# Auth0, Google Cloud Identity Platform vs Okta Comparison

| | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 272 | 17 | 1,232 | 
| **Largest Market Segment** | Small-Business (52.2% of reviews) | Enterprise (37.5% of reviews) | Mid-Market (52.8% of reviews) | 
| **Entry Level Price** | Free | No pricing available | $6.00 1 User per month | 

---
## Top Pros & Cons

### Auth0

Pros:
- Ease of Use (52 reviews)
- Security (46 reviews)

Cons:
- Expensive (26 reviews)
- Cost (19 reviews)

### Google Cloud Identity Platform

Pros:
- Cloud Services (1 reviews)
- Features (1 reviews)


### Okta

Pros:
- Ease of Use (207 reviews)
- Security (158 reviews)

Cons:
- Authentication Issues (77 reviews)
- Login Issues (64 reviews)

---
## Ratings Comparison
| Rating | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (207 reviews) | 8.9 (12 reviews) | 9.3 (910 reviews) | 
  | **Ease of Use** | 8.6 (211 reviews) | 8.5 (12 reviews) | 9.3 (935 reviews) | 
  | **Ease of Setup** | 8.5 (177 reviews) | Not enough data | 8.9 (435 reviews) | 
  | **Ease of Admin** | 8.4 (116 reviews) | Not enough data | 9.1 (202 reviews) | 
  | **Quality of Support** | 8.6 (190 reviews) | 8.9 (11 reviews) | 8.9 (683 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (103 reviews) | Not enough data | 8.9 (196 reviews) | 
  | **Product Direction (% positive)** | 8.3 (201 reviews) | 6.8 (11 reviews) | 8.8 (880 reviews) | 

---
## Pricing

### Auth0

#### Entry-Level Pricing

Plan: Free Plan

Price: Free

Description: Get Auth0 for free with up to 25,000 active users, unlimited logins. No credit card required.*

Key Features:
- 1 Custom Domain*
- Secure Agentic AI workflows
- Passwordless Authentication

[Browse all 4 editions](https://www.g2.com/products/auth0/pricing)

#### Free Trial

Yes

### Google Cloud Identity Platform

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Okta

#### Entry-Level Pricing

Plan: Starter

Price: $6.00 1 User per month

Description: Starting your Identity journey? Put a strong foundation in place.

Key Features:
- Universal Directory
- Workflows - 5 flows
- Single Sign-On

[Browse all 2 editions](https://www.g2.com/products/okta/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Single Sign-On (SSO)

| Product | Score | Reviews |
|---|---|---|
| **Auth0** | 8.8/10 | 99 |
| **Google Cloud Identity Platform** | N/A | N/A |
| **Okta** | 9.1/10 | 511 |

#### Authentication Options

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Authentication User experience** | 9.1 (79 reviews) | Not enough data | 9.3 (471 reviews) | 
| **Supports Required Authentication systems** | 8.6 (69 reviews) | Not enough data | 9.3 (61 reviews) | 
| **Multi-Factor Authentication** | 8.8 (64 reviews) | Not enough data | 9.3 (450 reviews) | 
| **Supports Required Authentication Methods/Protocols** | 9.0 (66 reviews) | Not enough data | 9.3 (53 reviews) | 
| **Federation/SAML support (idp)** | 8.7 (55 reviews) | Not enough data | 9.2 (299 reviews) | 
| **Federation/SAML support (sp)** | 8.8 (51 reviews) | Not enough data | 9.2 (288 reviews) | 

#### Access Control Types

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Endpoint access** | 8.5 (62 reviews) | Not enough data | 9.2 (322 reviews) | 
| **Local Access** | 8.9 (57 reviews) | Not enough data | 9.2 (347 reviews) | 
| **Remote Access** | 8.6 (54 reviews) | Not enough data | 9.2 (356 reviews) | 
| **Partner Access** | 8.9 (45 reviews) | Not enough data | 9.0 (258 reviews) | 
| **Supports BYOD users** | 8.9 (41 reviews) | Not enough data | 9.0 (271 reviews) | 

