# Awario vs Brandwatch Social Media Management Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brandwatch Social Media Management excels in overall user satisfaction, reflected in its higher G2 Score compared to Awario. Users appreciate features like seamless content publishing across multiple platforms and the fantastic scheduling capabilities that simplify their workflow.
- **Users say** that Awario offers excellent value for money, making it a strong contender for small and mid-sized companies. Its affordability is highlighted as a key strength, especially when compared to other tools with similar features, which appeals to budget-conscious users.
- **Reviewers mention** that Brandwatch's implementation process is generally smooth, with many users praising the intuitive onboarding experience. This ease of setup allows teams to quickly start leveraging the platform's capabilities without significant delays.
- **According to verified reviews** , Awario shines in customer support, with users noting that the functionality works as intended and that setting up alerts is user-friendly. The daily email updates for social media mentions are particularly appreciated, ensuring users stay informed without extra effort.
- **G2 reviewers highlight** that while Brandwatch has a broader range of features, including advanced social measurement and competitor analysis, some users feel it may not fully meet their specific workflow needs, leading to occasional configuration challenges.
- **Users report** that both platforms have their strengths in social reporting and brand monitoring, but Brandwatch's higher ratings in these areas suggest a more robust offering. However, Awario's simplicity and effectiveness in social listening make it a compelling choice for those prioritizing ease of use.



| | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 48 | 983 | 
| **Largest Market Segment** | Small-Business (63.0% of reviews) | Mid-Market (39.5% of reviews) | 
| **Entry Level Price** | $39.00 | Contact Us | 

---
## Top Pros & Cons

### Awario

Pros:
- Ease of Use (6 reviews)
- Helpful (5 reviews)

Cons:
- Insufficient Information (2 reviews)
- Lack of Insights (2 reviews)

### Brandwatch Social Media Management

Pros:
- Ease of Use (70 reviews)
- Post Scheduling (45 reviews)

Cons:
- Improvement Needed (31 reviews)
- Publishing Limitations (27 reviews)

---
## Ratings Comparison
| Rating | Awario | Brandwatch Social Media Management | 
|---|---|---|
  | **Meets Requirements** | 7.7 (40 reviews) | 8.0 (840 reviews) | 
  | **Ease of Use** | 8.3 (40 reviews) | 8.3 (847 reviews) | 
  | **Ease of Setup** | 8.2 (19 reviews) | 8.2 (565 reviews) | 
  | **Ease of Admin** | 9.6 (12 reviews) | 8.4 (500 reviews) | 
  | **Quality of Support** | 8.8 (37 reviews) | 8.6 (795 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.8 (10 reviews) | 8.5 (489 reviews) | 
  | **Product Direction (% positive)** | 7.8 (37 reviews) | 8.5 (828 reviews) | 

---
## Pricing

### Awario

#### Entry-Level Pricing

Plan: Starter

Price: $39.00

Description: Best for small business owners and marketers monitoring their own brand and up to 2 competitors. Yearly discount available.

Key Features:
- 3 alerts
- 30,000 new mentions/mo
- 5,000 stored mentions/alert

[Browse all 3 editions](https://www.g2.com/products/awario/pricing)

#### Free Trial

Yes

### Brandwatch Social Media Management

#### Entry-Level Pricing

Plan: Full Suite

Price: Contact Us

Description: All-in-one social media management platform including everything you need to discover, attract and engage customers on social, across teams and regions. Perfect for larger teams collaborating on social.

Key Features:
- Manage all your social media channels in one place
- Collaborate on content creation with one social calendar, including both organic and paid posts
- Engage with your community in one centralized social CRM

[Learn more about Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **Awario** | N/A | N/A |
| **Brandwatch Social Media Management** | N/A | N/A |

#### Additional Functionality

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Awario** | N/A | N/A |
| **Brandwatch Social Media Management** | 6.4/10 | 529 |

