Compare Awario and Prowly 
At a Glance
Market Segments
Small-Business (63.0% of reviews)
Small-Business (75.9% of reviews)
Entry-Level Pricing
$39.00
Starting at $258.00 2 Users Per Year
Awario
Star Rating
(48)3.9 out of 5
Market Segments
Small-Business (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
$39.00
Browse all 3 pricing plansProwly
Star Rating
(112)4.2 out of 5
Market Segments
Small-Business (75.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $258.00 2 Users Per Year
Browse all 5 pricing plansAwario vs Prowly
When assessing the two solutions, reviewers found Prowly easier to use and set up. However, Awario is easier to administer. Reviewers also preferred doing business with Awario overall.
- Reviewers felt that Prowly meets the needs of their business better than Awario.
- When comparing quality of ongoing product support, reviewers felt that Awario is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Prowly over Awario.
Pricing
Entry-Level Pricing
Awario
Starter
$39.00
Best for small business owners and marketers monitoring their own brand and up to 2 competitors. Yearly discount available.
- 3 alerts
- 30,000 new mentions/mo
- 5,000 stored mentions/alert
Prowly
Basic Annual
Starting at $258.00
2 Users Per Year
For individuals looking to strengthen PR efforts by finding contacts, sending pitches, and monitoring the media.
Price per month, billed annually
- 500 Media database contacts
- Add own contacts to CRM
- Send, schedule and analyze 1,000 per month
Free Trial
Awario
Free Trial is available
Prowly
Free Trial is available
Ratings
Meets Requirements
7.7
40
8.5
95
Ease of Use
8.3
40
8.8
95
Ease of Setup
8.2
19
8.3
61
Ease of Admin
9.6
12
8.4
54
Quality of Support
8.8
37
8.5
91
Has the product been a good partner in doing business?
9.8
10
8.3
54
Product Direction (% positive)
7.8
37
7.9
87
Features by Category
Content Creation
Not enough data
8.1
16
Not enough data
7.7
15
Not enough data
7.5
14
Not enough data
6.3
13
Agentic AI - Press Release Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Content Distribution
Not enough data
8.0
15
Not enough data
7.8
15
Not enough data
7.1
11
Not enough data
7.9
15
Contact Management
Not enough data
8.5
12
Not enough data
7.5
12
Not enough data
7.5
12
Not enough data
7.8
12
PR Management
Not enough data
8.5
11
Not enough data
7.6
12
Not enough data
8.0
11
Not enough data
8.9
11
Agentic AI - Regulatory Change Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Automation
Not enough data
6.4
7
Not enough data
7.4
11
Not enough data
8.5
11
Not enough data
7.4
11
Media Channels
3.7
5
Not enough data
2.7
5
Not enough data
6.7
5
Not enough data
Geographic Coverage
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
7.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.3
24
9.0(won by 0.7)
5
7.9(won by 0.6)
21
7.3
5
7.8(won by default)
12
Not enough data
7.2
9
8.0(won by 0.8)
5
7.2(won by default)
9
Feature Not Available
7.0
9
8.3(won by 1.3)
5
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
8.0(won by 0.7)
24
7.3
5
7.9
22
8.3(won by 0.4)
5
8.0(won by 1.7)
9
6.3
5
6.0
7
7.0(won by 1.0)
5
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Distribution & Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Process
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
8.7
5
Not enough data
7.3
5
Database
Not enough data
8.8
55
Not enough data
8.3
55
Not enough data
8.4
51
Outreach
Not enough data
8.8
54
Not enough data
8.3
11
Not enough data
8.6
46
Reporting
Not enough data
9.0
7
Not enough data
8.4
48
Not enough data
8.2
50
Agentic AI - Media and Influencer Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Rights/Roles
Not enough data
8.3
41
Not enough data
8.3
49
Categories
Categories
Shared Categories
Awario and Prowly are categorized as Social Media Listening Tools and Media Monitoring
Unique Categories
Awario is categorized as Social Customer Service
Prowly is categorized as Online Newsroom, PR CRM, Media and Influencer Targeting, PR Analytics, and Press Release Distribution
Reviews
Reviewers' Company Size
Awario
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Prowly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
17.4%
Computer Software
10.9%
Market Research
8.7%
E-Learning
6.5%
Media Production
4.3%
Other
52.2%
Public Relations and Communications
16.7%
Internet
6.5%
Media Production
6.5%
Computer Software
6.5%
Marketing and Advertising
5.6%
Other
58.3%
Alternatives
Discussions
How do I use Awario?
1 Comment
PD
Hi there, thanks for your question. Take a look here https://youtu.be/_yiLf8G6WIs, we gathered the most frequently asked questions about Awario, yours is...Read more
Awario has no more discussions with answers
Prowly has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
