# Avalara vs Loqate Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Avalara excels in automating tax calculations, making it a reliable choice for businesses that need to streamline their invoicing processes. Users appreciate how it uses customer addresses to accurately determine taxes, eliminating guesswork and ensuring compliance.
- **Users say** that Loqate stands out for its exceptional address verification capabilities, with a user-friendly interface that simplifies integration with existing systems. Reviewers highlight the type-ahead lookup feature, which enhances convenience and reduces delivery errors.
- **According to verified reviews** , Avalara's implementation process is generally straightforward, but some users mention that it can require a bit of time to fully understand its features. Once set up, however, it becomes a low-maintenance solution for tax management.
- **Reviewers mention** that Loqate's customer support is a significant strength, with many users praising the responsiveness and depth of assistance provided. This level of support is particularly beneficial for small businesses that may need more guidance during setup and usage.
- **G2 reviewers highlight** that while Avalara has a solid reputation in the mid-market segment, it may not cater as effectively to the specific needs of smaller businesses compared to Loqate, which is tailored for small business users and offers flexible pricing options.
- **Users report** that both products have their strengths, but Loqate generally receives higher marks for ease of use and setup. Reviewers appreciate its intuitive API and the granularity of address data, which enhances overall data quality and operational efficiency.



| | Avalara | Loqate | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 815 | 46 | 
| **Largest Market Segment** | Mid-Market (49.9% of reviews) | Small-Business (54.3% of reviews) | 
| **Entry Level Price** | No pricing available | Pay As You Go 200 Lookups Per Month | 

---
## Top Pros & Cons

### Avalara

Pros:
- Ease of Use (68 reviews)
- Tax Automation (55 reviews)

Cons:
- Poor Customer Support (52 reviews)
- Improvement Needed (44 reviews)

### Loqate

Pros:
- Ease of Use (6 reviews)
- Address Validation (5 reviews)

Cons:
- Expensive (5 reviews)
- High Cost (3 reviews)

---
## Ratings Comparison
| Rating | Avalara | Loqate | 
|---|---|---|
  | **Meets Requirements** | 8.1 (490 reviews) | 8.9 (45 reviews) | 
  | **Ease of Use** | 8.0 (636 reviews) | 8.8 (45 reviews) | 
  | **Ease of Setup** | 7.2 (459 reviews) | 8.6 (30 reviews) | 
  | **Ease of Admin** | 7.6 (291 reviews) | 8.3 (25 reviews) | 
  | **Quality of Support** | 6.8 (488 reviews) | 8.8 (40 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.1 (297 reviews) | 8.8 (22 reviews) | 
  | **Product Direction (% positive)** | 7.6 (485 reviews) | 8.9 (44 reviews) | 

---
## Pricing

### Avalara

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Loqate

#### Entry-Level Pricing

Plan: Start-up

Price: Pay As You Go 200 Lookups Per Month

Key Features:
- Address capture
- Address verification
- 24/5 support

[Browse all 5 editions](https://www.g2.com/products/gbg-plc-loqate/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Avalara** | N/A | N/A |
| **Loqate** | N/A | N/A |

#### Reports

| Feature | Avalara | Loqate | 
|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | Not enough data | 
| **Graphs and Charts** | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 

#### Self Service 

| Feature | Avalara | Loqate | 
|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Avalara | Loqate | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Avalara | Loqate | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | Avalara | Loqate | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### GIS

| Product | Score | Reviews |
|---|---|---|
| **Avalara** | N/A | N/A |
| **Loqate** | N/A | N/A |

#### Data Management

| Feature | Avalara | Loqate | 
|---|---|---|
| **Data Capture** | Not enough data | Not enough data | 
| **Data Storage** | Not enough data | Not enough data | 
| **Data Manipulation** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 

#### Map Creation

| Feature | Avalara | Loqate | 
|---|---|---|
| **Geocoding** | Not enough data | Not enough data | 
| **Buffer Zone Query** | Not enough data | Not enough data | 
| **Overlaying** | Not enough data | Not enough data | 
| **Publishing** | Not enough data | Not enough data | 

