# Automat vs Drift Comparison

| | Automat | Drift | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 18 | 1,256 | 
| **Largest Market Segment** | Enterprise (70.6% of reviews) | Mid-Market (51.7% of reviews) | 
| **Entry Level Price** | 3 months risk-free AI product advisor + personalization features | Starting at $2,500.00 Per Month | 

---
## Top Pros & Cons

### Automat

**Not enough data**

### Drift

Pros:
- Ease of Use (53 reviews)
- Helpful (46 reviews)

Cons:
- Chat Management (10 reviews)
- Learning Curve (9 reviews)

---
## Ratings Comparison
| Rating | Automat | Drift | 
|---|---|---|
  | **Meets Requirements** | 8.6 (12 reviews) | 8.7 (1019 reviews) | 
  | **Ease of Use** | 8.3 (11 reviews) | 8.7 (1032 reviews) | 
  | **Ease of Setup** | 7.7 (10 reviews) | 8.4 (508 reviews) | 
  | **Ease of Admin** | 8.3 (8 reviews) | 8.5 (473 reviews) | 
  | **Quality of Support** | 9.0 (12 reviews) | 8.8 (940 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (11 reviews) | 8.9 (472 reviews) | 
  | **Product Direction (% positive)** | 9.1 (13 reviews) | 8.9 (997 reviews) | 

---
## Pricing

### Automat

#### Entry-Level Pricing

Plan: eCommerce automation package

Price: 3 months risk-free AI product advisor + personalization features

Description: Help your customers decide what to buy and double your conversion rate with your own AI product expert. Chat with customers to understand what they need, make product recommendations, and personalize your website, ads and emails going forward.

Key Features:
- Smart catalog
- Recommendation engine
- Conversational landing pages, banners and pop-ups

[Learn more about Automat](https://www.g2.com/products/automat/reviews)

#### Free Trial

No

### Drift

#### Entry-Level Pricing

Plan: Premium

Price: Starting at $2,500.00 Per Month

Description: For small businesses. The right amount of conversational firepower to keep your business growing.

Key Features:
- * Everything in Free, plus:
- Live Chat
- Meetings

[Browse all 3 editions](https://www.g2.com/products/drift/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Automat** | 7.7/10 | 6 |
| **Drift** | 8.3/10 | 326 |

#### Messenger

| Feature | Automat | Drift | 
|---|---|---|
| **Sequencing** | Not enough data | 8.5 (204 reviews) ✓ Verified | 
| **AI** | 8.9 (6 reviews) ✓ Verified | 8.2 (201 reviews) ✓ Verified | 
| **Live Chat** | Not enough data | 9.1 (273 reviews) ✓ Verified | 
| **Customization Interface** | Not enough data | 8.5 (250 reviews) ✓ Verified | 

#### Channels

| Feature | Automat | Drift | 
|---|---|---|
| **Social Media** | Not enough data | 7.9 (116 reviews) ✓ Verified | 
| **Website** | Not enough data | 8.9 (250 reviews) ✓ Verified | 
| **Text Message (SMS)** | Not enough data | 7.7 (91 reviews) ✓ Verified | 
| **Voice Assistants** | Not enough data | 7.6 (81 reviews) ✓ Verified | 
| **Other** | Not enough data | 7.8 (90 reviews) ✓ Verified | 

#### Customers

| Feature | Automat | Drift | 
|---|---|---|
| **Targeting** | Not enough data | 8.6 (225 reviews) ✓ Verified | 
| **Profiles** | Not enough data | 8.4 (202 reviews) ✓ Verified | 
| **Analytics** | 8.3 (6 reviews) ✓ Verified | 8.1 (241 reviews) ✓ Verified | 
| **Lead Gathering** | 7.3 (5 reviews) | 8.7 (242 reviews) ✓ Verified | 
| **Sales Conversion** | 6.4 (6 reviews) ✓ Verified | 8.5 (246 reviews) ✓ Verified | 

#### Agentic AI - Conversational Marketing

| Feature | Automat | Drift | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Automat** | N/A | N/A |
| **Drift** | 8.0/10 | 358 |

#### Lead Facilitation

| Feature | Automat | Drift | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.9 (315 reviews) ✓ Verified | 
| **Lead Qualification** | Not enough data | 8.2 (309 reviews) ✓ Verified | 
| **Lead Follow-up** | Not enough data | 8.2 (288 reviews) ✓ Verified | 
| **Meeting Scheduling ** | Not enough data | 8.7 (305 reviews) ✓ Verified | 

