Compare AWeber and Klaviyo 
At a Glance
Market Segments
Small-Business (82.3% of reviews)
Small-Business (82.0% of reviews)
Entry-Level Pricing
Starting at $30.00 Per Month
No pricing available
AWeber
Star Rating
(648)4.2 out of 5
Market Segments
Small-Business (82.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $30.00 Per Month
Browse all 3 pricing plansKlaviyo
Star Rating
(1,306)4.6 out of 5
Market Segments
Small-Business (82.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AWeber excels in its user-friendly design, making it an ideal choice for beginners. Users appreciate features like the auto-personalized template designer and the ability to automate weekly emails, which simplifies their marketing tasks significantly.
- Users say Klaviyo stands out for its robust marketing analytics tools, which help businesses track customer behavior and optimize campaigns effectively. Reviewers highlight how the platform keeps customer profiles organized and allows for easy searching of unique coupon codes, enhancing overall marketing efficiency.
- According to verified reviews, AWeber's email blast feature is particularly praised for its efficiency in handling newsletter distribution, making it a reliable option for small businesses looking to maintain regular communication with subscribers.
- Reviewers mention that Klaviyo has been a game-changer for many businesses, significantly increasing sales and audience reach. The platform's beautiful and attractive templates are frequently noted as a key feature that enhances the visual appeal of marketing campaigns.
- Users appreciate AWeber's quality of support, with many highlighting the helpfulness of the customer service team. This support is crucial for small businesses that may need assistance navigating the platform's features.
- G2 reviewers indicate that while Klaviyo offers a more comprehensive feature set, AWeber's ease of use and automation capabilities make it a strong contender for those who prioritize simplicity and quick setup in their email marketing efforts.
Pricing
Entry-Level Pricing
AWeber
Done For You
Starting at $30.00
Per Month
AWeber offers a done-for-you setup service that builds your email marketing system in 7 days, including emails, landing pages, automations, and integrations. The service also includes 30 days of unlimited edits after launch, allowing users to refine their setup while staying focused on running their business.
One-time $79 setup fee, then starting at $30/month for your email service.
- Send 12x subscriber max each month
- Unlimited email lists
- Unlimited email automations
Klaviyo
No pricing availableFree Trial
AWeber
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.5
549
9.0
953
Ease of Use
8.3
554
8.6
960
Ease of Setup
8.3
233
8.5
608
Ease of Admin
8.5
216
8.9
521
Quality of Support
8.8
503
8.4
908
Has the product been a good partner in doing business?
8.9
212
8.9
525
Product Direction (% positive)
7.7
543
8.9
904
Features by Category
Email Marketing
8.5
402
|
Verified
Not enough data
8.5
431
|
Verified
Not enough data
8.7
370
|
Verified
Not enough data
8.6
423
|
Verified
Not enough data
8.8
423
|
Verified
Not enough data
8.6
415
|
Verified
Not enough data
8.7
408
|
Verified
Not enough data
8.2
78
|
Verified
Not enough data
7.9
70
Not enough data
Reporting & Analytics
7.8
184
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
Generative AI
7.1
14
Not enough data
7.5
14
Not enough data
Agentic AI - Email Marketing
8.0
5
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
Integration
8.2
146
|
Verified
Not enough data
8.0
119
|
Verified
Not enough data
8.0
114
|
Verified
Not enough data
8.1
26
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
8.3
31
|
Verified
Not enough data
Email Marketing
Not enough data
9.0
556
|
Verified
Not enough data
9.3
543
|
Verified
Not enough data
8.9
501
|
Verified
Not enough data
8.9
482
|
Verified
Online Marketing
Not enough data
7.8
380
|
Verified
Not enough data
8.3
402
|
Verified
Not enough data
8.7
435
|
Verified
Not enough data
8.7
451
Not enough data
8.2
252
Lead Management
Not enough data
8.5
354
Not enough data
8.4
273
Not enough data
9.0
508
|
Verified
Not enough data
7.8
220
Not enough data
8.5
358
|
Verified
Not enough data
8.5
399
|
Verified
Not enough data
8.4
332
|
Verified
Not enough data
8.2
285
|
Verified
Campaign Management
Not enough data
8.7
348
|
Verified
Not enough data
8.0
199
Not enough data
8.1
288
|
Verified
Not enough data
7.6
198
Social
Not enough data
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
188
Not enough data
7.4
183
Not enough data
7.8
258
|
Verified
Reporting & Analytics
Not enough data
8.5
487
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.4
426
|
Verified
Not enough data
8.4
441
|
Verified
Not enough data
7.6
200
Platform
