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Compare Awario and Brandwatch Consumer Intelligence 
Featured Products
At a Glance
Market Segments
Small-Business (64.4% of reviews)
Enterprise (35.2% of reviews)
Entry-Level Pricing
$39.00
No pricing available
Awario
Star Rating
(47)4.0 out of 5
Market Segments
Small-Business (64.4% of reviews)
Pros & Cons
Entry-Level Pricing
$39.00
Browse all 3 pricing plansBrandwatch Consumer Intelligence
Star Rating
(710)4.4 out of 5
Market Segments
Enterprise (35.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brandwatch Consumer Intelligence excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Awario. Users appreciate its ability to surface and analyze online conversations effectively, making it a powerful tool for social listening.
- Users say that Brandwatch's user interface is friendly and intuitive, allowing for easy navigation through features. Reviewers highlight the ease of using Boolean operators when creating queries, which enhances their ability to refine data and findings.
- According to verified reviews, Awario stands out for its affordability, making it an attractive option for small and mid-sized companies. Users commend its excellent value for money, especially when compared to other tools with similar features.
- Reviewers mention that while Awario offers a user-friendly experience for setting up alerts and notifications, Brandwatch provides a more comprehensive database and a multifaceted interface that presents results in a more innovative way, catering to users with more complex needs.
- Users highlight that Brandwatch's quality of support is notably high, with a score that reflects its effectiveness in assisting users. In contrast, while Awario also receives praise for its customer support, Brandwatch's overall support experience is seen as more robust.
- G2 reviewers indicate that Brandwatch Consumer Intelligence has a stronger presence in the enterprise market, which may appeal to larger organizations looking for advanced features. Meanwhile, Awario's focus on small businesses allows it to cater specifically to the needs of that segment, providing a tailored experience.
Pricing
Entry-Level Pricing
Awario
Starter
$39.00
Best for small business owners and marketers monitoring their own brand and up to 2 competitors. Yearly discount available.
- 3 alerts
- 30,000 new mentions/mo
- 5,000 stored mentions/alert
Brandwatch Consumer Intelligence
No pricing availableFree Trial
Awario
Free Trial is available
Brandwatch Consumer Intelligence
No trial information availableRatings
Meets Requirements
7.9
39
8.4
580
Ease of Use
8.4
39
8.2
583
Ease of Setup
8.4
18
8.0
383
Ease of Admin
9.6
12
8.3
338
Quality of Support
9.0
36
8.6
547
Has the product been a good partner in doing business?
9.8
10
8.8
337
Product Direction (% positive)
8.1
36
9.1
553
Features by Category
Social Analytics
Not enough data
8.4(won by default)
247
Not enough data
7.6(won by default)
234
Not enough data
7.7(won by default)
242
Not enough data
6.7(won by default)
159
Not enough data
6.8(won by default)
175
Not enough data
8.1(won by default)
154
Not enough data
7.2(won by default)
168
Reports & Dashboards
Not enough data
8.1(won by default)
248
Not enough data
8.0(won by default)
250
Not enough data
8.2(won by default)
229
Not enough data
7.1(won by default)
114
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.3(won by default)
23
Not enough data
6.4(won by default)
23
Media Channels
Not enough data
6.8
107
Not enough data
6.5
105
Not enough data
8.5
134
Geographic Coverage
Not enough data
7.7
119
Not enough data
8.1
124
Not enough data
8.1
117
Reporting
Not enough data
8.6
135
Not enough data
8.4
128
Not enough data
7.9
124
Not enough data
8.9
136
Agentic AI - Media Monitoring
Not enough data
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Generative AI
Not enough data
7.1
54
Not enough data
7.4
56
Audiences
Not enough data
8.3
113
Not enough data
7.7
100
Not enough data
6.8
82
Not enough data
7.7
96
Data Analysis
Not enough data
7.8
90
Not enough data
8.9
116
Not enough data
8.7
112
Not enough data
8.7
112
Administration
Not enough data
7.2
73
Not enough data
7.0
69
Not enough data
8.3
99
Agentic AI - Audience Intelligence Platforms
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Monitoring & Listening
8.5
23
8.5
383
7.9
21
7.5
359
8.0
11
8.6
212
7.2
9
8.7
208
7.2
9
8.5
213
7.0
9
8.3
202
Agentic AI - Social Media Listening Tools
Not enough data
6.3
51
Not enough data
6.0
50
Not enough data
5.8
51
Not enough data
5.9
51
Not enough data
6.1
52
Data Management & Analysis
8.0
24
7.1
386
8.3
21
8.2
375
8.0
9
8.0
182
6.0
7
8.2
197
Brand Signals
Not enough data
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Brand Analytics
Not enough data
8.3
102
Not enough data
8.2
98
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Process
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Lead Intelligence
Not enough data
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Lead Management
Not enough data
8.4
73
Not enough data
7.6
62
Not enough data
7.8
63
Marketing Campaigns
Not enough data
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Data Availability - Marketing Account Intelligence
Not enough data
8.9
11
Data Accuracy - Marketing Account Intelligence
Not enough data
9.2
11
Categories
Categories
Shared Categories
Awario and Brandwatch Consumer Intelligence are categorized as Social Media Listening Tools and Media Monitoring
Unique Categories
Awario is categorized as Social Customer Service
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Marketing Account Intelligence, Social Media Analytics, and Brand Intelligence
Reviews
Reviewers' Company Size
Awario
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
17.8%
Computer Software
11.1%
Market Research
8.9%
E-Learning
6.7%
Media Production
4.4%
Other
51.1%
Marketing and Advertising
29.2%
Public Relations and Communications
8.4%
Market Research
7.2%
Information Technology and Services
5.6%
Consulting
2.8%
Other
46.8%
Discussions
How do I use Awario?
1 Comment
PD
Hi there, thanks for your question. Take a look here https://youtu.be/_yiLf8G6WIs, we gathered the most frequently asked questions about Awario, yours is...Read more
Awario has no more discussions with answers
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
DV
a mention is a single tweet, comment, retweet and so in any site.
a query is a string of keywords that you can use to search for mentions.
In...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ZH
Thank you for your help it helped me a lot in solving my issue
https://thenewsaddicts.com/15-best-universities-in-europe/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
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