# Avalara vs Fonoa Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Avalara excels in automating tax calculations, making it a reliable choice for businesses looking to streamline their invoicing processes. Users appreciate how it uses customer addresses to accurately determine taxes, eliminating guesswork and ensuring compliance.
- **Users say** Fonoa stands out for its **adaptability** to specific business needs, with many highlighting its user-friendly interface and quick implementation. This flexibility allows businesses to tailor the software to their unique requirements, which is particularly beneficial for multinational operations.
- **According to verified reviews** , Avalara's overall user satisfaction is significantly higher, reflected in its G2 Score of 91.5 compared to Fonoa's 44.37. This suggests that while Fonoa has strengths, Avalara is generally viewed as a more reliable partner in tax compliance.
- **Reviewers mention** that Fonoa provides exceptional support, with many praising its prompt responsiveness and technical expertise. Users feel confident knowing that their support queries are handled quickly, which is crucial for maintaining smooth operations.
- **G2 reviewers highlight** that while Avalara has a solid reputation for ease of use, Fonoa slightly edges it out in this area. Users find Fonoa's setup process to be more intuitive, allowing for a smoother onboarding experience, which can be a significant advantage for teams with limited technical resources.
- **Users report** that Avalara's extensive review history, with over 800 reviews, lends credibility to its performance claims. In contrast, Fonoa's smaller review count of 34 may limit the reliability of its ratings, making potential buyers more cautious about its long-term viability.



| | Avalara | Fonoa | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 815 | 34 | 
| **Largest Market Segment** | Mid-Market (49.9% of reviews) | Enterprise (76.5% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Avalara

Pros:
- Ease of Use (68 reviews)
- Tax Automation (55 reviews)

Cons:
- Poor Customer Support (52 reviews)
- Improvement Needed (44 reviews)

### Fonoa

Pros:
- Customer Support (14 reviews)
- Helpful (8 reviews)

Cons:
- Improvement Needed (12 reviews)
- Tax Issues (3 reviews)

---
## Ratings Comparison
| Rating | Avalara | Fonoa | 
|---|---|---|
  | **Meets Requirements** | 8.1 (490 reviews) | 9.0 (34 reviews) | 
  | **Ease of Use** | 8.0 (636 reviews) | 8.8 (33 reviews) | 
  | **Ease of Setup** | 7.2 (459 reviews) | 8.5 (32 reviews) | 
  | **Ease of Admin** | 7.6 (291 reviews) | 8.9 (12 reviews) | 
  | **Quality of Support** | 6.8 (488 reviews) | 9.4 (34 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.1 (297 reviews) | 9.6 (14 reviews) | 
  | **Product Direction (% positive)** | 7.6 (485 reviews) | 10.0 (34 reviews) | 

---
## Pricing

### Avalara

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Fonoa

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Cross Border E-Commerce

| Product | Score | Reviews |
|---|---|---|
| **Avalara** | 6.8/10 | 17 |
| **Fonoa** | N/A | N/A |

#### Global Shipping

| Feature | Avalara | Fonoa | 
|---|---|---|
| **Integration** | 8.0 (16 reviews) | Not enough data | 
| **Reporting** | 7.3 (17 reviews) | Not enough data | 
| **Labels** | 6.7 (16 reviews) | Not enough data | 
| **Returns** | 7.1 (16 reviews) | Not enough data | 

#### Payments and Pricing

| Feature | Avalara | Fonoa | 
|---|---|---|
| **Global Tax** | 6.9 (15 reviews) | Not enough data | 
| **Currency** | 6.6 (16 reviews) | Not enough data | 
| **Payment Methods** | 7.2 (17 reviews) | Not enough data | 
| **Cost** | 6.7 (16 reviews) | Not enough data | 
| **Pricing** | 6.2 (17 reviews) | Not enough data | 

#### Global ecommerce management

| Feature | Avalara | Fonoa | 
|---|---|---|
| **Compliance** | 7.3 (16 reviews) | Not enough data | 
| **Delivery Tracking** | 7.0 (15 reviews) | Not enough data | 
| **Risk** | 7.3 (16 reviews) | Not enough data | 
| **Documents** | 7.1 (15 reviews) | Not enough data | 

#### Portals

| Feature | Avalara | Fonoa | 
|---|---|---|
| **Marketplaces** | 7.0 (14 reviews) | Not enough data | 
| **Branding** | 6.3 (14 reviews) | Not enough data | 
| **Omnichannel** | Feature Not Available | Not enough data | 

