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Compare Awario and Semrush 
Featured Products
At a Glance
Market Segments
Small-Business (64.4% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
$39.00
$139.94 Per Month
Awario
Star Rating
(47)4.0 out of 5
Market Segments
Small-Business (64.4% of reviews)
Pros & Cons
Entry-Level Pricing
$39.00
Browse all 3 pricing plansSemrush
Star Rating
(3,205)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in providing a comprehensive suite of tools for SEO, with users highlighting its competitor analysis features as particularly beneficial for identifying gaps in their strategies. One user mentioned, "I use Semrush every day to look at our Positioning on Google, and now AI," showcasing its daily utility for serious marketers.
- Users say that Awario stands out for its affordability and value for money, making it an attractive option for small and mid-sized companies. Reviewers appreciate that it offers essential social listening capabilities without breaking the bank, with one noting, "One of Awario’s main strengths is its excellent value for money."
- Reviewers mention that Semrush's user interface is designed for efficiency, but some users find it overwhelming due to the sheer volume of features available. However, many appreciate that it consolidates various SEO tasks into one platform, making it easier to manage their digital marketing efforts.
- According to verified reviews, Awario's setup process is user-friendly, with users praising the ease of creating alerts for social media mentions. One user highlighted that "setting up alerts is user friendly," which can be a significant advantage for teams looking to quickly implement social listening strategies.
- G2 reviewers report that while Semrush has a higher overall satisfaction score, Awario receives commendations for its customer support. Users describe Awario's support as "first class," indicating that they feel well-supported in their use of the platform, which can be crucial for new users.
- Users say that Semrush's data quality is a major selling point, with many finding it to be a "powerhouse of data" for SEO tasks. This reliability in data is essential for users who depend on accurate insights for their marketing strategies, further solidifying Semrush's reputation in the market.
Pricing
Entry-Level Pricing
Awario
Starter
$39.00
Best for small business owners and marketers monitoring their own brand and up to 2 competitors. Yearly discount available.
- 3 alerts
- 30,000 new mentions/mo
- 5,000 stored mentions/alert
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Awario
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
7.9
39
8.8
2,552
Ease of Use
8.4
39
8.3
2,578
Ease of Setup
8.4
18
8.6
1,779
Ease of Admin
9.6
12
8.6
1,315
Quality of Support
9.0
36
8.6
2,237
Has the product been a good partner in doing business?
9.8
10
8.7
1,296
Product Direction (% positive)
8.1
36
8.8
2,461
Features by Category
Metrics
Not enough data
8.4
439
Not enough data
8.2
432
Not enough data
7.9
414
Not enough data
7.7
388
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
374
Not enough data
7.5
384
Not enough data
7.1
369
Reporting
Not enough data
8.0
425
Not enough data
8.2
418
Not enough data
7.8
401
Not enough data
7.7
400
Not enough data
7.9
395
Not enough data
7.6
375
Not enough data
8.0
410
Other
Not enough data
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
356
Not enough data
7.0
335
Not enough data
7.6
355
Agentic AI - Digital Analytics
Not enough data
6.6
45
Not enough data
7.2
45
Not enough data
6.9
45
Not enough data
6.9
43
Administration
Not enough data
7.7
366
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
396
Social Analytics
Not enough data
8.8(won by default)
294
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
280
Not enough data
8.2(won by default)
247
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.0(won by default)
213
Reports & Dashboards
Not enough data
8.4(won by default)
277
Not enough data
8.8(won by default)
285
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Agentic AI - Social Media Analytics
Not enough data
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
244
|
Verified
Not enough data
8.2
240
|
Verified
Not enough data
8.5
243
|
Verified
Not enough data
8.5
254
|
Verified
Performance
Not enough data
8.3
262
|
Verified
Not enough data
8.8
268
|
Verified
Local Search Optimization
Not enough data
8.9
599
|
Verified
Not enough data
8.4
549
|
Verified
Not enough data
8.4
523
|
Verified
Not enough data
8.3
534
|
Verified
Not enough data
7.9
518
|
Verified
Not enough data
8.8
581
|
Verified
Platform Basics
Not enough data
8.5
573
Not enough data
8.5
578
Agentic AI - Competitive Intelligence
Not enough data
7.0
74
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
534
Platform Content
Not enough data
7.3
472
Platform Reporting
Not enough data
8.0
546
Not enough data
8.3
554
Platform Basics
Not enough data
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Marketing Campaign Performance
Not enough data
8.5
82
Not enough data
8.7
83
Agentic AI - Marketing Calendar
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Other Features
Not enough data
8.3
108
Not enough data
8.8
94
SEO Auditing & Monitoring
Not enough data
8.7
1027
Not enough data
9.0
937
Not enough data
