# Automate® vs Microsoft Power Automate Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Microsoft Power Automate excels in providing a user-friendly, low-code interface, making it accessible for non-developers. Users appreciate the ability to create workflows effortlessly, with one reviewer noting the ease of building automations for approvals and notifications without needing IT support.
- **Users say** Automate® stands out for its structured approach to task management, allowing users to easily track progress. One user highlighted the convenience of scheduling tasks to run automatically, which significantly reduces the need for manual intervention and enhances productivity.
- **Reviewers mention** that Microsoft Power Automate integrates seamlessly with other Microsoft applications, such as Teams and Outlook. This integration is particularly valuable for users who rely on these tools, as it simplifies the automation of data movement and notifications across platforms.
- **According to verified reviews** , Automate® is praised for its strong performance in handling repetitive tasks, with users noting that it saves them considerable time by automating processes like file transfers and report scheduling. This focus on efficiency is a key selling point for mid-market users.
- **G2 reviewers highlight** that while both products have strong support, Automate® receives slightly higher marks for the quality of support provided. Users appreciate the responsiveness and helpfulness of the support team, which can be crucial for businesses relying on automation for critical tasks.
- **Users report** that Microsoft Power Automate, despite its strengths, can sometimes present challenges in terms of setup complexity compared to Automate®. While both tools are generally user-friendly, some users find that Power Automate requires a bit more time to configure workflows effectively.



| | Automate® | Microsoft Power Automate | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 155 | 1,094 | 
| **Largest Market Segment** | Mid-Market (53.4% of reviews) | Mid-Market (35.8% of reviews) | 
| **Entry Level Price** | Free Trial Per Year | $15.00 1 User | 

---
## Top Pros & Cons

### Automate®

Pros:
- Automation (14 reviews)
- Automation Ease (11 reviews)

Cons:
- Slow Performance (9 reviews)
- Complexity (7 reviews)

### Microsoft Power Automate

Pros:
- Ease of Use (382 reviews)
- Automation (317 reviews)

Cons:
- Complexity (208 reviews)
- Slow Performance (102 reviews)

---
## Ratings Comparison
| Rating | Automate® | Microsoft Power Automate | 
|---|---|---|
  | **Meets Requirements** | 8.9 (123 reviews) | 8.5 (858 reviews) | 
  | **Ease of Use** | 8.8 (123 reviews) | 8.3 (867 reviews) | 
  | **Ease of Setup** | 8.7 (104 reviews) | 8.5 (688 reviews) | 
  | **Ease of Admin** | 8.9 (85 reviews) | 8.5 (342 reviews) | 
  | **Quality of Support** | 8.4 (118 reviews) | 8.1 (766 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (81 reviews) | 8.7 (329 reviews) | 
  | **Product Direction (% positive)** | 8.2 (122 reviews) | 8.7 (848 reviews) | 

---
## Pricing

### Automate®

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial Per Year

Description: Automate is a top-rated, easy-to-use RPA software solution that transforms virtually any business or IT process. Try a 30-day trial of Automate today.

Key Features:
- API Integration Kit
- UI Automation
- Native Actions

[Learn more about Automate®](https://www.g2.com/products/automate/reviews)

#### Free Trial

Yes

### Microsoft Power Automate

#### Entry-Level Pricing

Plan: Power Automate Premium

Price: $15.00 1 User

Description: Enables licensed users to automate modern applications via API-based digital process automation (cloud flows) and legacy applications via UI-based robotic process automation (desktop flows) in attended mode. 

Key Features:
- Unlimited cloud flows (DPA) and desktop flows (RPA) in attended mode
-  50 MB Power Automate Process Mining data storage
- 1 5,000 AI Builder credits

[Browse all 4 editions](https://www.g2.com/products/microsoft-power-automate/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Robotic Process Automation (RPA)

| Product | Score | Reviews |
|---|---|---|
| **Automate®** | 7.8/10 | 97 |
| **Microsoft Power Automate** | 7.8/10 | 357 |

#### Automation Building

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **Visual Editor** | 8.6 (84 reviews) ✓ Verified | 8.3 (311 reviews) | 
| **Workflow Recording** | 8.2 (62 reviews) | 8.1 (299 reviews) | 
| **Pre-Built Templates** | 7.5 (75 reviews) ✓ Verified | 7.8 (293 reviews) | 
| **Custom Automation** | 8.8 (84 reviews) ✓ Verified | 8.1 (307 reviews) | 
| **Collaboration** | 8.2 (75 reviews) ✓ Verified | 8.0 (272 reviews) | 
| **Ease of Bot Creation** | 8.6 (64 reviews) ✓ Verified | 8.0 (241 reviews) | 

