# AuthorityLabs, BrightEdge vs Moz Pro Comparison | | AuthorityLabs | BrightEdge | Moz Pro | |---|---|---|---| | **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 4.3 out of 5 | | **Total Reviews** | 21 | 817 | 608 | | **Largest Market Segment** | Small-Business (85.7% of reviews) | Enterprise (40.2% of reviews) | Small-Business (58.3% of reviews) | | **Entry Level Price** | $99.99 per month | No pricing available | $49.00 1 User Per Month | --- ## Top Pros & Cons ### AuthorityLabs **Not enough data** ### BrightEdge Pros: - AI Features (42 reviews) - Valuable Insights (34 reviews) Cons: - Learning Curve (20 reviews) - Slow Loading (10 reviews) ### Moz Pro Pros: - Keyword Research (11 reviews) - User-Friendly (11 reviews) Cons: - Limited Features (8 reviews) - Feature Deficiency (4 reviews) --- ## Ratings Comparison | Rating | AuthorityLabs | BrightEdge | Moz Pro | |---|---|---|---| | **Meets Requirements** | 9.2 (18 reviews) | 8.8 (674 reviews) | 8.4 (529 reviews) | | **Ease of Use** | 9.0 (18 reviews) | 7.9 (683 reviews) | 8.6 (532 reviews) | | **Ease of Setup** | 9.6 (9 reviews) | 8.2 (384 reviews) | 8.8 (325 reviews) | | **Ease of Admin** | 9.3 (9 reviews) | 8.6 (259 reviews) | 8.9 (248 reviews) | | **Quality of Support** | 9.4 (14 reviews) | 9.3 (664 reviews) | 8.5 (433 reviews) | | **Has the product been a good partner in doing business?** | 9.4 (9 reviews) | 9.1 (271 reviews) | 8.9 (238 reviews) | | **Product Direction (% positive)** | 7.4 (18 reviews) | 9.2 (664 reviews) | 8.3 (522 reviews) | --- ## Pricing ### AuthorityLabs #### Entry-Level Pricing Plan: PRO Price: $99.99 per month Description: Our Most Popular Plan Key Features: - 1000 Keywords - 100 Domains - Local Tracking [Browse all 3 editions](https://www.g2.com/products/authoritylabs/pricing) #### Free Trial No ### BrightEdge #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Moz Pro #### Entry-Level Pricing Plan: Starter Price: $49.00 1 User Per Month Description: $39/mo when you pay yearly. For small businesses or startups with only one website. Key Features: - User seats - 1 - MozBar Premium - 24/7 Support [Browse all 5 editions](https://www.g2.com/products/moz-pro/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Local SEO | Product | Score | Reviews | |---|---|---| | **AuthorityLabs** | N/A | N/A | | **BrightEdge** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### Local Search Optimization | Feature | AuthorityLabs | BrightEdge | Moz Pro | |---|---|---|---| | **Rank Tracking** | Not enough data | Not enough data | Not enough data | | **Online Listings** | Feature Not Available | Not enough data | Not enough data | | **Google My Business** | Feature Not Available | Not enough data | Not enough data | | **Reputation Management** | Feature Not Available | Not enough data | Not enough data | | **Social Media** | Feature Not Available | Not enough data | Not enough data | | **Dashboards and Reporting** | Not enough data | Not enough data | Not enough data | ### SEO Tools | Product | Score | Reviews | |---|---|---| | **AuthorityLabs** | 9.2/10 | 17 | | **BrightEdge** | 8.2/10 | 607 | | **Moz Pro** | 7.0/10 | 483 | #### SEO Auditing & Monitoring | Feature | AuthorityLabs | BrightEdge | Moz Pro | |---|---|---|---| | **SEO Alerting** | Not enough data | 8.3 (416 reviews) | 8.1 (246 reviews) | | **SEO Auditing** | Not enough data | 8.7 (422 reviews) | 8.4 (233 reviews) | | **SEO Change Tracking** | Not enough data | 8.6 (415 reviews) | Feature Not Available | | **Technical SEO** | Not enough data | 8.5 (418 reviews) | 8.1 (232 reviews) | #### Agentic AI - SEO Tools | Feature | AuthorityLabs | BrightEdge | Moz Pro | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | 8.0 (65 reviews) | 5.6 (28 reviews) | | **Multi-step Planning** | Not enough data | 7.8 (62 reviews) | 5.7 (27 reviews) | | **Cross-system Integration** | Not enough data | 7.6 (63 reviews) | 5.8 (29 reviews) | | **Adaptive Learning** | Not enough data | 7.8 (60 reviews) | 6.3 (29 reviews) | | **Natural Language Interaction** | Not enough data | 7.8 (60 reviews) | 6.1 (28 reviews) | | **Proactive Assistance** | Not enough data | 7.8 (61 reviews) | 5.8 (28 reviews) | | **Decision Making** | Not enough data | 7.9 (63 reviews) | 5.8 (28 reviews) | #### SEO Content & Rankings | Feature | AuthorityLabs | BrightEdge | Moz Pro | |---|---|---|---| | **Link Building** | 9.0 (12 reviews) | 7.1 (471 reviews) | 7.8 (450 reviews) | | **Keyword Research** | 9.3 (15 reviews) | 9.1 (573 reviews) | 8.5 (460 reviews) | | **SERP Rank Tracking** | 9.4 (16 reviews) | 8.9 (541 reviews) | 8.6 (450 reviews) | | **Localization** | Not enough data | 8.0 (379 reviews) | 7.4 (240 reviews) | | **Content Insights** | Not enough data | 8.8 (423 reviews) | 7.5 (221 reviews) | #### SEO Reporting | Feature | AuthorityLabs | BrightEdge | Moz Pro | |---|---|---|---| | **Competitor Analysis** | 9.2 (12 reviews) | 8.7 (567 reviews) | 8.4 (453 