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# AWS Identity and Access Management (IAM) vs Google Cloud Identity & Access Management (IAM) Comparison - What are their main differences?

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AWS IAMGoogle Cloud IAM[+ Add Product](#)

Pricing

**AWS Identity and Access Management (IAM)**
No pricing available

**Google Cloud Identity & Access Management (IAM)**
No pricing available

**Pricing Insights**
from reviews

Perceived Cost

**AWS Identity and Access Management (IAM)**
$$$$$

**Google Cloud Identity & Access Management (IAM)**
$$$$$

Average Discount

**AWS Identity and Access Management (IAM)**
6%

**Google Cloud Identity & Access Management (IAM)**
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Time to Implement

**AWS Identity and Access Management (IAM)**6 months
Based on 100 responses

**Google Cloud Identity & Access Management (IAM)**6 months
Based on 100 responses

Return on Investment

**AWS Identity and Access Management (IAM)**6 months
Based on 100 responses

**Google Cloud Identity & Access Management (IAM)**6 months
Based on 100 responses

 ![AWS Identity and Access Management (IAM)](https://images.g2crowd.com/uploads/product/hd_favicon/1528476505/aws-identity-and-access-management-iam.svg "AWS Identity and Access Management (IAM)")

 ![Google Cloud Identity & Access Management (IAM)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/google-cloud-identity-access-management-iam.png "Google Cloud Identity & Access Management (IAM)")

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**Pros & Cons**
from reviews

**AWS Identity and Access Management (IAM)**
[
Security (31)
](https://www.g2.com/products/aws-identity-and-access-management-iam/reviews?filters%5Bsentiment_snippet%5D=1243022&qs=pros-and-cons#reviews)[
Ease of Use (23)
](https://www.g2.com/products/aws-identity-and-access-management-iam/reviews?filters%5Bsentiment_snippet%5D=1243075&qs=pros-and-cons#reviews)[
Complexity (22)
](https://www.g2.com/products/aws-identity-and-access-management-iam/reviews?filters%5Bsentiment_snippet%5D=1243379&qs=pros-and-cons#reviews)[
Difficult Learning (21)
](https://www.g2.com/products/aws-identity-and-access-management-iam/reviews?filters%5Bsentiment_snippet%5D=2274285&qs=pros-and-cons#reviews)

**Google Cloud Identity & Access Management (IAM)**
[
Ease of Use (20)
](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews?filters%5Bsentiment_snippet%5D=2285323&qs=pros-and-cons#reviews)[
Security (16)
](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews?filters%5Bsentiment_snippet%5D=2285298&qs=pros-and-cons#reviews)[
Difficult Learning (10)
](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews?filters%5Bsentiment_snippet%5D=2433160&qs=pros-and-cons#reviews)[
Complexity (9)
](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews?filters%5Bsentiment_snippet%5D=2285184&qs=pros-and-cons#reviews)

Integrations

**AWS Identity and Access Management (IAM)**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-cloudwatch.jpg "Product Avatar Image")

Amazon CloudWatch

](https://www.g2.com/products/amazon-cloudwatch/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-ec2.jpg "Product Avatar Image")

Amazon EC2

](https://www.g2.com/products/amazon-ec2/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0148ca76408710a295015ec26b43fd3e/amazon-relational-database-service-rds.jpg "Product Avatar Image")

Amazon Relational Database...

](https://www.g2.com/products/amazon-relational-database-service-rds/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-s3-glacier.jpg "Product Avatar Image")

Amazon S3 Glacier

](https://www.g2.com/products/amazon-s3-glacier/reviews)[
View all
](https://www.g2.com/products/aws-identity-and-access-management-iam/integrations)

**Google Cloud Identity & Access Management (IAM)**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b9a29516470640e060a180b6ce4fd429/google-kubernetes-engine-gke.png "Product Avatar Image")

Kubernetes Engine

](https://www.g2.com/products/google-kubernetes-engine-gke/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_685fcffbb1d262ce4dbe736eb3c92266/okta%282%29.png "Product Avatar Image")

