# Author-It vs MadCap Flare Comparison
---
## AI Generated Summary
- **G2 reviewers report** that MadCap Flare excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Author-It. Users appreciate its **industry-leading features** like topic-based authoring and conditional settings, which enhance customization and usability.
- **According to verified reviews** , MadCap Flare has a much larger user base, with 478 total reviews compared to Author-It's 33. This extensive feedback provides a more reliable insight into user experiences, highlighting Flare's consistent performance over time.
- **Users say** that MadCap Flare's implementation process is notably smoother, with many praising its **intuitive onboarding** and ease of setup. In contrast, Author-It users have mentioned challenges with configuration, which can hinder initial adoption.
- **Reviewers mention** that both tools offer a similar ease of use, but MadCap Flare stands out with its **collaborative features** that facilitate teamwork and integration with other file formats, making it a preferred choice for teams working together on projects.
- **G2 reviewers highlight** the quality of support provided by both products, but MadCap Flare receives slightly higher marks for its **responsive and friendly support team** , which users find helpful in resolving issues quickly and effectively.
- **According to recent user feedback** , Author-It is praised for its stability and long-term reliability, with users noting that it effectively manages content without frequent issues. However, its lower G2 Score suggests that it may not meet the evolving needs of all users as effectively as MadCap Flare does.



| | Author-It | MadCap Flare | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 33 | 487 | 
| **Largest Market Segment** | Mid-Market (48.5% of reviews) | Mid-Market (52.8% of reviews) | 
| **Entry Level Price** | Starting at $1,850.00 2 Users Per Month | Contact Us Per Year | 

---
## Top Pros & Cons

### Author-It


Cons:
- Difficult Setup (1 reviews)
- Not Intuitive (1 reviews)

### MadCap Flare

Pros:
- Content Management (2 reviews)
- Efficiency (2 reviews)

Cons:
- Learning Curve (2 reviews)
- Difficulty (1 reviews)

---
## Ratings Comparison
| Rating | Author-It | MadCap Flare | 
|---|---|---|
  | **Meets Requirements** | 8.2 (31 reviews) | 8.6 (402 reviews) | 
  | **Ease of Use** | 7.4 (31 reviews) | 7.4 (402 reviews) | 
  | **Ease of Setup** | 5.8 (25 reviews) | 7.9 (300 reviews) | 
  | **Ease of Admin** | 6.8 (21 reviews) | 8.0 (288 reviews) | 
  | **Quality of Support** | 8.3 (31 reviews) | 8.6 (376 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (21 reviews) | 8.9 (290 reviews) | 
  | **Product Direction (% positive)** | 7.4 (31 reviews) | 7.6 (370 reviews) | 

---
## Pricing

### Author-It

#### Entry-Level Pricing

Plan: Training and eLearning

Price: Starting at $1,850.00 2 Users Per Month

Description: All plans include unlimited:

Key Features:
- Customer support
- Enterprise grade security
- Projects & publications

[Browse all 2 editions](https://www.g2.com/products/author-it/pricing)

#### Free Trial

No

### MadCap Flare

#### Entry-Level Pricing

Plan: Subscription

Price: Contact Us Per Year

Description: Includes Maintenance and Support

Key Features:
- Free Product Upgrades and Updates
- Unlimited Email and Phone Support
- Free Web-based MadCap Flare Introductory Training

[Learn more about MadCap Flare](https://www.g2.com/products/madcap-flare/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **Author-It** | N/A | N/A |
| **MadCap Flare** | 8.4/10 | 62 |

#### Content

| Feature | Author-It | MadCap Flare | 
|---|---|---|
| **Content Authoring** | Not enough data | 9.3 (57 reviews) | 
| **Rich Text Editor** | Not enough data | 9.2 (52 reviews) | 
| **Versioning** | Not enough data | 8.8 (47 reviews) | 
| **Plug-ins/Widgets/Apps** | Not enough data | 8.5 (26 reviews) | 
| **Approval Process** | Not enough data | 8.2 (26 reviews) | 
| **Content Scheduling** | Not enough data | 8.5 (21 reviews) | 
| **Asset Management** | Not enough data | 8.3 (37 reviews) | 
| **Internal Search** | Not enough data | 8.1 (51 reviews) | 
| **Content Repository** | Not enough data | 8.9 (51 reviews) | 

