# AWS IoT Core, EMQX vs HiveMQ Comparison

| | AWS IoT Core | EMQX | HiveMQ | 
|---|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 17 | 23 | 85 | 
| **Largest Market Segment** | Small-Business (43.8% of reviews) | Enterprise (40.9% of reviews) | Mid-Market (38.8% of reviews) | 
| **Entry Level Price** | No pricing available | Pay As You Go Per Year | Free Trial | 

---
## Top Pros & Cons

### AWS IoT Core

Pros:
- Cloud Integration (1 reviews)
- IoT Connectivity (1 reviews)

Cons:
- Learning Curve (1 reviews)
- Limited Customization (1 reviews)

### EMQX

**Not enough data**

### HiveMQ

Pros:
- Reliability (20 reviews)
- Features (18 reviews)

Cons:
- Expensive (17 reviews)
- Difficult Learning (9 reviews)

---
## Ratings Comparison
| Rating | AWS IoT Core | EMQX | HiveMQ | 
|---|---|---|---|
  | **Meets Requirements** | 9.5 (13 reviews) | 9.0 (10 reviews) | 9.4 (75 reviews) | 
  | **Ease of Use** | 8.1 (13 reviews) | 9.2 (10 reviews) | 9.0 (75 reviews) | 
  | **Ease of Setup** | Not enough data | Not enough data | 8.9 (67 reviews) | 
  | **Ease of Admin** | Not enough data | Not enough data | 8.8 (20 reviews) | 
  | **Quality of Support** | 8.3 (11 reviews) | 8.3 (10 reviews) | 9.0 (73 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | Not enough data | 9.3 (20 reviews) | 
  | **Product Direction (% positive)** | 9.1 (13 reviews) | 10.0 (10 reviews) | 9.5 (73 reviews) | 

---
## Pricing

### AWS IoT Core

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### EMQX

#### Entry-Level Pricing

Plan: EMQX Cloud （Standard）

Price: Pay As You Go Per Year

Description: NO Coding, Saas & On-premise solution.Billed Hourly: Start at $ 0.18 per hour

Key Features:
- Scale as you need, pay as you go
- Flexible and rich IoT data integration up to 30+ choices
-  Run in 17 regions across AWS, GCP, and Microsoft Azure

[Browse all 5 editions](https://www.g2.com/products/emqx/pricing)

#### Free Trial

Yes

### HiveMQ

#### Entry-Level Pricing

Plan: HiveMQ Self-Managed Editions

Price: Free Trial

Description: MQTT messaging solution that runs anywhere

Choose from: 
-Community Edition
-Starter Edition
-Professional Edition
-Enterprise Edition

Key Features:
- 24/7 Support available
- Clustering for high availability and scalability
- Essential security features

[Learn more about HiveMQ](https://www.g2.com/products/hivemq/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Message Queue (MQ)

| Product | Score | Reviews |
|---|---|---|
| **AWS IoT Core** | N/A | N/A |
| **EMQX** | N/A | N/A |
| **HiveMQ** | 9.0/10 | 46 |

#### Functionality

| Feature | AWS IoT Core | EMQX | HiveMQ | 
|---|---|---|---|
| **Asynchronous Messaging** | Not enough data | Not enough data | 9.0 (35 reviews) | 
| **Language Support** | Not enough data | Not enough data | 9.1 (30 reviews) | 
| **Cloud-based Messaging** | Not enough data | Not enough data | 9.5 (31 reviews) | 
| **Latency** | Not enough data | Not enough data | 9.2 (37 reviews) | 

#### Integration

| Feature | AWS IoT Core | EMQX | HiveMQ | 
|---|---|---|---|
| **Application Integration** | Not enough data | Not enough data | 9.5 (33 reviews) | 
| **Data Integration** | Not enough data | Not enough data | 9.2 (31 reviews) | 
| **Plugins and integrations** | Not enough data | Not enough data | 8.9 (32 reviews) | 

#### Management

| Feature | AWS IoT Core | EMQX | HiveMQ | 
|---|---|---|---|
| **Policies and Controls** | Not enough data | Not enough data | 9.2 (30 reviews) | 
| **Security Monitoring** | Not enough data | Not enough data | 9.2 (31 reviews) | 
| **Activity Monitoring** | Not enough data | Not enough data | 9.2 (30 reviews) | 

