# Avochato, Text-Em-All vs EZ Texting Comparison

| | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.8 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 199 | 823 | 744 | 
| **Largest Market Segment** | Small-Business (54.9% of reviews) | Small-Business (47.8% of reviews) | Small-Business (65.1% of reviews) | 
| **Entry Level Price** | No pricing available | Free | Free Trial | 

---
## Top Pros & Cons

### Avochato

Pros:
- Helpful (1 reviews)
- User-Friendly (1 reviews)


### Text-Em-All

Pros:
- Ease of Use (53 reviews)
- Text Messaging (38 reviews)

Cons:
- Expensive (19 reviews)
- Messaging Issues (15 reviews)

### EZ Texting

Pros:
- Ease of Use (62 reviews)
- User-Friendly (23 reviews)

Cons:
- Expensive (20 reviews)
- Not Intuitive (8 reviews)

---
## Ratings Comparison
| Rating | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
  | **Meets Requirements** | 8.9 (173 reviews) | 9.4 (650 reviews) | 9.0 (618 reviews) | 
  | **Ease of Use** | 8.8 (174 reviews) | 9.5 (653 reviews) | 9.2 (626 reviews) | 
  | **Ease of Setup** | 9.0 (106 reviews) | 9.5 (471 reviews) | 9.1 (469 reviews) | 
  | **Ease of Admin** | 9.0 (103 reviews) | 9.6 (448 reviews) | 9.2 (420 reviews) | 
  | **Quality of Support** | 9.2 (159 reviews) | 9.5 (522 reviews) | 8.7 (557 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (105 reviews) | 9.6 (429 reviews) | 9.1 (415 reviews) | 
  | **Product Direction (% positive)** | 8.9 (167 reviews) | 8.9 (619 reviews) | 8.4 (609 reviews) | 

---
## Pricing

### Avochato

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Text-Em-All

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: Best for users who want to evaluate the service. Start with a free account and upgrade to Credits or Monthly later.

Key Features:
- Dedicated free account
- Upgrade at anytime
- Browse sample messages

[Browse all 3 editions](https://www.g2.com/products/text-em-all/pricing)

#### Free Trial

Yes

### EZ Texting

#### Entry-Level Pricing

Plan: 14-Day Trial

Price: Free Trial

Description: Experience the full power of EZ Texting

Key Features:
- No credit card needed: Start risk-free
- Effortless setup: Get up and running in minutes
- Unlimited contacts: Easily organize and manage your audience

[Browse all 5 editions](https://www.g2.com/products/ez-texting/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Avochato** | N/A | N/A |
| **Text-Em-All** | N/A | N/A |
| **EZ Texting** | N/A | N/A |

#### Lead Generation

| Feature | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 

### HIPAA Compliant Messaging

| Product | Score | Reviews |
|---|---|---|
| **Avochato** | N/A | N/A |
| **Text-Em-All** | N/A | N/A |
| **EZ Texting** | N/A | N/A |

#### Platform

| Feature | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **User Authorization - HIPAA Compliant Messaging** | Not enough data | Not enough data | Not enough data | 
| **Compliant Texting - HIPAA Compliant Messaging** | Not enough data | Not enough data | Not enough data | 
| **Compliant Emailing - HIPAA Compliant Messaging** | Feature Not Available | Not enough data | Not enough data | 
| **Clinical Communication - HIPAA Compliance** | Not enough data | Not enough data | Not enough data | 
| **HIPAA Compliance - HIPAA Compliant Messaging** | Not enough data | Not enough data | Not enough data | 
| **Operating Systems - HIPAA Compliant Messaging** | Not enough data | Not enough data | Not enough data | 
| **Message Lifespan - HIPAA Compliant Messaging** | Not enough data | Not enough data | Not enough data | 
| **Workflow Enhancement - HIPAA Compliant Messaging** | Not enough data | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Avochato** | 8.4/10 | 66 |
| **Text-Em-All** | 8.6/10 | 75 |
| **EZ Texting** | 7.9/10 | 438 |

