# Awin vs UpPromote: Affiliate & Referral Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Awin excels in providing a wide range of offers and clear guidelines for publishers on how to promote affiliate links effectively. Users appreciate the transparency in terms and conditions, which helps them navigate their campaigns with confidence.
- **Users say** that UpPromote: Affiliate & Referral stands out for its exceptional customer support, with many praising the responsiveness and helpfulness of the team. One user highlighted the assistance from a specific team member, which made resolving issues much easier.
- **Reviewers mention** that Awin's platform has seen continuous improvements, particularly in user interface and reporting capabilities. Users find the UI more intuitive and performance-driven, which enhances their campaign management experience.
- **According to verified reviews** , UpPromote: Affiliate & Referral is particularly user-friendly, especially for those using Shopify. Users appreciate the simplicity of tracking affiliate links, discount codes, and commissions all in one place, making it a convenient choice for small businesses.
- **G2 reviewers highlight** that while Awin has a solid reputation, its overall satisfaction score is lower compared to UpPromote. Users have noted challenges with the platform's complexity, which can be a barrier for those new to affiliate marketing.
- **Users report** that UpPromote: Affiliate & Referral offers a free entry-level price, making it an attractive option for small businesses looking to start their affiliate programs without upfront costs. This accessibility is a significant advantage over Awin's starting price of $49.00.



| | Awin | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 459 | 93 | 
| **Largest Market Segment** | Small-Business (60.3% of reviews) | Small-Business (85.9% of reviews) | 
| **Entry Level Price** | Starting at $49.00 Per Month | Free Per Month | 

---
## Top Pros & Cons

### Awin

Pros:
- Ease of Use (194 reviews)
- Affiliate Marketing (106 reviews)

Cons:
- Poor Customer Support (54 reviews)
- Improvement Needed (24 reviews)

### UpPromote: Affiliate & Referral

Pros:
- Ease of Use (10 reviews)
- Affiliate Marketing (8 reviews)

Cons:
- Expensive (3 reviews)
- Difficult Learning (1 reviews)

---
## Ratings Comparison
| Rating | Awin | UpPromote: Affiliate & Referral | 
|---|---|---|
  | **Meets Requirements** | 8.1 (361 reviews) | 9.4 (54 reviews) | 
  | **Ease of Use** | 8.1 (366 reviews) | 9.5 (56 reviews) | 
  | **Ease of Setup** | 8.0 (308 reviews) | 9.6 (52 reviews) | 
  | **Ease of Admin** | 8.3 (186 reviews) | 9.5 (24 reviews) | 
  | **Quality of Support** | 7.3 (341 reviews) | 9.7 (54 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (186 reviews) | 9.9 (24 reviews) | 
  | **Product Direction (% positive)** | 8.2 (350 reviews) | 9.3 (49 reviews) | 

---
## Pricing

### Awin

#### Entry-Level Pricing

Plan: Awin Access 

Price: Starting at $49.00 Per Month

Description: Awin Access gives you everything you need to launch a simple and cost-efficient, self-managed programme, without the hassle of a long-term contract.

Key Features:
- Unlimited access to over 1M vetted partners 
- Intuitive reporting dashboard 
- Email support and expert tips to grow your programme 

[Browse all 3 editions](https://www.g2.com/products/awin-com/pricing)

#### Free Trial

Yes

### UpPromote: Affiliate & Referral

#### Entry-Level Pricing

Plan: Free Plan

Price: Free Per Month

Description: All the basics for starting an affiliate campaign.

Key Features:
- Customizable affiliate registration form
- Tracking by affiliate links
- Tracking by coupons

[Browse all 4 editions](https://www.g2.com/products/uppromote-affiliate-referral/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Awin** | 7.1/10 | 353 |
| **UpPromote: Affiliate & Referral** | 9.6/10 | 53 |

#### Link Options

| Feature | Awin | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Custom Links** | 7.9 (289 reviews) | 9.9 (27 reviews) | 
| **Referral Link Generator** | 8.1 (283 reviews) | 9.9 (36 reviews) | 
| **Smart Link** | 7.3 (266 reviews) | 9.7 (19 reviews) | 

#### Agentic AI - Affiliate Marketing

| Feature | Awin | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (150 reviews) | Not enough data | 
| **Multi-step Planning** | 6.0 (149 reviews) | Not enough data | 
| **Cross-system Integration** | 6.3 (152 reviews) | 10.0 (7 reviews) | 
| **Adaptive Learning** | 6.0 (148 reviews) | Not enough data | 
| **Proactive Assistance** | 5.9 (150 reviews) | Not enough data | 
| **Decision Making** | 6.4 (149 reviews) | Not enough data | 

#### Tracking Options

| Feature | Awin | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Email Updates** | 7.1 (285 reviews) | 9.1 (17 reviews) | 
| **Affiliate Tracking** | 8.2 (322 reviews) | 9.8 (41 reviews) | 
| **Cookieless Tracking** | 7.5 (270 reviews) | 9.4 (13 reviews) | 

