Link copied to clipboard # AWS Elastic Load Balancing vs Google Cloud Load Balancing Comparison - What are their main differences? Share [ Export ](/compare/aws-elastic-load-balancing/google-cloud-load-balancing/export.csv) AWS Elastic Load BalancingGoogle Cloud Load Balancing[+ Add Product](#) Pricing **AWS Elastic Load Balancing** No pricing available **Google Cloud Load Balancing** No pricing available **Pricing Insights** from reviews Perceived Cost **AWS Elastic Load Balancing** $$$$$ **Google Cloud Load Balancing** $$$$$ Average Discount **AWS Elastic Load Balancing** 11% **Google Cloud Load Balancing** Not enough reviews yet Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **AWS Elastic Load Balancing** 6 months Based on 100 responses **Google Cloud Load Balancing** 6 months Based on 100 responses Return on Investment **AWS Elastic Load Balancing** 6 months Based on 100 responses **Google Cloud Load Balancing** 6 months Based on 100 responses **Pros & Cons** from reviews **AWS Elastic Load Balancing** Security (12) Ease of Use (11) Complexity (8) Learning Difficulty (6) **Google Cloud Load Balancing** Ease of Use (3) Integrations (3) Complexity (2) Limited Customization (1) Integrations **AWS Elastic Load Balancing** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-cloudwatch.jpg "Product Avatar Image") Amazon CloudWatch ](https://www.g2.com/products/amazon-cloudwatch/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-ec2.jpg "Product Avatar Image") Amazon EC2 ](https://www.g2.com/products/amazon-ec2/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_504423766e296a0eeef13491cb738385/amazon-linux-ami-64-bit.png "Product Avatar Image") Amazon Linux AMI (64-bit) ](https://www.g2.com/products/amazon-linux-ami-64-bit/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6f7467a9095411d659210c508d7bb82a/amazon-virtual-private-cloud-amazon-vpc.jpg "Product Avatar Image") Amazon Virtual Private... ](https://www.g2.com/products/amazon-virtual-private-cloud-amazon-vpc/reviews)[ View all ](https://www.g2.com/products/aws-elastic-load-balancing/integrations) **Google Cloud Load Balancing** Not enough data **Ratings** from reviews Meets Requirements **AWS Elastic Load Balancing** **9.1** /10 Based on 80 responses **Google Cloud Load Balancing** **8.8** /10 Based on 21 responses Ease of Use **AWS Elastic Load Balancing** **8.5** /10 Based on 81 responses **Google Cloud Load Balancing** **8.2** /10 Based on 21 responses Ease of Setup **AWS Elastic Load Balancing** **8.7** /10 Based on 56 responses **Google Cloud Load Balancing** **8.2** /10 Based on 13 responses Ease of Admin **AWS Elastic Load Balancing** **8.4** /10 Based on 46 responses **Google Cloud Load Balancing** **8.3** /10 Based on 13 responses Quality of Support **AWS Elastic Load Balancing** **8.5** /10 Based on 76 responses **Google Cloud Load Balancing** **8.6** /10 Based on 20 responses Has the product been a good partner in doing business? **AWS Elastic Load Balancing** **9.0** /10 Based on 45 responses **Google Cloud Load Balancing** **8.6** /10 Based on 13 responses Product Direction (% positive) **AWS Elastic Load Balancing** **9.8** /10 Based on 77 responses **Google Cloud Load Balancing** **9.4** /10 Based on 21 responses **Features** ratings from reviews Load Balancing **9.2** /10 Based on 9 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 24.4% Mid-Market(51-1000 emp.) 48.9% Enterprise(\> 1000 emp.) 26.7% Small-Business(50 or fewer emp.) 24.4% Mid-Market(51-1000 emp.) 48.9% Enterprise(\> 1000 emp.) 26.7% Small-Business(50 or fewer emp.) 50.0% Mid-Market(51-1000 emp.) 23.1% Enterprise(\> 1000 emp.) 26.9% Small-Business(50 or fewer emp.) 50.0% Mid-Market(51-1000 emp.) 23.1% Enterprise(\> 1000 emp.) 26.9% **Reviewers' Industry** [![AWS Elastic Load Balancing](https://images.g2crowd.com/uploads/product/hd_favicon/1528477217/aws-elastic-load-balancing.svg "AWS Elastic Load Balancing")](https://www.g2.com/products/aws-elastic-load-balancing/reviews) AWS Elastic Load Balancing Information Technology and Services 28.9% Computer Software 17.8% Banking 4.4% Telecommunications 4.4% Financial Services 3.3% Other 41.1% [![Google Cloud Load Balancing](https://images.g2crowd.com/uploads/product/hd_favicon/c383d8dcc15043cec4766bd4ffb00d03/google-cloud-load-balancing.svg "Google Cloud Load Balancing")](https://www.g2.com/products/google-cloud-load-balancing/reviews) Google Cloud Load Balancing Information Technology and Services 23.1% Computer Software 15.4% Marketing and Advertising 11.5% Research 7.7% Higher Education 7.7% Other 34.6% Alternatives **AWS Elastic Load Balancing Alternatives** ![Cloudflare