# AWS Backup vs Rubrik Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Rubrik excels in **ease of use** , with many users highlighting its intuitive interface and customizable dashboard. One user mentioned that the initial setup was "super easy," making it a strong choice for teams looking for a straightforward backup solution.
- **Users say** AWS Backup is particularly effective for organizations needing **cost-effective solutions**. Reviewers appreciate its reliability and low cost, noting that it ensures important files are safely stored in the cloud, which is crucial for businesses managing sensitive data.
- **According to verified reviews** , Rubrik has a significant advantage in **implementation speed**. Users have praised how quickly they can onboard new team members and manage backups, with one user stating that it has simplified their day-to-day workload considerably.
- **Reviewers mention** that AWS Backup shines in **customer support** , with many users finding the support team responsive and helpful. This aspect is particularly beneficial for new users who may need assistance navigating the platform.
- **G2 reviewers highlight** that while Rubrik has a strong overall satisfaction score, it faces challenges in **meeting specific workflow needs** for some users. A few have noted configuration challenges that could impact larger organizations with unique requirements.
- **Users report** that AWS Backup offers excellent **integration capabilities** with other AWS services, making it a great choice for businesses already embedded in the AWS ecosystem. This seamless integration allows for centralized and automated backup processes, which users find very beneficial.



| | AWS Backup | Rubrik | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 21 | 161 | 
| **Largest Market Segment** | Small-Business (36.8% of reviews) | Mid-Market (40.6% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### AWS Backup

**Not enough data**

### Rubrik

Pros:
- Ease of Use (49 reviews)
- Backup Solutions (32 reviews)

Cons:
- Expensive (17 reviews)
- Limited Features (11 reviews)

---
## Ratings Comparison
| Rating | AWS Backup | Rubrik | 
|---|---|---|
  | **Meets Requirements** | 9.8 (15 reviews) | 8.8 (118 reviews) | 
  | **Ease of Use** | 9.8 (15 reviews) | 9.1 (123 reviews) | 
  | **Ease of Setup** | 9.8 (7 reviews) | 9.0 (110 reviews) | 
  | **Ease of Admin** | Not enough data | 9.0 (82 reviews) | 
  | **Quality of Support** | 9.6 (15 reviews) | 8.8 (115 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 9.1 (81 reviews) | 
  | **Product Direction (% positive)** | 10.0 (14 reviews) | 9.5 (119 reviews) | 

---
## Pricing

### AWS Backup

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Rubrik

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Server Backup

| Product | Score | Reviews |
|---|---|---|
| **AWS Backup** | 9.4/10 | 19 |
| **Rubrik** | 9.1/10 | 88 |

#### Compatibility 

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **File Server Backup** | 9.9 (12 reviews) | 9.2 (59 reviews) | 
| **Database Server Backup** | 9.9 (14 reviews) | 9.1 (66 reviews) | 
| **Virtual Machines** | 8.9 (12 reviews) | 9.4 (62 reviews) | 
| **Repository Models** | 9.2 (13 reviews) | 8.9 (49 reviews) | 

#### Management

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Continuous Backup** | 9.2 (14 reviews) | 9.2 (55 reviews) | 
| **Disaster Recovery** | 9.2 (14 reviews) | 9.0 (64 reviews) | 
| **Storage Capacity** | 9.4 (13 reviews) | 8.6 (60 reviews) | 
| **Remote Backup** | 9.4 (14 reviews) | 9.3 (55 reviews) | 
| **Activity Monitoring** | 9.5 (13 reviews) | 9.3 (57 reviews) | 

#### Compliance

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Security Standards** | 9.4 (13 reviews) | 9.1 (62 reviews) | 
| **Cloud Data Protection** | 9.4 (13 reviews) | 8.9 (61 reviews) | 
| **Data Deduplication** | 9.5 (11 reviews) | 9.1 (53 reviews) | 

#### Agentic AI - Server Backup

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.6 (6 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cloud Data Security

| Product | Score | Reviews |
|---|---|---|
| **AWS Backup** | N/A | N/A |
| **Rubrik** | N/A | N/A |

