# Awario, Prowly vs Muck Rack Comparison | | Awario | Prowly | Muck Rack | |---|---|---|---| | **Star Rating** | 3.9 out of 5 | 4.2 out of 5 | 4.5 out of 5 | | **Total Reviews** | 48 | 112 | 419 | | **Largest Market Segment** | Small-Business (63.0% of reviews) | Small-Business (75.9% of reviews) | Small-Business (53.4% of reviews) | | **Entry Level Price** | $39.00 | Starting at $258.00 2 Users Per Year | No pricing available | --- ## Top Pros & Cons ### Awario Pros: - Ease of Use (6 reviews) - Helpful (5 reviews) Cons: - Insufficient Information (2 reviews) - Lack of Insights (2 reviews) ### Prowly Pros: - Ease of Use (11 reviews) - Features (10 reviews) Cons: - Limited Functionality (6 reviews) - Limited Coverage (5 reviews) ### Muck Rack Pros: - Ease of Use (72 reviews) - Database Quality (51 reviews) Cons: - Limited Functionality (23 reviews) - Data Inaccuracy (22 reviews) --- ## Ratings Comparison | Rating | Awario | Prowly | Muck Rack | |---|---|---|---| | **Meets Requirements** | 7.7 (40 reviews) | 8.5 (95 reviews) | 8.8 (282 reviews) | | **Ease of Use** | 8.3 (40 reviews) | 8.8 (95 reviews) | 8.8 (285 reviews) | | **Ease of Setup** | 8.2 (19 reviews) | 8.3 (61 reviews) | 8.9 (170 reviews) | | **Ease of Admin** | 9.6 (12 reviews) | 8.4 (54 reviews) | 9.0 (91 reviews) | | **Quality of Support** | 8.8 (37 reviews) | 8.5 (91 reviews) | 9.2 (265 reviews) | | **Has the product been a good partner in doing business?** | 9.8 (10 reviews) | 8.3 (54 reviews) | 9.2 (92 reviews) | | **Product Direction (% positive)** | 7.8 (37 reviews) | 7.9 (87 reviews) | 9.0 (271 reviews) | --- ## Pricing ### Awario #### Entry-Level Pricing Plan: Starter Price: $39.00 Description: Best for small business owners and marketers monitoring their own brand and up to 2 competitors. Yearly discount available. Key Features: - 3 alerts - 30,000 new mentions/mo - 5,000 stored mentions/alert [Browse all 3 editions](https://www.g2.com/products/awario/pricing) #### Free Trial Yes ### Prowly #### Entry-Level Pricing Plan: Basic Annual Price: Starting at $258.00 2 Users Per Year Description: For individuals looking to strengthen PR efforts by finding contacts, sending pitches, and monitoring the media. Price per month, billed annually Key Features: - 500 Media database contacts - Add own contacts to CRM - Send, schedule and analyze 1,000 per month [Browse all 5 editions](https://www.g2.com/products/prowly/pricing) #### Free Trial Yes ### Muck Rack #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Press Release Distribution | Product | Score | Reviews | |---|---|---| | **Awario** | N/A | N/A | | **Prowly** | 7.6/10 | 16 | | **Muck Rack** | 7.1/10 | 9 | #### Content Creation | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Press Release Creation** | Not enough data | 8.1 (16 reviews) | 6.0 (5 reviews) | | **Multimedia** | Not enough data | 7.7 (15 reviews) | 7.0 (5 reviews) | | **Newsrooms** | Not enough data | 7.5 (14 reviews) | Feature Not Available | | **SEO** | Not enough data | 6.3 (13 reviews) | 6.7 (5 reviews) | #### Agentic AI - Press Release Distribution | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | #### Content Distribution | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Distribution** | Not enough data | 8.0 (15 reviews) | 8.3 (8 reviews) | | **Contact List** | Not enough data | 7.8 (15 reviews) | 8.8 (8 reviews) | | **Social Sharing** | Not enough data | 7.1 (11 reviews) | 5.0 (5 reviews) | | **Analytics** | Not enough data | 7.9 (15 reviews) | 8.1 (8 reviews) | ### PR CRM | Product | Score | Reviews | |---|---|---| | **Awario** | N/A | N/A | | **Prowly** | 7.8/10 | 14 | | **Muck Rack** | 8.8/10 | 68 | #### Contact Management | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Media Database** | Not enough data | 8.5 (12 reviews) | 9.3 (65 reviews) | | **Record Management** | Not enough data | 7.5 (12 reviews) | 8.6 (50 reviews) | | **Relationship Management** | Not enough data | 7.5 (12 reviews) | 9.0 (53 reviews) | | **Segmentation** | Not enough data | 7.8 (12 reviews) | 9.1 (43 reviews) | #### PR Management | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Communications** | Not enough data | 8.5 (11 reviews) | 8.9 (52 reviews) | | **Campaign Management** | Not enough data | 7.6 (12 reviews) | 8.9 (46 reviews) | | **Engagement Tracking** | Not enough data | 8.0 (11 reviews) | 8.3 (42 reviews) | | **PR Analytics** | Not enough data | 8.9 (11 reviews) | 8.4 (52 reviews) | #### Agentic AI - Regulatory Change Management | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | #### Workflow