#### Organization

| Feature | Automat | Drift | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 8.0 (265 reviews) ✓ Verified | 
| **Data Entry** | Not enough data | 8.0 (269 reviews) ✓ Verified | 
| **Integrations / APIs** | Not enough data | 8.3 (278 reviews) ✓ Verified | 

#### Performance Analysis

| Feature | Automat | Drift | 
|---|---|---|
| **Coaching ** | Not enough data | 7.8 (241 reviews) ✓ Verified | 
| **Peformance Tracking** | Not enough data | 8.0 (261 reviews) ✓ Verified | 

#### Sales Analysis

| Feature | Automat | Drift | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 7.5 (215 reviews) ✓ Verified | 
| **Sales Forecasting ** | Not enough data | 7.7 (221 reviews) ✓ Verified | 

#### Generative AI

| Feature | Automat | Drift | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (87 reviews) | 
| **AI Text Summarization** | Not enough data | 7.6 (85 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Automat | Drift | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Automat** | N/A | N/A |
| **Drift** | N/A | N/A |

#### Visitor Behavior

| Feature | Automat | Drift | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Targeting** | Not enough data | Not enough data | 
| **Guided Selling** | Not enough data | Not enough data | 

#### Templates

| Feature | Automat | Drift | 
|---|---|---|
| **Library** | Feature Not Available | Not enough data | 
| **Customization** | Feature Not Available | Not enough data | 
| **Optimization** | Not enough data | Not enough data | 

#### Personalization

| Feature | Automat | Drift | 
|---|---|---|
| **Recommendation** | Not enough data | Not enough data | 
| **Content** | Not enough data | Not enough data | 
| **Cart Abandonment** | Feature Not Available | Not enough data | 
| **Search** | Feature Not Available | Not enough data | 
| **Personalization Engine** | Not enough data | Not enough data | 
| **Product Recommendations** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalized Messaging** | Not enough data | Not enough data | 

#### Multichannel

| Feature | Automat | Drift | 
|---|---|---|
| **Web** | Not enough data | Not enough data | 
| **Email** | Feature Not Available | Not enough data | 
| **Mobile** | Not enough data | Not enough data | 

#### Administration 

| Feature | Automat | Drift | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | Not enough data | 
| **Reports & Analytics** | Not enough data | Not enough data | 
| **User Data** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | Automat | Drift | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Automat** | N/A | N/A |
| **Drift** | 8.2/10 | 332 |

#### Responses

| Feature | Automat | Drift | 
|---|---|---|
| **Customization** | Not enough data | 8.2 (280 reviews) | 
| **Control** | Not enough data | 8.3 (268 reviews) | 
| **Route To Human** | Not enough data | 8.4 (303 reviews) | 
| **Menu bars** | Not enough data | 8.1 (273 reviews) | 
| **Drip sequences** | Not enough data | 8.0 (228 reviews) | 

#### Platform

| Feature | Automat | Drift | 
|---|---|---|
| **Live chat** | Not enough data | 8.9 (309 reviews) | 
| **Integrations** | Not enough data | 8.4 (291 reviews) | 
| **Branding** | Not enough data | 8.4 (275 reviews) | 
| **Analytics** | Not enough data | 8.1 (281 reviews) | 
| **A/B testing** | Not enough data | 7.9 (240 reviews) | 
| **Role-based access** | Not enough data | 8.4 (261 reviews) | 
| **Collection of information** | Not enough data | 8.2 (286 reviews) | 

#### Generative AI

| Feature | Automat | Drift | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (84 reviews) | 
| **AI Text Summarization** | Not enough data | 7.7 (82 reviews) | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Automat** | N/A | N/A |
| **Drift** | 8.4/10 | 198 |

#### Conversational Platform

| Feature | Automat | Drift | 
|---|---|---|
| **Personalization** | Not enough data | 8.6 (167 reviews) | 
| **Omnichannel** | Not enough data | 8.4 (117 reviews) | 
| **Contextual Engagement** | Not enough data | 8.7 (128 reviews) | 
| **Proactive Engagement** | Not enough data | 8.6 (92 reviews) | 

