Compare AWeber and ActiveCampaign 
Featured Products
At a Glance
Market Segments
Small-Business (82.3% of reviews)
Small-Business (91.9% of reviews)
Entry-Level Pricing
Starting at $30.00 Per Month
Starting at $15.00 Per Month
AWeber
Star Rating
(648)4.2 out of 5
Market Segments
Small-Business (82.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $30.00 Per Month
Browse all 3 pricing plansActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in providing a comprehensive platform that integrates automation, CRM, and email marketing, making it easier for users to create personalized customer journeys without needing multiple tools. This is highlighted by users who appreciate its balance of power and usability.
- Users say that AWeber shines in its user-friendly interface, making it particularly appealing for beginners. Reviewers have noted that its auto-personalized template designer simplifies the email creation process, which is a significant advantage for those new to email marketing.
- According to verified reviews, ActiveCampaign's scalability is a standout feature, with users mentioning that it remains stable even when handling large contact batches or running multiple automations simultaneously. This reliability is crucial for businesses looking to grow without technical hiccups.
- Reviewers mention that while AWeber offers excellent customer service and support, which many users find fantastic, it may not match the advanced capabilities of ActiveCampaign in terms of automation and segmentation, which are critical for more complex marketing strategies.
- G2 reviewers highlight that ActiveCampaign has a significantly higher overall satisfaction score, reflecting its robust feature set and user experience. Users appreciate the intuitive onboarding process, which helps them get started quickly and effectively.
- Users report that AWeber's pricing is more accessible for beginners, starting at $30, compared to ActiveCampaign's $15. However, many users feel that the additional features and capabilities of ActiveCampaign justify the higher cost, especially for small businesses looking to scale their marketing efforts.
Pricing
Entry-Level Pricing
AWeber
Done For You
Starting at $30.00
Per Month
AWeber offers a done-for-you setup service that builds your email marketing system in 7 days, including emails, landing pages, automations, and integrations. The service also includes 30 days of unlimited edits after launch, allowing users to refine their setup while staying focused on running their business.
One-time $79 setup fee, then starting at $30/month for your email service.
- Send 12x subscriber max each month
- Unlimited email lists
- Unlimited email automations
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Free Trial
AWeber
Free Trial is available
ActiveCampaign
Free Trial is available
Ratings
Meets Requirements
8.5
549
8.8
11,141
Ease of Use
8.3
554
8.2
11,257
Ease of Setup
8.3
233
8.0
7,190
Ease of Admin
8.5
216
8.4
6,338
Quality of Support
8.8
503
8.5
10,314
Has the product been a good partner in doing business?
8.9
212
8.8
6,196
Product Direction (% positive)
7.7
543
8.2
10,547
Features by Category
Sales Force Automation
Not enough data
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Marketing Automation
Not enough data
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Customer Support
Not enough data
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Reporting & Analytics
Not enough data
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Mobile & Social
Not enough data
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Platform
Not enough data
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Integration
Not enough data
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Generative AI
Not enough data
6.1
644
Agentic AI - CRM
Not enough data
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Email Marketing
8.5
402
|
Verified
Not enough data
8.5
431
|
Verified
Not enough data
8.7
370
|
Verified
Not enough data
8.6
423
|
Verified
Not enough data
8.8
423
|
Verified
Not enough data
8.6
415
|
Verified
Not enough data
8.7
408
|
Verified
Not enough data
8.2
78
|
Verified
Not enough data
7.9
70
Not enough data
Reporting & Analytics
7.8
184
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
Generative AI
7.1
14
Not enough data
7.5
14
Not enough data
Agentic AI - Email Marketing
8.0
5
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
Integration
8.2
146
|
Verified
Not enough data
8.0
119
|
Verified
Not enough data
8.0
114
|
Verified
Not enough data
8.1
26
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
8.3
31
|
Verified
Not enough data
Email Marketing
Not enough data
8.7
6479
|
Verified
Not enough data
8.9
6312
|
Verified
Not enough data
8.5
6140
|
Verified
Not enough data
8.8
5773
|
Verified
Online Marketing
Not enough data
7.4
4387
|
Verified
Not enough data
7.9
4075
|
Verified
Not enough data
7.8
3533
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3468
|
Verified
Lead Management
Not enough data
8.3
4360
|
Verified
Not enough data
8.0
3961
|
Verified
Not enough data
8.5
5108
|
Verified
Not enough data
8.0
3489
|
Verified
Not enough data
8.5
4355
|
Verified
Not enough data
8.1
3998
|
Verified
Not enough data
8.2
3794
|
Verified
Not enough data
8.0
3573
|
Verified
Campaign Management
Not enough data
8.0
3488
|
Verified
Not enough data
7.8
3104
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2335
|
Verified
Social
Not enough data
6.9
2321
|
Verified
Not enough data
7.3
2676
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2398
|
Verified
Reporting & Analytics
Not enough data
8.1
5189
|
Verified
Not enough data
7.6
3588
|
Verified
Not enough data
7.2
2918
|
Verified
Not enough data
7.1
2723
|
Verified
Not enough data
6.9
2441
|
Verified
Platform
Not enough data
7.9
3719
|
Verified
Not enough data
8.2
3523
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2400
|
Verified
Not enough data
7.0
2133
|
Verified
Not enough data
8.4
3714
|
Verified
Not enough data
7.5
2424
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Integration
Not enough data
8.1
3754
|
Verified
Not enough data
8.1
3651
|