#### Design

| Feature | Author-It | MadCap Flare | 
|---|---|---|
| **Breadth of Pre-Built Templates** | Not enough data | 7.8 (50 reviews) | 
| **Mobile** | Not enough data | 7.8 (29 reviews) | 
| **Branding/Themes** | Not enough data | 7.9 (42 reviews) | 
| **Customization** | Not enough data | 8.4 (50 reviews) | 

#### Platform

| Feature | Author-It | MadCap Flare | 
|---|---|---|
| **User Community** | Not enough data | 8.3 (45 reviews) | 
| **SEO** | Not enough data | 8.3 (27 reviews) | 
| **Flexible Navigation Structures** | Not enough data | 8.5 (47 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.4 (33 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.7 (35 reviews) | 
| **Internationalization** | Not enough data | 8.4 (26 reviews) | 
| **Dashboards and Reports** | Not enough data | 7.8 (27 reviews) | 
| **API / Integrations** | Not enough data | 7.6 (23 reviews) | 

#### Agentic AI - Web Content Management

| Feature | Author-It | MadCap Flare | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Component Content Management Systems

| Product | Score | Reviews |
|---|---|---|
| **Author-It** | 7.6/10 | 23 |
| **MadCap Flare** | N/A | N/A |

#### XML Data Model Type

| Feature | Author-It | MadCap Flare | 
|---|---|---|
| **DITA (Darwin Information Typing Architecture)** | 6.9 (9 reviews) | Not enough data | 
| **DocBook** | 6.9 (6 reviews) | Not enough data | 
| **S1000D** | Not enough data | Not enough data | 
| **SCORM** | 6.7 (5 reviews) | Not enough data | 

#### Software Model

| Feature | Author-It | MadCap Flare | 
|---|---|---|
| **SaaS (Software as a Service)** | 8.1 (7 reviews) | Not enough data | 
| **Hosted** | 7.7 (5 reviews) | Not enough data | 
| **On-Premise** | 8.1 (12 reviews) | Not enough data | 
| **Cloud-based** | 7.5 (10 reviews) | Not enough data | 

#### Creation Features

| Feature | Author-It | MadCap Flare | 
|---|---|---|
| **XML Authoring ** | 8.5 (14 reviews) | Not enough data | 
| **Workflow Management** | 7.0 (14 reviews) | Not enough data | 
| **Collaborative Review** | 8.2 (14 reviews) | Not enough data | 

### Course Authoring

| Product | Score | Reviews |
|---|---|---|
| **Author-It** | 9.7/10 | 8 |
| **MadCap Flare** | N/A | N/A |

#### Training & eLearning

| Feature | Author-It | MadCap Flare | 
|---|---|---|
| **Content Creation** | 9.7 (5 reviews) | Not enough data | 
| **Content Libraries** | 9.7 (5 reviews) | Not enough data | 

#### Agentic AI - Course Authoring

| Feature | Author-It | MadCap Flare | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Document Creation

| Product | Score | Reviews |
|---|---|---|
| **Author-It** | N/A | N/A |
| **MadCap Flare** | 7.4/10 | 109 |

#### Design

| Feature | Author-It | MadCap Flare | 
|---|---|---|
| **Graphics** | Not enough data | 7.5 (88 reviews) | 
| **Templates** | Not enough data | 8.0 (87 reviews) | 
| **Themes** | Not enough data | 7.8 (73 reviews) | 

#### Collaboration

| Feature | Author-It | MadCap Flare | 
|---|---|---|
| **Multi-User Collaboration** | Not enough data | 7.9 (75 reviews) | 
| **Real-Time Communication** | Not enough data | 7.2 (61 reviews) | 

#### File Types

| Feature | Author-It | MadCap Flare | 
|---|---|---|
| **Export** | Not enough data | 8.7 (97 reviews) | 
| **Import** | Not enough data | 7.5 (91 reviews) | 
| **Web Publishing** | Not enough data | 9.1 (87 reviews) | 