#### Bot Management & Execution

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **Bot Scheduling** | 9.0 (75 reviews) ✓ Verified | 8.2 (279 reviews) | 
| **Attended Automation** | 8.6 (71 reviews) ✓ Verified | 8.5 (289 reviews) | 
| **Unattended Automation** | 9.3 (83 reviews) ✓ Verified | 8.0 (289 reviews) | 
| **Bot Performance Analytics** | 7.3 (62 reviews) ✓ Verified | 7.7 (259 reviews) | 
| **Data and Product Security** | 8.3 (68 reviews) ✓ Verified | 8.3 (227 reviews) | 
| **Scalability** | 8.6 (76 reviews) ✓ Verified | 7.8 (235 reviews) | 

#### Intelligent Automation

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **OCR** | 7.2 (58 reviews) ✓ Verified | 7.6 (224 reviews) | 
| **Machine Learning** | 6.5 (42 reviews) | 7.4 (224 reviews) | 
| **NLP** | Feature Not Available | 7.3 (215 reviews) | 

#### Agentic AI - Robotic Process Automation (RPA)

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (6 reviews) | 8.1 (55 reviews) | 
| **Multi-step Planning** | 7.2 (6 reviews) | 7.5 (52 reviews) | 
| **Cross-system Integration** | 8.3 (6 reviews) | 8.0 (57 reviews) | 
| **Adaptive Learning** | 6.7 (6 reviews) | 7.1 (53 reviews) | 
| **Natural Language Interaction** | 6.1 (6 reviews) | 7.0 (50 reviews) | 
| **Proactive Assistance** | 6.9 (6 reviews) | 7.2 (51 reviews) | 
| **Decision Making** | 6.7 (6 reviews) | 7.5 (51 reviews) | 

### Process Mining

| Product | Score | Reviews |
|---|---|---|
| **Automate®** | N/A | N/A |
| **Microsoft Power Automate** | 8.5/10 | 47 |

#### Process Management

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **Process Library** | Not enough data | 8.4 (43 reviews) | 
| **Collaboration** | Not enough data | 8.6 (41 reviews) | 
| **Integrations** | Not enough data | 8.7 (45 reviews) | 
| **Execution Management** | Not enough data | 8.4 (43 reviews) | 

#### Process Analysis

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **Real-Time Process Analysis** | Not enough data | 8.5 (44 reviews) | 
| **Process Notation** | Not enough data | 8.4 (44 reviews) | 
| **Process Mapping** | Not enough data | 8.6 (44 reviews) | 

#### Automation

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **RPA Integration** | Not enough data | 8.4 (41 reviews) | 
| **Application Development** | Not enough data | 8.5 (43 reviews) | 

#### Generative AI

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 8.2 (20 reviews) | 

#### Agentic AI - Process Mining

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.7 (15 reviews) | 
| **Multi-step Planning** | Not enough data | 8.5 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (16 reviews) | 
| **Adaptive Learning** | Not enough data | 8.2 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.5 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (16 reviews) | 
| **Decision Making** | Not enough data | 8.1 (16 reviews) | 

### Business Process Management

| Product | Score | Reviews |
|---|---|---|
| **Automate®** | N/A | N/A |
| **Microsoft Power Automate** | 8.1/10 | 551 |

#### Generative AI

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (341 reviews) | 
| **AI Text Summarization** | Not enough data | 7.3 (337 reviews) | 

#### Process Management

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **Process Overview** | Not enough data | 8.5 (423 reviews) ✓ Verified | 
| **Process Analysis** | Not enough data | 8.2 (416 reviews) ✓ Verified | 
| **Real-Time Process Monitoring** | Not enough data | 8.2 (430 reviews) ✓ Verified | 
| **Unstructured Processes** | Not enough data | 7.8 (390 reviews) | 
| **API Connection** | Not enough data | 8.0 (448 reviews) | 
| **Intelligence** | Not enough data | 7.9 (395 reviews) | 
| **Document Approval** | Not enough data | 8.3 (417 reviews) | 

#### Customization

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **Document Generation** | Not enough data | 8.1 (429 reviews) ✓ Verified | 
| **Process Design** | Not enough data | 8.5 (516 reviews) ✓ Verified | 
| **Process Repository** | Not enough data | 8.2 (425 reviews) ✓ Verified | 
| **No-Code App Development** | Not enough data | 8.5 (475 reviews) ✓ Verified | 
| **Low-Code App Development** | Not enough data | 8.5 (467 reviews) ✓ Verified | 