#### Data Protection

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Data Masking** | Not enough data | Not enough data | 
| **Data Encryption/Security** | Not enough data | Not enough data | 
| **Data loss Prevention** | Not enough data | Not enough data | 
| **Anomoly Detection** | Not enough data | Not enough data | 
| **Sensitive Data Compliance** | Not enough data | Not enough data | 

#### Analysis

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Cloud Gap Analytics** | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | 
| **User Analytics** | Not enough data | Not enough data | 

#### Administration

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Auditing** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Access Control** | Not enough data | Not enough data | 

### Cloud Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **AWS Backup** | N/A | N/A |
| **Rubrik** | 8.8/10 | 23 |

#### Functionality

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Cloud Consolidation** | Not enough data | 8.7 (21 reviews) | 
| **Cloud Orchestration** | Not enough data | 9.0 (21 reviews) | 
| **Cloud Optimization** | Not enough data | 9.0 (21 reviews) | 

#### Management

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Cloud Cost Analytics** | Not enough data | 8.2 (18 reviews) | 
| **Cloud Security** | Not enough data | 9.3 (21 reviews) | 
| **Cloud Resource Management** | Not enough data | 8.5 (21 reviews) | 
| **Cloud Backup and Recovery** | Not enough data | 9.2 (23 reviews) | 

#### Agentic AI - Cloud Management Platforms

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **AWS Backup** | N/A | N/A |
| **Rubrik** | 8.8/10 | 37 |

#### Management

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Real-Time Analytics** | Not enough data | 8.8 (33 reviews) | 
| **Solution Integration** | Not enough data | 8.8 (34 reviews) | 
| **Infrastructure Compatibility** | Not enough data | 9.0 (36 reviews) | 
| **Monitoring** | Not enough data | 9.1 (35 reviews) | 

#### Solution Provision

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **System Failover** | Not enough data | 9.0 (32 reviews) | 
| **Pay by Usage** | Not enough data | 8.1 (31 reviews) | 
| **Service Provision** | Not enough data | 8.9 (32 reviews) | 

### ServiceNow Store Apps

| Product | Score | Reviews |
|---|---|---|
| **AWS Backup** | N/A | N/A |
| **Rubrik** | N/A | N/A |

#### ServiceNow Apps

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **ServiceNow Integration** | Not enough data | Not enough data | 
| **Value** | Not enough data | Not enough data | 

#### Agentic AI - ServiceNow Store Apps

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Data Warehouse

| Product | Score | Reviews |
|---|---|---|
| **AWS Backup** | N/A | N/A |
| **Rubrik** | 8.8/10 | 9 |

#### Data Management

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Data Integration** | Not enough data | 8.5 (8 reviews) ✓ Verified | 
| **Data Compression** | Not enough data | 9.0 (8 reviews) ✓ Verified | 
| **Data Quality** | Not enough data | 9.2 (8 reviews) ✓ Verified | 
| **Built-In Data Analytics** | Not enough data | 9.4 (6 reviews) ✓ Verified | 
| **In-Database Machine Learning** | Not enough data | 8.3 (6 reviews) ✓ Verified | 
| **Data Lake Analytics** | Not enough data | 8.6 (6 reviews) ✓ Verified | 

#### Integration

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **AI/ ML Integration** | Not enough data | 8.1 (6 reviews) ✓ Verified | 
| **BI Tool Integration** | Not enough data | 8.5 (8 reviews) ✓ Verified | 
| **Data lake Integration** | Not enough data | 7.8 (6 reviews) ✓ Verified | 

#### Deployment

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **On-Premise** | Not enough data | 9.2 (8 reviews) ✓ Verified | 
| **Cloud** | Not enough data | 9.1 (9 reviews) ✓ Verified | 

#### Performance 

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Scalability** | Not enough data | 9.3 (9 reviews) ✓ Verified | 

#### Security

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Data Governance** | Not enough data | 9.0 (7 reviews) ✓ Verified | 
| **Data Security** | Not enough data | 9.2 (8 reviews) ✓ Verified | 

#### Generative AI

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Data Security Posture Management (DSPM)

| Product | Score | Reviews |
|---|---|---|
| **AWS Backup** | N/A | N/A |
| **Rubrik** | N/A | N/A |