Okta

](https://www.g2.com/products/okta/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_dd4972b8c2216fc2f2046a656f6e3784/qi-ads.png "Product Avatar Image")

Qi Ads

](https://www.g2.com/products/qi-ads/reviews)[
View all
](https://www.g2.com/products/google-cloud-identity-access-management-iam/integrations)

**Ratings**
from reviews

Meets Requirements

**AWS Identity and Access Management (IAM)**

**9.1** /10

Based on 117 responses

**Google Cloud Identity & Access Management (IAM)**

**8.9** /10

Based on 37 responses

Ease of Use

**AWS Identity and Access Management (IAM)**

**8.4** /10

Based on 119 responses

**Google Cloud Identity & Access Management (IAM)**

**8.6** /10

Based on 40 responses

Ease of Setup

**AWS Identity and Access Management (IAM)**

**8.4** /10

Based on 91 responses

**Google Cloud Identity & Access Management (IAM)**

**8.7** /10

Based on 34 responses

Ease of Admin

**AWS Identity and Access Management (IAM)**

**8.6** /10

Based on 61 responses

**Google Cloud Identity & Access Management (IAM)**

**8.3** /10

Based on 16 responses

Quality of Support

**AWS Identity and Access Management (IAM)**

**8.8** /10

Based on 107 responses

**Google Cloud Identity & Access Management (IAM)**

**8.6** /10

Based on 36 responses

Has the product been a good partner in doing business?

**AWS Identity and Access Management (IAM)**

**9.1** /10

Based on 58 responses

**Google Cloud Identity & Access Management (IAM)**

**8.8** /10

Based on 15 responses

Product Direction (% positive)

**AWS Identity and Access Management (IAM)**

**9.5** /10

Based on 111 responses

**Google Cloud Identity & Access Management (IAM)**

**8.8** /10

Based on 40 responses

**Features**
ratings from reviews

Identity and Access Management (IAM)

**8.8** /10

Based on 77 responses

**8.7** /10

Based on 32 responses

Privileged Access Management (PAM)

Not enough data

**9.2** /10

Based on 7 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
31.2%

Mid-Market(51-1000 emp.)
37.0%

Enterprise(\> 1000 emp.)
31.9%

Small-Business(50 or fewer emp.)
31.2%

Mid-Market(51-1000 emp.)
37.0%

Enterprise(\> 1000 emp.)
31.9%

Small-Business(50 or fewer emp.)
55.6%

Mid-Market(51-1000 emp.)
28.9%

Enterprise(\> 1000 emp.)
15.6%

Small-Business(50 or fewer emp.)
55.6%

Mid-Market(51-1000 emp.)
28.9%

Enterprise(\> 1000 emp.)
15.6%

**Reviewers' Industry**

[![AWS Identity and Access Management (IAM)](https://images.g2crowd.com/uploads/product/hd_favicon/1528476505/aws-identity-and-access-management-iam.svg "AWS Identity and Access Management (IAM)")](https://www.g2.com/products/aws-identity-and-access-management-iam/reviews)
AWS Identity and Access Management (IAM)

Information Technology and Services
28.3%

Computer Software
21.7%

Financial Services
6.5%

Computer & Network Security
5.1%

Marketing and Advertising
2.9%

Other
35.5%

[![Google Cloud Identity & Access Management (IAM)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/google-cloud-identity-access-management-iam.png "Google Cloud Identity & Access Management (IAM)")](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews)
Google Cloud Identity & Access Management (IAM)

Information Technology and Services
18.2%

Computer Software
15.9%

Computer & Network Security
11.4%

Telecommunications
6.8%

Internet
6.8%

Other
40.9%

Alternatives

**AWS Identity and Access Management (IAM) Alternatives**

 ![Okta](https://images.g2crowd.com/uploads/product/hd_favicon/fc3b8f792177eb1565971fd0bb450896/okta.svg "Okta")