#### Analysis

| Feature | Avalara | Loqate | 
|---|---|---|
| **Spatial Analysis** | Not enough data | Not enough data | 
| **Reporting ** | Not enough data | Not enough data | 
| **Real-Time Streaming ** | Not enough data | Not enough data | 

### Location Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Avalara** | N/A | N/A |
| **Loqate** | 8.3/10 | 11 |

#### Cartography

| Feature | Avalara | Loqate | 
|---|---|---|
| **Map Design** | Not enough data | 8.5 (11 reviews) | 
| **Vector Mapping ** | Not enough data | 8.3 (11 reviews) | 
| **Data Visualization** | Not enough data | 8.2 (11 reviews) | 
| **Overlaying** | Not enough data | 8.5 (11 reviews) | 

#### Analysis

| Feature | Avalara | Loqate | 
|---|---|---|
| **Predictive Analysis** | Not enough data | 7.7 (11 reviews) | 
| **Distance Analysis ** | Not enough data | 8.5 (11 reviews) | 
| **Spatial Analysis** | Not enough data | 8.2 (11 reviews) | 
| **Data Stream** | Not enough data | 8.3 (11 reviews) | 

#### Reporting

| Feature | Avalara | Loqate | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.2 (11 reviews) | 
| **WYSIWYG Design** | Not enough data | 8.3 (10 reviews) | 
| **API Integrations** | Not enough data | 8.5 (11 reviews) | 

### Store Locator

| Product | Score | Reviews |
|---|---|---|
| **Avalara** | N/A | N/A |
| **Loqate** | N/A | N/A |

#### Business Tools

| Feature | Avalara | Loqate | 
|---|---|---|
| **Bulk Uploading** | Not enough data | Not enough data | 
| **CMS Agnostic** | Not enough data | Not enough data | 
| **CMS Specific** | Not enough data | Not enough data | 
| **Traffic Analytics** | Not enough data | Not enough data | 
| **Customer Analytics** | Not enough data | Not enough data | 

#### Customer Tools

| Feature | Avalara | Loqate | 
|---|---|---|
| **Location Listing** | Not enough data | Not enough data | 
| **Product and Category Filters** | Not enough data | Not enough data | 
| **Mobile Support** | Not enough data | Not enough data | 
| **Automatic Geolocation** | Not enough data | Not enough data | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Avalara | Loqate | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Address Verification

| Product | Score | Reviews |
|---|---|---|
| **Avalara** | N/A | N/A |
| **Loqate** | 7.5/10 | 15 |

#### Management

| Feature | Avalara | Loqate | 
|---|---|---|
| **Scheduled Data Checks** | Not enough data | 7.4 (12 reviews) | 
| **Reporting** | Not enough data | 7.2 (13 reviews) | 

#### Functionality

| Feature | Avalara | Loqate | 
|---|---|---|
| **Address Verification** | Not enough data | 8.3 (15 reviews) | 
| **Automation** | Not enough data | 7.6 (12 reviews) | 
| **Cleansing** | Not enough data | 8.2 (13 reviews) | 
| **International Verification** | Not enough data | 7.6 (13 reviews) | 

### Cross Border E-Commerce

| Product | Score | Reviews |
|---|---|---|
| **Avalara** | 6.8/10 | 17 |
| **Loqate** | N/A | N/A |

#### Global Shipping

| Feature | Avalara | Loqate | 
|---|---|---|
| **Integration** | 8.0 (16 reviews) | Not enough data | 
| **Reporting** | 7.3 (17 reviews) | Not enough data | 
| **Labels** | 6.7 (16 reviews) | Not enough data | 
| **Returns** | 7.1 (16 reviews) | Not enough data | 

