# Authoritas vs Serpstat Comparison | | Authoritas | Serpstat | |---|---|---| | **Star Rating** | 4.0 out of 5 | 4.6 out of 5 | | **Total Reviews** | 21 | 464 | | **Largest Market Segment** | Small-Business (57.1% of reviews) | Small-Business (80.4% of reviews) | | **Entry Level Price** | Starting at £99.00 Per Month | Free Trial | --- ## Top Pros & Cons ### Authoritas Pros: - Keyword Ranking (1 reviews) - Keyword Tracking (1 reviews) Cons: - Data Overload (1 reviews) ### Serpstat Pros: - Advanced Search (1 reviews) - Competitor Analysis (1 reviews) --- ## Ratings Comparison | Rating | Authoritas | Serpstat | |---|---|---| | **Meets Requirements** | 7.8 (17 reviews) | 9.1 (414 reviews) | | **Ease of Use** | 7.2 (17 reviews) | 8.8 (417 reviews) | | **Ease of Setup** | 7.4 (7 reviews) | 9.0 (198 reviews) | | **Ease of Admin** | 7.4 (7 reviews) | 9.0 (193 reviews) | | **Quality of Support** | 9.3 (16 reviews) | 9.4 (377 reviews) | | **Has the product been a good partner in doing business?** | 7.6 (7 reviews) | 9.5 (185 reviews) | | **Product Direction (% positive)** | 7.5 (14 reviews) | 9.1 (401 reviews) | --- ## Pricing ### Authoritas #### Entry-Level Pricing Plan: Essential Price: Starting at £99.00 Per Month Description: For small businesses looking to cover the essential SEO tasks Key Features: - Keyword Rankings - Competitive Research - Keyword Research [Browse all 3 editions](https://www.g2.com/products/authoritas/pricing) #### Free Trial Yes ### Serpstat #### Entry-Level Pricing Plan: Free Trial Price: Free Trial Description: Trying out Serpstat with a free trial is an excellent way to experience it. Key Features: - Seats: 1 [Browse all 5 editions](https://www.g2.com/products/serpstat/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Content Marketing | Product | Score | Reviews | |---|---|---| | **Authoritas** | N/A | N/A | | **Serpstat** | N/A | N/A | #### Content Creation | Feature | Authoritas | Serpstat | |---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | #### Optimization | Feature | Authoritas | Serpstat | |---|---|---| | **SEO** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | #### Logistics | Feature | Authoritas | Serpstat | |---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | ### Local SEO | Product | Score | Reviews | |---|---|---| | **Authoritas** | N/A | N/A | | **Serpstat** | N/A | N/A | #### Local Search Optimization | Feature | Authoritas | Serpstat | |---|---|---| | **Rank Tracking** | Not enough data | Not enough data | | **Online Listings** | Not enough data | Not enough data | | **Google My Business** | Not enough data | Not enough data | | **Reputation Management** | Not enough data | Not enough data | | **Social Media** | Not enough data | Not enough data | | **Dashboards and Reporting** | Not enough data | Not enough data | ### Competitive Intelligence | Product | Score | Reviews | |---|---|---| | **Authoritas** | N/A | N/A | | **Serpstat** | 9.3/10 | 6 | #### Platform Basics | Feature | Authoritas | Serpstat | |---|---|---| | **Centralized Platform** | Not enough data | Not enough data | | **Web Tracking** | Not enough data | Feature Not Available | #### Agentic AI - Competitive Intelligence | Feature | Authoritas | Serpstat | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | #### Platform Data | Feature | Authoritas | Serpstat | |---|---|---| | **Product Details** | Not enough data | Not enough data | | **Customer Feedback & Reviews** | Not enough data | Not enough data | | **Channel Acquisition** | Not enough data | Not enough data | #### Platform Content | Feature | Authoritas | Serpstat | |---|---|---| | **Battlecards** | Not enough data | Not enough data | #### Platform Reporting | Feature | Authoritas | Serpstat | |---|---|---| | **Customizable Dashboard** | Not enough data | Not enough data | | **Benchmark Reporting** | Not enough data | 9.3 (5 reviews) | ### SEO Tools | Product | Score | Reviews | |---|---|---| | **Authoritas** | 8.2/10 | 12 | | **Serpstat** | 8.9/10 | 358 | #### SEO Auditing & Monitoring | Feature | Authoritas | Serpstat | |---|---|---| | **SEO Alerting** | Not enough data | 9.0 (33 reviews) | | **SEO Auditing** | Not enough data | 9.0 (27 reviews) | | **SEO Change Tracking** | Not enough data | 8.8 (26 reviews) | | **Technical SEO** | Not enough data | 9.1 (27 reviews) | #### Agentic AI - SEO Tools | Feature | Authoritas | Serpstat | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### SEO Content & Rankings | Feature | Authoritas | Serpstat | |---|---|---| | **Link Building** | 7.4 (11 reviews) | 8.5 (320 reviews) | | **Keyword Research** | 7.8 (12 reviews) | 9.0 (338 reviews) | | **SERP Rank Tracking** | 8.9 (12 