# Awin vs Club (formerly Brandbassador) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Awin excels in providing a robust and user-friendly platform, with many users appreciating its **Partner Discovery tool** and the extensive portfolio of brands available. This makes it easier for businesses to build promotional relationships and find multiple partners efficiently.
- **Users say** that Club (formerly Brandbassador) stands out for its intuitive interface, which simplifies the management of ambassador programs. Reviewers highlight how easy it is to set up campaigns and track performance, making it a great choice for those looking to activate many influencers quickly.
- **According to verified reviews** , Awin has a higher overall satisfaction score, reflecting its strong market presence and user experience. Users have noted that the platform runs smoothly once set up, allowing them to focus on leveraging data and opportunities without constant oversight.
- **Reviewers mention** that Club's gamification features enhance user engagement, making it particularly effective for campaigns that require ongoing influencer interaction. This aspect has been praised for streamlining communication and boosting ambassador performance.
- **Users report** that Awin's analytics tools are straightforward and effective, allowing for easy navigation and metric tracking. This capability is crucial for businesses that rely on data-driven decisions to optimize their marketing strategies.
- **G2 reviewers highlight** that while Club has a strong focus on influencer marketing, Awin's comprehensive affiliate marketing capabilities provide a more versatile solution for businesses looking to expand their marketing efforts across different channels.



| | Awin | Club (formerly Brandbassador) | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 459 | 107 | 
| **Largest Market Segment** | Small-Business (60.3% of reviews) | Small-Business (66.3% of reviews) | 
| **Entry Level Price** | Starting at $49.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### Awin

Pros:
- Ease of Use (194 reviews)
- Affiliate Marketing (106 reviews)

Cons:
- Poor Customer Support (54 reviews)
- Improvement Needed (24 reviews)

### Club (formerly Brandbassador)

Pros:
- Campaign Management (2 reviews)
- Affiliate Marketing (1 reviews)

Cons:
- Filtering Issues (1 reviews)
- Influencer Management (1 reviews)

---
## Ratings Comparison
| Rating | Awin | Club (formerly Brandbassador) | 
|---|---|---|
  | **Meets Requirements** | 8.1 (361 reviews) | 8.8 (83 reviews) | 
  | **Ease of Use** | 8.1 (366 reviews) | 8.9 (84 reviews) | 
  | **Ease of Setup** | 8.0 (308 reviews) | 8.8 (66 reviews) | 
  | **Ease of Admin** | 8.3 (186 reviews) | 9.0 (67 reviews) | 
  | **Quality of Support** | 7.3 (341 reviews) | 9.5 (82 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (186 reviews) | 9.4 (65 reviews) | 
  | **Product Direction (% positive)** | 8.2 (350 reviews) | 9.6 (80 reviews) | 

---
## Pricing

### Awin

#### Entry-Level Pricing

Plan: Awin Access 

Price: Starting at $49.00 Per Month

Description: Awin Access gives you everything you need to launch a simple and cost-efficient, self-managed programme, without the hassle of a long-term contract.

Key Features:
- Unlimited access to over 1M vetted partners 
- Intuitive reporting dashboard 
- Email support and expert tips to grow your programme 

[Browse all 3 editions](https://www.g2.com/products/awin-com/pricing)

#### Free Trial

Yes

### Club (formerly Brandbassador)

#### Entry-Level Pricing

Plan: Club Hub

Price: Contact Us

Description: A central hub for brand-community interaction, engagement and growth.

