Link copied to clipboard # AWeber vs ActiveCampaign Comparison - What are their main differences? Share [ Export ](/compare/aweber/activecampaign/export.csv) AWeberActiveCampaign[+ Add Product](#) Pricing **AWeber** Free Trial **$30.00** other Per Month · Done For You Email Marketing **ActiveCampaign** Free Trial **Starting at $15.00** Per Month · Starter **Pricing Insights** from reviews Time to Implement **AWeber** 1 month Based on 122 responses **ActiveCampaign** 1 month Based on 2293 responses Return on Investment **AWeber** 10 months2 months sooner Based on 98 responses **ActiveCampaign** 12 months Based on 1985 responses Perceived Cost **AWeber** $$$$$ **ActiveCampaign** $$$$$ Average Discount **AWeber** 9%1% more **ActiveCampaign** 8% ![AWeber](https://images.g2crowd.com/uploads/product/hd_favicon/470ab4795da48cad3781c3bc220a2eaa/aweber.svg "AWeber") ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **AWeber** [ Ease of Use (10) ](https://www.g2.com/products/aweber/reviews?filters%5Bsentiment_snippet%5D=1508528&qs=pros-and-cons#reviews)[ Email Marketing (7) ](https://www.g2.com/products/aweber/reviews?filters%5Bsentiment_snippet%5D=1507239&qs=pros-and-cons#reviews)[ Limited Features (5) ](https://www.g2.com/products/aweber/reviews?filters%5Bsentiment_snippet%5D=2048181&qs=pros-and-cons#reviews)[ Missing Features (5) ](https://www.g2.com/products/aweber/reviews?filters%5Bsentiment_snippet%5D=1508622&qs=pros-and-cons#reviews) **ActiveCampaign** [ Ease of Use (848) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews)[ Automation (787) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews)[ Learning Curve (419) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews)[ Expensive (403) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews) Integrations **AWeber** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_dd97fe0a9407733a083b2ca4a0f44c9c/1shoppingcart.png "Product Avatar Image") 1ShoppingCart ](https://www.g2.com/products/1shoppingcart/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2489f365db7c9e9a989be731921d2f56/24sessions.png "Product Avatar Image") 24sessions ](https://www.g2.com/products/24sessions/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2a5a7221c9fd145c071dcec0f71ea9bf/360alumni.png "Product Avatar Image") 360Alumni ](https://www.g2.com/products/360alumni/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0842b3d44f7faa7a89436f2be6ff1fa4/40nuggets.png "Product Avatar Image") 40Nuggets ](https://www.g2.com/products/40nuggets/reviews)[ View all ](https://www.g2.com/products/aweber/integrations) **ActiveCampaign** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2742943624f3b90ec5248ae94b59d93/123formbuilder.png "Product Avatar Image") 123FormBuilder ](https://www.g2.com/products/123formbuilder/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e037b328b54df81a905b07c44b4a7abd/ablefy.png "Product Avatar Image") ablefy ](https://www.g2.com/products/ablefy/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_df50036558538c4b484c382253d8600a/activecampaign-postmark.png "Product Avatar Image") ActiveCampaign Postmark ](https://www.g2.com/products/activecampaign-postmark/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d06214a78a4c42bbd28cfa5c5d8b7b38/acuity-scheduling.png "Product Avatar Image") Acuity Scheduling ](https://www.g2.com/products/acuity-scheduling/reviews)[ View all ](https://www.g2.com/products/activecampaign/integrations) Screenshots **AWeber** ![AWeber screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1228416/AWeber-email-drag-and-drop-builder.png) **ActiveCampaign** ![ActiveCampaign screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65999/Automation-canvas.jpg) **Ratings** from reviews Meets Requirements **AWeber** 8.5 8.5550 **ActiveCampaign** 8.8 8.811,375 Ease of Use **AWeber** 8.3 8.3555 **ActiveCampaign** 8.2 8.211,498 Ease of Setup **AWeber** 8.3 8.3235 **ActiveCampaign** 8.0 8.07,435 Ease of Admin **AWeber** 8.5 8.5217 **ActiveCampaign** 8.4 8.46,464 Quality of Support **AWeber** 8.8 8.8502 **ActiveCampaign** 8.5 8.510,528 Has the product been a good partner in doing business? **AWeber** 8.9 8.9213 **ActiveCampaign** 8.7 8.76,320 Product Direction (% positive) **AWeber** 7.7 7.7543 **ActiveCampaign** 8.2 8.210,741 **Features** ratings from reviews Email Marketing 8.2 477 9.2 91 Landing Page Builders 9.1 20 7.6 722 Email Template Builder 8.6 105 7.1 2,448 CRM Not enough data 7.3 3,794 Marketing Automation Not enough data 7.8 7,604 Attribution Not enough data 7.3 350 Lead Capture 8.9 27 Not enough data Lead Scoring Not enough data 7.6 601 Sales Analytics Not enough data 7.7 464 Push Notification 9.4 7 Not enough data Online Form Builder Not enough data 7.1 767 Pop-Up Builder Not enough data 7.5 257 Email Deliverability Not enough data 9.8 8 Sales Engagement Not enough data 6.9 863 Conversational Marketing Not enough data 6.6 1,887 Email Testing 9.2 23 Not enough data Social Media Advertising Not enough data 7.9 472 SMS Marketing Not enough data 7.8 250 E-Commerce Personalization Not enough data 7.6 582 WhatsApp Marketing Not enough data 8.2 14 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 82.7% Mid-Market(51-1000 emp.) 12.6% Enterprise(\> 1000 emp.) 4.7% Small-Business(50 or fewer emp.) 82.7% Mid-Market(51-1000 emp.) 12.6% Enterprise(\> 1000 emp.) 4.7% Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% **Reviewers' Industry** [![AWeber](https://images.g2crowd.com/uploads/product/hd_favicon/470ab4795da48cad3781c3bc220a2eaa/aweber.svg "AWeber")](https://www.g2.com/products/aweber/reviews) AWeber Marketing and Advertising 20.4% Health, Wellness and Fitness 8.5% Internet 6.5% Professional Training & Coaching 4.7% Information Technology and Services 4.4% Other 55.5% [![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign Marketing and Advertising 14.3% Health, Wellness and Fitness 11.3% Professional Training & Coaching 9.1% E-Learning 4.4% Computer Software 3.3% Other 57.6% Alternatives **AWeber Alternatives** ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![GetResponse](https://images.g2crowd.com/uploads/product/hd_favicon/1487565675/getresponse.svg "GetResponse") [ GetResponse ](/products/getresponse/reviews) ![MailerLite](https://images.g2crowd.com/uploads/product/hd_favicon/fd803899a94561a5fd16878a5fcb17d9/mailerlite.svg "MailerLite") [ MailerLite ](/products/mailerlite/reviews) **ActiveCampaign Alternatives** ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ## AWeber vs ActiveCampaign FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between ActiveCampaign vs AWeber? ActiveCampaign stands out for its advanced automation and higher review volume, while AWeber is recognized for its simplicity and ease of setup. | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | [AWeber](https://www.g2.com/products/aweber/reviews) | | --- | --- | | 4.4/5 (14,780 reviews) | 4.2/5 (649 reviews) | | Small-Business | Small-Business | | 8.0 | 8.3 | | 8.5 | 8.8 | | Automation (787 all-time mentions) | Ease of Use (10 all-time mentions) | ### How do the pricing models of ActiveCampaign and AWeber compare? Reviewers consider AWeber the stronger value, as reflected in its higher satisfaction with pricing and cost. - **ActiveCampaign:** In recent reviews, several reviewers note that ActiveCampaign is more expensive than they hoped, especially for small businesses, but many feel the features justify the cost. - **AWeber:** Reviewers frequently cite AWeber as affordable and fairly priced, with positive sentiment around its value for small businesses. - **Switching-reason:** Some reviewers mention switching from AWeber to alternatives like Moosend due to recent price increases and sending limits. ### What are the best alternatives to ActiveCampaign and AWeber? The top three alternatives to ActiveCampaign and AWeber are Brevo Marketing Platform, Klaviyo, and Dotdigital. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | Price is manageable for medium businesses, but can be high for small businesses | Automation (787 all-time mentions) | | [AWeber](https://www.g2.com/products/aweber/reviews) | 4.2/5 (649 reviews) | Small-Business | Affordable for small businesses, but recent price increases noted | Ease of Use (10 all-time mentions) | | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5 (2,621 reviews) | Small-Business | — | — | | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1,360 reviews) | Small-Business | — | — | | [Dotdigital](https://www.g2.com/products/dotdigital/reviews) | 4.4/5 (1,237 reviews) | Mid-Market | — | — | ### Which Marketing Automation features should I prioritize when comparing ActiveCampaign and AWeber? Buyers should prioritize automation, ease of use, integrations, and email campaign management when comparing ActiveCampaign and AWeber. - **Automation:** ActiveCampaign: 787 all-time mentions; AWeber: 5 all-time mentions. - **Ease of Use:** ActiveCampaign: 848 all-time mentions, score 8.2; AWeber: 10 all-time mentions, score 8.3. - **Integrations:** ActiveCampaign: 422 all-time mentions; AWeber: 5 all-time mentions. - **Email Campaign Management:** ActiveCampaign: 574 all-time mentions for features; AWeber: 7 all-time mentions for email marketing. ### What are the pros and cons of ActiveCampaign vs AWeber? ActiveCampaign's headline strength is advanced automation, while AWeber's is simplicity and ease of use. - **ActiveCampaign strengths:** Automation (787 all-time mentions), Ease of Use (848 all-time mentions), Integrations (422 all-time mentions), Time-saving (349 all-time mentions). - **ActiveCampaign trade-offs:** Learning Curve (419 all-time mentions), Expensive (403 all-time mentions), Missing Features (388 all-time mentions). - **AWeber strengths:** Ease of Use (10 all-time mentions), Email Marketing (7 all-time mentions), Easy Setup (6 all-time mentions), Affordable (3 all-time mentions). - **AWeber trade-offs:** Limited Features (5 all-time mentions), Missing Features (5 all-time mentions), Expensive (4 all-time mentions), Limited Templates (4 all-time mentions). ### Is ActiveCampaign or AWeber better for small businesses? AWeber is the better fit for small businesses, supported by its higher pricing satisfaction and ease-of-use sentiment among small-business reviewers. - **ActiveCampaign:** Small-Business segment; reviewers note robust features but cite higher costs as a challenge for small businesses. - **AWeber:** Small-Business segment; reviewers consistently highlight ease of use, affordability, and straightforward setup as advantages for small businesses. ### Which Marketing Automation platform has better integrations? ActiveCampaign is favored for integrations, with more reviewer-cited integration mentions and specific third-party tool support. - **ActiveCampaign:** Shopify integration is cited in 112 all-time reviews, and integrations are mentioned in 422 reviews overall. - **AWeber:** Integrations are mentioned in recent reviews, but with fewer than 25 all-time mentions, and no specific third-party tools are named in the data. ### How do ActiveCampaign and AWeber compare on customer support? Quality of Support scores are within 0.3 points, with AWeber slightly ahead at 8.8 versus ActiveCampaign's 8.5, indicating near parity. - **ActiveCampaign:** Reviewers frequently mention helpful support, but some cite slow or difficult support experiences, especially for technical issues. - **AWeber:** Reviewers consistently praise AWeber's customer support for being friendly, knowledgeable, and responsive, with several citing positive onboarding and troubleshooting experiences. ### Which is easier to implement, ActiveCampaign or AWeber? Ease of Setup scores are within 0.3 points, with AWeber at 8.3 and ActiveCampaign at 8.0, indicating near parity in implementation experience. - **ActiveCampaign:** Reviewers describe setup as straightforward for basic features, but note a learning curve for advanced automation and occasional complexity for new users. - **AWeber:** Reviewers highlight easy and quick setup, especially for basic campaigns, with minimal technical barriers and a user-friendly interface. ### Which product has better Email? ActiveCampaign is favored for Email, with higher reviewer-cited mention counts and more advanced features. - **ActiveCampaign:** Email features are cited in 574 all-time reviews, with additional strengths in automation and campaign management; A/B Testing is available. - **AWeber:** Email marketing is cited in 7 all-time reviews, with reviewers noting reliable deliverability and ease of use, but also mentioning limited templates and fewer advanced features.