# Authoritas, Moz Pro vs Raven Tools Comparison | | Authoritas | Moz Pro | Raven Tools | |---|---|---|---| | **Star Rating** | 4.0 out of 5 | 4.3 out of 5 | 4.2 out of 5 | | **Total Reviews** | 21 | 608 | 154 | | **Largest Market Segment** | Small-Business (57.1% of reviews) | Small-Business (58.3% of reviews) | Small-Business (75.2% of reviews) | | **Entry Level Price** | Starting at £99.00 Per Month | $49.00 1 User Per Month | $79/ month | --- ## Top Pros & Cons ### Authoritas Pros: - Keyword Ranking (1 reviews) - Keyword Tracking (1 reviews) Cons: - Data Overload (1 reviews) ### Moz Pro Pros: - User-Friendly (14 reviews) - Keyword Research (12 reviews) Cons: - Limited Features (8 reviews) - Feature Deficiency (4 reviews) ### Raven Tools Pros: - Detailed Reporting (1 reviews) - Time Saving (1 reviews) Cons: - Credit Issues (1 reviews) - Email Issues (1 reviews) --- ## Ratings Comparison | Rating | Authoritas | Moz Pro | Raven Tools | |---|---|---|---| | **Meets Requirements** | 7.8 (17 reviews) | 8.4 (529 reviews) | 8.1 (135 reviews) | | **Ease of Use** | 7.2 (17 reviews) | 8.6 (532 reviews) | 8.3 (135 reviews) | | **Ease of Setup** | 7.4 (7 reviews) | 8.8 (325 reviews) | 8.4 (103 reviews) | | **Ease of Admin** | 7.4 (7 reviews) | 8.9 (248 reviews) | 8.7 (102 reviews) | | **Quality of Support** | 9.3 (16 reviews) | 8.5 (433 reviews) | 8.3 (111 reviews) | | **Has the product been a good partner in doing business?** | 7.6 (7 reviews) | 8.9 (238 reviews) | 8.8 (97 reviews) | | **Product Direction (% positive)** | 7.5 (14 reviews) | 8.3 (522 reviews) | 7.8 (135 reviews) | --- ## Pricing ### Authoritas #### Entry-Level Pricing Plan: Essential Price: Starting at £99.00 Per Month Description: For small businesses looking to cover the essential SEO tasks Key Features: - Keyword Rankings - Competitive Research - Keyword Research [Browse all 3 editions](https://www.g2.com/products/authoritas/pricing) #### Free Trial Yes ### Moz Pro #### Entry-Level Pricing Plan: Starter Price: $49.00 1 User Per Month Description: $39/mo when you pay yearly. For small businesses or startups with only one website. Key Features: - User seats - 1 - MozBar Premium - 24/7 Support [Browse all 5 editions](https://www.g2.com/products/moz-pro/pricing) #### Free Trial Yes ### Raven Tools #### Entry-Level Pricing Plan: Start Price: $79 / month Description: This feature is for startups. SME’s (small and medium enterprise) and growing marketing agencies. With start plan you get all the Pro features plus: Branded reports, Historical Data, and Monthly Page Crawls and more. Key Features: - Campaigns/Domains: 20 - Users : 4 - Backlink Explorer (Majestic): 40 Reports (up to 2 Million URL results) [Browse all 4 editions](https://www.g2.com/products/raven-tools/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### SEO Tools | Product | Score | Reviews | |---|---|---| | **Authoritas** | 8.2/10 | 12 | | **Moz Pro** | 7.0/10 | 483 | | **Raven Tools** | 7.5/10 | 114 | #### SEO Auditing & Monitoring | Feature | Authoritas | Moz Pro | Raven Tools | |---|---|---|---| | **SEO Alerting** | Not enough data | 8.1 (246 reviews) | Not enough data | | **SEO Auditing** | Not enough data | 8.4 (233 reviews) | Not enough data | | **SEO Change Tracking** | Not enough data | Feature Not Available | Not enough data | | **Technical SEO** | Not enough data | 8.1 (232 reviews) | Not enough data | #### Agentic AI - SEO Tools | Feature | Authoritas | Moz Pro | Raven Tools | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | 5.6 (28 reviews) | Not enough data | | **Multi-step Planning** | Not enough data | 5.7 (27 reviews) | Not enough data | | **Cross-system Integration** | Not enough data | 5.8 (29 reviews) | Not enough data | | **Adaptive Learning** | Not enough data | 6.3 (29 reviews) | Not enough data | | **Natural Language Interaction** | Not enough data | 6.1 (28 reviews) | Not enough data | | **Proactive Assistance** | Not enough data | 5.8 (28 reviews) | Not enough data | | **Decision Making** | Not enough data | 5.8 (28 reviews) | Not enough data | #### SEO Content & Rankings | Feature | Authoritas | Moz Pro | Raven Tools | |---|---|---|---| | **Link Building** | 7.4 (11 reviews) | 7.8 (450 reviews) | 7.9 (97 reviews) | | **Keyword Research** | 7.8 (12 reviews) | 8.5 (460 reviews) | 7.3 (104 reviews) | | **SERP Rank Tracking** | 8.9 (12 reviews) | 8.6 (450 reviews) | 7.0 (90 reviews) | | **Localization** | Not enough data | 7.4 (240 reviews) | Not enough data | | **Content Insights** | Not enough data | 7.5 (221 reviews) | Not enough data | #### SEO Reporting | Feature | Authoritas | Moz Pro | Raven Tools | |---|---|---|---| | **Competitor Analysis** | 8.5 (11 reviews) | 8.4 (453 reviews) | 7.8 (95 reviews) | | **Data Visualization** | Not enough data | 7.8 (242 reviews) | Not enough data | | **Custom Reports** | Not enough data | 7.4 (241 reviews) | Not enough data | | **White Label** | Not enough data | 6.8 (225 reviews) | Not enough data | #### Generative AI | Feature | Authoritas | Moz Pro | Raven Tools | |---|---|---|---| | **AI Text Generation** | Not enough data | 6.0 (202 reviews) | Not enough data | | **AI Text Summarization** | Not enough data | 6.1 (202 reviews) | Not enough data | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **Authoritas** | N/A | N/A | | **Moz Pro** | N/A | N/A | | **Raven Tools** | N/A | N/A | #### AI Visibility & Tracking | Feature | Authoritas | Moz Pro | Raven Tools | |---|---|---|---| | **AI Mention Tracking** | Not enough data | Not enough data | Not enough data | | **AI Search Ranking Insights** | Not enough data | Not enough data | Not enough data | #### Sentiment & Brand Analysis | Feature | Authoritas | Moz Pro | Raven Tools | |---|---|---|---| | **AI Sentiment Monitoring** | Not enough data | Not enough data | Not enough data | | **AI Hallucination Detection** | Not enough data | Not enough data | Not enough data | #### Competitive Benchmarking | Feature | Authoritas | Moz Pro | Raven Tools | |---|---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | Not enough data | | **Competitor AI Presence Comparison** | Not enough data | Not enough data | Not enough data | #### AI Content Optimization | Feature | Authoritas | Moz Pro | Raven Tools | |---|---|---|---| | **Semantic Optimization for AI Models** | Not enough data | Not enough data | Not enough data | | **AI-Driven Content Recommendations** | Not enough data | Not enough data | Not enough data | #### Reporting & Alerts | Feature | Authoritas | Moz Pro | Raven Tools | |---|---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | Not enough data | Not enough data | | **AI Visibility Reporting** | Not enough data | Not enough data | Not enough data | ### AI Search Visibility Optimization Tools | Product | Score | Reviews | |---|---|---| | **Authoritas** | N/A | N/A | | **Moz Pro** | N/A | N/A | | **Raven Tools** | N/A | N/A | #### AI Content Structuring - AI Search Visibility Optimization tools | Feature | Authoritas | Moz Pro | Raven Tools | |---|---|---|---| | **AI-Optimized Content Structuring** | Not enough data | Not enough data | Not enough data | | **Schema & Structured Data Optimization** | Not enough data | Not enough data | Not enough data | | **AI-Readable Content Formatting** | Not enough data | Not enough data | Not enough data | | **LLM-Ready Content Preparation** | Not enough data | Not enough data | Not enough data | #### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools | Feature | Authoritas | Moz Pro | Raven Tools | |---|---|---|---| | **Entity Recognition & Mapping** | Not enough data | Not enough data | Not enough data | | **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | Not enough data | | **Semantic Content Analysis** | Not enough data | Not enough data | Not enough data | | **Topic Authority Optimization** | Not enough data | Not enough data | Not enough data | #### AI Retrieval Optimization - AI Search Visibility Optimization tools | Feature | Authoritas | Moz Pro | Raven Tools | |---|---|---|---| | **Passage & Chunk Optimization** | Not enough data | Not enough data | Not enough data | | **AI Citation Optimization** | Not enough data | Not enough data | Not enough data | | **Retrieval Readiness Analysis** | Not enough data | Not enough data | Not enough data | | **AI Query Matching Analysis** | Not enough data | Not enough data | Not enough data | #### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools | Feature | Authoritas | Moz Pro | Raven Tools | |---|---|---|---| | **AI Citation Monitoring** | Not enough data | Not enough data | Not enough data | | **AI Answer Visibility Tracking** | Not enough data | Not enough data | Not enough data | | **Generative Search Performance Analytics** | Not enough data | Not enough data | Not enough data | #### Workflow & Platform Integrations - AI Search Visibility Optimization tools | Feature | Authoritas | Moz Pro | Raven Tools | |---|---|---|---| | **CMS & Publishing Workflow Integrations** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [SEO Tools](https://www.g2.com/categories/seo-tools) **Unique to Authoritas (1):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) **Unique to Moz Pro (2):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools) --- ## Reviewer Demographics ### By Company Size | Segment | Authoritas | Moz Pro | Raven Tools | |---|---|---|---| | **Small-Business** | 57.1% | 58.3% | 75.2% | | **Mid-Market** | 28.6% | 33.3% | 20.8% | | **Enterprise** | 14.3% | 8.4% | 4.0% | ### By Industry #### Authoritas - **Marketing and Advertising:** 33.3% - **Computer Software:** 19.0% - **Internet:** 9.5% - **Information Technology and Services:** 9.5% - **Retail:** 4.8% - **Human Resources:** 4.8% - **Hospital & Health Care:** 4.8% - **E-Learning:** 4.8% - **Education Management:** 4.8% - **Automotive:** 4.8% #### Moz Pro - **Marketing and Advertising:** 30.3% - **Information Technology and Services:** 9.0% - **Computer Software:** 8.1% - **Internet:** 7.3% - **Retail:** 2.9% - **Hospital & Health Care:** 