reviews) | 8.9 (325 reviews) | | **Localization** | Not enough data | 8.6 (32 reviews) | | **Content Insights** | Not enough data | 8.6 (22 reviews) | #### SEO Reporting | Feature | Authoritas | Serpstat | |---|---|---| | **Competitor Analysis** | 8.5 (11 reviews) | 8.9 (321 reviews) | | **Data Visualization** | Not enough data | 9.1 (35 reviews) | | **Custom Reports** | Not enough data | 8.8 (32 reviews) | | **White Label** | Not enough data | 9.0 (23 reviews) | #### Generative AI | Feature | Authoritas | Serpstat | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Feature Not Available | ### Market Intelligence | Product | Score | Reviews | |---|---|---| | **Authoritas** | N/A | N/A | | **Serpstat** | 9.8/10 | 7 | #### Data collection | Feature | Authoritas | Serpstat | |---|---|---| | **Natural Language Processing (NLP)** | Not enough data | 9.7 (5 reviews) | | **Data Sources** | Not enough data | 9.7 (5 reviews) | | **Custom Research Sources** | Not enough data | 9.7 (5 reviews) | | **Lead Enrichment** | Not enough data | 9.7 (5 reviews) | | **Advanced Data Collection** | Not enough data | 10.0 (6 reviews) | #### Segment Trending | Feature | Authoritas | Serpstat | |---|---|---| | **Web** | Not enough data | 10.0 (7 reviews) | | **Social** | Not enough data | 9.7 (5 reviews) | | **Benchmarks** | Not enough data | 10.0 (6 reviews) | | **Finance ** | Not enough data | 10.0 (5 reviews) | #### Analysis | Feature | Authoritas | Serpstat | |---|---|---| | **Custom Dashboards** | Not enough data | 10.0 (6 reviews) | | **Reports** | Not enough data | 9.8 (7 reviews) | | **Integrations** | Not enough data | 9.7 (6 reviews) | #### Platform | Feature | Authoritas | Serpstat | |---|---|---| | **Search** | Not enough data | 10.0 (7 reviews) | | **User, Role, And Access Management** | Not enough data | 9.2 (6 reviews) | | **Mobile User Support** | Not enough data | 9.3 (5 reviews) | | **Alerts** | Not enough data | 10.0 (6 reviews) | | **Collaboration** | Not enough data | 9.3 (5 reviews) | | **Compliance** | Not enough data | Not enough data | #### Agentic AI - Market Intelligence | Feature | Authoritas | Serpstat | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Paid Search Intelligence | Product | Score | Reviews | |---|---|---| | **Authoritas** | N/A | N/A | | **Serpstat** | N/A | N/A | #### Platform Basics | Feature | Authoritas | Serpstat | |---|---|---| | **Benchmarking** | Not enough data | Not enough data | | **Ad Creatives** | Not enough data | Not enough data | | **Paid Search Data** | Not enough data | Not enough data | #### Platform Data | Feature | Authoritas | Serpstat | |---|---|---| | **Alerts** | Not enough data | Not enough data | | **Data Access** | Not enough data | Not enough data | | **Web Traffic** | Not enough data | Not enough data | | **Subdomains** | Not enough data | Not enough data | #### Agentic AI - Operational Risk Management | Feature | Authoritas | Serpstat | |---|---|---| | **Proactive Assistance** | Not enough data | Not enough data | ### Content Creation | Product | Score | Reviews | |---|---|---| | **Authoritas** | N/A | N/A | | **Serpstat** | N/A | N/A | #### Planning | Feature | Authoritas | Serpstat | |---|---|---| | **Scheduling Integration** | Not enough data | Not enough data | #### Publishing | Feature | Authoritas | Serpstat | |---|---|---| | **Execute Content Publication** | Not enough data | Not enough data | #### Social Media | Feature | Authoritas | Serpstat | |---|---|---| | **Social Media Integration** | Not enough data | Not enough data | #### Planning | Feature | Authoritas | Serpstat | |---|---|---| | **Collaborative Editorial Calendars / Scheduling Content** | Not enough data | Not enough data | #### Generative AI | Feature | Authoritas | Serpstat | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | | **AI Text-to-Image** | Not enough data | Not enough data | | **AI Text-to-Video** | Not enough data | Not enough data | #### Agentic AI - Content Creation | Feature | Authoritas | Serpstat | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **Authoritas** | N/A | N/A | | **Serpstat** | N/A | N/A | #### AI Visibility & Tracking | Feature | Authoritas | Serpstat | |---|---|---| | **AI Mention Tracking** | Not enough data | Not enough data | | **AI Search Ranking Insights** | Not enough data | Not enough data | #### Sentiment & Brand Analysis | Feature | Authoritas | Serpstat | |---|---|---| | **AI Sentiment Monitoring** | Not enough data | Not enough data | | **AI Hallucination Detection** | Not enough data | Not enough data | #### Competitive Benchmarking | Feature | Authoritas | Serpstat | |---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | | **Competitor