### Sales Tax and VAT Compliance

| Product | Score | Reviews |
|---|---|---|
| **Avalara** | 7.2/10 | 239 |
| **Fonoa** | 7.5/10 | 30 |

#### Tracking

| Feature | Avalara | Fonoa | 
|---|---|---|
| **Sales Tax** | 8.3 (213 reviews) | 7.8 (26 reviews) | 
| **VAT** | 6.5 (139 reviews) | 8.6 (29 reviews) | 
| **GST** | 6.8 (138 reviews) | 7.8 (26 reviews) | 
| **Exemptions** | 7.7 (176 reviews) | 7.6 (25 reviews) | 
| **Adjustments** | 7.3 (159 reviews) | 7.3 (25 reviews) | 
| **Localization** | 7.6 (163 reviews) | 8.6 (27 reviews) | 

#### Integrations

| Feature | Avalara | Fonoa | 
|---|---|---|
| **Integrations** | 7.1 (188 reviews) | 8.3 (28 reviews) | 

#### Remittance

| Feature | Avalara | Fonoa | 
|---|---|---|
| **Returns** | 7.8 (188 reviews) | 7.7 (21 reviews) | 
| **Notifications** | 7.1 (165 reviews) | 7.6 (23 reviews) | 
| **Global/Cross Borders** | 6.2 (140 reviews) | 7.0 (22 reviews) | 
| **Analytics** | 7.1 (156 reviews) | 7.7 (22 reviews) | 

#### Agentic AI - Sales Tax and VAT Compliance

| Feature | Avalara | Fonoa | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (33 reviews) | 6.4 (13 reviews) | 
| **Natural Language Interaction** | 6.6 (29 reviews) | 5.3 (13 reviews) | 

### Corporate Tax

| Product | Score | Reviews |
|---|---|---|
| **Avalara** | 8.9/10 | 19 |
| **Fonoa** | N/A | N/A |

#### Tax Planning

| Feature | Avalara | Fonoa | 
|---|---|---|
| **Strategies** | 8.7 (15 reviews) | Not enough data | 
| **Exemptions** | 8.8 (16 reviews) | Not enough data | 
| **Credits** | 9.0 (15 reviews) | Not enough data | 
| **Estimations** | 8.9 (15 reviews) | Not enough data | 

#### Tax Filing

| Feature | Avalara | Fonoa | 
|---|---|---|
| **Calculations** | 9.2 (16 reviews) | Not enough data | 
| **Rules & Regulations** | 8.9 (16 reviews) | Not enough data | 
| **Reporting** | 9.1 (18 reviews) | Not enough data | 

#### Workflows

| Feature | Avalara | Fonoa | 
|---|---|---|
| **Integrations** | 8.8 (18 reviews) | Not enough data | 
| **Importing** | 9.0 (15 reviews) | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Avalara** | N/A | N/A |
| **Fonoa** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Avalara | Fonoa | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance)

**Unique to Avalara (3):** [Cross Border E-Commerce  Software](https://www.g2.com/categories/cross-border-e-commerce), [SAP Store Software](https://www.g2.com/categories/sap-store), [Corporate Tax Software](https://www.g2.com/categories/corporate-tax)



---
## Reviewer Demographics

### By Company Size

| Segment | Avalara | Fonoa | 
|---|---|---|
| **Small-Business** | 37.9% | 0% | 
| **Mid-Market** | 49.9% | 23.5% | 
| **Enterprise** | 12.2% | 76.5% | 

### By Industry

#### Avalara

- **Computer Software:** 12.0%
- **Retail:** 11.8%
- **Accounting:** 9.3%
- **Manufacturing:** 8.6%
- **Wholesale:** 6.1%
- **Information Technology and Services:** 4.7%
- **Consumer Goods:** 3.9%
- **Construction:** 3.5%
- **Non-Profit Organization Management:** 2.3%
- **Telecommunications:** 2.0%
- **Other:** 35.9%

#### Fonoa

- **Information Technology and Services:** 23.5%
- **Leisure, Travel & Tourism:** 11.8%
- **Higher Education:** 11.8%
- **Human Resources:** 8.8%
- **Hospitality:** 8.8%
- **Computer Software:** 5.9%
- **Accounting:** 5.9%
- **Retail:** 2.9%
- **Package/Freight Delivery:** 2.9%
- **Online Media:** 2.9%
- **Other:** 14.7%