#### Payments and Pricing

| Feature | Avalara | Loqate | 
|---|---|---|
| **Global Tax** | 6.9 (15 reviews) | Not enough data | 
| **Currency** | 6.6 (16 reviews) | Not enough data | 
| **Payment Methods** | 7.2 (17 reviews) | Not enough data | 
| **Cost** | 6.7 (16 reviews) | Not enough data | 
| **Pricing** | 6.2 (17 reviews) | Not enough data | 

#### Global ecommerce management

| Feature | Avalara | Loqate | 
|---|---|---|
| **Compliance** | 7.3 (16 reviews) | Not enough data | 
| **Delivery Tracking** | 7.0 (15 reviews) | Not enough data | 
| **Risk** | 7.3 (16 reviews) | Not enough data | 
| **Documents** | 7.1 (15 reviews) | Not enough data | 

#### Portals

| Feature | Avalara | Loqate | 
|---|---|---|
| **Marketplaces** | 7.0 (14 reviews) | Not enough data | 
| **Branding** | 6.3 (14 reviews) | Not enough data | 
| **Omnichannel** | Feature Not Available | Not enough data | 

### Sales Tax and VAT Compliance

| Product | Score | Reviews |
|---|---|---|
| **Avalara** | 7.2/10 | 239 |
| **Loqate** | N/A | N/A |

#### Tracking

| Feature | Avalara | Loqate | 
|---|---|---|
| **Sales Tax** | 8.3 (213 reviews) | Not enough data | 
| **VAT** | 6.5 (139 reviews) | Not enough data | 
| **GST** | 6.8 (138 reviews) | Not enough data | 
| **Exemptions** | 7.7 (176 reviews) | Not enough data | 
| **Adjustments** | 7.3 (159 reviews) | Not enough data | 
| **Localization** | 7.6 (163 reviews) | Not enough data | 

#### Integrations

| Feature | Avalara | Loqate | 
|---|---|---|
| **Integrations** | 7.1 (188 reviews) | Not enough data | 

#### Remittance

| Feature | Avalara | Loqate | 
|---|---|---|
| **Returns** | 7.8 (188 reviews) | Not enough data | 
| **Notifications** | 7.1 (165 reviews) | Not enough data | 
| **Global/Cross Borders** | 6.2 (140 reviews) | Not enough data | 
| **Analytics** | 7.1 (156 reviews) | Not enough data | 

#### Agentic AI - Sales Tax and VAT Compliance

| Feature | Avalara | Loqate | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (33 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.6 (29 reviews) | Not enough data | 

### Corporate Tax

| Product | Score | Reviews |
|---|---|---|
| **Avalara** | 8.9/10 | 19 |
| **Loqate** | N/A | N/A |

#### Tax Planning

| Feature | Avalara | Loqate | 
|---|---|---|
| **Strategies** | 8.7 (15 reviews) | Not enough data | 
| **Exemptions** | 8.8 (16 reviews) | Not enough data | 
| **Credits** | 9.0 (15 reviews) | Not enough data | 
| **Estimations** | 8.9 (15 reviews) | Not enough data | 

#### Tax Filing

| Feature | Avalara | Loqate | 
|---|---|---|
| **Calculations** | 9.2 (16 reviews) | Not enough data | 
| **Rules & Regulations** | 8.9 (16 reviews) | Not enough data | 
| **Reporting** | 9.1 (18 reviews) | Not enough data | 

#### Workflows

| Feature | Avalara | Loqate | 
|---|---|---|
| **Integrations** | 8.8 (18 reviews) | Not enough data | 
| **Importing** | 9.0 (15 reviews) | Not enough data | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **Avalara** | N/A | N/A |
| **Loqate** | N/A | N/A |

#### Generative AI

| Feature | Avalara | Loqate | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text-to-Speech** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Verification

| Feature | Avalara | Loqate | 
|---|---|---|
| **Decision Making** | Not enough data | Not enough data | 

### Phone Verification

| Product | Score | Reviews |
|---|---|---|
| **Avalara** | N/A | N/A |
| **Loqate** | N/A | N/A |