#### Collaboration

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **Permissions for Sharing** | Not enough data | 8.2 (431 reviews) ✓ Verified | 
| **Data Unification** | Not enough data | 8.3 (432 reviews) ✓ Verified | 
| **Accessibility** | Not enough data | 8.5 (428 reviews) ✓ Verified | 
| **Process Routing** | Not enough data | 8.3 (427 reviews) ✓ Verified | 

#### Agentic AI - Business Process Management

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 7.7 (171 reviews) | 
| **Autonomous Task Execution** | Not enough data | 8.0 (171 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (214 reviews) | 
| **Adaptive Learning** | Not enough data | 7.5 (169 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.5 (169 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (168 reviews) | 
| **Decision Making** | Not enough data | 7.6 (169 reviews) | 

#### Process Development

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **Process Routing** | Not enough data | 8.2 (393 reviews) | 

### Business Automation Platforms (BAPs)

| Product | Score | Reviews |
|---|---|---|
| **Automate®** | N/A | N/A |
| **Microsoft Power Automate** | 8.2/10 | 74 |

#### Workflow Design & Orchestration

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **Task Logic and Sequencing** | Not enough data | 8.1 (61 reviews) | 
| **Visual Workflow Builder** | Not enough data | 8.5 (63 reviews) | 

#### Integrations & Connectivity

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **Pre-Built Integrations** | Not enough data | 8.5 (66 reviews) | 
| **Custom Integration Capabilities** | Not enough data | 8.0 (56 reviews) | 

#### Automation Execution & Intelligence

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **AI-Powered Optimization** | Not enough data | 7.8 (52 reviews) | 
| **Trigger-Based Automation** | Not enough data | 8.6 (57 reviews) | 

#### Development & Customization

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **Low-Code/No-Code Tools** | Not enough data | 8.8 (64 reviews) | 
| **Reusable Components** | Not enough data | 8.5 (52 reviews) | 

#### Governance & Security

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **Audit Logging** | Not enough data | 7.8 (54 reviews) | 
| **Role-Based Access Control** | Not enough data | 7.9 (52 reviews) | 

#### Reporting & Analytics

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **Real-Time Dashboards** | Not enough data | 8.3 (56 reviews) | 
| **Workflow Analytics** | Not enough data | 8.2 (56 reviews) | 

#### Agentic AI - Business Automation Platforms (BAPs)

| Feature | Automate® | Microsoft Power Automate | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (34 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (36 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (40 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.1 (35 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (34 reviews) | 
| **Decision Making** | Not enough data | 8.0 (35 reviews) | 

---
## Categories
**Shared Categories (1):** [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa)


**Unique to Microsoft Power Automate (3):** [Process Mining Tools](https://www.g2.com/categories/process-mining-tools), [Business Process Management Software](https://www.g2.com/categories/business-process-management), [Business Automation Platforms (BAPs)](https://www.g2.com/categories/business-automation-platforms-baps)


---
## Reviewer Demographics

### By Company Size

| Segment | Automate® | Microsoft Power Automate | 
|---|---|---|
| **Small-Business** | 24.7% | 30.2% | 
| **Mid-Market** | 53.4% | 35.8% | 
| **Enterprise** | 21.9% | 34.0% | 

### By Industry

#### Automate®

- **Information Technology and Services:** 12.7%
- **Financial Services:** 10.6%
- **Banking:** 9.9%
- **Hospital & Health Care:** 7.7%
- **Computer Software:** 4.2%
- **Higher Education:** 4.2%
- **Automotive:** 2.8%
- **Insurance:** 2.8%
- **Health, Wellness and Fitness:** 2.8%
- **Retail:** 2.1%
- **Other:** 40.1%

#### Microsoft Power Automate

- **Information Technology and Services:** 18.0%
- **Computer Software:** 9.4%
- **Financial Services:** 4.4%
- **Consulting:** 3.6%
- **Accounting:** 3.2%
- **Education Management:** 3.0%
- **Automotive:** 2.9%
- **Hospital & Health Care:** 2.7%
- **Banking:** 2.5%
- **Computer & Network Security:** 2.5%
- **Other:** 47.9%

---
## Alternatives

### Alternatives to Automate®

- [UiPath Agentic Automation](https://www.g2.com/products/uipath-agentic-automation/reviews) — 4.6/5 stars (7582 reviews)
- [Automation Anywhere Agentic Process Automation](https://www.g2.com/products/automation-anywhere-agentic-process-automation/reviews) — 4.5/5 stars (5595 reviews)
- [SS&C Blue Prism Intelligent Automation Platform](https://www.g2.com/products/ss-c-blue-prism-intelligent-automation-platform/reviews) — 4.5/5 stars (402 reviews)
- [Nintex](https://www.g2.com/products/nintex-nintex/reviews) — 4.3/5 stars (1322 reviews)
- [Appian](https://www.g2.com/products/appian/reviews) — 4.5/5 stars (493 reviews)
- [Rocketbot](https://www.g2.com/products/rocketbot/reviews) — 4.6/5 stars (517 reviews)
- [Pega Platform](https://www.g2.com/products/pega-platform/reviews) — 4.2/5 stars (278 reviews)
- [Aiwozo](https://www.g2.com/products/aiwozo/reviews) — 4.5/5 stars (337 reviews)
- [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2082 reviews)
- [Apify](https://www.g2.com/products/apify/reviews) — 4.7/5 stars (526 reviews)