Automation | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Lead Scoring** | Not enough data | 6.4 (7 reviews) | Feature Not Available | | **Pitching** | Not enough data | 7.4 (11 reviews) | 8.8 (56 reviews) | | **Campaign Scheduling** | Not enough data | 8.5 (11 reviews) | 8.9 (45 reviews) | | **Follow-ups** | Not enough data | 7.4 (11 reviews) | 8.5 (51 reviews) | ### Media Monitoring | Product | Score | Reviews | |---|---|---| | **Awario** | 5.0/10 | 6 | | **Prowly** | N/A | N/A | | **Muck Rack** | 6.6/10 | 170 | #### Media Channels | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Broadcast Media** | 3.7 (5 reviews) | Not enough data | 7.0 (84 reviews) | | **Print Media** | 2.7 (5 reviews) | Not enough data | 8.1 (114 reviews) | | **Online Media** | 6.7 (5 reviews) | Not enough data | 9.0 (133 reviews) | #### Geographic Coverage | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Local Media** | Not enough data | Not enough data | 8.4 (124 reviews) | | **National Media** | Not enough data | Not enough data | 9.1 (125 reviews) | | **International Media** | Not enough data | Not enough data | 7.9 (100 reviews) | #### Reporting | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Keyword Targeting** | 7.0 (5 reviews) | Not enough data | 8.4 (130 reviews) | | **Custom Feeds and Alerts** | Not enough data | Not enough data | 8.1 (125 reviews) | | **Custom Reports** | Not enough data | Not enough data | 8.1 (127 reviews) | | **Dashboards** | Not enough data | Not enough data | 8.3 (117 reviews) | #### Agentic AI - Media Monitoring | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 3.6 (7 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | 5.2 (11 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | 3.6 (7 reviews) | | **Natural Language Interaction** | Not enough data | Not enough data | 3.1 (7 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | 3.1 (7 reviews) | #### Generative AI | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | 5.6 (36 reviews) | | **AI Text Summarization** | Not enough data | Not enough data | 5.4 (32 reviews) | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Awario** | 7.5/10 | 29 | | **Prowly** | 7.7/10 | 6 | | **Muck Rack** | N/A | N/A | #### Monitoring & Listening | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Social Measurement** | 8.3 (24 reviews) | 9.0 (5 reviews) | Not enough data | | **Influencer Identification** | 7.9 (21 reviews) | 7.3 (5 reviews) | Not enough data | | **Brand Monitoring** | 7.8 (12 reviews) | Not enough data | Not enough data | | **Keyword Tracking** | 7.2 (9 reviews) | 8.0 (5 reviews) | Not enough data | | **Trend Analysis** | 7.2 (9 reviews) | Feature Not Available | Not enough data | | **Competitor Analysis** | 7.0 (9 reviews) | 8.3 (5 reviews) | Not enough data | #### Agentic AI - Social Media Listening Tools | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Data Management & Analysis | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Sentiment Analysis** | 8.0 (24 reviews) | 7.3 (5 reviews) | Not enough data | | **Social Reporting** | 7.9 (22 reviews) | 8.3 (5 reviews) | Not enough data | | **Alerts and Notifications** | 8.0 (9 reviews) | 6.3 (5 reviews) | Not enough data | | **Advanced Data Filtering** | 6.0 (7 reviews) | 7.0 (5 reviews) | Not enough data | ### Online Newsroom | Product | Score | Reviews | |---|---|---| | **Awario** | N/A | N/A | | **Prowly** | N/A | N/A | | **Muck Rack** | N/A | N/A | #### Management | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Content Management** | Not enough data | Not enough data | Not enough data | | **Customization** | Not enough data | Not enough data | Not enough data | | **White Label** | Not enough data | Not enough data | Not enough data | | **Media Kits** | Not enough data | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | Not enough data | #### Distribution & Reporting | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Omnichannel Distribution** | Not enough data | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | Not enough data | | **Publication** | Not enough data | Not enough data | Not enough data | | **Scheduling Tools** | Not enough data | Not enough data | Not enough data | | **Media Monitoring** | Not enough data | Not enough data | Not enough data | ### Social Customer Service | Product | Score | Reviews | |---|---|---| | **Awario** | N/A | N/A | | **Prowly** | N/A | N/A | | **Muck Rack** | N/A | N/A | #### Generative AI | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | #### Process | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Mentions** | Not enough data | Not enough data | Not enough data | | **Tickets** | Not enough data | Not enough data | Not enough data | | **Macros** | Not enough data | Not enough data | Not enough data | #### Channels | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Email** | Not enough data | Not enough data | Not enough data | | **Social** | Not enough data | Not enough data | Not enough data | | **Live Chat** | Not enough data | Not enough data | Not enough data | | **Phone** | Not enough data | Not enough data | Not enough data | | **Text** | Not enough data | Not enough data | Not enough data | #### Insight | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Surveys** | Not enough data | Not enough data | Not enough data | | **Reporting** | Not enough data | Not enough data | Not enough data | | **Visitor Activity** | Not enough data | Not enough data | Not enough data | | **Help Desk** | Not enough data | Not enough data | Not enough data | ### PR Analytics | Product | Score | Reviews | |---|---|---| | **Awario** | N/A | N/A | | **Prowly** | 8.0/10 | 7 | | **Muck Rack** | 5.4/10 | 34 | #### Generative AI | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **AI Text Generation** | Not enough data | 8.7 (5 reviews) | 5.4 (33 reviews) | | **AI Text Summarization** | Not enough data | 7.3 (5 reviews) | 5.6 (30 reviews) | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **Awario** | N/A | N/A | | **Prowly** | N/A | N/A | | **Muck Rack** | N/A | N/A | #### AI Visibility & Tracking | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **AI Mention Tracking** | Not enough data | Not enough data | Not enough data | | **AI Search Ranking Insights** | Not enough data | Not enough data | Not enough data | #### Sentiment & Brand Analysis | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **AI Sentiment Monitoring** | Not enough data | Not enough data | Not enough data | | **AI Hallucination Detection** | Not enough data | Not enough data | Not enough data | #### Competitive Benchmarking | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | Not enough data | | **Competitor AI Presence Comparison** | Not enough data | Not enough data | Not enough data | #### AI Content Optimization | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Semantic Optimization for AI Models** | Not enough data | Not enough data | Not enough data | | **AI-Driven Content Recommendations** | Not enough data | Not enough data | Not enough data | #### Reporting & Alerts | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | Not enough data | Not enough data | | **AI Visibility Reporting** | Not enough data | Not enough data | Not enough data | ### Media and Influencer Targeting | Product | Score | Reviews | |---|---|---| | **Awario** | N/A | N/A | | **Prowly** | 8.5/10 | 61 | | **Muck Rack** | 6.9/10 | 186 | #### Database | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Media Database** | Not enough data | 8.8 (55 reviews) | 9.2 (172 reviews) | | **Contact/Campaign Management** | Not enough data | 8.3 (55 reviews) | 8.5 (135 reviews) | | **Newsroom** | Not enough data | 8.4 (51 reviews) | Feature Not Available | #### Outreach | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Media Distribution** | Not enough data | 8.8 (54 reviews) | 8.6 (129 reviews) | | **PR Planner** | Not enough data | 8.3 (11 reviews) | 7.7 (97 reviews) | | **Social Media Services** | Not enough data | 8.6 (46 reviews) | 6.8 (85 reviews) | #### Reporting | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Monitoring** | Not enough data | 9.0 (7 reviews) | 8.5 (148 reviews) | | **Response Desk** | Not enough data | 8.4 (48 reviews) | 8.7 (117 reviews) | | **Impact Measurement** | Not enough data | 8.2 (50 reviews) | 8.1 (115 reviews) | #### Agentic AI - Media and Influencer Targeting | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 3.9 (9 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | 4.1 (9 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | 4.4 (9 reviews) | | **Natural Language Interaction** | Not enough data | Not enough data | 4.4 (9 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | 3.9 (9 reviews) | #### User Rights/Roles | Feature | Awario | Prowly | Muck Rack | |---|---|---|---| | **Version Control** | Not enough data | 8.3 (41 reviews) | 7.8 (84 reviews) | | **Team Collaboration** | Not enough data | 8.3 (49 reviews) | 8.6 (106 reviews) | --- ## Categories **Shared Categories (2):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) **Unique