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At a Glance
Market Segments
Small-Business (61.3% of reviews)
Small-Business (71.2% of reviews)
Entry-Level Pricing
Starting at $49.00 Per Month
Contact CAKE
Awin
Star Rating
(367)4.1 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $49.00 Per Month
Free Trial is available
Browse all 3 pricing plansCAKE
Star Rating
(59)4.5 out of 5
Market Segments
Small-Business (71.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact CAKE
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CAKE excels in Quality of Support with a score of 9.7, while Awin's support quality is notably lower at 7.4. Reviewers mention that CAKE's support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that CAKE offers superior Custom Links functionality with a score of 9.3 compared to Awin's 8.2. Users say that CAKE's custom link options allow for more tailored tracking, enhancing campaign performance.
- G2 users highlight CAKE's Real-Time Reporting capabilities, scoring 9.0, which outperforms Awin's reporting features. Users report that CAKE's real-time insights help them make immediate adjustments to their marketing strategies.
- Users on G2 note that CAKE's Role-Based Permissions feature, scoring 8.7, provides better control over user access compared to Awin's 8.0. Reviewers mention that this feature is crucial for maintaining security and managing team workflows effectively.
- Reviewers mention that CAKE shines in Campaign Tracking with a score of 9.3, while Awin's performance in this area is less impressive. Users say that CAKE's tracking tools provide deeper insights into campaign effectiveness, leading to better decision-making.
- Users report that CAKE's Customization options are rated at 8.8, significantly higher than Awin's 7.4. Reviewers mention that CAKE allows for extensive customization of dashboards and reports, which enhances user experience and data analysis.
Pricing
Entry-Level Pricing
Awin
Awin Access
Starting at $49.00
Per Month
Awin Access gives you everything you need to launch a simple and cost-efficient, self-managed programme, without the hassle of a long-term contract.
- Unlimited access to over 1M vetted partners
- Intuitive reporting dashboard
- Email support and expert tips to grow your programme
CAKE
Affiliate Marketing Software
Contact CAKE
Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners.
Free Trial
Awin
Free Trial is available
CAKE
No trial information availableRatings
Meets Requirements
8.1
318
8.4
43
Ease of Use
8.1
322
8.4
44
Ease of Setup
8.0
269
8.3
28
Ease of Admin
8.2
176
8.2
27
Quality of Support
7.3
303
9.7
40
Has the product been a good partner in doing business?
8.2
175
9.2
28
Product Direction (% positive)
8.2
310
8.6
41
Features by Category
Metrics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.4
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.8
7
Not enough data
Feature Not Available
Reporting
Not enough data
9.0
7
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.9
6
Not enough data
Feature Not Available
Not enough data
9.2
6
Other
Not enough data
8.6
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
8.1
7
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.3
9
Not enough data
8.8
8
Not enough data
9.3
9
Not enough data
10.0
8
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
7.9
290
9.3
15
8.1
282
8.6
15
7.4
270
8.7
9
Agentic AI - Affiliate Marketing
5.8
153
Not enough data
6.0
152
Not enough data
6.3
152
Not enough data
6.1
151
Not enough data
6.0
152
Not enough data
6.4
152
Not enough data
Tracking Options
7.2
286
9.1
11
8.2
295
9.7
15
7.5
273
8.8
16
Affiliate Management
8.4
295
Not enough data
8.2
294
9.3
15
7.2
289
8.8
13
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
8.6
6
|
Verified
Not enough data
8.3
5
Not enough data
7.3
5
|
Verified
Influencer Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
9.0
8
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
Not enough data
Not enough data
8.1
9
|
Verified
Not enough data
Feature Not Available
Not enough data
Not enough data
Campaign Activity
Not enough data
8.6
6
|
Verified
Not enough data
8.5
9
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Awin and CAKE are categorized as Affiliate Marketing
Unique Categories
Awin is categorized as Influencer Marketing Platforms
CAKE is categorized as E-Commerce Analytics, Marketing Analytics, Attribution, Cross-Channel Advertising, Digital Analytics, and Mobile Attribution
Reviews
Reviewers' Company Size
Awin
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CAKE
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
18.5%
Marketing and Advertising
17.1%
Health, Wellness and Fitness
9.7%
Apparel & Fashion
5.4%
Leisure, Travel & Tourism
4.6%
Other
44.7%
Marketing and Advertising
42.4%
Financial Services
28.8%
Internet
8.5%
Health, Wellness and Fitness
3.4%
Education Management
3.4%
Other
13.6%
Discussions
What is awin publisher?
2 Comments
ZP
Publishers are the websites, blogs, editorials, comparison engines, influencers, etc.. that you work with to share your brand to a larger audience....Read more
What is awin used for?
2 Comments
YK
Awin is one of the biggest affiliate network in US and you can sell your products through their affiliation with CPS commissions.Read more
CAKE has no discussions with answers
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