Compare Avalara and Paddle 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (90.2% of reviews)
Entry-Level Pricing
No pricing available
Pay As You Go
Avalara
Star Rating
(790)4.0 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AvalaraPaddle
Star Rating
(234)4.5 out of 5
Market Segments
Small-Business (90.2% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Learn more about PaddleSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Avalara excels in overall user satisfaction, reflected in its significantly higher G2 Score compared to Paddle. Users appreciate how Avalara streamlines the monthly sales tax process, automating tasks and keeping exemption certificates organized, which enhances their operational efficiency.
- Users say that Paddle shines in its ease of use, with many highlighting the intuitive interface that allows for quick management of subscriptions. One user noted how easy it is to look up customer details and make necessary changes, making it a favorite for small businesses managing multiple subscriptions.
- According to verified reviews, Avalara's customer support is a mixed bag, with some users expressing satisfaction with the service when questions arise, while others feel there is room for improvement. In contrast, Paddle users consistently praise the quality of support, noting the helpfulness of the team during onboarding and the clarity of API documentation.
- Reviewers mention that Paddle's integration capabilities are a strong point, as it seamlessly handles taxes and connects with various payment providers like PayPal and credit cards. This feature is particularly beneficial for small businesses looking for a comprehensive solution to manage transactions.
- Users highlight that Avalara is particularly effective for mid-market companies, with its robust features tailored to meet complex tax compliance needs. However, Paddle's focus on small businesses allows it to cater specifically to the unique challenges faced by startups and smaller teams.
- G2 reviewers note that while Avalara has a wealth of features, some users find the setup process to be less straightforward compared to Paddle, which is often praised for its stress-free onboarding experience. This difference can significantly impact user satisfaction, especially for those new to tax compliance software.
Pricing
Entry-Level Pricing
Avalara
No pricing availablePaddle
5% + 50c per transaction
Pay As You Go
Global payments and billing unified in one platform, with cross-border sales tax compliance and fraud protection. No migration fees, monthly fees, or hidden extras.
- Global payments and billing
- Cross-border sales tax compliance
- Fraud protection and chargeback processing
Free Trial
Avalara
Free Trial is available
Paddle
Free Trial is available
Ratings
Meets Requirements
8.1
468
8.7
186
Ease of Use
8.0
614
8.9
190
Ease of Setup
7.2
444
8.7
154
Ease of Admin
7.6
286
8.9
130
Quality of Support
6.8
467
8.4
188
Has the product been a good partner in doing business?
7.1
292
9.3
127
Product Direction (% positive)
7.7
464
8.4
183
Features by Category
Billing and Payments
Not enough data
8.8
36
Not enough data
8.8
35
Not enough data
8.9
37
Revenue Recognition
Not enough data
8.0
32
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Revenue Optimization
Not enough data
7.2
32
Not enough data
7.2
32
Not enough data
7.2
32
Not enough data
7.3
32
Billing
Not enough data
9.0
75
|
Verified
Not enough data
8.5
60
|
Verified
Not enough data
8.3
62
|
Verified
Not enough data
7.5
55
|
Verified
Dunning
Not enough data
8.2
56
|
Verified
Not enough data
7.8
60
|
Verified
Not enough data
8.4
52
|
Verified
Performance
Not enough data
8.4
61
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.1
70
|
Verified
Reporting
Not enough data
7.6
52
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Subscription Billing
Not enough data
6.5
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.7
8
Global Shipping
8.0
16
Not enough data
7.3
17
Not enough data
6.7
16
Not enough data
7.1
16
Not enough data
Payments and Pricing
6.9
15
Not enough data
6.6
16
Not enough data
7.2
17
Not enough data
6.7
16
Not enough data
6.2
17
Not enough data
Global ecommerce management
7.3
16
Not enough data
7.0
15
Not enough data
7.3
16
Not enough data
7.1
15
Not enough data
Portals
7.0
14
Not enough data
6.3
14
Not enough data
Feature Not Available
Not enough data
Bill Generation
Not enough data
7.8
50
Not enough data
8.8
52
Not enough data
9.0
54
Bill Processing
Not enough data
8.3
46
Not enough data
7.9
46
Not enough data
8.9
51
Integration