reviews) | | **Data Visualization** | Not enough data | 8.5 (433 reviews) | 7.8 (242 reviews) | | **Custom Reports** | Not enough data | 8.5 (431 reviews) | 7.4 (241 reviews) | | **White Label** | Not enough data | 7.7 (321 reviews) | 6.8 (225 reviews) | #### Generative AI | Feature | AuthorityLabs | BrightEdge | Moz Pro | |---|---|---|---| | **AI Text Generation** | Not enough data | 7.9 (227 reviews) | 6.0 (202 reviews) | | **AI Text Summarization** | Not enough data | 7.9 (216 reviews) | 6.1 (202 reviews) | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **AuthorityLabs** | N/A | N/A | | **BrightEdge** | 8.4/10 | 48 | | **Moz Pro** | N/A | N/A | #### AI Visibility & Tracking | Feature | AuthorityLabs | BrightEdge | Moz Pro | |---|---|---|---| | **AI Mention Tracking** | Not enough data | 9.0 (33 reviews) | Not enough data | | **AI Search Ranking Insights** | Not enough data | 9.1 (36 reviews) | Not enough data | #### Sentiment & Brand Analysis | Feature | AuthorityLabs | BrightEdge | Moz Pro | |---|---|---|---| | **AI Sentiment Monitoring** | Not enough data | 8.6 (28 reviews) | Not enough data | | **AI Hallucination Detection** | Not enough data | Feature Not Available | Not enough data | #### Competitive Benchmarking | Feature | AuthorityLabs | BrightEdge | Moz Pro | |---|---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | 8.1 (27 reviews) | Not enough data | | **Competitor AI Presence Comparison** | Not enough data | 8.2 (29 reviews) | Not enough data | #### AI Content Optimization | Feature | AuthorityLabs | BrightEdge | Moz Pro | |---|---|---|---| | **Semantic Optimization for AI Models** | Not enough data | 8.4 (27 reviews) | Not enough data | | **AI-Driven Content Recommendations** | Not enough data | 8.6 (28 reviews) | Not enough data | #### Reporting & Alerts | Feature | AuthorityLabs | BrightEdge | Moz Pro | |---|---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | 7.4 (24 reviews) | Not enough data | | **AI Visibility Reporting** | Not enough data | 8.6 (34 reviews) | Not enough data | ### AI Search Visibility Optimization Tools | Product | Score | Reviews | |---|---|---| | **AuthorityLabs** | N/A | N/A | | **BrightEdge** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### AI Content Structuring - AI Search Visibility Optimization tools | Feature | AuthorityLabs | BrightEdge | Moz Pro | |---|---|---|---| | **AI-Optimized Content Structuring** | Not enough data | Not enough data | Not enough data | | **Schema & Structured Data Optimization** | Not enough data | Not enough data | Not enough data | | **AI-Readable Content Formatting** | Not enough data | Not enough data | Not enough data | | **LLM-Ready Content Preparation** | Not enough data | Not enough data | Not enough data | #### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools | Feature | AuthorityLabs | BrightEdge | Moz Pro | |---|---|---|---| | **Entity Recognition & Mapping** | Not enough data | Not enough data | Not enough data | | **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | Not enough data | | **Semantic Content Analysis** | Not enough data | Not enough data | Not enough data | | **Topic Authority Optimization** | Not enough data | Not enough data | Not enough data | #### AI Retrieval Optimization - AI Search Visibility Optimization tools | Feature | AuthorityLabs | BrightEdge | Moz Pro | |---|---|---|---| | **Passage & Chunk Optimization** | Not enough data | Not enough data | Not enough data | | **AI Citation Optimization** | Not enough data | Not enough data | Not enough data | | **Retrieval Readiness Analysis** | Not enough data | Not enough data | Not enough data | | **AI Query Matching Analysis** | Not enough data | Not enough data | Not enough data | #### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools | Feature | AuthorityLabs | BrightEdge | Moz Pro | |---|---|---|---| | **AI Citation Monitoring** | Not enough data | Not enough data | Not enough data | | **AI Answer Visibility Tracking** | Not enough data | Not enough data | Not enough data | | **Generative Search Performance Analytics** | Not enough data | Not enough data | Not enough data | #### Workflow & Platform Integrations - AI Search Visibility Optimization tools | Feature | AuthorityLabs | BrightEdge | Moz Pro | |---|---|---|---| | **CMS & Publishing Workflow Integrations** | Not enough data | Not enough data | Not enough data | ### Local Marketing | Product | Score | Reviews | |---|---|---| | **AuthorityLabs** | N/A | N/A | | **BrightEdge** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### Platform | Feature | AuthorityLabs | BrightEdge | Moz Pro | |---|---|---|---| | **Internationalization** | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | Not enough data | | **Reporting and Dashboards** | Not enough data | Not enough data | Not enough data | | **Mobile User Support** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [SEO Tools](https://www.g2.com/categories/seo-tools) **Unique