# Awin vs Voluum Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Voluum excels in customer support, with users highlighting the exceptional assistance they receive during onboarding and throughout their usage. One user mentioned how helpful their onboarding representative was in demonstrating features like the rules-based Automizer, which significantly enhances campaign management.
- **Users say** that Awin offers a more robust platform for building promotional relationships, particularly praising its Partner Discovery tool. Reviewers appreciate how easy it is to navigate the platform and find multiple partners, making it a go-to choice for those looking to expand their affiliate marketing efforts.
- **According to verified reviews** , Voluum's user interface is noted for being intuitive and user-friendly, which helps users manage and optimize their marketing campaigns effectively. However, some users expressed a desire for faster report loading times to further enhance their experience.
- **Reviewers mention** that Awin's analytics tools are straightforward and effective, allowing users to easily navigate and visualize their metrics. This ease of use is a significant advantage for those who prioritize data analysis in their marketing strategies.
- **G2 reviewers highlight** that while Voluum has a strong focus on performance marketing with features like drill-down capabilities to identify profitable areas, Awin's broader portfolio of brands and advertisers provides users with a wider range of opportunities for collaboration.
- **Users report** that Voluum's high ratings in ease of administration and customization make it a strong contender for small businesses, as it allows for tailored solutions that fit specific needs. In contrast, Awin, while still user-friendly, has received mixed feedback regarding its customization options, which some users find less flexible.



| | Awin | Voluum | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 459 | 149 | 
| **Largest Market Segment** | Small-Business (60.3% of reviews) | Small-Business (82.9% of reviews) | 
| **Entry Level Price** | Starting at $49.00 Per Month | $349.00 1 NA Per Month | 

---
## Top Pros & Cons

### Awin

Pros:
- Ease of Use (194 reviews)
- Affiliate Marketing (106 reviews)

Cons:
- Poor Customer Support (54 reviews)
- Improvement Needed (24 reviews)

### Voluum

Pros:
- Helpful (20 reviews)
- Ease of Use (18 reviews)

Cons:
- Difficult Learning (13 reviews)
- Expensive (9 reviews)

---
## Ratings Comparison
| Rating | Awin | Voluum | 
|---|---|---|
  | **Meets Requirements** | 8.1 (361 reviews) | 8.8 (87 reviews) | 
  | **Ease of Use** | 8.1 (366 reviews) | 8.4 (89 reviews) | 
  | **Ease of Setup** | 8.0 (308 reviews) | 7.9 (51 reviews) | 
  | **Ease of Admin** | 8.3 (186 reviews) | 9.1 (48 reviews) | 
  | **Quality of Support** | 7.3 (341 reviews) | 9.0 (87 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (186 reviews) | 9.2 (48 reviews) | 
  | **Product Direction (% positive)** | 8.2 (350 reviews) | 8.4 (75 reviews) | 

---
## Pricing

### Awin

#### Entry-Level Pricing

Plan: Awin Access 

Price: Starting at $49.00 Per Month

Description: Awin Access gives you everything you need to launch a simple and cost-efficient, self-managed programme, without the hassle of a long-term contract.

Key Features:
- Unlimited access to over 1M vetted partners 
- Intuitive reporting dashboard 
- Email support and expert tips to grow your programme 

[Browse all 3 editions](https://www.g2.com/products/awin-com/pricing)

#### Free Trial

Yes

### Voluum

#### Entry-Level Pricing

Plan: Scale

Price: $349.00 1 NA Per Month

Description: 1-hour onboarding call + chat support
12 Months of Data Retention5 Custom Domains & 1 Dedicated Domain 
Up to 6,000,000 events

Key Features:
- Auto-rules & API Integrations (free up to 1k ad spend) Traffic Distribution AI Rule-based Traffic Distribution 1 Big Data Reports Anti-Fraud Kit Traffic LogDownload raw data to get the most detailed information about every single visit.

[Browse all 2 editions](https://www.g2.com/products/voluum/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Awin** | 7.1/10 | 353 |
| **Voluum** | N/A | N/A |

#### Link Options

| Feature | Awin | Voluum | 
|---|---|---|
| **Custom Links** | 7.9 (289 reviews) | Not enough data | 
| **Referral Link Generator** | 8.1 (283 reviews) | Not enough data | 
| **Smart Link** | 7.3 (266 reviews) | Not enough data | 

#### Agentic AI - Affiliate Marketing

| Feature | Awin | Voluum | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (150 reviews) | Not enough data | 
| **Multi-step Planning** | 6.0 (149 reviews) | Not enough data | 
| **Cross-system Integration** | 6.3 (152 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (148 reviews) | Not enough data | 
| **Proactive Assistance** | 5.9 (150 reviews) | Not enough data | 
| **Decision Making** | 6.4 (149 reviews) | Not enough data | 

#### Tracking Options

| Feature | Awin | Voluum | 
|---|---|---|
| **Email Updates** | 7.1 (285 reviews) | Not enough data | 
| **Affiliate Tracking** | 8.2 (322 reviews) | Not enough data | 
| **Cookieless Tracking** | 7.5 (270 reviews) | Not enough data | 

