Compare Awario and Sprout Social 
Featured Products
At a Glance
Market Segments
Small-Business (63.0% of reviews)
Small-Business (44.6% of reviews)
Entry-Level Pricing
$39.00
Starting at $199.00 1 user/per month (billed annually)
Awario
Star Rating
(48)3.9 out of 5
Market Segments
Small-Business (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
$39.00
Browse all 3 pricing plansSprout Social
Star Rating
(6,206)4.4 out of 5
Market Segments
Small-Business (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Awario. Users appreciate its robust features and integrations, which allow them to monitor messages, mentions, and keywords effectively, helping to identify trends or potential crises before they escalate.
- Users say that Sprout Social's implementation process is notably smooth, with many highlighting how quickly they were able to learn the platform. One user mentioned that it only took a few hours to understand the system, making it a convenient choice for those looking to get started quickly.
- According to verified reviews, Awario stands out for its affordability, making it an attractive option for small and mid-sized companies. Users commend its excellent value for money, especially when compared to other tools with similar features, which is a significant consideration for budget-conscious buyers.
- Reviewers mention that while Awario offers a user-friendly setup for creating alerts and notifications, it lacks some of the advanced features found in Sprout Social. Users appreciate the daily email updates from Awario, but some feel that Sprout Social's comprehensive reporting and analytics capabilities provide a more in-depth understanding of social media performance.
- G2 reviewers highlight that Sprout Social's customer support is highly rated, with users finding it helpful and responsive. In contrast, while Awario also receives praise for its customer service, the volume of recent reviews suggests that Sprout Social's support may be more consistently reliable across a larger user base.
- Users report that both platforms perform well in social measurement and brand monitoring, but Sprout Social's higher ratings in these areas indicate a more polished experience. Reviewers specifically noted the helpfulness of Sprout Social's reports and graphs when presenting data, which can be a crucial factor for businesses looking to showcase their social media impact.
Pricing
Entry-Level Pricing
Awario
Starter
$39.00
Best for small business owners and marketers monitoring their own brand and up to 2 competitors. Yearly discount available.
- 3 alerts
- 30,000 new mentions/mo
- 5,000 stored mentions/alert
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Awario
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
7.7
40
8.5
5,286
Ease of Use
8.3
40
8.8
5,346
Ease of Setup
8.2
19
8.7
3,711
Ease of Admin
9.6
12
8.8
2,232
Quality of Support
8.8
37
8.6
4,722
Has the product been a good partner in doing business?
9.8
10
8.7
2,198
Product Direction (% positive)
7.8
37
8.9
5,202
Features by Category
Social Analytics
Not enough data
7.7(won by default)
2977
Not enough data
7.8(won by default)
3157
Not enough data
8.8(won by default)
3370
Not enough data
7.2(won by default)
2603
Not enough data
7.0(won by default)
2609
Not enough data
7.3(won by default)
2369
Not enough data
7.1(won by default)
2309
Reports & Dashboards
Not enough data
8.1(won by default)
3219
Not enough data
8.5(won by default)
3267
Not enough data
8.5(won by default)
3127
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
893
Not enough data
6.2(won by default)
889
Not enough data
6.2(won by default)
879
Not enough data
6.2(won by default)
887
Not enough data
6.3(won by default)
889
Content & Collaboration
Not enough data
8.9
3188
Not enough data
7.9
2924
Not enough data
8.2
3012
Not enough data
8.0
2894
Not enough data
8.3
3003
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4298
Not enough data
8.9
4320
Not enough data
8.1
3813
Not enough data
8.5
4188
Not enough data
Feature Not Available
Not enough data
7.9
2901
Not enough data
7.5
2492
Agentic AI - Social Media Management
Not enough data
6.2
1062
Not enough data
6.4
1054
Not enough data
6.5
1059
Not enough data
6.5
1045
Not enough data
6.4
1035
Not enough data
6.4
1036
Not enough data
6.5
1036
Media Channels
3.7
5
Not enough data
2.7
5
Not enough data
6.7
5
Not enough data
Geographic Coverage
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
7.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.3
24
8.5
1902
7.9
21
7.0
1435
7.8
12
8.0
1218
7.2
9
7.9
1195
7.2
9
7.7
1164
7.0
9
7.8
1192
Agentic AI - Social Media Listening Tools
Not enough data
6.4
387
Not enough data
6.4
387
Not enough data
6.4
387
Not enough data
6.4
387
Not enough data
6.4
387
Data Management & Analysis
8.0
24
7.5
1209
7.9
22
8.6
1966
8.0
9
8.1
1225
6.0
7
7.8
1126
Generative AI
Not enough data
7.1
863
Not enough data
6.9
849
Process
Not enough data
8.4
1467
Not enough data
7.9
1248
Not enough data
7.7
1009
Channels
Not enough data
Feature Not Available
Not enough data
8.9
1522
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1127
Not enough data
8.4
1431
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Awario and Sprout Social are categorized as Social Media Listening Tools and Social Customer Service
Unique Categories
Awario is categorized as Media Monitoring
Sprout Social is categorized as Social Media Suites, Social Media Management, and Social Media Analytics
Reviews
Reviewers' Company Size
Awario
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
17.4%
Computer Software
10.9%
Market Research
8.7%
E-Learning
6.5%
Media Production
4.3%
Other
52.2%
Marketing and Advertising
20.5%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.8%
Computer Software
3.2%
Other
60.8%
Alternatives
Discussions
How do I use Awario?
1 Comment
PD
Hi there, thanks for your question. Take a look here https://youtu.be/_yiLf8G6WIs, we gathered the most frequently asked questions about Awario, yours is...Read more
Awario has no more discussions with answers
Is there a place of education for users?
7 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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