#### Administration

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Ease of installation on server** | 9.1 (61 reviews) | Not enough data | 9.1 (284 reviews) | 
| **Password Policy Enforcement** | 9.0 (66 reviews) | Not enough data | 9.2 (322 reviews) | 
| **Administration Console** | 8.8 (71 reviews) | Not enough data | 9.1 (278 reviews) | 
| **Ease of connecting applications** | 9.1 (72 reviews) | Not enough data | 9.1 (347 reviews) | 
| **Self Service Password Administration** | 9.0 (65 reviews) | Not enough data | 9.2 (320 reviews) | 

#### Platform

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Multiple Operating system support** | 8.9 (58 reviews) | Not enough data | 9.2 (323 reviews) | 
| **Multi-Domain Support** | 8.8 (58 reviews) | Not enough data | 9.2 (287 reviews) | 
| **Cross Browser support** | 8.8 (69 reviews) | Not enough data | 9.2 (321 reviews) | 
| **Fail over protection** | 8.7 (57 reviews) | Not enough data | 9.0 (262 reviews) | 
| **Reporting** | 8.4 (64 reviews) | Not enough data | 8.9 (255 reviews) | 
| **Auditing** | 8.3 (63 reviews) | Not enough data | 8.9 (253 reviews) | 
| **Third Party Web Services support** | 8.8 (52 reviews) | Not enough data | 9.0 (268 reviews) | 

### User Provisioning and Governance Tools

| Product | Score | Reviews |
|---|---|---|
| **Auth0** | 8.6/10 | 24 |
| **Google Cloud Identity Platform** | N/A | N/A |
| **Okta** | 9.1/10 | 132 |

#### User on/off Boarding

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Self Service Access requests** | 8.0 (17 reviews) | Not enough data | 9.1 (96 reviews) ✓ Verified | 
| **Smart/Automated Provisioning** | 8.9 (18 reviews) | Not enough data | 9.2 (95 reviews) ✓ Verified | 
| **Role Management** | 8.9 (15 reviews) | Not enough data | 9.2 (97 reviews) ✓ Verified | 
| **Policy Management** | 8.9 (15 reviews) | Not enough data | 9.1 (99 reviews) ✓ Verified | 
| **Access Termination** | 8.5 (13 reviews) | Not enough data | 9.4 (93 reviews) ✓ Verified | 
| **Approval Workflows** | 8.2 (16 reviews) | Not enough data | 8.9 (86 reviews) ✓ Verified | 

#### User Maintenance

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Self Service Password Reset** | 8.9 (21 reviews) | Not enough data | 9.3 (106 reviews) ✓ Verified | 
| **Bulk Changes** | 8.5 (19 reviews) | Not enough data | 8.9 (88 reviews) ✓ Verified | 
| **Bi-directional Identity Synchronization** | 8.4 (16 reviews) | Not enough data | 9.0 (80 reviews) ✓ Verified | 

#### Governance

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Identifies and Alerts for Threats** | 8.5 (17 reviews) | Not enough data | 9.0 (83 reviews) ✓ Verified | 
| **Compliance Audits** | 8.6 (15 reviews) | Not enough data | 9.2 (83 reviews) ✓ Verified | 

#### Administration

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Reporting** | 8.1 (17 reviews) | Not enough data | 8.9 (87 reviews) ✓ Verified | 
| **Mobile App** | 8.3 (12 reviews) | Not enough data | 8.9 (99 reviews) ✓ Verified | 
| **Ease of set up for target systems** | 9.6 (16 reviews) | Not enough data | 9.0 (92 reviews) ✓ Verified | 
| **APIs** | 8.9 (19 reviews) | Not enough data | 9.1 (88 reviews) ✓ Verified | 

### Multi-Factor Authentication (MFA)

| Product | Score | Reviews |
|---|---|---|
| **Auth0** | 8.9/10 | 54 |
| **Google Cloud Identity Platform** | N/A | N/A |
| **Okta** | N/A | N/A |

#### Authentication type

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **SMS-Based** | 8.5 (36 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Voice-Based Telephony** | 8.7 (31 reviews) | Not enough data | Not enough data | 
| **Email-Based** | 9.2 (37 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Hardware Token-Based** | 8.7 (33 reviews) | Not enough data | Not enough data | 
| **Software Token** | 9.0 (36 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Biometric Factor** | 9.0 (31 reviews) | Not enough data | Not enough data | 
| **Mobile-Push** | 8.9 (33 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Risk-Based Authentication** | 8.8 (31 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Functionality