#### Edit & Revise

| Feature | Author-It | MadCap Flare | 
|---|---|---|
| **Revision History** | Not enough data | 8.5 (77 reviews) | 
| **Suggestion Mode** | Not enough data | 8.1 (59 reviews) | 
| **Document Editor** | Not enough data | 8.7 (96 reviews) | 

#### Integrate & Embed

| Feature | Author-It | MadCap Flare | 
|---|---|---|
| **Calendar** | Not enough data | 6.7 (31 reviews) | 
| **Website** | Not enough data | 8.7 (57 reviews) | 
| **Applications** | Not enough data | 8.3 (44 reviews) | 

#### Operating System

| Feature | Author-It | MadCap Flare | 
|---|---|---|
| **PC Operating System** | Not enough data | 8.7 (101 reviews) | 
| **Mac Operating System** | Not enough data | 4.5 (17 reviews) | 
| **Linux Operating System** | Not enough data | 4.2 (13 reviews) | 

#### Generative AI

| Feature | Author-It | MadCap Flare | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.7 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 5.2 (7 reviews) | 
| **AI Text-to-Image** | Not enough data | 5.2 (7 reviews) | 
| **AI Text-to-Speech** | Not enough data | 5.5 (7 reviews) | 
| **AI Image-to-Text** | Not enough data | 5.5 (7 reviews) | 

#### Agentic AI - Document Creation

| Feature | Author-It | MadCap Flare | 
|---|---|---|
| **Proactive Assistance** | Not enough data | Not enough data | 

### Talent Management

| Product | Score | Reviews |
|---|---|---|
| **Author-It** | N/A | N/A |
| **MadCap Flare** | N/A | N/A |

#### Generative AI

| Feature | Author-It | MadCap Flare | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Training eLearning

| Product | Score | Reviews |
|---|---|---|
| **Author-It** | N/A | N/A |
| **MadCap Flare** | N/A | N/A |

#### Platform

| Feature | Author-It | MadCap Flare | 
|---|---|---|
| **Customization ** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | 
| **Mobility** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Help Authoring Tools (HAT)](https://www.g2.com/categories/help-authoring-tool-hat)

**Unique to Author-It (2):** [Component Content Management Systems ](https://www.g2.com/categories/component-content-management-systems), [Course Authoring Software](https://www.g2.com/categories/course-authoring)

**Unique to MadCap Flare (2):** [Document Creation Software](https://www.g2.com/categories/document-creation), [Web Content Management Software](https://www.g2.com/categories/web-content-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Author-It | MadCap Flare | 
|---|---|---|
| **Small-Business** | 24.2% | 17.8% | 
| **Mid-Market** | 48.5% | 52.8% | 
| **Enterprise** | 27.3% | 29.4% | 

### By Industry

#### Author-It

- **Computer Software:** 30.3%
- **Machinery:** 21.2%
- **Information Technology and Services:** 15.2%
- **Electrical/Electronic Manufacturing:** 6.1%
- **Automotive:** 6.1%
- **Airlines/Aviation:** 6.1%
- **Logistics and Supply Chain:** 3.0%
- **Information Services:** 3.0%
- **Consumer Goods:** 3.0%
- **Consumer Electronics:** 3.0%
- **Other:** 3.0%

#### MadCap Flare

- **Computer Software:** 36.6%
- **Information Technology and Services:** 15.2%
- **Writing and Editing:** 3.4%
- **Computer & Network Security:** 3.4%
- **Financial Services:** 2.5%
- **Mechanical or Industrial Engineering:** 2.3%
- **Oil & Energy:** 1.9%
- **Electrical/Electronic Manufacturing:** 1.9%
- **Hospital & Health Care:** 1.7%
- **Industrial Automation:** 1.7%
- **Other:** 29.5%