Application Security and Performance](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b2231a414cb9f3f7c194f65af32b723e/cloudflare-application-security-and-performance.png "Cloudflare Application Security and Performance") [ Cloudflare Application... ](/products/cloudflare-application-security-and-performance/reviews) ![Azure Application Gateway](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f176b4154a751d10150daa67a57b7dc5/azure-application-gateway.jpg "Azure Application Gateway") [ Azure Application Gateway ](/products/azure-application-gateway/reviews) ![F5 NGINX](https://images.g2crowd.com/uploads/product/hd_favicon/62010ad6d5b954f5a6a5bdaf40a5d2b7/f5-nginx.svg "F5 NGINX") [ Nginx ](/products/f5-nginx/reviews) ![Traefik](https://images.g2crowd.com/uploads/product/hd_favicon/fca102c283d667eb51275a8c1730795f/traefik.svg "Traefik") [ Traefik ](/products/traefik/reviews) **Google Cloud Load Balancing Alternatives** ![Azure Application Gateway](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f176b4154a751d10150daa67a57b7dc5/azure-application-gateway.jpg "Azure Application Gateway") [ Azure Application Gateway ](/products/azure-application-gateway/reviews) ![Azure Traffic Manager](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f176b4154a751d10150daa67a57b7dc5/azure-traffic-manager.jpg "Azure Traffic Manager") [ Azure Traffic Manager ](/products/azure-traffic-manager/reviews) ![HAProxy](https://images.g2crowd.com/uploads/product/hd_favicon/7b4d7d3f13ff9a655c3e07b1ab59128a/haproxy.svg "HAProxy") [ HAProxy ](/products/haproxy/reviews) ![Azure Load Balancer](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f176b4154a751d10150daa67a57b7dc5/azure-load-balancer.jpg "Azure Load Balancer") [ Azure Load Balancer ](/products/azure-load-balancer/reviews) ## AWS Elastic Load Balancing vs Google Cloud Load Balancing FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between AWS Elastic Load Balancing vs Google Cloud Load Balancing? AWS Elastic Load Balancing stands out for its higher G2 rating, broader review base, and stronger mid-market presence, while Google Cloud Load Balancing is rated closely with a small-business focus. | [AWS Elastic Load Balancing](https://www.g2.com/products/aws-elastic-load-balancing/reviews) | [Google Cloud Load Balancing](https://www.g2.com/products/google-cloud-load-balancing/reviews) | | --- | --- | | 4.5/5 (96 reviews) | 4.4/5 (27 reviews) | | Mid-Market | Small-Business | | 8.7 | 8.2 | | 8.5 | 8.6 | | Security (12 all-time mentions) | Ease of Use (3 all-time mentions) | ### How do the pricing models of AWS Elastic Load Balancing and Google Cloud Load Balancing compare? AWS Elastic Load Balancing is rated higher for value, with reviewers expressing more satisfaction with its pricing than Google Cloud Load Balancing. - **AWS Elastic Load Balancing:** In recent reviews, many cite cost efficiency and pay-as-you-go flexibility, but note that the pricing model can be complex and unpredictable for fluctuating workloads. - **Google Cloud Load Balancing:** Reviewers frequently mention a complex and sometimes overwhelming pricing structure, with challenges in understanding service-specific tiers and billing breakdowns. ### What are the best alternatives to AWS Elastic Load Balancing and Google Cloud Load Balancing? The top 3 alternatives to AWS Elastic Load Balancing and Google Cloud Load Balancing are Azure Application Gateway, Cloudflare Application Security and Performance, and Nginx. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [AWS Elastic Load Balancing](https://www.g2.com/products/aws-elastic-load-balancing/reviews) | 4.5/5 (96 reviews) | Mid-Market | Pricing can be complex and unpredictable for fluctuating workloads | Security (12 all-time mentions) | | [Google Cloud Load Balancing](https://www.g2.com/products/google-cloud-load-balancing/reviews) | 4.4/5 (27 reviews) | Small-Business | Pricing structure is complex and sometimes overwhelming | Ease of Use (3 all-time mentions) | | [Azure Application Gateway](https://www.g2.com/products/azure-application-gateway/reviews) | 4.4/5 (162 reviews) | Enterprise | — | — | | [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) | 4.5/5 (714 reviews) | Small-Business | — | — | | [Nginx](https://www.g2.com/products/f5-nginx/reviews) | 4.6/5 (113 reviews) | Mid-Market | — | — | ### Which Load Balancing features should I prioritize when comparing AWS Elastic Load Balancing and Google Cloud Load Balancing? Buyers should prioritize scalability, security, ease of use, integration capabilities, and cost efficiency when comparing AWS Elastic Load Balancing and Google Cloud Load