Verified
Not enough data
7.8
3127
|
Verified
Messenger
Not enough data
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Channels
Not enough data
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Customers
Not enough data
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Agentic AI - Conversational Marketing
Not enough data
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Repeatability and Reportability
Not enough data
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
AI and Automation
Not enough data
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Generative AI
Not enough data
6.1
414
Agentic AI - Sales Engagement
Not enough data
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Visitor Behavior
Not enough data
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Templates
Not enough data
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Personalization
Not enough data
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Multichannel
Not enough data
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Administration
Not enough data
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Agentic AI - E-Commerce Personalization
Not enough data
7.6
13
Not enough data
7.6
13
Campaigns
9.3
7
Not enough data
9.3
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analytics
9.8
7
Not enough data
9.5
7
Not enough data
Optimization
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
7
Not enough data
Feature Not Available
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
94
|
Verified
7.7
2020
8.3
83
|
Verified
6.3
1515
8.8
83
|
Verified
7.0
1616
8.8
14
7.5
1680
Edit
8.5
86
|
Verified
7.4
1754
8.6
92
|
Verified
8.0
1968
8.8
86
|
Verified
7.4
1662
Logistics
8.9
93
|
Verified
7.8
1817
8.0
84
|
Verified
7.0
1580
8.7
83
|
Verified
7.8
1774
8.2
13
7.8
1543
Generative AI
Not enough data
6.0
838
Not enough data
6.1
674
Agentic AI - Email Template Builder
Not enough data
6.2
110
Not enough data
6.2
109
Text Messaging
Not enough data
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
SMS Platform
Not enough data
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Agentic AI - SMS Marketing
Not enough data
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Platform Basics
8.9
19
Not enough data
9.2
20
Not enough data
9.1
20
Not enough data
9.1
16
Not enough data
9.1
18
Not enough data
Platform Data
9.2
19
Not enough data
9.2
20
Not enough data
9.4
20
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Campaigns
Not enough data
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Integrations
Not enough data
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Generative AI
Not enough data
6.1
65
Agentic AI - Vulnerability Scanner
Not enough data
6.6
16
Not enough data
6.9
16
Attribution Modeling
Not enough data
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Agentic AI - Attribution
Not enough data
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Marketing
Not enough data
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Reporting
Not enough data
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Platform Interoperability
Not enough data
7.8(won by default)
201
Agentic AI - Social Media Advertising
Not enough data
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Social Functionality
Not enough data
7.9(won by default)
300
Campaign Management
Not enough data
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Targeting
Not enough data
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Platform
Not enough data
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Page Customization
9.4
17
|
Verified
8.2
586
9.1
17
|
Verified
7.9
612
9.3
17
|
Verified
7.8
530
9.0
16
|
Verified
7.6
552
Page Optimization
Feature Not Available
7.6
425
9.4
16
|
Verified
7.8
529
8.9
15
|
Verified
7.5
472
9.2
14
|
Verified
7.2
413
Integrations
8.6
12
|
Verified
7.5
405
8.9
16
|
Verified
8.5
542
9.1
16
|
Verified
8.2
515
Generative AI
Not enough data
6.2
166
Agentic AI - Landing Page Builders
Not enough data
6.7
22
Lead Monitoring
8.9
25
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
8.8
24
|
Verified
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.4
21
|
Verified
Not enough data
9.0
21
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
8.8
24
|
Verified
Not enough data
Analytics
8.9
23
Not enough data
9.0
24
|
Verified
Not enough data
Customization
8.8
24
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
9.1
24
|
Verified
Not enough data
8.9
21
|
Verified
Not enough data
Customization
Not enough data
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Additional Functionality
Not enough data
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Agentic AI - Lead Scoring
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Attribution
Not enough data
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Discovery
Not enough data
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Management
Not enough data
8.0
384
Not enough data
8.3
426
Platform
Not enough data
8.1
405
Not enough data
8.1
434
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Data Sourcing
Not enough data
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Predictive Analytics
Not enough data
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Sales Management
Not enough data
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AWeber and ActiveCampaign are categorized as Landing Page Builders and Email Template Builder
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, CRM, Email Deliverability, Pop-Up Builder, SMS Marketing, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
AWeber
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.1%
Health, Wellness and Fitness
8.5%
Internet
6.5%
Professional Training & Coaching
4.7%
Information Technology and Services
4.6%
Other
55.6%
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Alternatives
Discussions
Are you planing to have a free plan
3 Comments
JW
AWeber has had a free plan for a year or so now.Read more
Is there any plannings to launch FREE forever plan?
3 Comments
JW
AWeber has had a free plan for a year or so now.Read more
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