#### Support Automation

| Feature | Automat | Drift | 
|---|---|---|
| **Intelligent Routing** | Not enough data | Feature Not Available | 
| **Seamless Escalation** | Not enough data | 8.4 (147 reviews) | 
| **Transcripts** | Not enough data | 8.7 (138 reviews) | 
| **Self-Serve Support** | Not enough data | 8.4 (92 reviews) | 

#### Generative AI

| Feature | Automat | Drift | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.9 (31 reviews) | 
| **AI Text Summarization** | Not enough data | 7.7 (31 reviews) | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Automat** | N/A | N/A |
| **Drift** | 8.0/10 | 102 |

#### Integrations

| Feature | Automat | Drift | 
|---|---|---|
| **MS Teams Integration** | Not enough data | 7.4 (92 reviews) | 
| **Email Integration** | Not enough data | 7.9 (95 reviews) | 
| **Zoom Integration** | Not enough data | 7.8 (91 reviews) | 
| **Google Meet Integration** | Not enough data | 7.3 (88 reviews) | 
| **Salesforce Integration** | Not enough data | 8.0 (95 reviews) | 

#### Branding & Customizatio

| Feature | Automat | Drift | 
|---|---|---|
| **Custom Booking Page** | Not enough data | 8.2 (94 reviews) | 
| **Personalized Links** | Not enough data | 8.3 (93 reviews) | 
| **Personalized Web Embed** | Not enough data | 7.9 (90 reviews) | 

#### Automatic Rules & Configurations

| Feature | Automat | Drift | 
|---|---|---|
| **Set Working Hours** | Not enough data | 8.5 (96 reviews) | 
| **Automatic Updates** | Not enough data | 8.2 (90 reviews) | 
| **Buffer Times** | Not enough data | 8.1 (93 reviews) | 

#### Agentic AI - Business Scheduling

| Feature | Automat | Drift | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 

### Customer Service Automation

| Product | Score | Reviews |
|---|---|---|
| **Automat** | N/A | N/A |
| **Drift** | 8.1/10 | 14 |

#### Customer Support

| Feature | Automat | Drift | 
|---|---|---|
| **Text** | Not enough data | 7.8 (12 reviews) | 
| **Speech** | Not enough data | 7.8 (12 reviews) | 
| **Knowledge Base** | Not enough data | 8.1 (12 reviews) | 

#### Automation

| Feature | Automat | Drift | 
|---|---|---|
| **Ticket Resolution** | Not enough data | 8.2 (11 reviews) | 
| **Customization** | Not enough data | 8.3 (13 reviews) | 
| **Intelligent Routing** | Not enough data | 8.3 (12 reviews) | 

#### Artificial Intelligence

| Feature | Automat | Drift | 
|---|---|---|
| **Learning** | Not enough data | 7.7 (13 reviews) | 
| **Language** | Not enough data | 8.2 (13 reviews) | 
| **Conversational AI** | Not enough data | 8.3 (14 reviews) | 

### Bot Platforms

| Product | Score | Reviews |
|---|---|---|
| **Automat** | N/A | N/A |
| **Drift** | 7.8/10 | 31 |

#### Generative AI

| Feature | Automat | Drift | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (31 reviews) | 
| **AI Text Summarization** | Not enough data | 7.9 (30 reviews) | 

#### Agentic AI - Bot Platforms

| Feature | Automat | Drift | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Automat** | N/A | N/A |
| **Drift** | 8.2/10 | 598 |

#### Generative AI

| Feature | Automat | Drift | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (83 reviews) | 
| **AI Text Summarization** | Not enough data | 7.7 (81 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.3 (81 reviews) | 

#### Communication

| Feature | Automat | Drift | 
|---|---|---|
| **Pop-up Chat** | Not enough data | 9.2 (543 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 8.5 (539 reviews) ✓ Verified | 
| **Targeted Emails** | Not enough data | 7.8 (323 reviews) ✓ Verified | 
| **In-App Messaging** | Not enough data | 8.6 (414 reviews) ✓ Verified | 
| **Co-Browsing** | Not enough data | 7.9 (189 reviews) | 