#### Affiliate Management

| Feature | Awin | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Affiliate Network** | 8.5 (330 reviews) | 9.8 (28 reviews) | 
| **Commissions and Payouts** | 8.2 (304 reviews) | 9.6 (34 reviews) | 
| **Customization** | 7.2 (289 reviews) | 9.2 (27 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Awin** | N/A | N/A |
| **UpPromote: Affiliate & Referral** | N/A | N/A |

#### Influencer Marketing

| Feature | Awin | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Influencer Recruitment** | Not enough data | Not enough data | 
| **Influencer Scoring** | Not enough data | Not enough data | 
| **Audience Analysis** | Not enough data | Not enough data | 
| **Influencer Segmentation** | Not enough data | Not enough data | 
| **Influencer Collaboration** | Not enough data | Not enough data | 
| **User-Generated Content (UGC) Management** | Not enough data | Not enough data | 
| **Content Approval** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Data Importing and Exporting Tools** | Not enough data | Not enough data | 
| **Influencer Whitelisting** | Not enough data | Not enough data | 
| **Influencer Compensation** | Not enough data | Not enough data | 
| **Social Commerce** | Not enough data | Not enough data | 
| **E-Commerce Integration** | Not enough data | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Awin | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)

**Unique to Awin (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)



---
## Reviewer Demographics

### By Company Size

| Segment | Awin | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Small-Business** | 60.3% | 85.9% | 
| **Mid-Market** | 32.0% | 9.4% | 
| **Enterprise** | 7.6% | 4.7% | 

### By Industry

#### Awin

- **Retail:** 18.5%
- **Marketing and Advertising:** 17.7%
- **Health, Wellness and Fitness:** 9.4%
- **Apparel & Fashion:** 5.1%
- **Consumer Goods:** 4.6%
- **Leisure, Travel & Tourism:** 4.3%
- **Consumer Electronics:** 4.1%
- **Automotive:** 2.5%
- **Financial Services:** 2.0%
- **Cosmetics:** 2.0%
- **Other:** 29.9%

#### UpPromote: Affiliate & Referral

- **Health, Wellness and Fitness:** 19.0%
- **Consumer Goods:** 10.3%
- **Apparel & Fashion:** 8.6%
- **Retail:** 8.6%
- **Food & Beverages:** 3.4%
- **Cosmetics:** 3.4%
- **Information Technology and Services:** 3.4%
- **Logistics and Supply Chain:** 3.4%
- **Marketing and Advertising:** 3.4%
- **Computer & Network Security:** 3.4%
- **Other:** 32.8%

---
## Alternatives

### Alternatives to Awin

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2381 reviews)
- [Partnerize](https://www.g2.com/products/partnerize/reviews) — 4.3/5 stars (107 reviews)
- [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) — 4.3/5 stars (93 reviews)
- [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) — 3.8/5 stars (48 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (928 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (724 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (572 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)

### Alternatives to UpPromote: Affiliate & Referral

- [GOAFFPRO](https://www.g2.com/products/goaffpro/reviews) — 4.9/5 stars (48 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2381 reviews)
- [Refersion](https://www.g2.com/products/refersion/reviews) — 3.6/5 stars (22 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (928 reviews)
- [Trackdesk](https://www.g2.com/products/trackdesk/reviews) — 4.8/5 stars (331 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (724 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Systeme.io](https://www.g2.com/products/systeme-io/reviews) — 4.8/5 stars (750 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Tracknow](https://www.g2.com/products/tracknow-ltd-tracknow/reviews) — 5.0/5 stars (274 reviews)

---
## Top Discussions

### Awin

- Title: [What is awin publisher?](https://www.g2.com/discussions/what-is-awin-publisher) — 2 comments
  > **Top comment:** "Publishers are the websites, blogs, editorials, comparison engines, influencers, etc.. that you work with to share your brand to a larger audience...."
- Title: [What is awin used for?](https://www.g2.com/discussions/what-is-awin-used-for) — 2 comments
  > **Top comment:** "Awin is one of the biggest affiliate network in US and you can sell your products through their affiliation with CPS commissions."
- Title: [How do I become an affiliate publisher?](https://www.g2.com/discussions/how-do-i-become-an-affiliate-publisher) — 1 comment *(includes official response)*
  > **Top comment:** "To become a Publisher on the Awin Platform, you need to sign up via this link: https://www.awin.com/gb/publishers - Whether you're a traditional publisher,..."
- Title: [What is awin platform?](https://www.g2.com/discussions/what-is-awin-platform) — 1 comment
  > **Top comment:** "Affiliation platform for marketing acquisition"

### UpPromote: Affiliate & Referral

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/awin-com-vs-uppromote-affiliate-referral)