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Compare AWeber and Braze 
Featured Products
At a Glance
Market Segments
Small-Business (82.5% of reviews)
Mid-Market (56.6% of reviews)
Entry-Level Pricing
Starting at $30.00 Per Month
No pricing available
AWeber
Star Rating
(647)4.2 out of 5
Market Segments
Small-Business (82.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $30.00 Per Month
Browse all 3 pricing plansBraze
Star Rating
(1,491)4.5 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AWeber excels in user-friendliness, with many users highlighting its intuitive interface and easy-to-use features for creating and personalizing email campaigns. One user mentioned, "Aweber allows us to create, personalize and send email campaigns," making it a great choice for beginners.
- Users say that Braze stands out for its powerful segmentation capabilities, allowing marketers to target specific audiences effectively. Reviewers appreciate how this feature helps ensure that "the right messages get to the right people," enhancing overall campaign efficiency.
- According to verified reviews, AWeber's customer support receives high praise, with users noting "fantastic customer service and support." This aspect is particularly beneficial for small businesses that may require more guidance during their email marketing journey.
- Reviewers mention that Braze's integration capabilities, particularly its RestApi, are a significant advantage. Users find it "a lifesaver" for pulling and sending data across platforms, which can streamline workflows and improve data management.
- G2 reviewers highlight that while AWeber offers a robust email template builder, it may not match the advanced features found in Braze. Users appreciate AWeber's "auto-personalized template designer," but some may find Braze's more sophisticated tools better suited for complex marketing strategies.
- Users report that AWeber's ease of setup is a strong point, with many finding the onboarding process straightforward. In contrast, Braze's setup can be more challenging, which may require additional time and resources for mid-market companies looking to implement the platform effectively.
Pricing
Entry-Level Pricing
AWeber
Done For You
Starting at $30.00
Per Month
AWeber offers a done-for-you setup service that builds your email marketing system in 7 days, including emails, landing pages, automations, and integrations. The service also includes 30 days of unlimited edits after launch, allowing users to refine their setup while staying focused on running their business.
One-time $79 setup fee, then starting at $30/month for your email service.
- Send 12x subscriber max each month
- Unlimited email lists
- Unlimited email automations
Braze
No pricing availableFree Trial
AWeber
Free Trial is available
Braze
Free Trial is available
Ratings
Meets Requirements
8.5
548
8.5
971
Ease of Use
8.3
553
8.3
1,179
Ease of Setup
8.3
232
7.6
658
Ease of Admin
8.5
216
8.5
362
Quality of Support
8.8
502
8.5
921
Has the product been a good partner in doing business?
8.9
212
8.9
370
Product Direction (% positive)
7.7
542
9.2
934
Features by Category
Email Marketing
8.5
402
|
Verified
Not enough data
8.5
430
|
Verified
Not enough data
8.7
369
|
Verified
Not enough data
8.6
422
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.6
415
|
Verified
Not enough data
8.7
407
|
Verified
Not enough data
8.2
78
|
Verified
Not enough data
7.9
70
Not enough data
Reporting & Analytics
7.8
184
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
Generative AI
7.1
14
Not enough data
7.5
14
Not enough data
Agentic AI - Email Marketing
8.0
5
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
Integration
8.2
146
|
Verified
Not enough data
8.0
119
|
Verified
Not enough data
8.0
114
|
Verified
Not enough data
8.1
26
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
8.3
31
|
Verified
Not enough data
Email Marketing
Not enough data
8.8
567
Not enough data
8.8
537
Not enough data
8.4
539
Not enough data
8.3
450
Online Marketing
Not enough data
6.9
356
Not enough data
8.4
479
Not enough data
8.7
521
Not enough data
8.4
493
Not enough data
7.2
371
Lead Management
Not enough data
7.5
391
Not enough data
7.5
397
Not enough data
8.6
536
Not enough data
6.8
324
Not enough data
7.4
353
Not enough data
7.5
381
Not enough data
Feature Not Available
Not enough data
7.8
383
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
6.7
326
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
330
Reporting & Analytics
Not enough data
7.7
533
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
399
Not enough data
Feature Not Available
Platform
Not enough data
8.3
449
Not enough data
Feature Not Available
Not enough data
8.5
445
Not enough data
7.7
350
Not enough data
7.7
401
