Link copied to clipboard # Awario vs Meltwater Comparison - What are their main differences? Share [ Export ](/compare/awario/meltwater/export.csv) AwarioMeltwater[+ Add Product](#) Pricing **Awario** Free Trial **$39.00** Flat Rate Per Month · Starter **$119.00** Flat Rate Per Month · Pro **$399.00** Flat Rate Per Month · Enterprise **Meltwater** **Contact Vendor for Pricing** · Starter — from $10,000/year **Contact Vendor for Pricing** · Pro — from $25,000/year **Contact Vendor for Pricing** · Enterprise — from $130,000/year **Pricing Insights** from reviews Perceived Cost **Awario** $$$$$ **Meltwater** $$$$$ Average Discount **Awario** Not enough reviews yet **Meltwater** 13% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Awario** 6 months Based on 100 responses **Meltwater** 6 months Based on 100 responses Return on Investment **Awario** 6 months Based on 100 responses **Meltwater** 6 months Based on 100 responses ![Awario](https://images.g2crowd.com/uploads/product/hd_favicon/10139ea254c70959de5cd1ca49ab8ff2/awario.svg "Awario") ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Awario** Ease of Use (6) Helpful (5) Insufficient Information (2) Lack of Insights (2) **Meltwater** Intuitive Navigation (142) Responsive Support Guidance (110) Difficult Navigation (66) Missing News Sources (33) Integrations **Awario** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f6ee5c9dddbf5c28b136829c8782ed1b/slack.png "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2b6d47e8657c5e5292783d263b757cd4/twitter-api.png "Product Avatar Image") Twitter API ](https://www.g2.com/products/twitter-api/reviews)[ View all ](https://www.g2.com/products/awario/integrations) **Meltwater** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d7a6867b2a633fbb5cb36165ac39a3ea/audiense-discover.png "Product Avatar Image") Audiense Discover ](https://www.g2.com/products/audiense-discover/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook-for-business/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a98649ab05a535bacebaddcb7deb06a8/klear-klear.png "Product Avatar Image") Klear ](https://www.g2.com/products/klear-klear/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cf9eca228a527a677690aa8c987db12a/kizeo-klear.png "Product Avatar Image") KLEAR ](https://www.g2.com/products/kizeo-klear/reviews)[ View all ](https://www.g2.com/products/meltwater/integrations) Screenshots **Awario** ![Awario screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/72303/expirable-direct-uploads_2Fa6d0881b-f005-4c18-85fe-033df0ae2f43_2Fawario-feed.png) **Meltwater** ![Meltwater screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/154792/01-Explore.png) **Ratings** from reviews Meets Requirements **Awario** **7.7** /10 Based on 40 responses **Meltwater** **7.9** /10 Based on 2,193 responses Ease of Use **Awario** **8.3** /10 Based on 40 responses **Meltwater** **7.9** /10 Based on 2,298 responses Ease of Setup **Awario** **8.2** /10 Based on 19 responses **Meltwater** **7.9** /10 Based on 1,267 responses Ease of Admin **Awario** **9.6** /10 Based on 12 responses **Meltwater** **8.1** /10 Based on 941 responses Quality of Support **Awario** **8.8** /10 Based on 37 responses **Meltwater** **8.5** /10 Based on 2,116 responses Has the product been a good partner in doing business? **Awario** **9.8** /10 Based on 10 responses **Meltwater** **8.4** /10 Based on 947 responses Product Direction (% positive) **Awario** **7.7** /10 Based on 36 responses **Meltwater** **8.0** /10 Based on 2,164 responses **Features** ratings from reviews Media Monitoring **5.0** /10 Based on 6 responses **7.3** /10 Based on 823 responses Social Media Listening Tools **7.4** /10 Based on 30 responses **7.7** /10 Based on 995 responses Social Media Analytics Not enough data **7.6** /10 Based on 660 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Social Media Management Not enough data **7.3** /10 Based on 312 responses Audience Intelligence Platforms Not enough data **7.7** /10 Based on 54 responses Influencer Marketing Platforms Not enough data **7.2** /10 Based on 222 responses PR Analytics Not enough data **6.7** /10 Based on 159 responses Media and Influencer Targeting Not