to Awario (1):** [Social Customer Service Software](https://www.g2.com/categories/social-customer-service) **Unique to Prowly (5):** [Online Newsroom Software](https://www.g2.com/categories/online-newsroom), [PR CRM Software](https://www.g2.com/categories/pr-crm), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics), [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution) **Unique to Muck Rack (5):** [PR CRM Software](https://www.g2.com/categories/pr-crm), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics), [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) --- ## Reviewer Demographics ### By Company Size | Segment | Awario | Prowly | Muck Rack | |---|---|---|---| | **Small-Business** | 63.0% | 75.9% | 53.4% | | **Mid-Market** | 26.1% | 17.6% | 31.7% | | **Enterprise** | 10.9% | 6.5% | 14.9% | ### By Industry #### Awario - **Marketing and Advertising:** 17.4% - **Computer Software:** 10.9% - **Market Research:** 8.7% - **E-Learning:** 6.5% - **Media Production:** 4.3% - **Information Technology and Services:** 4.3% - **Higher Education:** 4.3% - **Computer & Network Security:** 2.2% - **Construction:** 2.2% - **Consumer Electronics:** 2.2% - **Other:** 37.0% #### Prowly - **Public Relations and Communications:** 16.7% - **Internet:** 6.5% - **Media Production:** 6.5% - **Computer Software:** 6.5% - **Marketing and Advertising:** 5.6% - **Entertainment:** 5.6% - **Information Technology and Services:** 4.6% - **Financial Services:** 2.8% - **Online Media:** 2.8% - **Computer & Network Security:** 1.9% - **Other:** 40.7% #### Muck Rack - **Public Relations and Communications:** 45.6% - **Marketing and Advertising:** 5.1% - **Non-Profit Organization Management:** 4.6% - **Entertainment:** 4.3% - **Information Technology and Services:** 3.7% - **Computer Software:** 3.4% - **Higher Education:** 2.8% - **Food & Beverages:** 1.7% - **Hospital & Health Care:** 1.4% - **Health, Wellness and Fitness:** 1.4% - **Other:** 25.9% --- ## Alternatives ### Alternatives to Awario - [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews) - [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (345 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6418 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews) - [BrandMentions](https://www.g2.com/products/brandmentions/reviews) — 4.9/5 stars (236 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7166 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews) ### Alternatives to Prowly - [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (399 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews) - [Prezly](https://www.g2.com/products/prezly/reviews) — 4.3/5 stars (77 reviews) - [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews) - [PR Newswire](https://www.g2.com/products/pr-newswire/reviews) — 3.9/5 stars (765 reviews) - [Critical Mention](https://www.g2.com/products/critical-mention/reviews) — 4.3/5 stars (221 reviews) - [ACCESS Newswire](https://www.g2.com/products/access-newswire/reviews) — 4.3/5 stars (389 reviews) - [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews) - [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (345 reviews) ### Alternatives to Muck Rack - [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (399 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews) - [Critical Mention](https://www.g2.com/products/critical-mention/reviews) — 4.3/5 stars (221 reviews) - [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews) - [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (208 reviews) - [PR Newswire](https://www.g2.com/products/pr-newswire/reviews) — 3.9/5 stars (765 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews) - [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3382 reviews) --- ## Top Discussions ### Awario - Title: [How do I use Awario?](https://www.g2.com/discussions/how-do-i-use-awario) — 1 comment > **Top comment:** "Hi there, thanks for your question. Take a look here https://youtu.be/_yiLf8G6WIs, we gathered the most frequently asked questions about Awario, yours is..." ### Prowly No discussions available for this product. ### Muck Rack - Title: [What is Muck Rack used for?](https://www.g2.com/discussions/muck-rack-what-is-muck-rack-used-for) — 1 comment *(includes official response)* > **Top comment:** "Muck Rack is the AI communications platform that helps communications, PR, and marketing teams understand what’s happening, why it matters, and what to do..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/awario-vs-prowly-vs-muck-rack)