#### Social Analytics

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 7.1 (355 reviews) | 
| **Follower Analysis** | Not enough data | 7.4 (411 reviews) | 
| **Post Performance** | Not enough data | 8.0 (439 reviews) | 
| **Paid Campaign Tracking** | Not enough data | 6.8 (294 reviews) | 
| **Attribution** | Not enough data | 6.7 (296 reviews) | 
| **Hashtag Analytics** | Not enough data | 6.9 (152 reviews) | 
| **Sentiment Analysis** | Not enough data | 6.7 (158 reviews) | 
| **Lead Attribution** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Report Customizability** | Not enough data | 7.4 (434 reviews) | 
| **Report Exporting** | Not enough data | 7.6 (431 reviews) | 
| **Scalability** | Not enough data | 8.1 (428 reviews) | 
| **White Label** | Not enough data | 6.5 (143 reviews) | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 4.8 (45 reviews) | 
| **Cross-system Integration** | Not enough data | 4.8 (43 reviews) | 
| **Adaptive Learning** | Not enough data | 4.7 (43 reviews) | 
| **Proactive Assistance** | Not enough data | 4.7 (44 reviews) | 
| **Decision Making** | Not enough data | 4.9 (44 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Awario** | N/A | N/A |
| **Brandwatch Social Media Management** | 6.7/10 | 721 |

#### Content & Collaboration

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.4 (288 reviews) | 
| **Content Library** | Not enough data | 7.4 (266 reviews) | 
| **Shared Inbox** | Not enough data | 7.5 (260 reviews) | 
| **Approval Workflows** | Not enough data | 7.9 (271 reviews) | 
| **Users and Permissions** | Not enough data | 8.1 (277 reviews) | 
| **Content Creation** | Not enough data | 7.6 (210 reviews) | 
| **Image Library** | Not enough data | Not enough data | 

#### Social Management

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Social Analytics** | Not enough data | 7.6 (597 reviews) | 
| **Social Publishing** | Not enough data | 8.3 (631 reviews) | 
| **Campaign Optimization** | Not enough data | 7.7 (552 reviews) | 
| **Multi-Account Management** | Not enough data | 8.2 (626 reviews) | 
| **Social Ads** | Not enough data | 6.6 (409 reviews) | 
| **Campaign Planning** | Not enough data | 7.0 (200 reviews) | 
| **Hashtag Capabilites** | Not enough data | 6.7 (142 reviews) | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.0 (58 reviews) | 
| **Multi-step Planning** | Not enough data | 5.0 (55 reviews) | 
| **Cross-system Integration** | Not enough data | 5.0 (55 reviews) | 
| **Adaptive Learning** | Not enough data | 4.9 (56 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.0 (56 reviews) | 
| **Proactive Assistance** | Not enough data | 5.1 (56 reviews) | 
| **Decision Making** | Not enough data | 5.1 (57 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Brand Tracking** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Awario** | 5.0/10 | 6 |
| **Brandwatch Social Media Management** | N/A | N/A |

#### Media Channels

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Broadcast Media** | 3.7 (5 reviews) | Not enough data | 
| **Print Media** | 2.7 (5 reviews) | Not enough data | 
| **Online Media** | 6.7 (5 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Local Media** | Not enough data | Not enough data | 
| **National Media** | Not enough data | Not enough data | 
| **International Media** | Not enough data | Not enough data | 

#### Reporting

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Keyword Targeting** | 7.0 (5 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Press Release Builder** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Press Monitoring** | Not enough data | Not enough data | 
| **Email Distribution** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Media Monitoring** | Not enough data | Not enough data | 
| **Auto Update** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Awario** | 7.5/10 | 29 |
| **Brandwatch Social Media Management** | 6.6/10 | 514 |

#### Monitoring & Listening

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Social Measurement** | 8.3 (24 reviews) | 7.9 (431 reviews) | 
| **Influencer Identification** | 7.9 (21 reviews) | 6.8 (334 reviews) | 
| **Brand Monitoring** | 7.8 (12 reviews) | 8.1 (125 reviews) | 
| **Keyword Tracking** | 7.2 (9 reviews) | 7.9 (116 reviews) | 
| **Trend Analysis** | 7.2 (9 reviews) | 7.6 (110 reviews) | 
| **Competitor Analysis** | 7.0 (9 reviews) | 7.5 (110 reviews) | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Impact Measurement** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 4.4 (24 reviews) | 
| **Cross-system Integration** | Not enough data | 4.9 (24 reviews) | 
| **Adaptive Learning** | Not enough data | 5.0 (24 reviews) | 
| **Proactive Assistance** | Not enough data | 5.1 (24 reviews) | 
| **Decision Making** | Not enough data | 4.9 (24 reviews) | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Sentiment Analysis** | 8.0 (24 reviews) | 7.1 (388 reviews) | 
| **Social Reporting** | 7.9 (22 reviews) | 7.7 (443 reviews) | 
| **Alerts and Notifications** | 8.0 (9 reviews) | 7.6 (115 reviews) | 
| **Advanced Data Filtering** | 6.0 (7 reviews) | 7.1 (112 reviews) | 

