# AuthorityLabs vs Moz Pro Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Moz Pro excels in providing a comprehensive suite of features, including the **Moz Rank Checker** , which users find invaluable for tracking their organic listings and making informed PPC decisions. This versatility makes it a favorite among SEM specialists.
- **Users say** that AuthorityLabs shines in its simplicity and ease of use, with many appreciating the straightforward interface that allows them to quickly check keyword rankings without hassle. One user noted, "The fact that all I have to do is log in and check my rankings" highlights this user-friendly approach.
- **Reviewers mention** that while Moz Pro has a higher overall satisfaction score, AuthorityLabs has a slight edge in specific areas like **keyword research** and **link building** , with users praising its ability to track domain popularity in specific locations.
- **According to verified reviews** , Moz Pro's implementation process is praised for being intuitive, with users noting that it is easy to set up and integrate into their existing workflows. This is a significant advantage for teams looking to get started quickly.
- **Users highlight** that AuthorityLabs offers strong support and guidance, with many reviewers appreciating the quality of customer service. This is reflected in their high ratings for support quality, making it a reliable choice for businesses that prioritize assistance.
- **G2 reviewers report** that while Moz Pro has a larger user base and more extensive feature set, AuthorityLabs is favored by small businesses for its focused capabilities and competitive pricing, making it a compelling option for those with specific needs.



| | AuthorityLabs | Moz Pro | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 21 | 608 | 
| **Largest Market Segment** | Small-Business (85.7% of reviews) | Small-Business (58.3% of reviews) | 
| **Entry Level Price** | $99.99 per month | $49.00 1 User Per Month | 

---
## Top Pros & Cons

### AuthorityLabs

**Not enough data**

### Moz Pro

Pros:
- User-Friendly (14 reviews)
- Keyword Research (12 reviews)

Cons:
- Limited Features (8 reviews)
- Feature Deficiency (4 reviews)

---
## Ratings Comparison
| Rating | AuthorityLabs | Moz Pro | 
|---|---|---|
  | **Meets Requirements** | 9.2 (18 reviews) | 8.4 (529 reviews) | 
  | **Ease of Use** | 9.0 (18 reviews) | 8.6 (532 reviews) | 
  | **Ease of Setup** | 9.6 (9 reviews) | 8.8 (325 reviews) | 
  | **Ease of Admin** | 9.3 (9 reviews) | 8.9 (248 reviews) | 
  | **Quality of Support** | 9.4 (14 reviews) | 8.5 (433 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (9 reviews) | 8.9 (238 reviews) | 
  | **Product Direction (% positive)** | 7.4 (18 reviews) | 8.3 (522 reviews) | 

---
## Pricing

### AuthorityLabs

#### Entry-Level Pricing

Plan: PRO

Price: $99.99 per month

Description: Our Most Popular Plan

Key Features:
- 1000 Keywords
- 100 Domains
- Local Tracking

[Browse all 3 editions](https://www.g2.com/products/authoritylabs/pricing)

#### Free Trial

No

### Moz Pro

#### Entry-Level Pricing

Plan: Starter

Price: $49.00 1 User Per Month

Description: $39/mo when you pay yearly. For small businesses or startups with only one website.

Key Features:
- User seats - 1
- MozBar Premium
- 24/7 Support

[Browse all 5 editions](https://www.g2.com/products/moz-pro/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **AuthorityLabs** | N/A | N/A |
| **Moz Pro** | N/A | N/A |

#### Local Search Optimization

| Feature | AuthorityLabs | Moz Pro | 
|---|---|---|
| **Rank Tracking** | Not enough data | Not enough data | 
| **Online Listings** | Feature Not Available | Not enough data | 
| **Google My Business** | Feature Not Available | Not enough data | 
| **Reputation Management** | Feature Not Available | Not enough data | 
| **Social Media** | Feature Not Available | Not enough data | 
| **Dashboards and Reporting** | Not enough data | Not enough data | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **AuthorityLabs** | 9.2/10 | 17 |
| **Moz Pro** | 7.0/10 | 483 |