####  Internal Use

| Feature | Automat | Drift | 
|---|---|---|
| **Customization ** | Not enough data | 8.4 (461 reviews) ✓ Verified | 
| **Conversation Archiving** | Not enough data | 8.7 (470 reviews) ✓ Verified | 
| **Lead Development** | Not enough data | 8.5 (471 reviews) ✓ Verified | 
| **Knowledge Base** | Not enough data | 8.2 (408 reviews) ✓ Verified | 
| **Team Inbox ** | Not enough data | 8.3 (371 reviews) ✓ Verified | 
| **Customer Profiles** | Not enough data | 8.1 (401 reviews) ✓ Verified | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Automat** | N/A | N/A |
| **Drift** | 8.3/10 | 74 |

#### Generative AI

| Feature | Automat | Drift | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.4 (20 reviews) | 

#### Self-Service Experience

| Feature | Automat | Drift | 
|---|---|---|
| **Knowledge Base** | Not enough data | 8.1 (57 reviews) | 
| **Searchable Articles** | Not enough data | 8.2 (53 reviews) | 
| **Community Forums** | Not enough data | Feature Not Available | 
| **Mobile Optimization** | Not enough data | 8.2 (51 reviews) | 
| **Personalization** | Not enough data | 8.5 (57 reviews) | 

#### Self-Service Platform

| Feature | Automat | Drift | 
|---|---|---|
| **Branding** | Not enough data | 8.6 (57 reviews) | 
| **Automation** | Not enough data | 8.7 (60 reviews) | 
| **Artificial Intelligence** | Not enough data | 8.2 (59 reviews) | 
| **Integrations** | Not enough data | 8.6 (59 reviews) | 

#### Agentic AI - Customer Self-Service

| Feature | Automat | Drift | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Automat** | N/A | N/A |
| **Drift** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Automat | Drift | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Chatbots Software](https://www.g2.com/categories/chatbots)

**Unique to Automat (2):** [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Personalization Software](https://www.g2.com/categories/personalization)

**Unique to Drift (7):** [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [Conversational Support Software](https://www.g2.com/categories/conversational-support), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Bot Platforms](https://www.g2.com/categories/bot-platforms), [Live Chat Software](https://www.g2.com/categories/live-chat), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation)


---
## Reviewer Demographics

### By Company Size

| Segment | Automat | Drift | 
|---|---|---|
| **Small-Business** | 17.6% | 25.5% | 
| **Mid-Market** | 11.8% | 51.7% | 
| **Enterprise** | 70.6% | 22.9% | 

### By Industry

#### Automat

- **Cosmetics:** 35.3%
- **Consumer Goods:** 29.4%
- **Marketing and Advertising:** 11.8%
- **Financial Services:** 11.8%
- **Retail:** 5.9%
- **Health, Wellness and Fitness:** 5.9%

#### Drift

- **Computer Software:** 32.8%
- **Information Technology and Services:** 20.6%
- **Marketing and Advertising:** 7.2%
- **Financial Services:** 3.2%
- **Computer & Network Security:** 3.0%
- **Human Resources:** 2.5%
- **Internet:** 2.2%
- **Hospital & Health Care:** 1.6%
- **Education Management:** 1.4%
- **E-Learning:** 1.4%
- **Other:** 24.2%

---
## Alternatives

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---
## Top Discussions

### Automat

No discussions available for this product.

### Drift

- Title: [How do I scale conversational marketing?](https://www.g2.com/discussions/conversational-marketing-0d87ad75-128e-4457-81cb-8e3880e51fd6) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Chatbots allow you to offer fast responses to visitors 24/7, even while your team is sleeping. Since they can ask the same qualifying questions your sales..."
- Title: [What types of people are having conversations with businesses?](https://www.g2.com/discussions/conversational-marketing-b012374a-2421-4559-8c88-414fa31149e6) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often..."
- Title: [How do I measure the effectiveness of conversational marketing?](https://www.g2.com/discussions/conversational-marketing-c5c64a26-1769-402e-b51b-280528b3dc04) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that..."
- Title: [Do I have to completely remove all of my lead capture forms?](https://www.g2.com/discussions/conversational-marketing-2fd3e4b9-40e7-4a08-a3dc-6c3225e804e3) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by..."
- Title: [What is a drift playbook?](https://www.g2.com/discussions/what-is-a-drift-playbook) — 1 comment, 1 upvote
  > **Top comment:** "Hi there! Playbooks are central to Drift and what we do! They are automated message workflows and campaigns that proactively reach out to site visitors and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/automat-vs-drift)