[
Okta
](/products/okta/reviews)

 ![Microsoft Entra ID](https://images.g2crowd.com/uploads/product/hd_favicon/a8a99a96fda235658139f710592f8a53/microsoft-entra-id.svg "Microsoft Entra ID")

[
Microsoft Entra ID
](/products/microsoft-entra-id/reviews)

 ![WSO2 Identity Platform](https://images.g2crowd.com/uploads/product/hd_favicon/224a2ed11fc74f51c70aeb845fa31b6c/wso2-identity-platform.svg "WSO2 Identity Platform")

[
WSO2 Identity Platform
](/products/wso2-identity-platform/reviews)

 ![Oracle Identity Management](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ab9759ec2f3c8eb828f93d9920afefc2/oracle-identity-management.png "Oracle Identity Management")

[
Oracle Identity Management
](/products/oracle-identity-management/reviews)

**Google Cloud Identity & Access Management (IAM) Alternatives**

 ![Microsoft Entra ID](https://images.g2crowd.com/uploads/product/hd_favicon/a8a99a96fda235658139f710592f8a53/microsoft-entra-id.svg "Microsoft Entra ID")

[
Microsoft Entra ID
](/products/microsoft-entra-id/reviews)

 ![Okta](https://images.g2crowd.com/uploads/product/hd_favicon/fc3b8f792177eb1565971fd0bb450896/okta.svg "Okta")

[
Okta
](/products/okta/reviews)

 ![Auth0](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f2737a65f0dea813b21792c5eaee8699/auth0.png "Auth0")

[
Auth0
](/products/auth0/reviews)

 ![JumpCloud](https://images.g2crowd.com/uploads/product/hd_favicon/fa23ee0364cbcc0d2ea2729498b45992/jumpcloud.svg "JumpCloud")

[
JumpCloud
](/products/jumpcloud/reviews)

## AWS IAM vs Google Cloud IAM FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between AWS IAM vs Google Cloud IAM?

AWS IAM stands out for its higher G2 rating, mid-market focus, and reviewer-cited strength in security and fine-grained access control, while Google Cloud IAM is favored for ease of use and small-business adoption.

| [AWS IAM](https://www.g2.com/products/aws-identity-and-access-management-iam/reviews) | [Google Cloud IAM](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews) |
| --- | --- |
| G2 Rating (reviews): 4.5/5 (165 reviews) | G2 Rating (reviews): 4.4/5 (59 reviews) |
| Largest Segment: Mid-Market | Largest Segment: Small-Business |
| Ease of Setup score: 8.4 | Ease of Setup score: 8.7 |
| Quality of Support score: 8.8 | Quality of Support score: 8.6 |
| Top Reviewer-Cited Strength: Security and fine-grained access control (31 all-time mentions) | Top Reviewer-Cited Strength: Ease of use and intuitive management (20 all-time mentions) |

### How do the pricing models of AWS IAM and Google Cloud IAM compare?

Reviewers consider AWS IAM and Google Cloud IAM to be at parity on value, with no material difference in price satisfaction scores.

- **AWS IAM:** In recent reviews, many highlight that AWS IAM is included with AWS services at no extra cost, making it a strong value for organizations already using AWS.
- **Google Cloud IAM:** Reviewers note that Google Cloud IAM is easy to set up and manage, with value derived from its integration with Google Cloud services and centralized access management.

### What are the best alternatives to AWS IAM and Google Cloud IAM?

The top 3 alternatives to AWS IAM and Google Cloud IAM are Microsoft Entra ID, Okta, and WSO2 Identity Platform.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [AWS IAM](https://www.g2.com/products/aws-identity-and-access-management-iam/reviews) | 4.5/5 (165 reviews) | Mid-Market | Included with AWS services, no extra cost | Security and fine-grained access control |
| [Google Cloud IAM](https://www.g2.com/products/google-cloud-identity-access-management-iam/reviews) | 4.4/5 (59 reviews) | Small-Business | Centralized access management, easy setup | Ease of use and intuitive management |
| [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) | 4.5/5 (912 reviews) | Mid-Market | — | Integration with Microsoft ecosystem |
| [Okta](https://www.g2.com/products/okta/reviews) | 4.5/5 (1373 reviews) | Mid-Market | — | Comprehensive identity management and SSO |
| [WSO2 Identity Platform](https://www.g2.com/products/wso2-identity-platform/reviews) | 4.5/5 (110 reviews) | Enterprise | — | Open-source flexibility and extensibility |