#### Discovery & Classification - Data Security Posture Management (DSPM)

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Continuous real‑time monitoring** | Not enough data | Not enough data | 
| **Discover & classify sensitive data** | Not enough data | Not enough data | 
| **Custom classification support** | Not enough data | Not enough data | 

#### Risk Prioritization - Data Security Posture Management (DSPM)

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Detect excessive entitlements & toxic combinations** | Not enough data | Not enough data | 
| **Compliance posture assessment** | Not enough data | Not enough data | 
| **Risk‑based exposure scoring** | Not enough data | Not enough data | 

#### Remediation & Governance - Data Security Posture Management (DSPM)

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Guided remediation actions** | Not enough data | Not enough data | 
| **Integration with enforcement tools** | Not enough data | Not enough data | 
| **Track remediation progress & trends** | Not enough data | Not enough data | 

### Cloud Security

| Product | Score | Reviews |
|---|---|---|
| **AWS Backup** | N/A | N/A |
| **Rubrik** | N/A | N/A |

#### Cloud Visibility

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Data Discovery** | Not enough data | Not enough data | 
| **Cloud Registry** | Not enough data | Not enough data | 
| **Cloud Gap Analytics** | Not enough data | Not enough data | 

#### Security

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Data Security** | Not enough data | Not enough data | 
| **Data loss Prevention** | Not enough data | Not enough data | 
| **Security Auditing** | Not enough data | Not enough data | 

#### Identity

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **SSO** | Not enough data | Not enough data | 
| **Governance** | Not enough data | Not enough data | 
| **User Analytics** | Not enough data | Not enough data | 

### Data Security

| Product | Score | Reviews |
|---|---|---|
| **AWS Backup** | N/A | N/A |
| **Rubrik** | N/A | N/A |

#### Compliance

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Access Management** | Not enough data | Not enough data | 
| **At-Risk Analysis** | Not enough data | Not enough data | 
| **DLP Configuration** | Not enough data | Not enough data | 
| **Sensitive Data Compliance** | Not enough data | Not enough data | 

#### Administration

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Database Management** | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | 
| **Backup** | Not enough data | Not enough data | 
| **API / integrations** | Not enough data | Not enough data | 

#### Security 

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Multi-Factor Authentication** | Not enough data | Not enough data | 
| **Data Transport** | Not enough data | Not enough data | 
| **Data Types** | Not enough data | Not enough data | 
| **Security Tools** | Not enough data | Not enough data | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **AWS Backup** | N/A | N/A |
| **Rubrik** | N/A | N/A |

#### Management

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | 

#### Reporting

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 

#### Security

| Feature | AWS Backup | Rubrik | 
|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Server Backup Software](https://www.g2.com/categories/server-backup)


**Unique to Rubrik (6):** [Data Replication Software](https://www.g2.com/categories/data-replication), [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse), [Cloud Management Platforms](https://www.g2.com/categories/cloud-management-platforms), [ServiceNow Marketplace Apps](https://www.g2.com/categories/servicenow-store-apps), [Cloud Data Security Software](https://www.g2.com/categories/cloud-data-security), [ Data Security Posture Management (DSPM)](https://www.g2.com/categories/data-security-posture-management-dspm)


---
## Reviewer Demographics

### By Company Size

| Segment | AWS Backup | Rubrik | 
|---|---|---|
| **Small-Business** | 36.8% | 18.7% | 
| **Mid-Market** | 26.3% | 40.6% | 
| **Enterprise** | 36.8% | 40.6% | 

### By Industry

#### AWS Backup

- **Computer Software:** 21.1%
- **Pharmaceuticals:** 15.8%
- **Retail:** 10.5%
- **Telecommunications:** 5.3%
- **Non-Profit Organization Management:** 5.3%
- **Marketing and Advertising:** 5.3%
- **Management Consulting:** 5.3%
- **Internet:** 5.3%
- **Information Technology and Services:** 5.3%
- **Defense & Space:** 5.3%
- **Other:** 15.8%