### Alternatives to Microsoft Power Automate

- [Appian](https://www.g2.com/products/appian/reviews) — 4.5/5 stars (493 reviews)
- [SS&C Blue Prism Intelligent Automation Platform](https://www.g2.com/products/ss-c-blue-prism-intelligent-automation-platform/reviews) — 4.5/5 stars (402 reviews)
- [Pega Platform](https://www.g2.com/products/pega-platform/reviews) — 4.2/5 stars (278 reviews)
- [UiPath Agentic Automation](https://www.g2.com/products/uipath-agentic-automation/reviews) — 4.6/5 stars (7582 reviews)
- [Automation Anywhere Agentic Process Automation](https://www.g2.com/products/automation-anywhere-agentic-process-automation/reviews) — 4.5/5 stars (5595 reviews)
- [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2082 reviews)
- [Nintex](https://www.g2.com/products/nintex-nintex/reviews) — 4.3/5 stars (1322 reviews)
- [Kissflow](https://www.g2.com/products/kissflow/reviews) — 4.3/5 stars (591 reviews)
- [Rocketbot](https://www.g2.com/products/rocketbot/reviews) — 4.6/5 stars (517 reviews)
- [Camunda](https://www.g2.com/products/camunda/reviews) — 4.5/5 stars (327 reviews)

---
## Top Discussions

### Automate®

- Title: [What can be automated using RPA?](https://www.g2.com/discussions/what-can-be-automated-using-rpa) — 1 comment, 1 upvote
  > **Top comment:** "Data scraping, online form filling (including payments), now with the new json parser in HelpSystems Automate 11.7, integrating with many different APIs is a..."
- Title: [Why don't you talk about security side of RPA?](https://www.g2.com/discussions/51650-why-don-t-you-talk-about-security-side-of-rpa) — 1 comment, 1 upvote
  > **Top comment:** "not sure about the security side of this product, since i do not have exposer to that side."
- Title: [Why are you now pushing this survey to your users? Are you deciding to sell or cut-back?](https://www.g2.com/discussions/why-are-you-now-pushing-this-survey-to-your-users-are-you-deciding-to-sell-or-cut-back) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Arthur, 
Thank you for your question and accolades on Automate. We absolutely have zero plans to sell or cut back on Automate! We are seeing tremendous..."
- Title: [How can I learn more about the Automate Platform?](https://www.g2.com/discussions/learn-more) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Check out our website at networkautomation.com for a comprehensive list of AutoMate’s capabilities. For a live demonstration of how to use AutoMate to..."
- Title: [What is the difference between Automate and Automate Enterprise?](https://www.g2.com/discussions/3775-automate-vs-automate-enterprise) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "AutoMate provides all the functionality and flexibility you need to run automated processes on a single machine. However, as automation requirements grow,..."

### Microsoft Power Automate

- Title: [What is Microsoft Power Automate used for?](https://www.g2.com/discussions/what-is-microsoft-power-automate-used-for) — 3 comments
  > **Top comment:** "if you are trying automate some tedious task in your organization you can power automate. For example if you want to send an welcome to the new joiner in..."
- Title: [How do I install Microsoft Power automate?](https://www.g2.com/discussions/how-do-i-install-microsoft-power-automate) — 2 comments
  > **Top comment:** "You do not need to install it, it integrates with Teams or via office 365."
- Title: [Can you provide free community edition for users ?](https://www.g2.com/discussions/25465-can-you-provide-free-community-edition-for-users) — 2 comments, 1 upvote
  > **Top comment:** "At this point there is free trial avaialable for 30 days."
- Title: [Can I transfer a WinAutomation license to another machine?](https://www.g2.com/discussions/technical-f3cad491-8603-43d7-9b34-e61fd9f7e2d6) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Robotic Process Automation?](https://www.g2.com/discussions/general-862cf7f2-6c2d-42c6-a050-ef2e9551b33e) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Robotic Process Automation is the technology that allows anyone today to configure computer software, or a “robot” to emulate and integrate the actions of a..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/automate-vs-microsoft-power-automate)