#### Affiliate Management

| Feature | Awin | Voluum | 
|---|---|---|
| **Affiliate Network** | 8.5 (330 reviews) | Not enough data | 
| **Commissions and Payouts** | 8.2 (304 reviews) | Not enough data | 
| **Customization** | 7.2 (289 reviews) | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Awin** | N/A | N/A |
| **Voluum** | N/A | N/A |

#### Influencer Marketing

| Feature | Awin | Voluum | 
|---|---|---|
| **Influencer Recruitment** | Not enough data | Not enough data | 
| **Influencer Scoring** | Not enough data | Not enough data | 
| **Audience Analysis** | Not enough data | Not enough data | 
| **Influencer Segmentation** | Not enough data | Not enough data | 
| **Influencer Collaboration** | Not enough data | Not enough data | 
| **User-Generated Content (UGC) Management** | Not enough data | Not enough data | 
| **Content Approval** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Data Importing and Exporting Tools** | Not enough data | Not enough data | 
| **Influencer Whitelisting** | Not enough data | Not enough data | 
| **Influencer Compensation** | Not enough data | Not enough data | 
| **Social Commerce** | Not enough data | Not enough data | 
| **E-Commerce Integration** | Not enough data | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Awin | Voluum | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Awin** | N/A | N/A |
| **Voluum** | 5.7/10 | 7 |

#### Marketing Operations

| Feature | Awin | Voluum | 
|---|---|---|
| **ROI Tracking** | Not enough data | 6.3 (5 reviews) | 
| **Data Collection** | Not enough data | 6.0 (5 reviews) | 
| **Customer Insights** | Not enough data | 5.0 (5 reviews) | 
| **Multi-User Access** | Not enough data | 4.3 (5 reviews) | 
| **Spend Management** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Awin | Voluum | 
|---|---|---|
| **Campaign Insights** | Not enough data | 6.3 (5 reviews) | 
| **Reports and Dashboards** | Not enough data | 6.3 (5 reviews) | 
| **Campaign Stickiness** | Not enough data | Not enough data | 
| **Multichannel Tracking** | Not enough data | Not enough data | 
| **Brand Optimization** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Awin | Voluum | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories

**Unique to Awin (2):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

**Unique to Voluum (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Awin | Voluum | 
|---|---|---|
| **Small-Business** | 60.3% | 82.9% | 
| **Mid-Market** | 32.0% | 15.0% | 
| **Enterprise** | 7.6% | 2.1% | 

### By Industry

#### Awin

- **Retail:** 18.5%
- **Marketing and Advertising:** 17.7%
- **Health, Wellness and Fitness:** 9.4%
- **Apparel & Fashion:** 5.1%
- **Consumer Goods:** 4.6%
- **Leisure, Travel & Tourism:** 4.3%
- **Consumer Electronics:** 4.1%
- **Automotive:** 2.5%
- **Financial Services:** 2.0%
- **Cosmetics:** 2.0%
- **Other:** 29.9%

#### Voluum

- **Marketing and Advertising:** 64.3%
- **Online Media:** 5.0%
- **Gambling & Casinos:** 5.0%
- **Health, Wellness and Fitness:** 4.3%
- **Entertainment:** 3.6%
- **Internet:** 2.9%
- **Computer Software:** 1.4%
- **Consumer Services:** 1.4%
- **Information Technology and Services:** 1.4%
- **Accounting:** 0.7%
- **Other:** 10.0%

---
## Alternatives

### Alternatives to Awin

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2361 reviews)
- [Partnerize](https://www.g2.com/products/partnerize/reviews) — 4.3/5 stars (107 reviews)
- [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) — 4.3/5 stars (93 reviews)
- [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) — 3.8/5 stars (48 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (926 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (723 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (572 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)

### Alternatives to Voluum

- [RedTrack.io](https://www.g2.com/products/redtrack-io/reviews) — 4.5/5 stars (39 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2361 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14849 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1649 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1356 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5427 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4627 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4016 reviews)

---
## Top Discussions

### Awin

- Title: [What is awin publisher?](https://www.g2.com/discussions/what-is-awin-publisher) — 2 comments
  > **Top comment:** "Publishers are the websites, blogs, editorials, comparison engines, influencers, etc.. that you work with to share your brand to a larger audience...."
- Title: [What is awin used for?](https://www.g2.com/discussions/what-is-awin-used-for) — 2 comments
  > **Top comment:** "Awin is one of the biggest affiliate network in US and you can sell your products through their affiliation with CPS commissions."
- Title: [How do I become an affiliate publisher?](https://www.g2.com/discussions/how-do-i-become-an-affiliate-publisher) — 1 comment *(includes official response)*
  > **Top comment:** "To become a Publisher on the Awin Platform, you need to sign up via this link: https://www.awin.com/gb/publishers - Whether you're a traditional publisher,..."
- Title: [What is awin platform?](https://www.g2.com/discussions/what-is-awin-platform) — 1 comment
  > **Top comment:** "Affiliation platform for marketing acquisition"

### Voluum

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/awin-com-vs-voluum)