#### Agentic AI - Message Queue (MQ)

| Feature | AWS IoT Core | EMQX | HiveMQ | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.7 (5 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.6 (6 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 8.0 (5 reviews) | 

### IoT Platforms

| Product | Score | Reviews |
|---|---|---|
| **AWS IoT Core** | 7.3/10 | 5 |
| **EMQX** | N/A | N/A |
| **HiveMQ** | N/A | N/A |

####  Application Design

| Feature | AWS IoT Core | EMQX | HiveMQ | 
|---|---|---|---|
| **Interface** | 6.0 (5 reviews) | Not enough data | Not enough data | 
| **Templates** | 6.0 (5 reviews) | Not enough data | Not enough data | 
| **Device Workflows** | Not enough data | Not enough data | Not enough data | 
| **Testing** | 7.7 (5 reviews) | Not enough data | Not enough data | 
| **Hardware Support** | 9.0 (5 reviews) | Not enough data | Not enough data | 
| **Application Deployment** | 7.7 (5 reviews) | Not enough data | Not enough data | 

####  Application Control

| Feature | AWS IoT Core | EMQX | HiveMQ | 
|---|---|---|---|
| **Data Migration** | Not enough data | Not enough data | Not enough data | 
| **Data Syncronization** | Not enough data | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 
| **Lifecycle Management** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 

### IoT Connectivity Management

| Product | Score | Reviews |
|---|---|---|
| **AWS IoT Core** | N/A | N/A |
| **EMQX** | N/A | N/A |
| **HiveMQ** | 9.1/10 | 42 |

#### Platform

| Feature | AWS IoT Core | EMQX | HiveMQ | 
|---|---|---|---|
| **Dashboard** | Not enough data | Not enough data | 9.3 (34 reviews) | 
| **Plan Information** | Not enough data | Not enough data | 8.5 (34 reviews) | 
| **Connection Status** | Not enough data | Not enough data | 9.1 (33 reviews) | 
| **SIM Management** | Not enough data | Not enough data | Feature Not Available | 
| **Account Alerts** | Not enough data | Not enough data | Feature Not Available | 
| **Subscription Billing** | Not enough data | Not enough data | Feature Not Available | 

#### Reporting

| Feature | AWS IoT Core | EMQX | HiveMQ | 
|---|---|---|---|
| **Data Usage** | Not enough data | Not enough data | 9.0 (29 reviews) | 
| **Available Bandwidth** | Not enough data | Not enough data | Feature Not Available | 
| **Cost Analytics** | Not enough data | Not enough data | Feature Not Available | 

### Industrial IoT

| Product | Score | Reviews |
|---|---|---|
| **AWS IoT Core** | N/A | N/A |
| **EMQX** | N/A | N/A |
| **HiveMQ** | 8.7/10 | 15 |

#### Systems Management

| Feature | AWS IoT Core | EMQX | HiveMQ | 
|---|---|---|---|
| **Device Discovery** | Not enough data | Not enough data | 8.8 (14 reviews) | 
| **System Integration** | Not enough data | Not enough data | 9.3 (12 reviews) | 
| **Remote Access** | Not enough data | Not enough data | 8.6 (12 reviews) | 
| **Workflows** | Not enough data | Not enough data | 8.5 (10 reviews) | 
| **Hardware** | Not enough data | Not enough data | 8.9 (12 reviews) | 
| **Dashboard** | Not enough data | Not enough data | 9.2 (13 reviews) | 

#### IoT Capabilities

| Feature | AWS IoT Core | EMQX | HiveMQ | 
|---|---|---|---|
| **Process Automation** | Not enough data | Not enough data | 8.7 (10 reviews) | 
| **Security** | Not enough data | Not enough data | 8.6 (11 reviews) | 
| **Safety** | Not enough data | Not enough data | Feature Not Available | 
| **Environmental Conditions** | Not enough data | Not enough data | 8.3 (9 reviews) | 
| **Resource Optimization** | Not enough data | Not enough data | 8.1 (8 reviews) | 
| **Product Quality** | Not enough data | Not enough data | 8.8 (8 reviews) | 
| **Predictive Maintenance** | Not enough data | Not enough data | 8.5 (9 reviews) | 
| **Analytics** | Not enough data | Not enough data | 9.0 (8 reviews) | 