8.8
865
Not enough data
8.8
896
Agentic AI - SEO Tools
Not enough data
6.6
180
Not enough data
6.7
181
Not enough data
6.7
183
Not enough data
6.7
178
Not enough data
6.6
178
Not enough data
6.6
173
Not enough data
6.8
176
SEO Content & Rankings
Not enough data
8.2
1512
Not enough data
9.1
1665
Not enough data
8.8
1565
Not enough data
8.2
935
Not enough data
8.5
878
SEO Reporting
Not enough data
8.9
1629
Not enough data
8.6
1020
Not enough data
8.3
979
Not enough data
7.8
845
Generative AI
Not enough data
6.8
410
Not enough data
6.8
400
Content & Collaboration
Not enough data
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
165
Social Management
Not enough data
8.7
236
Not enough data
8.8
230
Not enough data
Feature Not Available
Not enough data
8.5
228
Not enough data
7.9
203
Not enough data
8.0
178
Not enough data
7.8
149
Agentic AI - Social Media Management
Not enough data
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Reporting
Not enough data
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
Platform Interoperability
Not enough data
8.4
79
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
97
Campaign Management
Not enough data
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Targeting
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Platform
Not enough data
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Grammar Tools
Not enough data
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Writing Support
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Software Availability
Not enough data
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
196
Not enough data
8.1
223
|
Verified
Not enough data
8.1
212
|
Verified
Not enough data
7.5
195
|
Verified
Not enough data
8.1
213
Segment Trending
Not enough data
8.6
245
|
Verified
Not enough data
8.1
232
|
Verified
Not enough data
8.3
238
|
Verified
Not enough data
7.3
200
Analysis
Not enough data
8.3
232
Not enough data
8.6
253
|
Verified
Not enough data
8.3
214
|
Verified
Platform
Not enough data
8.7
259
|
Verified
Not enough data
8.4
237
|
Verified
Not enough data
7.7
212
|
Verified
Not enough data
8.3
234
|
Verified
Not enough data
8.1
209
|
Verified
Not enough data
8.2
206
Agentic AI - Market Intelligence
Not enough data
7.3
31
Not enough data
7.0
31
Platform Basics
Not enough data
8.5
142
Not enough data
7.7
126
Not enough data
8.4
146
Platform Data
Not enough data
8.2
132
Not enough data
8.3
137
Not enough data
8.6
149
Not enough data
8.3
132
Agentic AI - Operational Risk Management
Not enough data
7.1
17
Monitoring & Listening
8.5
23
Not enough data
7.9
21
Not enough data
8.0
11
Not enough data
7.2
9
Not enough data
7.2
9
Not enough data
7.0
9
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
8.0
24
Not enough data
8.3
21
Not enough data
8.0
9
Not enough data
6.0
7
Not enough data
Planning
Not enough data
7.7
235
Publishing
Not enough data
7.7
237
Social Media
Not enough data
7.6
237
Planning
Not enough data
7.9
362
Generative AI
Not enough data
7.4
145
Not enough data
7.2
141
Not enough data
7.2
140
Not enough data
6.7
138
Not enough data
6.4
135
Agentic AI - Content Creation
Not enough data
7.2
47
Not enough data
7.0
47
Not enough data
7.2
47
Not enough data
7.1
47
Not enough data
7.2
48
Not enough data
7.3
47
Not enough data
7.3
47
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Process
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
7.9
69
Not enough data
7.9
80
Sentiment & Brand Analysis
Not enough data
7.9
66
Not enough data
6.4
56
Competitive Benchmarking
Not enough data
7.3
59
Not enough data
7.6
66
AI Content Optimization
Not enough data
7.7
61
Not enough data
7.7
63
Reporting & Alerts
Not enough data
6.9
57
Not enough data
7.6
66
Tools
Not enough data
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
718
Agentic AI - Content Analytics
Not enough data
7.4
59
Not enough data
7.6
59
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Marketing Operations
Not enough data
7.7
390
|
Verified
Not enough data
8.4
414
|
Verified
Not enough data
8.0
401
|
Verified
Not enough data
8.0
379
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
394
|
Verified
Not enough data
8.6
431
|
Verified
Not enough data
7.7
363
|
Verified
Not enough data
8.0
377
|
Verified
Not enough data
8.2
404
|
Verified
Not enough data
7.9
355
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.3
57
Not enough data
7.6
57
Not enough data
7.3
57
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Awario and Semrush are categorized as Media Monitoring
Unique Categories
Awario is categorized as Social Media Listening Tools and Social Customer Service
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Awario
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
17.8%
Computer Software
11.1%
Market Research
8.9%
E-Learning
6.7%
Media Production
4.4%
Other
51.1%
Marketing and Advertising
29.6%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.7%
Internet
3.7%
Other
46.0%
Alternatives
Discussions
How do I use Awario?
1 Comment
PD
Hi there, thanks for your question. Take a look here https://youtu.be/_yiLf8G6WIs, we gathered the most frequently asked questions about Awario, yours is...Read more
Awario has no more discussions with answers
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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