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Compare Amazon Pinpoint and Mixpanel 
At a Glance
Market Segments
Small-Business (55.8% of reviews)
Small-Business (52.7% of reviews)
Entry-Level Pricing
No pricing available
Free Per Year
Amazon Pinpoint
Star Rating
(44)4.2 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Amazon PinpointMixpanel
Star Rating
(1,257)4.6 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mixpanel excels in Custom Event Tracking with a score of 9.1, allowing for detailed user behavior analysis, while Amazon Pinpoint's score of 8.9 indicates it also offers solid tracking capabilities but may lack some of the depth that Mixpanel provides.
- Reviewers mention that Mixpanel's Real-Time Insights feature, rated at 8.7, is particularly beneficial for immediate decision-making, whereas Amazon Pinpoint's score of 8.9 suggests it also provides timely insights, but users feel Mixpanel's interface is more intuitive for real-time data interpretation.
- G2 users highlight that Mixpanel's User Path Tracking feature, with a score of 8.6, offers a comprehensive view of user journeys, which is crucial for optimizing user experience. In contrast, Amazon Pinpoint's score of 8.7 indicates it has similar capabilities, but some users feel it lacks the granularity found in Mixpanel.
- Reviewers say that Mixpanel's Segmentation feature, rated at 8.7, allows for advanced user segmentation, which is essential for targeted marketing efforts. Amazon Pinpoint, with a score of 8.9, also provides robust segmentation options, but users report that Mixpanel's implementation is more user-friendly.
- Users on G2 mention that Mixpanel's Dashboard feature, scoring 8.9, is highly customizable and visually appealing, making it easier to track key metrics at a glance. Amazon Pinpoint's dashboard, rated at 8.7, is functional but some users feel it lacks the same level of customization and visual clarity.
- Reviewers mention that both products offer strong Integrations, with Mixpanel scoring 8.1 and Amazon Pinpoint scoring 8.6. However, users report that Amazon Pinpoint has a slight edge in terms of seamless integration with other AWS services, making it a better choice for businesses already using the AWS ecosystem.
Pricing
Entry-Level Pricing
Amazon Pinpoint
No pricing availableMixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Amazon Pinpoint
No trial information availableMixpanel
Free Trial is available
Ratings
Meets Requirements
8.7
40
8.8
958
Ease of Use
8.5
40
8.5
967
Ease of Setup
7.9
20
8.1
429
Ease of Admin
8.3
19
8.6
366
Quality of Support
8.4
38
8.4
740
Has the product been a good partner in doing business?
8.5
18
8.8
334
Product Direction (% positive)
8.0
40
8.6
877
Features by Category
Metrics
Not enough data
8.8
266
Not enough data
8.8
336
Not enough data
8.2
293
Not enough data
8.9
350
Not enough data
8.9
346
Not enough data
8.5
313
Not enough data
8.4
287
Not enough data
8.8
316
Not enough data
8.9
338
Reporting
Not enough data
8.7
308
Not enough data
8.6
292
Not enough data
8.4
213
Not enough data
8.7
329
Not enough data
8.3
239
Not enough data
8.2
244
Not enough data
8.6
332
Other
Not enough data
8.7
327
Not enough data
8.2
181
Not enough data
8.0
173
Not enough data
8.3
233
Not enough data
8.1
180
Not enough data
7.9
175
Not enough data
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.3
19
Not enough data
7.4
19
Not enough data
7.5
18
Not enough data
7.7
19
Administration
Not enough data
8.5
277
Not enough data
8.3
245
Not enough data
8.7
340
Not enough data
8.8
285
User Identification
8.7
9
8.3
256
8.9
9
8.8
276
8.1
9
8.4
264
Tracking & Reporting
8.9
9
9.2
300
8.9
9
8.8
289
9.1
9
8.3
244
8.7
9
8.9
303
8.7
9
8.5
249
8.5
9
8.9
291
Metrics
9.3
9
9.0
254
8.9
9
8.3
211
8.5
9
8.7
244
8.7
9
8.7
215
8.9
9
9.0
236
Product Analytics
Not enough data
8.6
413
Not enough data
8.9
501
Not enough data
8.6
452
Not enough data
8.8
485
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Agentic AI - Product Analytics
Not enough data
5.4
76
Not enough data
6.4
76
Not enough data
5.9
74
Not enough data
5.9
74
Analytics
Not enough data
9.2
108
Not enough data
8.9
110
Not enough data
9.0
99
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
83
Not enough data
8.3
84
Not enough data
8.6
87
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization - Notification Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.3
9
9.0
254
8.9
9
8.3
211
8.5
9
8.7
244
8.7
9
8.7
215
8.9
9
9.0
236
Categories
Categories
Shared Categories
Amazon Pinpoint and Mixpanel are categorized as Mobile App Analytics
Reviews
Reviewers' Company Size
Amazon Pinpoint
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.3%
Information Technology and Services
9.3%
Marketing and Advertising
7.0%
Higher Education
4.7%
Entertainment
4.7%
Other
58.1%
Computer Software
25.0%
Information Technology and Services
11.6%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.1%
Discussions
Amazon Pinpoint has no discussions with answers
Is mixpanel free?
4 Comments
MS
NoRead more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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