#### Text Messaging

| Feature | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **Bulk SMS** | 8.9 (58 reviews) ✓ Verified | 9.5 (72 reviews) | 9.4 (403 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | 9.1 (60 reviews) ✓ Verified | 9.0 (60 reviews) | 8.6 (339 reviews) ✓ Verified | 
| **Text Scheduler** | 8.5 (56 reviews) ✓ Verified | 9.2 (62 reviews) | 9.0 (329 reviews) ✓ Verified | 
| **Automatic Replies** | 8.5 (55 reviews) ✓ Verified | 8.9 (50 reviews) | 8.5 (284 reviews) ✓ Verified | 
| **Automatic URL Shortening** | 7.7 (36 reviews) ✓ Verified | 8.0 (35 reviews) | 8.5 (303 reviews) ✓ Verified | 
| **MMS Marketing** | 8.4 (45 reviews) ✓ Verified | 8.6 (55 reviews) | 8.6 (308 reviews) ✓ Verified | 
| **Personalization** | Not enough data | 9.1 (66 reviews) | 8.7 (257 reviews) ✓ Verified | 
| **Transactional SMS** | Not enough data | Feature Not Available | 8.0 (188 reviews) | 

#### SMS Platform

| Feature | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **Reporting** | 7.8 (49 reviews) ✓ Verified | 8.9 (49 reviews) | 8.5 (307 reviews) ✓ Verified | 
| **Automation** | 8.1 (47 reviews) ✓ Verified | 9.0 (48 reviews) | 8.6 (285 reviews) ✓ Verified | 
| **Text-to-Landline** | Not enough data | 7.5 (43 reviews) | 7.0 (164 reviews) ✓ Verified | 
| **Short Codes** | Not enough data | 7.8 (35 reviews) | 7.7 (200 reviews) ✓ Verified | 
| **API Integration** | Not enough data | 7.9 (36 reviews) | 7.5 (163 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.8 (34 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.0 (33 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.8 (34 reviews) | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 7.0 (35 reviews) | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 7.2 (34 reviews) | 
| **Decision Making** | Not enough data | Feature Not Available | 7.3 (34 reviews) | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Avochato** | N/A | N/A |
| **Text-Em-All** | N/A | N/A |
| **EZ Texting** | N/A | N/A |

#### Lead Monitoring

| Feature | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **Features** | Not enough data | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | Not enough data | 
| **Identification** | Feature Not Available | Not enough data | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Data Capture

| Feature | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **Mobile** | Not enough data | Not enough data | Not enough data | 
| **Websites** | Not enough data | Not enough data | Not enough data | 
| **Social Media** | Not enough data | Not enough data | Not enough data | 
| **Data** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **Export/Import** | Not enough data | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | Not enough data | 

#### Customization

| Feature | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **Forms** | Not enough data | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | Not enough data | 

### Proactive Notification

| Product | Score | Reviews |
|---|---|---|
| **Avochato** | N/A | N/A |
| **Text-Em-All** | 8.6/10 | 194 |
| **EZ Texting** | N/A | N/A |

#### Messaging Channels

| Feature | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **SMS Messaging** | Not enough data | 9.4 (180 reviews) | Not enough data | 
| **Email** | Not enough data | Feature Not Available | Not enough data | 
| **Voice Messaging** | Not enough data | 8.5 (146 reviews) | Not enough data | 
| **Two way messaging** | Not enough data | 8.5 (146 reviews) | Not enough data | 

#### Administration

| Feature | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **Scheduling** | Not enough data | 9.0 (152 reviews) | Not enough data | 
| **Triggered Notifications** | Not enough data | 8.4 (128 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 8.2 (120 reviews) | Not enough data | 
| **Integrations** | Not enough data | 7.7 (116 reviews) | Not enough data | 

### Church Management

| Product | Score | Reviews |
|---|---|---|
| **Avochato** | N/A | N/A |
| **Text-Em-All** | 7.6/10 | 8 |
| **EZ Texting** | N/A | N/A |

#### Platform Basics

| Feature | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **Membership Tracking** | Not enough data | 6.7 (7 reviews) | Not enough data | 
| **Donation Management** | Not enough data | Feature Not Available | Not enough data | 
| **Congregation Communication** | Not enough data | 8.8 (7 reviews) | Not enough data | 
| **Worship Management** | Not enough data | Feature Not Available | Not enough data | 
| **Event Planning** | Not enough data | 7.9 (8 reviews) | Not enough data | 
| **Church Accounting** | Not enough data | Feature Not Available | Not enough data | 

#### Platform Additional Functionality

| Feature | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **People Management Specific Tools** | Not enough data | 7.1 (7 reviews) | Not enough data | 
| **Event Management Specific Tools** | Not enough data | Feature Not Available | Not enough data | 

#### Agentic AI - Church Management

| Feature | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Avochato** | N/A | N/A |
| **Text-Em-All** | N/A | N/A |
| **EZ Texting** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **AI** | Not enough data | Not enough data | Not enough data | 