Not enough data
8.5
334
|
Verified
Not enough data
8.7
315
|
Verified
Not enough data
8.9
317
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
320
|
Verified
Not enough data
8.0
160
Agentic AI - Marketing Automation
Not enough data
6.9
26
Not enough data
6.9
24
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Integration
Not enough data
8.5
323
|
Verified
Not enough data
8.6
318
|
Verified
Not enough data
8.4
264
|
Verified
Messenger
Not enough data
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Channels
Not enough data
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Customers
Not enough data
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.6
30
Not enough data
8.3
31
Not enough data
8.5
31
Tracking
Not enough data
8.3
28
Not enough data
7.9
28
Not enough data
9.0
34
Not enough data
8.7
30
Not enough data
8.5
27
Reporting
Not enough data
9.1
32
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Campaigns
9.3
7
Not enough data
9.3
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analytics
9.8
7
Not enough data
9.5
7
Not enough data
Optimization
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
7
Not enough data
Feature Not Available
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
94
|
Verified
8.6
427
|
Verified
8.3
83
|
Verified
Feature Not Available
8.8
83
|
Verified
8.4
348
|
Verified
8.8
14
8.8
259
Edit
8.5
86
|
Verified
8.4
359
|
Verified
8.6
92
|
Verified
8.8
422
|
Verified
8.8
86
|
Verified
8.3
333
|
Verified
Logistics
8.9
93
|
Verified
8.7
428
|
Verified
8.0
84
|
Verified
7.9
340
|
Verified
8.7
83
|
Verified
8.8
402
|
Verified
8.2
13
8.4
198
Generative AI
Not enough data
7.5
65
Not enough data
7.4
51
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
Not enough data
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
SMS Platform
Not enough data
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Platform Basics
8.9
19
Not enough data
9.2
20
Not enough data
9.1
20
Not enough data
9.1
16
Not enough data
9.1
18
Not enough data
Platform Data
9.2
19
Not enough data
9.2
20
Not enough data
9.4
20
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Campaigns
Not enough data
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Integrations
Not enough data
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
Not enough data
9.0
17
Not enough data
9.0
16
Platform Data
Not enough data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Platform Additional Functionality
Not enough data
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Page Customization
9.4
17
|
Verified
Not enough data
9.1
17
|
Verified
Not enough data
9.3
17
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
Page Optimization
Feature Not Available
Not enough data
9.4
16
|
Verified
Not enough data
8.9
15
|
Verified
Not enough data
9.2
14
|
Verified
Not enough data
Integrations
8.6
12
|
Verified
Not enough data
8.9
16
|
Verified
Not enough data
9.1
16
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.9
25
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
8.8
24
|
Verified
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.4
21
|
Verified
Not enough data
9.0
21
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
8.8
24
|
Verified
Not enough data
Analytics
8.9
23
Not enough data
9.0
24
|
Verified
Not enough data
Customization
8.8
24
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
9.1
24
|
Verified
Not enough data
8.9
21
|
Verified
Not enough data
Collection
Not enough data
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Additional Functionality
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
Not enough data
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Campaign Activity
Not enough data
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
AWeber and Klaviyo are categorized as Email Template Builder
Unique Categories
AWeber is categorized as Email Marketing, Landing Page Builders, Lead Capture, Email Testing, and Push Notification
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Personalization, Email Deliverability, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, Marketing Automation, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
AWeber
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.1%
Health, Wellness and Fitness
8.5%
Internet
6.5%
Professional Training & Coaching
4.7%
Information Technology and Services
4.6%
Other
55.6%
Retail
19.2%
Apparel & Fashion
12.7%
Marketing and Advertising
12.5%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Other
36.5%
Alternatives
Discussions
Are you planing to have a free plan
3 Comments
JW
AWeber has had a free plan for a year or so now.Read more
Is there any plannings to launch FREE forever plan?
3 Comments
JW
AWeber has had a free plan for a year or so now.Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