Key Features:
- Engage
- Communicate
- Affiliate

[Browse all 3 editions](https://www.g2.com/products/club-formerly-brandbassador/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Awin** | 7.1/10 | 353 |
| **Club (formerly Brandbassador)** | 8.7/10 | 26 |

#### Link Options

| Feature | Awin | Club (formerly Brandbassador) | 
|---|---|---|
| **Custom Links** | 7.9 (289 reviews) | 8.5 (25 reviews) ✓ Verified | 
| **Referral Link Generator** | 8.1 (283 reviews) | 8.7 (25 reviews) ✓ Verified | 
| **Smart Link** | 7.3 (266 reviews) | 8.4 (24 reviews) ✓ Verified | 

#### Agentic AI - Affiliate Marketing

| Feature | Awin | Club (formerly Brandbassador) | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (150 reviews) | Not enough data | 
| **Multi-step Planning** | 6.0 (149 reviews) | Not enough data | 
| **Cross-system Integration** | 6.3 (152 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (148 reviews) | Not enough data | 
| **Proactive Assistance** | 5.9 (150 reviews) | Not enough data | 
| **Decision Making** | 6.4 (149 reviews) | Not enough data | 

#### Tracking Options

| Feature | Awin | Club (formerly Brandbassador) | 
|---|---|---|
| **Email Updates** | 7.1 (285 reviews) | 8.8 (24 reviews) ✓ Verified | 
| **Affiliate Tracking** | 8.2 (322 reviews) | 9.0 (25 reviews) ✓ Verified | 
| **Cookieless Tracking** | 7.5 (270 reviews) | 8.3 (23 reviews) | 

#### Affiliate Management

| Feature | Awin | Club (formerly Brandbassador) | 
|---|---|---|
| **Affiliate Network** | 8.5 (330 reviews) | 8.7 (25 reviews) ✓ Verified | 
| **Commissions and Payouts** | 8.2 (304 reviews) | 9.0 (26 reviews) ✓ Verified | 
| **Customization** | 7.2 (289 reviews) | 8.8 (25 reviews) ✓ Verified | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Awin** | N/A | N/A |
| **Club (formerly Brandbassador)** | 8.7/10 | 53 |

#### Influencer Marketing

| Feature | Awin | Club (formerly Brandbassador) | 
|---|---|---|
| **Influencer Recruitment** | Not enough data | 8.2 (49 reviews) ✓ Verified | 
| **Influencer Scoring** | Not enough data | 8.8 (35 reviews) | 
| **Audience Analysis** | Not enough data | 8.6 (37 reviews) | 
| **Influencer Segmentation** | Not enough data | 8.8 (51 reviews) ✓ Verified | 
| **Influencer Collaboration** | Not enough data | 8.9 (52 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | Not enough data | 9.0 (49 reviews) ✓ Verified | 
| **Content Approval** | Not enough data | 9.4 (49 reviews) ✓ Verified | 
| **Campaign Analytics** | Not enough data | 8.6 (48 reviews) ✓ Verified | 
| **Reporting and Dashboards** | Not enough data | 8.7 (53 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | Not enough data | 8.3 (46 reviews) ✓ Verified | 
| **Influencer Whitelisting** | Not enough data | 8.7 (31 reviews) ✓ Verified | 
| **Influencer Compensation** | Not enough data | 8.6 (51 reviews) ✓ Verified | 
| **Social Commerce** | Not enough data | 8.7 (45 reviews) ✓ Verified | 
| **E-Commerce Integration** | Not enough data | 8.5 (46 reviews) ✓ Verified | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Awin | Club (formerly Brandbassador) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Awin** | N/A | N/A |
| **Club (formerly Brandbassador)** | N/A | N/A |

#### Agentic AI - Customer Advocacy

| Feature | Awin | Club (formerly Brandbassador) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Awin** | N/A | N/A |
| **Club (formerly Brandbassador)** | N/A | N/A |

#### Discovery

| Feature | Awin | Club (formerly Brandbassador) | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | Awin | Club (formerly Brandbassador) | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | Awin | Club (formerly Brandbassador) | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | Awin | Club (formerly Brandbassador) | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)


**Unique to Club (formerly Brandbassador) (1):** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy)


---
## Reviewer Demographics

### By Company Size

| Segment | Awin | Club (formerly Brandbassador) | 
|---|---|---|
| **Small-Business** | 60.3% | 66.3% | 
| **Mid-Market** | 32.0% | 27.9% | 
| **Enterprise** | 7.6% | 5.8% | 