#### Additional Functionality

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Audience Analytics** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Engagement** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Content Discovery** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Optical Character Recognition** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Boolean Search** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Social Listening** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Awario** | N/A | N/A |
| **Brandwatch Social Media Management** | N/A | N/A |

#### Generative AI

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Process

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Mentions** | Not enough data | Not enough data | 
| **Tickets** | Not enough data | Not enough data | 
| **Macros** | Not enough data | Not enough data | 

#### Channels

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Email** | Not enough data | Not enough data | 
| **Social** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Phone** | Not enough data | Not enough data | 
| **Text** | Not enough data | Not enough data | 

#### Insight

| Feature | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Surveys** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 
| **Visitor Activity** | Not enough data | Not enough data | 
| **Help Desk** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Awario (2):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)

**Unique to Brandwatch Social Media Management (3):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites)


---
## Reviewer Demographics

### By Company Size

| Segment | Awario | Brandwatch Social Media Management | 
|---|---|---|
| **Small-Business** | 63.0% | 33.1% | 
| **Mid-Market** | 26.1% | 39.5% | 
| **Enterprise** | 10.9% | 27.4% | 

### By Industry

#### Awario

- **Marketing and Advertising:** 17.4%
- **Computer Software:** 10.9%
- **Market Research:** 8.7%
- **E-Learning:** 6.5%
- **Media Production:** 4.3%
- **Information Technology and Services:** 4.3%
- **Higher Education:** 4.3%
- **Computer & Network Security:** 2.2%
- **Construction:** 2.2%
- **Consumer Electronics:** 2.2%
- **Other:** 37.0%

#### Brandwatch Social Media Management

- **Marketing and Advertising:** 21.2%
- **Higher Education:** 5.3%
- **Automotive:** 4.1%
- **Non-Profit Organization Management:** 3.7%
- **Retail:** 3.4%
- **Food & Beverages:** 3.0%
- **Public Relations and Communications:** 2.7%
- **Consumer Goods:** 2.6%
- **Hospital & Health Care:** 2.2%
- **Health, Wellness and Fitness:** 2.1%
- **Other:** 49.7%

---
## Alternatives

### Alternatives to Awario

- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (355 reviews)
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- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6870 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2668 reviews)
- [BrandMentions](https://www.g2.com/products/brandmentions/reviews) — 4.9/5 stars (242 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7404 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)

### Alternatives to Brandwatch Social Media Management

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7404 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6870 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2668 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (203 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2949 reviews)

---
## Top Discussions

### Awario

- Title: [How do I use Awario?](https://www.g2.com/discussions/how-do-i-use-awario) — 1 comment
  > **Top comment:** "Hi there, thanks for your question. Take a look here https://youtu.be/_yiLf8G6WIs, we gathered the most frequently asked questions about Awario, yours is..."

### Brandwatch Social Media Management

- Title: [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) — 7 comments, 1 upvote
  > **Top comment:** "Hi Valentina! We do have a few gambling brands as customers and a few of them we're allowed to mention. Betsson https://www.betssonab.com/ in Sweden, they..."
- Title: [How is Falcon implemented?](https://www.g2.com/discussions/5804-platform) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Falcon is a SaaS platform, all you need to do is log in, connect your channels and you're ready to use the platform. No software or complex installation is..."
- Title: [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) — 2 comments
  > **Top comment:** "A full social media platform containing components for content scheduling, analytics, advertising and even influencer research and outreach "
- Title: [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) — 1 comment
  > **Top comment:** "Falcon.io? It's like a handy toolbox for businesses on social media. It helps me schedule posts, chat with customers, and see how I'm doing on platforms like..."
- Title: [How to post the same post to several channels?](https://www.g2.com/discussions/41437-how-to-post-the-same-post-to-several-channels) — 1 comment
  > **Top comment:** "Create for one channel, copy content to next channel."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/awario-vs-brandwatch-social-media-management)