#### Agentic AI -  Industrial IoT

| Feature | AWS IoT Core | EMQX | HiveMQ | 
|---|---|---|---|
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to AWS IoT Core (1):** [IoT Platforms](https://www.g2.com/categories/iot-platforms)

**Unique to EMQX (4):** [Industrial IoT Software](https://www.g2.com/categories/industrial-iot), [IoT Platforms](https://www.g2.com/categories/iot-platforms), [Message Queue (MQ) Software](https://www.g2.com/categories/message-queue-mq), [IoT Connectivity Management Software](https://www.g2.com/categories/iot-connectivity-management)

**Unique to HiveMQ (3):** [Message Queue (MQ) Software](https://www.g2.com/categories/message-queue-mq), [IoT Connectivity Management Software](https://www.g2.com/categories/iot-connectivity-management), [Industrial IoT Software](https://www.g2.com/categories/industrial-iot)


---
## Reviewer Demographics

### By Company Size

| Segment | AWS IoT Core | EMQX | HiveMQ | 
|---|---|---|---|
| **Small-Business** | 43.8% | 22.7% | 37.6% | 
| **Mid-Market** | 18.8% | 36.4% | 38.8% | 
| **Enterprise** | 37.5% | 40.9% | 23.5% | 

### By Industry

#### AWS IoT Core

- **Computer Software:** 37.5%
- **Information Technology and Services:** 31.3%
- **Hospitality:** 6.3%
- **Electrical/Electronic Manufacturing:** 6.3%
- **Education Management:** 6.3%
- **Consumer Electronics:** 6.3%
- **Banking:** 6.3%

#### EMQX

- **Information Technology and Services:** 27.3%
- **Hospitality:** 13.6%
- **Online Media:** 9.1%
- **Financial Services:** 9.1%
- **Wholesale:** 4.5%
- **Transportation/Trucking/Railroad:** 4.5%
- **Oil & Energy:** 4.5%
- **Marketing and Advertising:** 4.5%
- **Luxury Goods & Jewelry:** 4.5%
- **Information Services:** 4.5%
- **Other:** 13.6%

#### HiveMQ

- **Computer Software:** 25.3%
- **Information Technology and Services:** 13.9%
- **Industrial Automation:** 3.8%
- **Retail:** 3.8%
- **Marketing and Advertising:** 3.8%
- **Consumer Electronics:** 2.5%
- **Information Services:** 2.5%
- **Internet:** 2.5%
- **Construction:** 2.5%
- **Computer & Network Security:** 2.5%
- **Other:** 36.7%

---
## Alternatives

### Alternatives to AWS IoT Core

- [Google Cloud IoT Core](https://www.g2.com/products/google-cloud-iot-core/reviews) — 4.1/5 stars (30 reviews)
- [IBM Watson IoT Platform](https://www.g2.com/products/ibm-watson-iot-platform/reviews) — 4.5/5 stars (22 reviews)
- [Azure IoT Central](https://www.g2.com/products/azure-iot-central/reviews) — 4.5/5 stars (24 reviews)
- [Particle](https://www.g2.com/products/particle/reviews) — 4.5/5 stars (195 reviews)
- [SAP Business Technology Platform](https://www.g2.com/products/sap-business-technology-platform/reviews) — 4.4/5 stars (417 reviews)
- [ThingWorx Industrial IOT Platform](https://www.g2.com/products/thingworx-industrial-iot-platform/reviews) — 3.9/5 stars (33 reviews)
- [Blynk IoT platform](https://www.g2.com/products/blynk-iot-platform/reviews) — 4.6/5 stars (28 reviews)
- [Pelion IoT Connectivity](https://www.g2.com/products/pelion-iot-connectivity/reviews) — 4.3/5 stars (145 reviews)
- [Golioth](https://www.g2.com/products/golioth/reviews) — 4.4/5 stars (66 reviews)
- [Fogwing IIoT Platform](https://www.g2.com/products/fogwing-iiot-platform/reviews) — 4.7/5 stars (30 reviews)