#### Platform Basics - Phone Verification

| Feature | Avalara | Loqate | 
|---|---|---|
| **Accuracy** | Not enough data | Not enough data | 
| **Call Screening** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 
| **Security Measures** | Not enough data | Not enough data | 
| **Reliable Delivery** | Not enough data | Not enough data | 
| **Customizable Workflows** | Not enough data | Not enough data | 

#### Additional Features - Phone Verification

| Feature | Avalara | Loqate | 
|---|---|---|
| **Integration Abilities** | Not enough data | Not enough data | 
| **Compliance with Regulations** | Not enough data | Not enough data | 
| **Reporting and Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Phone Verification

| Feature | Avalara | Loqate | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Avalara** | N/A | N/A |
| **Loqate** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Avalara | Loqate | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Avalara** | N/A | N/A |
| **Loqate** | N/A | N/A |

#### Platform

| Feature | Avalara | Loqate | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

### Data Quality

| Product | Score | Reviews |
|---|---|---|
| **Avalara** | N/A | N/A |
| **Loqate** | 9.2/10 | 5 |

#### Functionality

| Feature | Avalara | Loqate | 
|---|---|---|
| **Identification** | Not enough data | 9.3 (5 reviews) | 
| **Correction** | Not enough data | 9.0 (5 reviews) | 
| **Normalization** | Not enough data | 9.7 (5 reviews) | 
| **Preventative Cleaning** | Not enough data | 9.0 (5 reviews) | 
| **Data Matching** | Not enough data | 8.7 (5 reviews) | 

#### Management

| Feature | Avalara | Loqate | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Quality Audits** | Not enough data | 9.7 (5 reviews) | 
| **Dashboard** | Not enough data | Not enough data | 
| **Governance** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Avalara | Loqate | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

---
## Categories
**Shared Categories (1):** [SAP Store Software](https://www.g2.com/categories/sap-store)

**Unique to Avalara (3):** [Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance), [Cross Border E-Commerce  Software](https://www.g2.com/categories/cross-border-e-commerce), [Corporate Tax Software](https://www.g2.com/categories/corporate-tax)

**Unique to Loqate (7):** [Phone Verification Software](https://www.g2.com/categories/phone-verification), [Address Verification Tools](https://www.g2.com/categories/address-verification), [Store Locator Software](https://www.g2.com/categories/store-locator), [Location Intelligence Software](https://www.g2.com/categories/location-intelligence), [GIS Software](https://www.g2.com/categories/gis), [Data Quality Tools](https://www.g2.com/categories/data-quality), [Email Verification Software](https://www.g2.com/categories/email-verification)


---
## Reviewer Demographics

### By Company Size

| Segment | Avalara | Loqate | 
|---|---|---|
| **Small-Business** | 37.9% | 54.3% | 
| **Mid-Market** | 49.9% | 28.3% | 
| **Enterprise** | 12.2% | 17.4% | 

### By Industry

#### Avalara

- **Computer Software:** 12.0%
- **Retail:** 11.8%
- **Accounting:** 9.3%
- **Manufacturing:** 8.6%
- **Wholesale:** 6.1%
- **Information Technology and Services:** 4.7%
- **Consumer Goods:** 3.9%
- **Construction:** 3.5%
- **Non-Profit Organization Management:** 2.3%
- **Telecommunications:** 2.0%
- **Other:** 35.9%

#### Loqate

- **Marketing and Advertising:** 8.7%
- **Information Technology and Services:** 6.5%
- **Hospitality:** 6.5%
- **Retail:** 6.5%
- **Consulting:** 6.5%
- **Telecommunications:** 4.3%
- **Consumer Electronics:** 4.3%
- **Consumer Services:** 4.3%
- **Apparel & Fashion:** 4.3%
- **Internet:** 4.3%
- **Other:** 43.5%