#### Rubrik

- **Information Technology and Services:** 16.0%
- **Higher Education:** 9.2%
- **Hospital & Health Care:** 7.6%
- **Law Practice:** 4.6%
- **Computer & Network Security:** 4.6%
- **Government Administration:** 4.6%
- **Telecommunications:** 3.8%
- **Computer Software:** 3.1%
- **Education Management:** 3.1%
- **Automotive:** 3.1%
- **Other:** 40.5%

---
## Alternatives

### Alternatives to AWS Backup

- [Veeam Backup for AWS](https://www.g2.com/products/veeam-backup-for-aws/reviews) — 4.5/5 stars (125 reviews)
- [Azure Backup](https://www.g2.com/products/azure-backup/reviews) — 4.4/5 stars (87 reviews)
- [Datto SIRIS](https://www.g2.com/products/kaseya-datto-siris/reviews) — 4.6/5 stars (284 reviews)
- [Veeam Data Platform](https://www.g2.com/products/veeam-data-platform/reviews) — 4.6/5 stars (717 reviews)
- [Veritas NetBackup](https://www.g2.com/products/veritas-netbackup/reviews) — 4.0/5 stars (113 reviews)
- [Commvault Cloud](https://www.g2.com/products/commvault-cloud/reviews) — 4.3/5 stars (181 reviews)
- [Acronis Cyber Protect](https://www.g2.com/products/acronis-acronis-cyber-protect/reviews) — 4.3/5 stars (742 reviews)
- [Cove Data Protection](https://www.g2.com/products/cove-data-protection/reviews) — 4.5/5 stars (432 reviews)
- [EaseUS Data Recovery](https://www.g2.com/products/easeus/reviews) — 4.8/5 stars (393 reviews)
- [Clumio](https://www.g2.com/products/clumio/reviews) — 4.7/5 stars (61 reviews)

### Alternatives to Rubrik

- [Druva Data Security Cloud](https://www.g2.com/products/druva-data-security-cloud/reviews) — 4.7/5 stars (732 reviews)
- [Veeam Data Platform](https://www.g2.com/products/veeam-data-platform/reviews) — 4.6/5 stars (717 reviews)
- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.6/5 stars (753 reviews)
- [Datto SIRIS](https://www.g2.com/products/kaseya-datto-siris/reviews) — 4.6/5 stars (284 reviews)
- [NAKIVO Backup & Replication](https://www.g2.com/products/nakivo-backup-replication/reviews) — 4.7/5 stars (352 reviews)
- [Acronis Cyber Protect Cloud](https://www.g2.com/products/acronis-cyber-protect-cloud/reviews) — 4.7/5 stars (1349 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (778 reviews)
- [IBM Db2](https://www.g2.com/products/ibm-db2/reviews) — 4.1/5 stars (682 reviews)
- [Unitrends Backup and Recovery](https://www.g2.com/products/unitrends-backup-and-recovery/reviews) — 4.2/5 stars (455 reviews)
- [Arctera Backup Exec](https://www.g2.com/products/arctera-arctera-backup-exec/reviews) — 4.2/5 stars (275 reviews)

---
## Top Discussions

### AWS Backup

- Title: [How can i make tunnel from my on-prim to cloud for transfer data to cloud.](https://www.g2.com/discussions/50813-how-can-i-make-tunnel-from-my-on-prim-to-cloud-for-transfer-data-to-cloud) — 1 comment, 1 upvote
  > **Top comment:** "What type of backup you are looking for, is it a full server backup or file backups?"

### Rubrik

- Title: [What functionality is supported on Rubrik Edge?](https://www.g2.com/discussions/rubrik-edge) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Rubrik Edge supports all functionality that a physical brik can support. Specifically, edge can do the following and more:

—Rubrik UI with complete..."
- Title: [What does "enterprise hybrid cloud" even mean?](https://www.g2.com/discussions/enterprise-hybrid-cloud) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Analyst firms describe the hybrid cloud as the coordinated use of two ore more cloud environments. This mixes private cloud, public cloud, and traditional..."
- Title: [What is Radar?](https://www.g2.com/discussions/radar-rubrik-s-latest-application-on-the-polaris-saas-platform) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Radar is the latest application on the Polaris SaaS platform. We created Radar to help our prospects and customers minimize the impact of..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/aws-backup-vs-rubrik)