2.5% - **Non-Profit Organization Management:** 2.4% - **Financial Services:** 1.9% - **Manufacturing:** 1.5% - **Higher Education:** 1.5% - **Other:** 32.5% #### Raven Tools - **Marketing and Advertising:** 59.7% - **Internet:** 9.4% - **Information Technology and Services:** 6.7% - **Computer Software:** 2.7% - **Consumer Goods:** 2.0% - **Hospitality:** 1.3% - **Insurance:** 1.3% - **Media Production:** 1.3% - **Online Media:** 1.3% - **Publishing:** 1.3% - **Other:** 12.8% --- ## Alternatives ### Alternatives to Authoritas - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3377 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1541 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (693 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4052 reviews) - [Writesonic](https://www.g2.com/products/writesonic/reviews) — 4.7/5 stars (2111 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1165 reviews) - [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1114 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (801 reviews) ### Alternatives to Moz Pro - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3377 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1541 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (801 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (771 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1165 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (693 reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) - [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews) ### Alternatives to Raven Tools - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3377 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (801 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (693 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (446 reviews) - [Web CEO](https://www.g2.com/products/web-ceo/reviews) — 4.7/5 stars (166 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1541 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (771 reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) --- ## Top Discussions ### Authoritas No discussions available for this product. ### Moz Pro - Title: [How to get audit report of my website?](https://www.g2.com/discussions/how-to-get-audit-report-of-my-website) — 3 comments, 1 upvote > **Top comment:** "This page shows Moz's site audit. https://moz.com/products/pro/site-crawl. The one page is the on-page optimization report. The site audit crawls your..." - Title: [What is Moz Pro used for?](https://www.g2.com/discussions/what-is-moz-pro-used-for) — 2 comments > **Top comment:** "To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your..." - Title: [What is moz ranking?](https://www.g2.com/discussions/what-is-moz-ranking) — 2 comments > **Top comment:** "Ranking refers to the order of URLs on the search engine results page (SERP) and the process search engines use to determine these results. Search visibility..." - Title: [How much does Moz pro cost?](https://www.g2.com/discussions/how-much-does-moz-pro-cost) — 1 comment > **Top comment:** "Non-discounted pricing (they offer a 30% discount at the time of posting this since it is their 20th anniversary): * Standard: $950 per year (when paid..." - Title: [What is moz tool?](https://www.g2.com/discussions/what-is-moz-tool) — 1 comment, 1 upvote > **Top comment:** "Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. With..." ### Raven Tools - Title: [What happens if I cancel?](https://www.g2.com/discussions/cancellation) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "We do not offer refunds for partial months. We do store your data for 30 days in case you change your mind. Then we delete all of it for security reasons." - Title: [Is there a contract?](https://www.g2.com/discussions/contract-pricing) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "If you pay month-to-month, you can change plans or cancel at anytime. If you choose the annual plan option, you get the discount, however you are signing up..." - Title: [How do I pay?](https://www.g2.com/discussions/payment-options-e35284d4-5157-4405-8d0d-f816c384e096) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "With a credit card. That's the only form of payment we accept. We don't accept PayPal or payments by check. " - Title: [How do I start a Free Trial?](https://www.g2.com/discussions/free-trial-902fa7cf-4ea4-4c7a-95cc-d9b4e2533f2e) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "All Raven accounts start with a free, limited trial. When you're ready to upgrade to Start or any of the other packages, simply enter your credit card..." - Title: [What does Raven cost?](https://www.g2.com/discussions/pricing-0519e248-3256-4ee6-b04d-09b55ea119c2) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Now you can get a discounted Annual Plan - and the billing is still monthly! The Start annual package costs $99 a month. Grow annual package costs $169 a..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/authoritas-vs-moz-pro-vs-raven-tools)