#### SEO Auditing & Monitoring

| Feature | AuthorityLabs | Moz Pro | 
|---|---|---|
| **SEO Alerting** | Not enough data | 8.1 (246 reviews) | 
| **SEO Auditing** | Not enough data | 8.4 (233 reviews) | 
| **SEO Change Tracking** | Not enough data | Feature Not Available | 
| **Technical SEO** | Not enough data | 8.1 (232 reviews) | 

#### Agentic AI - SEO Tools

| Feature | AuthorityLabs | Moz Pro | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.6 (28 reviews) | 
| **Multi-step Planning** | Not enough data | 5.7 (27 reviews) | 
| **Cross-system Integration** | Not enough data | 5.8 (29 reviews) | 
| **Adaptive Learning** | Not enough data | 6.3 (29 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.1 (28 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (28 reviews) | 
| **Decision Making** | Not enough data | 5.8 (28 reviews) | 

#### SEO Content & Rankings

| Feature | AuthorityLabs | Moz Pro | 
|---|---|---|
| **Link Building** | 9.0 (12 reviews) | 7.8 (450 reviews) | 
| **Keyword Research** | 9.3 (15 reviews) | 8.5 (460 reviews) | 
| **SERP Rank Tracking** | 9.4 (16 reviews) | 8.6 (450 reviews) | 
| **Localization** | Not enough data | 7.4 (240 reviews) | 
| **Content Insights** | Not enough data | 7.5 (221 reviews) | 

#### SEO Reporting

| Feature | AuthorityLabs | Moz Pro | 
|---|---|---|
| **Competitor Analysis** | 9.2 (12 reviews) | 8.4 (453 reviews) | 
| **Data Visualization** | Not enough data | 7.8 (242 reviews) | 
| **Custom Reports** | Not enough data | 7.4 (241 reviews) | 
| **White Label** | Not enough data | 6.8 (225 reviews) | 

#### Generative AI

| Feature | AuthorityLabs | Moz Pro | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.0 (202 reviews) | 
| **AI Text Summarization** | Not enough data | 6.1 (202 reviews) | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **AuthorityLabs** | N/A | N/A |
| **Moz Pro** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | AuthorityLabs | Moz Pro | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | AuthorityLabs | Moz Pro | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | AuthorityLabs | Moz Pro | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | AuthorityLabs | Moz Pro | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | AuthorityLabs | Moz Pro | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### AI Search Visibility Optimization Tools

| Product | Score | Reviews |
|---|---|---|
| **AuthorityLabs** | N/A | N/A |
| **Moz Pro** | N/A | N/A |

#### AI Content Structuring - AI Search Visibility Optimization tools 

| Feature | AuthorityLabs | Moz Pro | 
|---|---|---|
| **AI-Optimized Content Structuring** | Not enough data | Not enough data | 
| **Schema & Structured Data Optimization** | Not enough data | Not enough data | 
| **AI-Readable Content Formatting** | Not enough data | Not enough data | 
| **LLM-Ready Content Preparation** | Not enough data | Not enough data | 

#### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools 

| Feature | AuthorityLabs | Moz Pro | 
|---|---|---|
| **Entity Recognition & Mapping** | Not enough data | Not enough data | 
| **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | 
| **Semantic Content Analysis** | Not enough data | Not enough data | 
| **Topic Authority Optimization** | Not enough data | Not enough data | 

#### AI Retrieval Optimization - AI Search Visibility Optimization tools 

| Feature | AuthorityLabs | Moz Pro | 
|---|---|---|
| **Passage & Chunk Optimization** | Not enough data | Not enough data | 
| **AI Citation Optimization** | Not enough data | Not enough data | 
| **Retrieval Readiness Analysis** | Not enough data | Not enough data | 
| **AI Query Matching Analysis** | Not enough data | Not enough data | 

#### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools 

| Feature | AuthorityLabs | Moz Pro | 
|---|---|---|
| **AI Citation Monitoring** | Not enough data | Not enough data | 
| **AI Answer Visibility Tracking** | Not enough data | Not enough data | 
| **Generative Search Performance Analytics** | Not enough data | Not enough data | 

#### Workflow & Platform Integrations - AI Search Visibility Optimization tools 

| Feature | AuthorityLabs | Moz Pro | 
|---|---|---|
| **CMS & Publishing Workflow Integrations** | Not enough data | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **AuthorityLabs** | N/A | N/A |
| **Moz Pro** | N/A | N/A |

#### Platform

| Feature | AuthorityLabs | Moz Pro | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [SEO Tools](https://www.g2.com/categories/seo-tools)

**Unique to AuthorityLabs (1):** [Local SEO Software](https://www.g2.com/categories/local-seo)

**Unique to Moz Pro (2):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | AuthorityLabs | Moz Pro | 
|---|---|---|
| **Small-Business** | 85.7% | 58.3% | 
| **Mid-Market** | 14.3% | 33.3% | 
| **Enterprise** | 0% | 8.4% | 

### By Industry

#### AuthorityLabs

- **Marketing and Advertising:** 23.8%
- **Internet:** 14.3%
- **Information Technology and Services:** 14.3%
- **Computer Software:** 14.3%
- **Restaurants:** 4.8%
- **Professional Training & Coaching:** 4.8%
- **Health, Wellness and Fitness:** 4.8%
- **Financial Services:** 4.8%
- **Events Services:** 4.8%
- **Broadcast Media:** 4.8%
- **Other:** 4.8%

#### Moz Pro

- **Marketing and Advertising:** 30.3%
- **Information Technology and Services:** 9.0%
- **Computer Software:** 8.1%
- **Internet:** 7.3%
- **Retail:** 2.9%
- **Hospital & Health Care:** 2.5%
- **Non-Profit Organization Management:** 2.4%
- **Financial Services:** 1.9%
- **Manufacturing:** 1.5%
- **Higher Education:** 1.5%
- **Other:** 32.5%

---
## Alternatives

### Alternatives to AuthorityLabs

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3382 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1547 reviews)
- [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews)
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- [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (814 reviews)
- [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews)
- [Moz Local](https://www.g2.com/products/moz-local/reviews) — 4.2/5 stars (475 reviews)
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- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4058 reviews)

### Alternatives to Moz Pro

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3382 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1547 reviews)
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- [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews)
- [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews)
- [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews)
- [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews)

---
## Top Discussions

### AuthorityLabs

No discussions available for this product.

### Moz Pro

- Title: [How to get audit report of my website?](https://www.g2.com/discussions/how-to-get-audit-report-of-my-website) — 3 comments, 1 upvote
  > **Top comment:** "This page shows Moz's site audit. https://moz.com/products/pro/site-crawl. The one page is the on-page optimization report. The site audit crawls your..."
- Title: [What is Moz Pro used for?](https://www.g2.com/discussions/what-is-moz-pro-used-for) — 2 comments
  > **Top comment:** "To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your..."
- Title: [What is moz ranking?](https://www.g2.com/discussions/what-is-moz-ranking) — 2 comments
  > **Top comment:** "Ranking refers to the order of URLs on the search engine results page (SERP) and the process search engines use to determine these results. Search visibility..."
- Title: [How much does Moz pro cost?](https://www.g2.com/discussions/how-much-does-moz-pro-cost) — 1 comment
  > **Top comment:** "Non-discounted pricing (they offer a 30% discount at the time of posting this since it is their 20th anniversary):

* Standard: $950 per year (when paid..."
- Title: [What is moz tool?](https://www.g2.com/discussions/what-is-moz-tool) — 1 comment, 1 upvote
  > **Top comment:** "Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. 

With..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/authoritylabs-vs-moz-pro)