---
## Alternatives

### Alternatives to Author-It

- [Heretto](https://www.g2.com/products/heretto/reviews) — 4.1/5 stars (39 reviews)
- [Paligo](https://www.g2.com/products/paligo/reviews) — 4.6/5 stars (57 reviews)
- [Document360](https://www.g2.com/products/document360/reviews) — 4.7/5 stars (519 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (573 reviews)
- [Litmos](https://www.g2.com/products/litmos/reviews) — 4.3/5 stars (698 reviews)
- [Bigtincan Readiness (formerly Brainshark)](https://www.g2.com/products/bigtincan-readiness-formerly-brainshark/reviews) — 4.4/5 stars (617 reviews)
- [iSpring Suite](https://www.g2.com/products/ispring-suite/reviews) — 4.6/5 stars (819 reviews)
- [Articulate 360](https://www.g2.com/products/articulate-360/reviews) — 4.7/5 stars (751 reviews)
- [Paycom](https://www.g2.com/products/paycom/reviews) — 4.5/5 stars (6442 reviews)
- [Synthesia](https://www.g2.com/products/synthesia/reviews) — 4.6/5 stars (2749 reviews)

### Alternatives to MadCap Flare

- [ClickHelp](https://www.g2.com/products/clickhelp/reviews) — 4.8/5 stars (65 reviews)
- [Document360](https://www.g2.com/products/document360/reviews) — 4.7/5 stars (519 reviews)
- [Microsoft Word](https://www.g2.com/products/microsoft-word/reviews) — 4.7/5 stars (2037 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)
- [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9528 reviews)
- [Adobe RoboHelp](https://www.g2.com/products/adobe-robohelp/reviews) — 4.0/5 stars (38 reviews)
- [Dr. Explain](https://www.g2.com/products/dr-explain/reviews) — 4.5/5 stars (30 reviews)
- [Help & Manual](https://www.g2.com/products/help-manual/reviews) — 4.8/5 stars (22 reviews)
- [HelpNDoc](https://www.g2.com/products/helpndoc/reviews) — 4.1/5 stars (18 reviews)
- [HelpSmith](https://www.g2.com/products/helpsmith/reviews) — 4.8/5 stars (16 reviews)

---
## Top Discussions

### Author-It

- Title: [Where is the manual Author it ProCSS configuration and commands?](https://www.g2.com/discussions/13938-where-is-the-manual-author-it-procss-configuration-and-commands) — 2 comments, 1 upvote
  > **Top comment:** "Hi Antti, We noticed that some of our content on the Knowledge Center was hard to find, so we're restructuring our KC. This will also include the complete..."
- Title: [Can I and if yes how create training tutorials?](https://www.g2.com/discussions/16122-can-i-and-if-yes-how-create-training-tutorials) — 1 comment, 1 upvote
  > **Top comment:** "Hi Marie,
Yes, you can use Author-it to create training material, including Student and Instructor Guides (PDF), HTML5 elearning and assessments, and HTML5..."

### MadCap Flare

- Title: [Is MadCap Flare cloud-based?](https://www.g2.com/discussions/is-madcap-flare-cloud-based) — 2 comments
  > **Top comment:** "MadCap Flare is not cloud-based per se. However, MadCap Central recently enabled cloud-based authoring that syncs up with Flare. Here's the link to their..."
- Title: [How much is MadCap Central?](https://www.g2.com/discussions/how-much-is-madcap-central) — 2 comments
  > **Top comment:** "MadCap is pretty transparent about their pricing plans, which you can find on there site at https://www.madcapsoftware.com/pricing/. The current rate for an..."
- Title: [How much does MadCap Flare cost?](https://www.g2.com/discussions/how-much-does-madcap-flare-cost) — 1 comment
  > **Top comment:** "No idea - our admin team pays the bills"
- Title: [Is MadCap Flare a CMS?](https://www.g2.com/discussions/is-madcap-flare-a-cms) — 1 comment
  > **Top comment:** "Flare is NOT a CMS - it is an advanced editor and output builder"
- Title: [What is MadCap flare used for?](https://www.g2.com/discussions/what-is-madcap-flare-used-for) — 1 comment
  > **Top comment:** "The creation of single-sourced documentation, both for online consumption, and for printable output."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/author-it-vs-madcap-flare)