Not enough data
8.5
431
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Integration
Not enough data
7.9
451
Not enough data
8.1
433
Not enough data
7.9
393
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
7
8.6
448
9.3
7
9.0
484
Feature Not Available
8.6
443
Feature Not Available
8.8
492
Feature Not Available
8.9
469
Analytics
9.8
7
8.2
490
9.5
7
7.7
452
Optimization
Feature Not Available
8.7
472
Feature Not Available
8.8
482
9.3
7
8.3
393
Feature Not Available
8.1
391
Agentic AI - Push Notification
Not enough data
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Segmentation
Not enough data
8.8
211
Not enough data
8.5
199
Targeting
Not enough data
8.6
193
Not enough data
8.5
178
Triggered Content
Not enough data
7.7
117
Not enough data
9.1
200
Not enough data
9.1
196
Personalized Content
Not enough data
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Agentic AI - Personalization Engines
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Templates
8.7
94
|
Verified
7.8
129
8.3
83
|
Verified
Feature Not Available
8.8
83
|
Verified
7.4
125
8.8
14
7.9
131
Edit
8.5
86
|
Verified
7.1
125
8.6
92
|
Verified
8.3
129
8.8
86
|
Verified
7.9
128
Logistics
8.9
93
|
Verified
7.3
128
8.0
84
|
Verified
7.0
123
8.7
83
|
Verified
7.6
123
8.2
13
Feature Not Available
Generative AI
Not enough data
6.7
86
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
5.5
30
Not enough data
5.5
30
Text Messaging
Not enough data
8.6
68
Not enough data
7.9
67
Not enough data
8.7
68
Not enough data
8.2
65
Not enough data
8.1
64
Not enough data
8.1
65
Not enough data
8.7
67
Not enough data
8.3
66
SMS Platform
Not enough data
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Agentic AI - SMS Marketing
Not enough data
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Platform Basics
8.9
19
Not enough data
9.2
20
Not enough data
9.1
20
Not enough data
9.1
16
Not enough data
9.1
18
Not enough data
Platform Data
9.2
19
Not enough data
9.2
20
Not enough data
9.4
20
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
110
Not enough data
8.5
106
Platform Data
Not enough data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Platform Additional Functionality
Not enough data
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Page Customization
9.4
17
|
Verified
Not enough data
9.1
17
|
Verified
Not enough data
9.3
17
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
Page Optimization
Feature Not Available
Not enough data
9.4
16
|
Verified
Not enough data
8.9
15
|
Verified
Not enough data
9.2
14
|
Verified
Not enough data
Integrations
8.6
12
|
Verified
Not enough data
8.9
16
|
Verified
Not enough data
9.1
16
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.9
25
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
8.8
24
|
Verified
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.4
21
|
Verified
Not enough data
9.0
21
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
8.8
24
|
Verified
Not enough data
Analytics
8.9
23
Not enough data
9.0
24
|
Verified
Not enough data
Customization
8.8
24
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
9.1
24
|
Verified
Not enough data
8.9
21
|
Verified
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Agentic AI - Personalization
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
7.5
385
Not enough data
7.7
475
|
Verified
Not enough data
7.1
343
|
Verified
Not enough data
6.9
371
|
Verified
Campaigns
Not enough data
7.6
330
|
Verified
Not enough data
9.0
465
|
Verified
Not enough data
7.6
312
Not enough data
6.6
233
Not enough data
8.9
444
|
Verified
Not enough data
8.7
461
|
Verified
Engagement
Not enough data
7.4
267
Platform
Not enough data
8.2
391
Not enough data
8.2
367
|
Verified
Not enough data
7.9
323
Agentic AI - Mobile Marketing
Not enough data
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Categories
Categories
Shared Categories
AWeber and Braze are categorized as Email Template Builder and Push Notification
Unique Categories
Braze is categorized as Personalization, Personalization Engines, Customer Journey Analytics, Mobile Marketing, Marketing Automation, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
AWeber
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.1%
Health, Wellness and Fitness
8.5%
Internet
6.5%
Professional Training & Coaching
4.7%
Information Technology and Services
4.6%
Other
55.5%
Financial Services
12.2%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.4%
Alternatives
Discussions
Are you planing to have a free plan
3 Comments
JW
AWeber has had a free plan for a year or so now.Read more
Is there any plannings to launch FREE forever plan?
3 Comments
JW
AWeber has had a free plan for a year or so now.Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
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