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Compare Awario and Hootsuite 
Featured Products
At a Glance
Market Segments
Small-Business (64.4% of reviews)
Small-Business (59.4% of reviews)
Entry-Level Pricing
$39.00
$199.00 1 user Per Month
Awario
Star Rating
(47)4.0 out of 5
Market Segments
Small-Business (64.4% of reviews)
Pros & Cons
Entry-Level Pricing
$39.00
Browse all 3 pricing plansHootsuite
Star Rating
(6,693)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Awario. Users appreciate its ability to schedule multiple posts across various accounts, making it a favorite for those managing multiple clients.
- Users say that Hootsuite's customer support is a standout feature, with many praising the responsiveness and helpfulness of their representatives. One user highlighted a fantastic experience with their Hootsuite representative, which adds to the overall positive sentiment surrounding the platform.
- According to verified reviews, Awario offers excellent value for money, making it an attractive option for small and mid-sized companies. Users commend its affordability while still providing essential social listening features, which is a significant draw for budget-conscious businesses.
- Reviewers mention that while Hootsuite has a more extensive feature set, Awario's functionality is straightforward and effective. Users appreciate how easy it is to set up alerts for social media mentions, with one noting that the daily email updates keep them informed without overwhelming them.
- G2 reviewers highlight that Hootsuite's advanced reporting capabilities, including customizable performance reports, are a major advantage for users looking to analyze their social media impact. This feature is particularly beneficial for businesses that need to track performance across multiple platforms.
- Users express mixed feelings about the ease of use between the two platforms. While Hootsuite is praised for its intuitive interface, some users find Awario's setup process to be user-friendly, indicating that both tools have their strengths in different areas of usability.
Pricing
Entry-Level Pricing
Awario
Starter
$39.00
Best for small business owners and marketers monitoring their own brand and up to 2 competitors. Yearly discount available.
- 3 alerts
- 30,000 new mentions/mo
- 5,000 stored mentions/alert
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Free Trial
Awario
Free Trial is available
Hootsuite
Free Trial is available
Ratings
Meets Requirements
7.9
39
8.4
6,032
Ease of Use
8.4
39
8.6
6,108
Ease of Setup
8.4
18
8.7
3,895
Ease of Admin
9.6
12
8.6
2,548
Quality of Support
9.0
36
8.2
4,521
Has the product been a good partner in doing business?
9.8
10
8.6
2,320
Product Direction (% positive)
8.1
36
8.0
5,946
Features by Category
Social Analytics
Not enough data
7.5(won by default)
2146
Not enough data
7.9(won by default)
2352
Not enough data
8.6(won by default)
2481
Not enough data
7.4(won by default)
1812
Not enough data
7.4(won by default)
2037
Not enough data
7.6(won by default)
1486
Not enough data
7.5(won by default)
1447
Reports & Dashboards
Not enough data
8.1(won by default)
2388
Not enough data
8.3(won by default)
2362
Not enough data
8.4(won by default)
2326
Not enough data
7.1(won by default)
1388
Agentic AI - Social Media Analytics
Not enough data
6.7(won by default)
146
Not enough data
6.6(won by default)
145
Not enough data
6.7(won by default)
145
Not enough data
6.6(won by default)
146
Not enough data
6.7(won by default)
146
Content & Collaboration
Not enough data
9.0
2750
Not enough data
8.0
2571
Not enough data
8.0
2515
Not enough data
7.8
2397
Not enough data
8.2
2527
Not enough data
8.1
2521
Social Management
Not enough data
8.1
4482
Not enough data
8.9
4967
Not enough data
8.2
4479
Not enough data
8.4
4798
Not enough data
7.1
3471
Not enough data
8.0
2530
Not enough data
7.9
2149
Agentic AI - Social Media Management
Not enough data
6.8
278
Not enough data
7.1
277
Not enough data
7.1
277
Not enough data
7.1
275
Not enough data
7.1
271
Not enough data
7.0
271
Not enough data
7.1
267
Media Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Geographic Coverage
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
7.7
562
Agentic AI - Social Media Advertising
Not enough data
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Social Functionality
Not enough data
8.4
667
Campaign Management
Not enough data
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Targeting
Not enough data
8.1
627
Not enough data
7.8
616
Not enough data
7.9
614
Not enough data
7.8
608
Platform
Not enough data
7.7
598
Not enough data
8.2
615
Not enough data
8.5
611
Not enough data
8.6
607
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
599
Not enough data
8.0
587
Not enough data
8.1
591
Monitoring & Listening
8.5
23
8.1
1910
7.9
21
7.2
1508
8.0
11
8.2
701
7.2
9
8.0
676
7.2
9
7.9
669
7.0
9
7.7
648
Agentic AI - Social Media Listening Tools
Not enough data
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Data Management & Analysis
8.0
24
7.5
1356
8.3
21
8.1
1860
8.0
9
8.2
718
6.0
7
7.8
646
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Process
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Awario and Hootsuite are categorized as Social Media Listening Tools
Unique Categories
Awario is categorized as Media Monitoring and Social Customer Service
Hootsuite is categorized as Social Media Suites, Social Media Management, Social Media Analytics, and Social Media Advertising
Reviews
Reviewers' Company Size
Awario
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
17.8%
Computer Software
11.1%
Market Research
8.9%
E-Learning
6.7%
Media Production
4.4%
Other
51.1%
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Alternatives
Discussions
How do I use Awario?
1 Comment
PD
Hi there, thanks for your question. Take a look here https://youtu.be/_yiLf8G6WIs, we gathered the most frequently asked questions about Awario, yours is...Read more
Awario has no more discussions with answers
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
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