to AuthorityLabs (1):** [Local SEO Software](https://www.g2.com/categories/local-seo) **Unique to BrightEdge (2):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools) **Unique to Moz Pro (2):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools) --- ## Reviewer Demographics ### By Company Size | Segment | AuthorityLabs | BrightEdge | Moz Pro | |---|---|---|---| | **Small-Business** | 85.7% | 20.5% | 58.3% | | **Mid-Market** | 14.3% | 39.3% | 33.3% | | **Enterprise** | 0% | 40.2% | 8.4% | ### By Industry #### AuthorityLabs - **Marketing and Advertising:** 23.8% - **Internet:** 14.3% - **Information Technology and Services:** 14.3% - **Computer Software:** 14.3% - **Restaurants:** 4.8% - **Professional Training & Coaching:** 4.8% - **Health, Wellness and Fitness:** 4.8% - **Financial Services:** 4.8% - **Events Services:** 4.8% - **Broadcast Media:** 4.8% - **Other:** 4.8% #### BrightEdge - **Marketing and Advertising:** 15.4% - **Retail:** 6.1% - **Hospital & Health Care:** 5.2% - **Computer Software:** 5.1% - **Financial Services:** 4.7% - **Higher Education:** 4.2% - **Information Technology and Services:** 4.0% - **Manufacturing:** 3.4% - **Consumer Goods:** 2.9% - **Insurance:** 2.9% - **Other:** 46.1% #### Moz Pro - **Marketing and Advertising:** 30.3% - **Information Technology and Services:** 9.0% - **Computer Software:** 8.1% - **Internet:** 7.3% - **Retail:** 2.9% - **Hospital & Health Care:** 2.5% - **Non-Profit Organization Management:** 2.4% - **Financial Services:** 1.9% - **Manufacturing:** 1.5% - **Higher Education:** 1.5% - **Other:** 32.5% --- ## Alternatives ### Alternatives to AuthorityLabs - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1553 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (699 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews) - [Moz Local](https://www.g2.com/products/moz-local/reviews) — 4.2/5 stars (475 reviews) - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4059 reviews) - [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1121 reviews) ### Alternatives to BrightEdge - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1553 reviews) - [seoClarity](https://www.g2.com/products/seoclarity/reviews) — 4.5/5 stars (212 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (699 reviews) - [Botify](https://www.g2.com/products/botify/reviews) — 4.4/5 stars (80 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [Raven Tools](https://www.g2.com/products/raven-tools/reviews) — 4.2/5 stars (154 reviews) ### Alternatives to Moz Pro - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1553 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (699 reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) - [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews) - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews) --- ## Top Discussions ### AuthorityLabs No discussions available for this product. ### BrightEdge - Title: [How do you feel about Content IQ?](https://www.g2.com/discussions/15092-how-do-you-feel-about-content-iq) — 2 comments, 1 upvote > **Top comment:** "Ambivalent. It promises more than it delivers, IMO." - Title: [What is BrightEdge used for?](https://www.g2.com/discussions/what-is-brightedge-used-for) — 1 comment > **Top comment:** "BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also..." - Title: [What do you think of the platform?](https://www.g2.com/discussions/32180-what-do-you-think-of-the-platform) — 1 comment, 1 upvote > **Top comment:** "I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over..." ### Moz Pro - Title: [How to get audit report of my website?](https://www.g2.com/discussions/how-to-get-audit-report-of-my-website) — 3 comments, 1 upvote > **Top comment:** "This page shows Moz's site audit. https://moz.com/products/pro/site-crawl. The one page is the on-page optimization report. The site audit crawls your..." - Title: [What is Moz Pro used for?](https://www.g2.com/discussions/what-is-moz-pro-used-for) — 2 comments > **Top comment:** "To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your..." - Title: [What is moz ranking?](https://www.g2.com/discussions/what-is-moz-ranking) — 2 comments > **Top comment:** "Ranking refers to the order of URLs on the search engine results page (SERP) and the process search engines use to determine these results. Search visibility..." - Title: [How much does Moz pro cost?](https://www.g2.com/discussions/how-much-does-moz-pro-cost) — 1 comment > **Top comment:** "Non-discounted pricing (they offer a 30% discount at the time of posting this since it is their 20th anniversary): * Standard: $950 per year (when paid..." - Title: [What is moz tool?](https://www.g2.com/discussions/what-is-moz-tool) — 1 comment, 1 upvote > **Top comment:** "Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. With..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/authoritylabs-vs-brightedge-vs-moz-pro)