enough data **7.4** /10 Based on 531 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 65.2% Mid-Market(51-1000 emp.) 23.9% Enterprise(\> 1000 emp.) 10.9% Small-Business(50 or fewer emp.) 65.2% Mid-Market(51-1000 emp.) 23.9% Enterprise(\> 1000 emp.) 10.9% Small-Business(50 or fewer emp.) 41.4% Mid-Market(51-1000 emp.) 38.0% Enterprise(\> 1000 emp.) 20.6% Small-Business(50 or fewer emp.) 41.4% Mid-Market(51-1000 emp.) 38.0% Enterprise(\> 1000 emp.) 20.6% **Reviewers' Industry** [![Awario](https://images.g2crowd.com/uploads/product/hd_favicon/10139ea254c70959de5cd1ca49ab8ff2/awario.svg "Awario")](https://www.g2.com/products/awario/reviews) Awario Marketing and Advertising 17.4% Computer Software 13.0% Market Research 8.7% E-Learning 6.5% Higher Education 4.3% Other 50.0% [![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater")](https://www.g2.com/products/meltwater/reviews) Meltwater Marketing and Advertising 15.3% Public Relations and Communications 14.7% Non-Profit Organization Management 6.8% Higher Education 5.4% Information Technology and Services 3.2% Other 54.6% Alternatives **Awario Alternatives** ![Brandwatch Consumer Intelligence](https://images.g2crowd.com/uploads/product/hd_favicon/5117a24ef41c579d55a92924d8e09fed/brandwatch-consumer-intelligence.svg "Brandwatch Consumer Intelligence") [ Brandwatch Consumer... ](/products/brandwatch-consumer-intelligence/reviews) ![Mention](https://images.g2crowd.com/uploads/product/hd_favicon/1502380450/mention.svg "Mention") [ Mention ](/products/mention/reviews) ![Brand24](https://images.g2crowd.com/uploads/product/hd_favicon/1487565876/brand24.svg "Brand24") [ Brand24 ](/products/brand24/reviews) ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social") [ Sprout Social ](/products/sprout-social/reviews) **Meltwater Alternatives** ![Onclusive](https://images.g2crowd.com/uploads/product/hd_favicon/d52cd01950ff1a43eaf4f9e4605a994b/onclusive.svg "Onclusive") [ Onclusive ](/products/onclusive/reviews) ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) ![CisionOne](https://images.g2crowd.com/uploads/product/hd_favicon/b4ca5ad21171e3bb86489ac76b227c9b/cisionone.svg "CisionOne") [ CisionOne ](/products/cisionone/reviews) ![Muck Rack](https://images.g2crowd.com/uploads/product/hd_favicon/d8da081f32df98b70340b5607b684c17/muck-rack.svg "Muck Rack") [ Muck Rack ](/products/muck-rack/reviews) ## Awario vs Meltwater FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Meltwater vs Awario? Meltwater stands out from Awario with a higher G2 rating, broader adoption in the mid-market, and a stronger reviewer-cited support experience. | [Meltwater](https://www.g2.com/products/meltwater/reviews) | [Awario](https://www.g2.com/products/awario/reviews) | | --- | --- | | 4.1/5 (2669 reviews) | 3.9/5 (48 reviews) | | Mid-Market | Small-Business | | 7.9 | 8.2 | | 8.6 | 8.8 | | Ease of Use (190 all-time mentions) | Ease of Use (5 all-time mentions) | ### How do the pricing models of Meltwater and Awario compare? Awario is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions. - **Meltwater:** Reviewers frequently cite Meltwater as expensive, especially for smaller businesses, and mention that many features are available only in higher-tier plans. - **Awario:** Reviewers consistently highlight Awario's affordability and strong value for money, making it attractive for small and mid-sized companies. - **Switching reasons:** Recent reviews indicate that buyers move to Awario for its lower cost and simpler pricing structure. ### What are the best alternatives to Meltwater and Awario? The top 3 alternatives to Meltwater and Awario are Mention, Onclusive, and Semrush. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5 (2669 reviews) | Mid-Market | Expensive for smaller businesses | Ease of Use (190 all-time mentions) | | [Awario](https://www.g2.com/products/awario/reviews) | 3.9/5 (48 reviews) | Small-Business | Affordable, strong value for money | Ease of Use (5 all-time mentions) | | [Mention](https://www.g2.com/products/mention/reviews) | 4.3/5 (442 reviews) | Small-Business | — | Real-time monitoring | | [Onclusive](https://www.g2.com/products/onclusive/reviews) | 4.3/5 (207 reviews) | Mid-Market | — | Comprehensive analytics | | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4028 reviews) | Small-Business | — | Robust feature set | ### Which Social Media Listening Tools features should I prioritize when comparing Meltwater and Awario? Buyers comparing Meltwater and Awario should prioritize Monitoring, Ease of Use, Analytics, Integrations, and Customer Support. - **Monitoring:** Meltwater (87 all-time mentions for Analytics, 190 for Ease of Use); Awario (2 all-time mentions for Brand Monitoring, 5 for Ease of Use). - **Ease of Use:** Meltwater (190 all-time mentions); Awario (5 all-time mentions). - **Analytics:** Meltwater (87 all-time mentions); Awario (3 all-time mentions for Features, including analytics references). - **Integrations:** Meltwater (KLEAR/Klear: 193 all-time mentions, Slack: 11); Awario (Slack: 5). - **Customer Support:** Meltwater (156 all-time mentions for Helpful); Awario (3 all-time mentions for Customer Support). ### What are the pros and cons of Meltwater vs Awario? Meltwater's headline strength is its comprehensive feature set and analytics, while Awario's is affordability and ease of use. - **Meltwater strengths:** Ease of Use (190 all-time mentions), Features (156), Helpful (156), Detailed Information (89), Analytics (87), Intuitive (70), Campaign Management (34), Database Quality (34). - **Meltwater trade-offs:** Improvement Needed (90), Limited Features (55), Filtering Issues (30), Lacking Features (26), Limited Coverage (22), Information Overload (21), Social Media Limitations (20), Platform Limitations (17), Limitations/Restrictions (14). - **Awario strengths:** Ease of Use (5), Helpful (4), Customer Support (3), Features (3), Brand Monitoring (2), Integrations (2), User Interface (2). - **Awario trade-offs:** Insufficient Information (2), Lack of Insights (2), Account Management (1), Data Inaccuracy (1), Expensive (1), Filtering Problems (1), Improvement Needed (1), Inaccuracy (1), Inadequate Filtering (1). ### Is Meltwater or Awario better for small businesses? Awario is the better fit for small businesses, with a small-business segment focus and strong value sentiment. - **Meltwater:** Mid-market is the largest segment, and reviewers frequently cite high cost and complexity as barriers for small businesses. - **Awario:** Small-business is the largest segment, and reviewers consistently highlight affordability, ease of use, and suitability for small teams. ### Which Social Media Listening Tools platform has better integrations? Meltwater is favored for integrations, with more reviewer-cited integrations and higher all-time mention counts. - **Meltwater:** KLEAR/Klear (193 all-time mentions), Slack (11 all-time mentions). - **Awario:** Slack integration is mentioned in recent reviews, with 5 all-time mentions. ### How do Meltwater and Awario compare on customer support? Meltwater and Awario are at parity on Quality of Support, with scores of 8.6 and 8.8 respectively, both above the materiality threshold. - **Meltwater:** Reviewers frequently describe support as helpful and responsive, with 156 all-time mentions for Helpful. - **Awario:** Reviewers highlight attentive and proactive support, with 3 all-time mentions for Customer Support and several recent positive experiences. ### Which is easier to implement, Meltwater or Awario? Meltwater and Awario are at parity on Ease of Setup, with scores of 7.9 and 8.2 respectively, both within the materiality threshold. - **Meltwater:** Reviewers describe setup as straightforward but note a learning curve for advanced features and Boolean queries. - **Awario:** Reviewers consistently cite easy and intuitive setup, with several noting quick onboarding and user-friendly alert creation. ### Which product has better Monitoring? Meltwater is favored for Monitoring, with higher all-time mention counts and more robust analytics references. - **Meltwater:** 87 all-time mentions for Analytics, 190 for Ease of Use, and frequent reviewer praise for monitoring capabilities and real-time alerts. - **Awario:** 2 all-time mentions for Brand Monitoring, 5 for Ease of Use, and recent reviews highlight reliable monitoring for social media and lead generation.