### Appointment Reminder

| Product | Score | Reviews |
|---|---|---|
| **Avochato** | N/A | N/A |
| **Text-Em-All** | 8.7/10 | 186 |
| **EZ Texting** | N/A | N/A |

#### Features

| Feature | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **Standalone Booking** | Not enough data | Feature Not Available | Not enough data | 
| **Integrated App** | Not enough data | 7.8 (70 reviews) | Not enough data | 
| **SMS** | Not enough data | 9.3 (144 reviews) | Not enough data | 
| **Email** | Not enough data | Feature Not Available | Not enough data | 
| **Voice** | Not enough data | 8.9 (129 reviews) | Not enough data | 
| **Confirmation and Cancellation** | Not enough data | 8.9 (105 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

**Unique to Avochato (2):** [Lead Capture Software](https://www.g2.com/categories/lead-capture), [HIPAA Compliant Messaging Software](https://www.g2.com/categories/hipaa-compliant-messaging)

**Unique to Text-Em-All (4):** [Proactive Notification Software](https://www.g2.com/categories/proactive-notification), [Emergency Notification Software](https://www.g2.com/categories/emergency-notification), [Appointment Reminder Software](https://www.g2.com/categories/appointment-reminder), [Church Management Software](https://www.g2.com/categories/church-management)

**Unique to EZ Texting (1):** [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)


---
## Reviewer Demographics

### By Company Size

| Segment | Avochato | Text-Em-All | EZ Texting | 
|---|---|---|---|
| **Small-Business** | 54.9% | 47.8% | 65.1% | 
| **Mid-Market** | 39.9% | 42.9% | 29.1% | 
| **Enterprise** | 5.2% | 9.3% | 5.7% | 

### By Industry

#### Avochato

- **Marketing and Advertising:** 8.3%
- **Real Estate:** 8.3%
- **Hospitality:** 7.3%
- **Information Technology and Services:** 7.3%
- **Retail:** 4.7%
- **Consumer Services:** 4.1%
- **Hospital & Health Care:** 3.6%
- **Financial Services:** 3.6%
- **Non-Profit Organization Management:** 3.1%
- **Computer Software:** 2.6%
- **Other:** 47.2%

#### Text-Em-All

- **Religious Institutions:** 14.4%
- **Non-Profit Organization Management:** 11.2%
- **Staffing and Recruiting:** 10.7%
- **Hospital & Health Care:** 6.6%
- **Education Management:** 5.7%
- **Primary/Secondary Education:** 3.2%
- **Higher Education:** 3.0%
- **Real Estate:** 2.6%
- **Construction:** 2.5%
- **Human Resources:** 2.5%
- **Other:** 37.8%

#### EZ Texting

- **Non-Profit Organization Management:** 10.6%
- **Real Estate:** 7.9%
- **Religious Institutions:** 6.2%
- **Marketing and Advertising:** 5.9%
- **Health, Wellness and Fitness:** 4.9%
- **Retail:** 4.8%
- **Construction:** 4.1%
- **Financial Services:** 3.9%
- **Education Management:** 3.1%
- **Hospital & Health Care:** 2.8%
- **Other:** 45.8%

---
## Alternatives

### Alternatives to Avochato

- [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) — 4.7/5 stars (642 reviews)
- [Textedly](https://www.g2.com/products/textedly/reviews) — 4.6/5 stars (1353 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2570 reviews)
- [SlickText](https://www.g2.com/products/slicktext/reviews) — 4.8/5 stars (1851 reviews)
- [Heymarket](https://www.g2.com/products/heymarket/reviews) — 4.6/5 stars (441 reviews)
- [TextUs](https://www.g2.com/products/textus/reviews) — 4.7/5 stars (629 reviews)
- [Textline](https://www.g2.com/products/textline/reviews) — 4.7/5 stars (379 reviews)
- [DialMyCalls](https://www.g2.com/products/dialmycalls/reviews) — 4.7/5 stars (979 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4063 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1188 reviews)

### Alternatives to Text-Em-All

- [DialMyCalls](https://www.g2.com/products/dialmycalls/reviews) — 4.7/5 stars (979 reviews)
- [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) — 4.7/5 stars (642 reviews)
- [AlertMedia](https://www.g2.com/products/alertmedia/reviews) — 4.7/5 stars (529 reviews)
- [Textedly](https://www.g2.com/products/textedly/reviews) — 4.6/5 stars (1353 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2570 reviews)
- [Everbridge 360 (Critical Event Management)](https://www.g2.com/products/everbridge-360-critical-event-management/reviews) — 4.5/5 stars (333 reviews)
- [SlickText](https://www.g2.com/products/slicktext/reviews) — 4.8/5 stars (1851 reviews)
- [YouCanBookMe](https://www.g2.com/products/youcanbookme/reviews) — 4.7/5 stars (1935 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1193 reviews)
- [Acuity Scheduling](https://www.g2.com/products/acuity-scheduling/reviews) — 4.7/5 stars (409 reviews)