---
## Alternatives

### Alternatives to Avalara

- [Vertex](https://www.g2.com/products/vertex-inc-vertex/reviews) — 4.4/5 stars (466 reviews)
- [TaxJar](https://www.g2.com/products/taxjar/reviews) — 4.7/5 stars (252 reviews)
- [Sovos](https://www.g2.com/products/sovos/reviews) — 4.2/5 stars (88 reviews)
- [Anrok](https://www.g2.com/products/anrok/reviews) — 4.4/5 stars (288 reviews)
- [Webgility](https://www.g2.com/products/webgility/reviews) — 4.6/5 stars (377 reviews)
- [TurboTax Business](https://www.g2.com/products/turbotax-business/reviews) — 4.4/5 stars (94 reviews)
- [TaxCloud](https://www.g2.com/products/taxcloud/reviews) — 4.5/5 stars (41 reviews)
- [ONESOURCE](https://www.g2.com/products/thomson-reuters-onesource/reviews) — 3.8/5 stars (30 reviews)
- [Paddle](https://www.g2.com/products/paddle/reviews) — 4.5/5 stars (237 reviews)
- [CCH® SureTax® Platform](https://www.g2.com/products/cch-suretax-platform/reviews) — 3.1/5 stars (12 reviews)

### Alternatives to Loqate

- [Smarty](https://www.g2.com/products/smarty-smarty/reviews) — 4.6/5 stars (316 reviews)
- [Melissa Data Quality Suite](https://www.g2.com/products/melissa-data-quality-suite/reviews) — 4.4/5 stars (77 reviews)
- [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) — 4.5/5 stars (539 reviews)
- [Google Maps Platform](https://www.g2.com/products/google-maps-platform/reviews) — 4.8/5 stars (58 reviews)
- [BatchGeo](https://www.g2.com/products/batchgeo/reviews) — 4.7/5 stars (1047 reviews)
- [Google Earth Pro](https://www.g2.com/products/google-earth-pro/reviews) — 4.6/5 stars (384 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1121 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9096 reviews)
- [SalesRabbit](https://www.g2.com/products/salesrabbit/reviews) — 4.5/5 stars (434 reviews)
- [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4044 reviews)

---
## Top Discussions

### Avalara

- Title: [Has anyone using Avalara experience issues with this service recently 2021?](https://www.g2.com/discussions/40448-has-anyone-using-avalara-experience-issues-with-this-service-recently-2021) — 3 comments, 2 upvotes *(includes official response)*
  > **Top comment:** "Hi Jeanette, if you're experiencing issues, we'd like to know and work to assist. You may contact Avalara Support (https://help.avalara.com/Contact_Avalara)..."
- Title: [How much does avalara cost?](https://www.g2.com/discussions/how-much-does-avalara-cost) — 2 comments *(includes official response)*
  > **Top comment:** "Pricing varies depending on what’s right for your business. Many Avalara products use volume-based pricing models designed to scale with your business."
- Title: [Can I refile a return that was filed in an SST state without Avalara's assistance?](https://www.g2.com/discussions/31739-can-i-refile-a-return-that-was-filed-in-an-sst-state-without-avalara-s-assistance) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Avalara must assist with any SST-Simplified Electronic Returns. If the form name includes "SER", it's a simplified electronic return, and Avalara must file..."
- Title: [Do wholesale sales count toward NEXUS?](https://www.g2.com/discussions/31738-do-wholesale-sales-count-toward-nexus) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Since many states include exempt transactions in their economic nexus thresholds, businesses that only make exempt sales into other states can establish..."
- Title: [I didn’t know I was supposed to register — do I need to worry about past sales?](https://www.g2.com/discussions/i-didn-t-know-i-was-supposed-to-register-do-i-need-to-worry-about-past-sales) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "It depends on the amount of sales you had and in which states. Do you owe more than $10,000 in taxes? A state probably isn’t going to just let that go, and..."

### Loqate

- Title: [Do you provide a Service Level Agreement?](https://www.g2.com/discussions/service-level-agreement) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, if you choose a Premium plan (for large volumes), you will automatically have access to our SLA."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/avalara-vs-gbg-plc-loqate)