### By Industry

#### Awin

- **Retail:** 18.5%
- **Marketing and Advertising:** 17.7%
- **Health, Wellness and Fitness:** 9.4%
- **Apparel & Fashion:** 5.1%
- **Consumer Goods:** 4.6%
- **Leisure, Travel & Tourism:** 4.3%
- **Consumer Electronics:** 4.1%
- **Automotive:** 2.5%
- **Financial Services:** 2.0%
- **Cosmetics:** 2.0%
- **Other:** 29.9%

#### Club (formerly Brandbassador)

- **Apparel & Fashion:** 26.9%
- **Health, Wellness and Fitness:** 11.5%
- **Retail:** 10.6%
- **Marketing and Advertising:** 9.6%
- **Cosmetics:** 8.7%
- **Consumer Goods:** 7.7%
- **Food & Beverages:** 4.8%
- **Sporting Goods:** 3.8%
- **Arts and Crafts:** 2.9%
- **Consumer Electronics:** 1.9%
- **Other:** 11.5%

---
## Alternatives

### Alternatives to Awin

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2387 reviews)
- [Partnerize](https://www.g2.com/products/partnerize/reviews) — 4.3/5 stars (107 reviews)
- [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) — 4.3/5 stars (93 reviews)
- [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) — 3.8/5 stars (48 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (928 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (724 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [ClickBank](https://www.g2.com/products/clickbank/reviews) — 4.3/5 stars (22 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (573 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)

### Alternatives to Club (formerly Brandbassador)

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2387 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) — 4.4/5 stars (396 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4162 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (573 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (429 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (418 reviews)
- [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (738 reviews)

---
## Top Discussions

### Awin

- Title: [What is awin publisher?](https://www.g2.com/discussions/what-is-awin-publisher) — 2 comments
  > **Top comment:** "Publishers are the websites, blogs, editorials, comparison engines, influencers, etc.. that you work with to share your brand to a larger audience...."
- Title: [What is awin used for?](https://www.g2.com/discussions/what-is-awin-used-for) — 2 comments
  > **Top comment:** "Awin is one of the biggest affiliate network in US and you can sell your products through their affiliation with CPS commissions."
- Title: [How do I become an affiliate publisher?](https://www.g2.com/discussions/how-do-i-become-an-affiliate-publisher) — 1 comment *(includes official response)*
  > **Top comment:** "To become a Publisher on the Awin Platform, you need to sign up via this link: https://www.awin.com/gb/publishers - Whether you're a traditional publisher,..."
- Title: [What is awin platform?](https://www.g2.com/discussions/what-is-awin-platform) — 1 comment
  > **Top comment:** "Affiliation platform for marketing acquisition"

### Club (formerly Brandbassador)

- Title: [What is BrandBassador app?](https://www.g2.com/discussions/what-is-brandbassador-app) — 5 comments
  > **Top comment:** "It is a ambassador and influencer tool to effectively track and report the ROI for these programs. You will be able to grow this community rapidly as it..."
- Title: [How do you structure a brand ambassador program?](https://www.g2.com/discussions/how-do-you-structure-a-brand-ambassador-program) — 1 comment
  > **Top comment:** "Here are some links to helpful resources on our website that show you how to structure a brand ambassador program and how to tell if your brand is ready to..."
- Title: [What companies use BrandBassador?](https://www.g2.com/discussions/what-companies-use-brandbassador) — 1 comment *(includes official response)*
  > **Top comment:** "Brandbassador is used by a wide variety of eCommerce brands in industries such as fashion, food and beverage, sports and fitness, consumer goods, skincare..."
- Title: [How does BrandBassador work?](https://www.g2.com/discussions/how-does-brandbassador-work) — 1 comment
  > **Top comment:** "Brandbassador allows brands to manage and engage with their global community of brand ambassadors through a centralised platform. Ambassadors are invited by..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/awin-com-vs-club-formerly-brandbassador)