### Which Identity and Access Management (IAM) features should I prioritize when comparing AWS IAM and Google Cloud IAM?

Buyers should prioritize security, ease of use, access control, integrations, and policy management when comparing AWS IAM and Google Cloud IAM.

- **Security:** AWS IAM (31 all-time mentions), Google Cloud IAM (15 all-time mentions)
- **Ease of Use:** AWS IAM (23 all-time mentions), Google Cloud IAM (20 all-time mentions)
- **Access Control:** AWS IAM (22 all-time mentions), Google Cloud IAM (10 all-time mentions)
- **Integrations:** AWS IAM (17 all-time mentions), Google Cloud IAM (7 all-time mentions)
- **Policy Management:** AWS IAM (11 all-time mentions), Google Cloud IAM (4 all-time mentions)

### What are the pros and cons of AWS IAM vs Google Cloud IAM?

AWS IAM's headline strength is security and fine-grained access control, while Google Cloud IAM is most praised for ease of use and intuitive management.

- **AWS IAM strengths:** Security (31 all-time mentions), fine-grained access control, strong integration with AWS services, centralized management, and reliability.
- **AWS IAM trade-offs:** Complexity (22 all-time mentions), steep learning curve (21 all-time mentions), challenging policy management, and error handling.
- **Google Cloud IAM strengths:** Ease of use (20 all-time mentions), intuitive interface, centralized access management, flexible role-based permissions, and strong integration with Google Cloud services.
- **Google Cloud IAM trade-offs:** Complexity (9 all-time mentions), initial confusion with roles and permissions, and challenges in managing permissions at scale.

### Is AWS IAM or Google Cloud IAM better for small businesses?

Google Cloud IAM is the better fit for small businesses, as its largest reviewer segment is small-business and reviewers highlight its ease of use and setup.

- **AWS IAM:** Largest segment is mid-market; reviewers note its robust security and access control but mention a steeper learning curve for smaller teams.
- **Google Cloud IAM:** Largest segment is small-business; reviewers consistently praise its intuitive setup and user-friendly management for smaller organizations.

### Which Identity and Access Management (IAM) platform has better integrations?

Reviewers favor AWS IAM for integrations, with more all-time mentions of integration capabilities.

- **AWS IAM:** Integrations with Okta (mentioned in recent reviews); 17 all-time mentions of integrations.
- **Google Cloud IAM:** Integrations with Google Workspace (3 all-time mentions); 7 all-time mentions of integrations.

### How do AWS IAM and Google Cloud IAM compare on customer support?

AWS IAM and Google Cloud IAM are at parity on Quality of Support, with scores within 0.2 points of each other (AWS IAM 8.8, Google Cloud IAM 8.6).

- **AWS IAM:** Reviewers describe support as reliable and responsive, with many citing helpful documentation and consistent assistance for troubleshooting.
- **Google Cloud IAM:** Reviewers note good customer support, quick responses, and helpful resources, especially for onboarding and troubleshooting.

### Which is easier to implement, AWS IAM or Google Cloud IAM?

Google Cloud IAM has a slight edge in Ease of Setup, scoring 8.7 versus AWS IAM's 8.4, but both are rated highly by reviewers.

- **AWS IAM:** Reviewers highlight straightforward setup for AWS environments, but note a steeper learning curve for complex policy configurations.
- **Google Cloud IAM:** Reviewers consistently praise its easy and accessible initial setup, with many citing quick onboarding and user-friendly tutorials.