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Compare Amazon Pinpoint and Google Analytics 360 
At a Glance
Market Segments
Small-Business (55.8% of reviews)
Small-Business (50.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amazon Pinpoint
Star Rating
(44)4.2 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Amazon PinpointGoogle Analytics 360
Star Rating
(594)4.4 out of 5
Market Segments
Small-Business (50.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics 360 excels in its Custom Reports and Dashboards, with a score of 8.7, allowing for tailored insights that meet specific business needs. In contrast, Amazon Pinpoint, while offering similar functionality, received a slightly lower score of 8.7, indicating it may not be as robust in customization options.
- Reviewers mention that Google Analytics 360 provides superior Real-Time Insights with a score of 8.8, which is crucial for businesses needing immediate data to make quick decisions. Amazon Pinpoint, however, scored 8.9, suggesting it may have a slight edge in delivering real-time data, particularly for campaign performance.
- G2 users highlight that Google Analytics 360's User Path Tracking feature, scoring 8.8, is particularly effective for understanding user journeys, while Amazon Pinpoint's score of 8.7 indicates it is also strong but may lack some of the depth found in Google’s offering.
- Users on G2 report that Google Analytics 360's Attribution capabilities, with a score of 8.9, are highly regarded for their accuracy in tracking marketing effectiveness. Amazon Pinpoint, scoring 9.1, is noted for its advanced attribution features, which may provide more detailed insights into user engagement across channels.
- Reviewers mention that Google Analytics 360's Engagement metrics, scoring 9.0, are comprehensive and user-friendly, making it easier to analyze user interactions. Conversely, Amazon Pinpoint received a higher score of 9.3, indicating it may offer more advanced engagement tracking features that resonate well with users.
- Users say that Google Analytics 360's Demographics reporting, with a score of 9.1, is robust and provides valuable insights into user characteristics. However, Amazon Pinpoint's score of 8.7 suggests it may not be as detailed, which could impact targeted marketing efforts.
Pricing
Entry-Level Pricing
Amazon Pinpoint
No pricing availableGoogle Analytics 360
No pricing availableFree Trial
Amazon Pinpoint
No trial information availableGoogle Analytics 360
No trial information availableRatings
Meets Requirements
8.7
40
8.8
447
Ease of Use
8.5
40
8.1
450
Ease of Setup
7.9
20
8.0
195
Ease of Admin
8.3
19
8.4
188
Quality of Support
8.4
38
8.0
406
Has the product been a good partner in doing business?
8.5
18
8.4
184
Product Direction (% positive)
8.0
40
8.4
431
Features by Category
Metrics
Not enough data
8.7
324
Not enough data
8.5
332
Not enough data
8.5
322
Not enough data
8.6
304
Not enough data
8.4
298
Not enough data
8.4
304
Not enough data
8.2
303
Not enough data
8.4
310
Not enough data
8.2
286
Reporting
Not enough data
Feature Not Available
Not enough data
8.6
310
Not enough data
8.4
279
Not enough data
8.5
296
Not enough data
8.4
290
Not enough data
8.2
268
Not enough data
8.7
311
Other
Not enough data
8.5
300
Not enough data
8.4
305
Not enough data
8.3
290
Not enough data
8.6
302
Not enough data
8.5
267
Not enough data
8.2
248
Not enough data
8.3
266
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.5
243
Not enough data
8.2
243
Not enough data
8.6
293
Not enough data
8.6
293
User Identification
8.7
9
9.1
111
8.9
9
9.0
108
8.1
9
9.0
103
Tracking & Reporting
8.9
9
8.9
99
8.9
9
8.8
109
9.1
9
8.9
102
8.7
9
9.0
108
8.7
9
8.8
103
8.5
9
8.8
101
Metrics
9.3
9
9.0
33
8.9
9
8.6
32
8.5
9
8.6
33
8.7
9
8.5
33
8.9
9
8.6
33
Consolidation - Notification Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization - Notification Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.3
9
9.0
33
8.9
9
8.6
32
8.5
9
8.6
33
8.7
9
8.5
33
8.9
9
8.6
33
Categories
Categories
Shared Categories
Amazon Pinpoint and Google Analytics 360 are categorized as Mobile App Analytics
Unique Categories
Amazon Pinpoint is categorized as Notification Infrastructure
Google Analytics 360 is categorized as Digital Analytics
Reviews
Reviewers' Company Size
Amazon Pinpoint
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.3%
Information Technology and Services
9.3%
Marketing and Advertising
7.0%
Higher Education
4.7%
Entertainment
4.7%
Other
58.1%
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.9%
Discussions
Amazon Pinpoint has no discussions with answers
What is next to do best.
2 Comments
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