### Alternatives to EZ Texting

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2570 reviews)
- [SlickText](https://www.g2.com/products/slicktext/reviews) — 4.8/5 stars (1851 reviews)
- [Textedly](https://www.g2.com/products/textedly/reviews) — 4.6/5 stars (1353 reviews)
- [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) — 4.7/5 stars (642 reviews)
- [Twilio](https://www.g2.com/products/twilio/reviews) — 4.1/5 stars (522 reviews)
- [Attentive](https://www.g2.com/products/attentive/reviews) — 4.5/5 stars (1382 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4063 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2108 reviews)
- [Textmagic](https://www.g2.com/products/textmagic/reviews) — 4.4/5 stars (128 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)

---
## Top Discussions

### Avochato

- Title: [How do the email notifications keep getting turned off](https://www.g2.com/discussions/how-do-the-email-notifications-keep-getting-turned-off) — 1 comment, 1 upvote
  > **Top comment:** "Hey Austin, I know some time has passed here but I remember assisting the team on this and it looks like this issue has been resolved. Please feel free to..."
- Title: [What is Avochato?](https://www.g2.com/discussions/7439-what-is-avochato) — 1 comment, 1 upvote
  > **Top comment:** "Avochato is a communication tool designed for sales and marketing teams. Companies on Avochato experience higher customer engagement and conversion rates..."

### Text-Em-All

- Title: [How does call em all work?](https://www.g2.com/discussions/how-does-call-em-all-work) — 2 comments
  > **Top comment:** "It's easy to reach your contacts with Text-Em-All and broadcast your message to everyone on your list in just a few minutes. Simply choose a voice/text/combo..."
- Title: [Can I get  message out to approx. 200 people](https://www.g2.com/discussions/41074-can-i-get-message-out-to-approx-200-people) — 2 comments, 1 upvote
  > **Top comment:** "Les, we can help you send a message out to 5 people or 5,000 people. If you need help setting up a voice or text broadcast, please reach out and one of our..."
- Title: [Do you plan on having categories we can name ourselves to search by?](https://www.g2.com/discussions/39317-do-you-plan-on-having-categories-we-can-name-ourselves-to-search-by) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Hey, Xavier! An easy way to manage your contacts and their phone numbers is by creating groups within the Contacts section of your Text-Em-All account.  In..."
- Title: [No questions, great service](https://www.g2.com/discussions/37867-no-questions-great-service) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Thank you, Kayla!"
- Title: [Are you doing any type of upgrades?](https://www.g2.com/discussions/34792-are-you-doing-any-type-of-upgrades) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Hello, Dana. We are currently in the process of developing a native mobile app that is expected to be released early next year. We are always looking for new..."

### EZ Texting

- Title: [What is EZ Texting used for?](https://www.g2.com/discussions/what-is-ez-texting-used-for) — 2 comments *(includes official response)*
  > **Top comment:** "EZ Texting is a top-rated cloud-based platform that includes mass texting, MMS texting, delivery reports, reminder campaigns, text polls, keywords, textable..."
- Title: [Is EZ Texting free?](https://www.g2.com/discussions/is-ez-texting-free) — 1 comment
  > **Top comment:** "No"
- Title: [What is EZ Texting?](https://www.g2.com/discussions/what-is-ez-texting) — 1 comment
  > **Top comment:** "A mass and group texting platform "
- Title: [How can I get more help setting up campaigns?](https://www.g2.com/discussions/30796-how-can-i-get-more-help-setting-up-campaigns) — 1 comment, 1 upvote
  > **Top comment:** "Hi Baeth! We'd love to help you set up some campaigns. You can contact our Support Team here: https://www.eztexting.com/help#contact-support 

In the..."
- Title: [Is there a way to integrate with Square?](https://www.g2.com/discussions/is-there-a-way-to-integrate-with-square) — 1 comment, 1 upvote
  > **Top comment:** "Hi Victor! Currently, EZ Texting supports integrations with the following applications: SalesForce, Aweber, iContact, Constant Contact. Eventbrite, and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/avochato-vs-text-em-all-vs-ez-texting)