Balancing. - **Scalability:** AWS Elastic Load Balancing (11 all-time mentions), Google Cloud Load Balancing (recent reviews highlight auto-scaling and dynamic instance launching). - **Security:** AWS Elastic Load Balancing (12 all-time mentions), Google Cloud Load Balancing (1 all-time mention). - **Ease of Use:** AWS Elastic Load Balancing (11 all-time mentions, 8.5 Ease of Use score), Google Cloud Load Balancing (3 all-time mentions, 8.2 Ease of Use score). - **Integration Capabilities:** AWS Elastic Load Balancing (4 all-time mentions for easy integrations), Google Cloud Load Balancing (3 all-time mentions for integrations). - **Cost Efficiency:** AWS Elastic Load Balancing (6 all-time mentions), Google Cloud Load Balancing (recent reviews note cost optimization with scaling features). ### What are the pros and cons of AWS Elastic Load Balancing vs Google Cloud Load Balancing? AWS Elastic Load Balancing is strongest in security and scalability, while Google Cloud Load Balancing is praised for ease of use and integration with the Google ecosystem. - **AWS Elastic Load Balancing strengths:** Security (12 all-time mentions), scalability (11), ease of use (11), cost efficiency (6), reliability (5), easy integrations (4). - **AWS Elastic Load Balancing trade-offs:** Complexity (8), learning difficulty (6), expensive (5), not user-friendly (4), complex configuration (3), cost issues (3). - **Google Cloud Load Balancing strengths:** Ease of use (3), integrations (3), cloud computing (2), security (1), customer support (1), customization options (1). - **Google Cloud Load Balancing trade-offs:** Complexity (2), limited customization (1), security issues (1). ### Is AWS Elastic Load Balancing or Google Cloud Load Balancing better for small businesses? Google Cloud Load Balancing is the better fit for small businesses, as it is most popular in the small-business segment and receives positive sentiment from small-business reviewers. - **AWS Elastic Load Balancing:** Most popular in the mid-market segment, with reviewers noting its robust features but also mentioning complexity and cost as potential barriers for smaller organizations. - **Google Cloud Load Balancing:** Most popular in the small-business segment, with reviewers highlighting ease of use and cost optimization as key benefits for smaller teams. ### Which Load Balancing platform has better integrations? Reviewers cite parity between AWS Elastic Load Balancing and Google Cloud Load Balancing for integrations, with both products receiving positive mentions for integration capabilities. - **AWS Elastic Load Balancing:** Recent reviews mention integrations with EC2, ECS, and EKS, with 4 all-time mentions for easy integrations. - **Google Cloud Load Balancing:** Recent reviews highlight integration with Google Workspace, Drive, and Sheets, with 3 all-time mentions for integrations. ### How do AWS Elastic Load Balancing and Google Cloud Load Balancing compare on customer support? AWS Elastic Load Balancing and Google Cloud Load Balancing are rated at parity for Quality of Support, with scores of 8.5 and 8.6 respectively. - **AWS Elastic Load Balancing:** Reviewers mention responsive customer support and helpful documentation, with 3 all-time mentions for customer support. - **Google Cloud Load Balancing:** Reviewers note helpful customer support and 24x7 availability, with 1 all-time mention for customer support. ### Which is easier to implement, AWS Elastic Load Balancing or Google Cloud Load Balancing? AWS Elastic Load Balancing scores higher on Ease of Setup (8.7 vs 8.2), indicating it is easier to implement than Google Cloud Load Balancing by a margin of 0.5 points. - **AWS Elastic Load Balancing:** Reviewers consistently describe straightforward setup for standard deployments, with ease of setup scores frequently at 6 or 7 out of 7 in recent reviews. - **Google Cloud Load Balancing:** Reviewers note a clean user interface but mention a learning curve and complexity in advanced configurations, with ease of setup scores ranging from 5 to 7. ## AWS Elastic Load Balancing vs Google Cloud Load Balancing When assessing the two solutions, reviewers found AWS Elastic Load Balancing easier to use, set up, and administer. Reviewers also preferred doing business with AWS Elastic Load Balancing overall. - Reviewers felt that AWS Elastic Load Balancing meets the needs of their business better than Google Cloud Load Balancing. - When comparing quality of ongoing product support, reviewers felt that Google Cloud Load Balancing is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of AWS Elastic Load Balancing over Google Cloud Load Balancing.