AI Presence Comparison** | Not enough data | Not enough data | #### AI Content Optimization | Feature | Authoritas | Serpstat | |---|---|---| | **Semantic Optimization for AI Models** | Not enough data | Not enough data | | **AI-Driven Content Recommendations** | Not enough data | Not enough data | #### Reporting & Alerts | Feature | Authoritas | Serpstat | |---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | Not enough data | | **AI Visibility Reporting** | Not enough data | Not enough data | ### Content Analytics | Product | Score | Reviews | |---|---|---| | **Authoritas** | N/A | N/A | | **Serpstat** | 8.7/10 | 7 | #### Tools | Feature | Authoritas | Serpstat | |---|---|---| | **Contact Collection** | Not enough data | Not enough data | | **Audience Insights** | Not enough data | Not enough data | | **Social Sharing** | Not enough data | 8.7 (5 reviews) | #### Metrics | Feature | Authoritas | Serpstat | |---|---|---| | **Entry and Exit Pages** | Not enough data | Not enough data | | **Sessions** | Not enough data | Not enough data | | **Engagement** | Not enough data | Not enough data | | **Return** | Not enough data | Not enough data | | **Conversions** | Not enough data | Not enough data | | **Search Rank** | Not enough data | Not enough data | #### Agentic AI - Content Analytics | Feature | Authoritas | Serpstat | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Local Marketing | Product | Score | Reviews | |---|---|---| | **Authoritas** | N/A | N/A | | **Serpstat** | N/A | N/A | #### Platform | Feature | Authoritas | Serpstat | |---|---|---| | **Internationalization** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Reporting and Dashboards** | Not enough data | Not enough data | | **Mobile User Support** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [SEO Tools](https://www.g2.com/categories/seo-tools) **Unique to Authoritas (1):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) **Unique to Serpstat (6):** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Content Creation Software](https://www.g2.com/categories/content-creation), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Local SEO Software](https://www.g2.com/categories/local-seo), [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence) --- ## Reviewer Demographics ### By Company Size | Segment | Authoritas | Serpstat | |---|---|---| | **Small-Business** | 57.1% | 80.4% | | **Mid-Market** | 28.6% | 17.2% | | **Enterprise** | 14.3% | 2.4% | ### By Industry #### Authoritas - **Marketing and Advertising:** 33.3% - **Computer Software:** 19.0% - **Internet:** 9.5% - **Information Technology and Services:** 9.5% - **Retail:** 4.8% - **Human Resources:** 4.8% - **Hospital & Health Care:** 4.8% - **E-Learning:** 4.8% - **Education Management:** 4.8% - **Automotive:** 4.8% #### Serpstat - **Marketing and Advertising:** 26.8% - **Internet:** 13.9% - **Information Technology and Services:** 6.6% - **Computer Software:** 6.2% - **Consumer Goods:** 2.7% - **Apparel & Fashion:** 2.4% - **Health, Wellness and Fitness:** 2.0% - **Financial Services:** 1.8% - **Online Media:** 1.8% - **Retail:** 1.5% - **Other:** 34.3% --- ## Alternatives ### Alternatives to Authoritas - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1553 reviews) - [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (699 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4059 reviews) - [Writesonic](https://www.g2.com/products/writesonic/reviews) — 4.7/5 stars (2112 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1121 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (817 reviews) ### Alternatives to Serpstat - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1553 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (699 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (402 reviews) - [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews) - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews) --- ## Top Discussions ### Authoritas No discussions available for this product. ### Serpstat - Title: [What is Serpstat used for?](https://www.g2.com/discussions/what-is-serpstat-used-for) — 3 comments > **Top comment:** "helps us analyze our competitor ads and perform long-tail keyword research," - Title: [Will you have any sales in future?](https://www.g2.com/discussions/will-you-have-any-sales-in-future) — 1 comment, 2 upvotes *(includes official response)* > **Top comment:** "Hi Alex, We will be happy to have you back and provide you with a personal offer as our recent customer. Please, get in touch via email v.alokhin@serpstat.com" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/authoritas-vs-serpstat)