Not enough data
8.7
48
Not enough data
8.9
49
Not enough data
7.8
41
Agentic AI - Billing
Not enough data
5.5
7
Order Management
Not enough data
7.9
40
|
Verified
Not enough data
8.6
47
|
Verified
Not enough data
7.5
33
|
Verified
Not enough data
9.3
43
|
Verified
Products & Plans
Not enough data
8.5
40
|
Verified
Not enough data
7.9
35
|
Verified
Not enough data
8.1
46
|
Verified
Not enough data
8.2
37
|
Verified
Pricing
Not enough data
9.1
46
|
Verified
Not enough data
8.7
46
|
Verified
Not enough data
7.6
36
|
Verified
Revenue Management
Not enough data
8.9
41
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
8.5
36
|
Verified
Not enough data
8.7
40
|
Verified
Integration
Not enough data
8.7
43
|
Verified
Not enough data
7.8
37
|
Verified
Not enough data
7.6
35
|
Verified
Agentic AI - Subscription Management
Not enough data
5.7
7
Not enough data
6.2
7
Not enough data
5.7
7
Not enough data
5.5
7
Not enough data
6.3
8
Tracking
8.3
198
9.6
54
6.5
139
9.5
55
6.8
138
9.3
50
7.7
171
8.9
42
7.3
157
8.8
40
7.6
156
9.2
47
Integrations
7.1
181
7.9
47
Remittance
7.8
180
8.7
43
7.1
163
8.0
46
6.2
139
8.5
46
7.1
155
7.8
45
Agentic AI - Sales Tax and VAT Compliance
7.3
31
6.9
8
6.7
27
6.5
8
Tax Planning
8.7
15
Not enough data
8.8
16
Not enough data
9.0
15
Not enough data
8.9
15
Not enough data
Tax Filing
9.2
16
Not enough data
8.9
16
Not enough data
9.0
17
Not enough data
Workflows
8.8
18
Not enough data
9.0
15
Not enough data
Payment processing - Merchant of Record
Not enough data
9.0
34
Not enough data
9.5
36
Not enough data
9.1
38
Not enough data
9.2
37
Not enough data
8.2
32
Not enough data
7.8
33
Tax management - Merchant of Record
Not enough data
9.5
40
Not enough data
9.4
36
Not enough data
9.5
31
Security and Compliance - Merchant of Record
Not enough data
8.8
28
Not enough data
8.9
29
Not enough data
9.1
31
Not enough data
9.3
33
Administration - Merchant of Record
Not enough data
8.7
34
Not enough data
8.8
36
Not enough data
8.9
39
Payment failure - Failed Payment Recovery
Not enough data
9.3
17
Not enough data
9.3
17
Not enough data
8.8
16
Not enough data
9.4
17
Not enough data
7.9
16
Customer Communication - Failed Payment Recovery
Not enough data
9.1
16
Not enough data
7.5
16
Not enough data
8.3
15
Advance payment method update - Failed Payment Recovery
Not enough data
9.1
16
Not enough data
9.2
16
Not enough data
9.5
16
Failed payment analytics - Failed Payment Recovery
Not enough data
8.8
14
Not enough data
6.3
13
Not enough data
8.6
15
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Categories
Categories
Shared Categories
Avalara and Paddle are categorized as Sales Tax and VAT Compliance
Unique Categories
Paddle is categorized as Merchant of Record, Subscription Billing, Subscription Revenue Management, Billing, Subscription Management, and Failed Payment Recovery
Reviews
Reviewers' Company Size
Avalara
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Paddle
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
12.2%
Retail
11.8%
Accounting
9.0%
Manufacturing
8.5%
Wholesale
6.2%
Other
52.4%
Computer Software
52.2%
Information Technology and Services
11.2%
Internet
5.4%
Marketing and Advertising
4.0%
Design
2.7%
Other
24.6%
Discussions
I didn’t know I was supposed to register — do I need to worry about past sales?
2 Comments
Official Response from Avalara
It depends on the amount of sales you had and in which states. Do you owe more than $10,000 in taxes? A state probably isn’t going to just let that go, and...Read more
Do wholesale sales count toward NEXUS?
2 Comments
MS
It depends on the state. Along with advice from CPAs, I use the sales tax institute site to help...Read more
Can I refile a return that was filed in an SST state without Avalara's assistance?
2 Comments
MS
Yes, you can file any return without Avalara's assistance. Their selling point is that they do it for free if you enroll in their SST return service. We file...Read more
Which payment methods do you support?
1 Comment
Official Response from Paddle
By selling your product through Paddle, you can immediately accept purchases via:
Mastercard
Visa
Maestro
American Express
Discover
Diners...Read more
Which currencies do you offer?
1 Comment
Official Response from Paddle
In order to help you sell your products throughout the world, Paddle accepts payments in a wide range of currencies:
Argentine Peso (ARS)
Australian...Read more
Which languages do you support?
1 Comment
Official Response from Paddle
The Paddle Checkout is localized in the following...Read more
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