---
## Alternatives

### Alternatives to Avalara

- [Vertex](https://www.g2.com/products/vertex-inc-vertex/reviews) — 4.4/5 stars (466 reviews)
- [TaxJar](https://www.g2.com/products/taxjar/reviews) — 4.7/5 stars (252 reviews)
- [Sovos](https://www.g2.com/products/sovos/reviews) — 4.2/5 stars (88 reviews)
- [Anrok](https://www.g2.com/products/anrok/reviews) — 4.4/5 stars (288 reviews)
- [Webgility](https://www.g2.com/products/webgility/reviews) — 4.6/5 stars (376 reviews)
- [TurboTax Business](https://www.g2.com/products/turbotax-business/reviews) — 4.4/5 stars (94 reviews)
- [TaxCloud](https://www.g2.com/products/taxcloud/reviews) — 4.5/5 stars (41 reviews)
- [ONESOURCE](https://www.g2.com/products/thomson-reuters-onesource/reviews) — 3.8/5 stars (30 reviews)
- [Paddle](https://www.g2.com/products/paddle/reviews) — 4.5/5 stars (237 reviews)
- [CCH® SureTax® Platform](https://www.g2.com/products/cch-suretax-platform/reviews) — 3.1/5 stars (12 reviews)

### Alternatives to Fonoa

- [Vertex](https://www.g2.com/products/vertex-inc-vertex/reviews) — 4.4/5 stars (466 reviews)
- [Webgility](https://www.g2.com/products/webgility/reviews) — 4.6/5 stars (376 reviews)
- [Anrok](https://www.g2.com/products/anrok/reviews) — 4.4/5 stars (288 reviews)
- [Zoho Books](https://www.g2.com/products/zoho-books/reviews) — 4.4/5 stars (327 reviews)
- [TaxJar](https://www.g2.com/products/taxjar/reviews) — 4.7/5 stars (252 reviews)
- [Paddle](https://www.g2.com/products/paddle/reviews) — 4.5/5 stars (237 reviews)
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — 4.5/5 stars (187 reviews)
- [Lappa](https://www.g2.com/products/lappa/reviews) — 4.9/5 stars (151 reviews)
- [DualEntry](https://www.g2.com/products/dualentry/reviews) — 4.9/5 stars (122 reviews)
- [DAVO Sales Tax](https://www.g2.com/products/davo-sales-tax/reviews) — 4.8/5 stars (116 reviews)

---
## Top Discussions

### Avalara

- Title: [Has anyone using Avalara experience issues with this service recently 2021?](https://www.g2.com/discussions/40448-has-anyone-using-avalara-experience-issues-with-this-service-recently-2021) — 3 comments, 2 upvotes *(includes official response)*
  > **Top comment:** "Hi Jeanette, if you're experiencing issues, we'd like to know and work to assist. You may contact Avalara Support (https://help.avalara.com/Contact_Avalara)..."
- Title: [How much does avalara cost?](https://www.g2.com/discussions/how-much-does-avalara-cost) — 2 comments *(includes official response)*
  > **Top comment:** "Pricing varies depending on what’s right for your business. Many Avalara products use volume-based pricing models designed to scale with your business."
- Title: [Can I refile a return that was filed in an SST state without Avalara's assistance?](https://www.g2.com/discussions/31739-can-i-refile-a-return-that-was-filed-in-an-sst-state-without-avalara-s-assistance) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Avalara must assist with any SST-Simplified Electronic Returns. If the form name includes "SER", it's a simplified electronic return, and Avalara must file..."
- Title: [Do wholesale sales count toward NEXUS?](https://www.g2.com/discussions/31738-do-wholesale-sales-count-toward-nexus) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Since many states include exempt transactions in their economic nexus thresholds, businesses that only make exempt sales into other states can establish..."
- Title: [I didn’t know I was supposed to register — do I need to worry about past sales?](https://www.g2.com/discussions/i-didn-t-know-i-was-supposed-to-register-do-i-need-to-worry-about-past-sales) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "It depends on the amount of sales you had and in which states. Do you owe more than $10,000 in taxes? A state probably isn’t going to just let that go, and..."

### Fonoa

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/avalara-vs-fonoa)