### Alternatives to EMQX

- [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (748 reviews)
- [SAP Business Technology Platform](https://www.g2.com/products/sap-business-technology-platform/reviews) — 4.4/5 stars (417 reviews)
- [SAP Integration Suite](https://www.g2.com/products/sap-integration-suite/reviews) — 4.3/5 stars (339 reviews)
- [Portainer](https://www.g2.com/products/portainer/reviews) — 4.8/5 stars (294 reviews)
- [Particle](https://www.g2.com/products/particle/reviews) — 4.5/5 stars (195 reviews)
- [Geotab](https://www.g2.com/products/geotab/reviews) — 4.5/5 stars (184 reviews)
- [IBM MQ](https://www.g2.com/products/ibm-mq/reviews) — 4.3/5 stars (174 reviews)
- [Couchbase](https://www.g2.com/products/couchbase/reviews) — 4.3/5 stars (150 reviews)
- [Pelion IoT Connectivity](https://www.g2.com/products/pelion-iot-connectivity/reviews) — 4.3/5 stars (145 reviews)
- [Apache Kafka](https://www.g2.com/products/apache-kafka/reviews) — 4.5/5 stars (131 reviews)

### Alternatives to HiveMQ

- [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (748 reviews)
- [SAP Integration Suite](https://www.g2.com/products/sap-integration-suite/reviews) — 4.3/5 stars (339 reviews)
- [Portainer](https://www.g2.com/products/portainer/reviews) — 4.8/5 stars (294 reviews)
- [RabbitMQ](https://www.g2.com/products/rabbitmq/reviews) — 4.1/5 stars (47 reviews)
- [Particle](https://www.g2.com/products/particle/reviews) — 4.5/5 stars (195 reviews)
- [IBM MQ](https://www.g2.com/products/ibm-mq/reviews) — 4.3/5 stars (174 reviews)
- [Geotab](https://www.g2.com/products/geotab/reviews) — 4.5/5 stars (184 reviews)
- [Apache ActiveMQ](https://www.g2.com/products/apache-activemq/reviews) — 4.3/5 stars (16 reviews)
- [Apache Kafka](https://www.g2.com/products/apache-kafka/reviews) — 4.5/5 stars (131 reviews)
- [Couchbase](https://www.g2.com/products/couchbase/reviews) — 4.3/5 stars (150 reviews)

---
## Top Discussions

### AWS IoT Core

No discussions available for this product.

### EMQX

No discussions available for this product.

### HiveMQ

- Title: [What does HiveMQ's enterprise support look like compared to open-source alternatives?](https://www.g2.com/discussions/what-does-hivemq-s-enterprise-support-look-like-compared-to-open-source-alternatives) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "HiveMQ’s enterprise support is designed for always‑on industrial and IoT environments where downtime is not an option. The Enterprise tier includes 24/7..."
- Title: [Is HiveMQ suitable for AI and machine learning workloads in industrial environments?](https://www.g2.com/discussions/is-hivemq-suitable-for-ai-and-machine-learning-workloads-in-industrial-environments) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "HiveMQ is highly suitable for AI and machine learning workloads in industrial environments because it provides a reliable MQTT-based data backbone that..."
- Title: [How does HiveMQ help enable IT/OT integration?](https://www.g2.com/discussions/how-does-hivemq-help-enable-it-ot-integration) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "HiveMQ enables IT/OT integration by replacing fragile point‑to‑point connections with an event‑driven architecture built on MQTT, so OT systems publish data..."
- Title: [How does HiveMQ support AI and analytics use cases in industrial operations such as manufacturing, energy, data centers, and transportation?](https://www.g2.com/discussions/how-does-hivemq-support-ai-and-analytics-use-cases-in-industrial-operations-such-as-manufacturing-energy-data-centers-and-transportation) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "HiveMQ provides an MQTT-based industrial data backbone that securely streams real-time OT data from machines, sensors, and control systems to IT, cloud, and..."
- Title: [What integrations does HiveMQ support for downstream data systems and cloud platforms?](https://www.g2.com/discussions/what-integrations-does-hivemq-support-for-downstream-data-systems-and-cloud-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "HiveMQ connects to the enterprise data stack through a broad marketplace of enterprise extensions with no vendor lock-in. With HiveMQ, you can connect MQTT..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/aws-iot-core-vs-emqx-vs-hivemq)