citing more frequent and diverse integration mentions.

- **Cloud IoT Core:** Reviewers mention integration with Google Cloud services and big-data analytics, but no third-party integration counts are supplied.
- **AWS IoT Core:** AWS IoT Core is cited for integrations with AWS Greengrass and Python, with 7 all-time mentions for AWS IoT Core integrations and 1 for AWS Greengrass.

### How do Cloud IoT Core and AWS IoT Core compare on customer support?

AWS IoT Core and Cloud IoT Core are at parity on Quality of Support, with scores of 8.5 and 8.3 respectively, a difference below the materiality threshold.

- **Cloud IoT Core:** Reviewers describe support as generally helpful, with some noting the need for improved documentation and more accessible assistance for complex setups.
- **AWS IoT Core:** Reviewers report positive support experiences, highlighting responsive assistance and comprehensive documentation, though some mention a learning curve for troubleshooting.

### Which is easier to implement, Cloud IoT Core or AWS IoT Core?

Cloud IoT Core scores higher on Ease of Setup (8.6 vs 7.0), making it easier to implement than AWS IoT Core.

- **Cloud IoT Core:** Reviewers consistently mention straightforward setup, user-friendly onboarding, and accessible documentation, though some note a learning curve for advanced features.
- **AWS IoT Core:** Reviewers describe the setup process as manageable but cite a steeper learning curve, especially for configuring certificates and policies.

Alternatives

**AWS IoT Core Alternatives**

 ![IBM Watson IoT Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9e5ad2ad75db73e55b63412baac06fc8/ibm-watson-iot-platform.png "IBM Watson IoT Platform")

[
IBM Watson IoT Platform
](/products/ibm-watson-iot-platform/reviews)

 ![Azure IoT Central](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_1836b6ac5e42625f11e0d5cdead1872e/azure-iot-central.jpg "Azure IoT Central")

[
Azure IoT Central
](/products/azure-iot-central/reviews)

 ![Particle](https://images.g2crowd.com/uploads/product/hd_favicon/fe960af3f54277a63d7dc714883d9cee/particle.svg "Particle")

[
Particle
](/products/particle/reviews)

 ![SAP Business Technology Platform](https://images.g2crowd.com/uploads/product/hd_favicon/b5f8f986beca96ab0027c693ee762fb9/sap-business-technology-platform.svg "SAP Business Technology Platform")

[
SAP Business Technology...
](/products/sap-business-technology-platform/reviews)

**Google Cloud IoT Core Alternatives**

 ![IBM Watson IoT Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9e5ad2ad75db73e55b63412baac06fc8/ibm-watson-iot-platform.png "IBM Watson IoT Platform")

[
IBM Watson IoT Platform
](/products/ibm-watson-iot-platform/reviews)

 ![Azure IoT Hub](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f176b4154a751d10150daa67a57b7dc5/azure-iot-hub.jpg "Azure IoT Hub")

[
Azure IoT Hub
](/products/azure-iot-hub/reviews)

 ![Azure IoT Central](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_1836b6ac5e42625f11e0d5cdead1872e/azure-iot-central.jpg "Azure IoT Central")

[
Azure IoT Central
](/products/azure-iot-central/reviews)

 ![Datadog](https://images.g2crowd.com/uploads/product/hd_favicon/1498834114/datadog.svg "Datadog")

[
Datadog
](/products/datadog/reviews)

## AWS IoT Core vs Google Cloud IoT Core

- Reviewers felt that AWS IoT Core meets the needs of their business better than Google Cloud IoT Core.
- When comparing quality of ongoing product support, reviewers felt that AWS IoT Core is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of AWS IoT Core over Google Cloud IoT Core.