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Multi-Device Sync** | 8.7 (35 reviews) | Not enough data | Not enough data | 
| **Backup** | 8.9 (34 reviews) | Not enough data | Not enough data | 

#### Implementation

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Easy Setup** | 9.3 (43 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Mobile SDK** | 8.8 (35 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Web SDK** | 8.7 (31 reviews) | Not enough data | Not enough data | 

### Zero Trust Networking

| Product | Score | Reviews |
|---|---|---|
| **Auth0** | N/A | N/A |
| **Google Cloud Identity Platform** | N/A | N/A |
| **Okta** | 8.9/10 | 42 |

#### Network Management

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Network Segmentation** | Not enough data | Not enough data | Feature Not Available | 
| **Network Mapping** | Not enough data | Not enough data | Feature Not Available | 
| **Security Analytics** | Not enough data | Not enough data | 9.0 (35 reviews) | 
| **API/Integrations** | Not enough data | Not enough data | 9.1 (34 reviews) | 

#### Security

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Security Automation** | Not enough data | Not enough data | 9.3 (36 reviews) | 
| **Application Security** | Not enough data | Not enough data | 9.3 (38 reviews) | 
| **Workload Protection** | Not enough data | Not enough data | 9.1 (33 reviews) | 
| **Data Protection** | Not enough data | Not enough data | 9.2 (38 reviews) | 

#### Identity Management

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Adaptive Access Control** | Not enough data | Not enough data | 9.2 (33 reviews) | 
| **Identity Scoring** | Not enough data | Not enough data | 9.2 (32 reviews) | 
| **User Monitoring** | Not enough data | Not enough data | 9.2 (37 reviews) | 

#### Generative AI

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 6.6 (15 reviews) | 
| **AI Text Generation** | Not enough data | Not enough data | Feature Not Available | 

### Cloud Directory Services

| Product | Score | Reviews |
|---|---|---|
| **Auth0** | N/A | N/A |
| **Google Cloud Identity Platform** | N/A | N/A |
| **Okta** | 9.5/10 | 87 |

#### Access Control

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Role Management** | Not enough data | Not enough data | 9.3 (60 reviews) | 
| **Access Termination** | Not enough data | Not enough data | 9.4 (63 reviews) | 
| **Remote Access** | Not enough data | Not enough data | 9.4 (65 reviews) | 
| **Partner Access** | Not enough data | Not enough data | 9.3 (55 reviews) | 

#### Administration

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Smart/Automated Provisioning** | Not enough data | Not enough data | 9.5 (60 reviews) | 
| **Policy Management** | Not enough data | Not enough data | 9.5 (59 reviews) | 
| **On-premise identity repositories supported** | Not enough data | Not enough data | 9.4 (54 reviews) | 
| **Ease of Connecting Applications** | Not enough data | Not enough data | 9.4 (69 reviews) | 

#### Functionality

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **SSO** | Not enough data | Not enough data | 9.5 (76 reviews) | 
| **Multi-Factor Authentication** | Not enough data | Not enough data | 9.6 (77 reviews) | 
| **Supports Required Authentication systems** | Not enough data | Not enough data | 9.4 (66 reviews) | 

### Risk-Based Authentication (RBA)

| Product | Score | Reviews |
|---|---|---|
| **Auth0** | 9.2/10 | 17 |
| **Google Cloud Identity Platform** | N/A | N/A |
| **Okta** | N/A | N/A |

#### Administration

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Bi-Directional Identity Synchronization** | 9.2 (13 reviews) | Not enough data | Not enough data | 
| **Policy Management** | 9.1 (15 reviews) | Not enough data | Not enough data | 
| **Cloud Directory** | 9.2 (14 reviews) | Not enough data | Not enough data | 
| **Application Integrations** | 9.0 (8 reviews) | Not enough data | Not enough data | 

### Customer Identity and Access Management (CIAM)

| Product | Score | Reviews |
|---|---|---|
| **Auth0** | 8.8/10 | 102 |
| **Google Cloud Identity Platform** | 8.7/10 | 10 |
| **Okta** | 9.3/10 | 116 |

#### Functionality

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Self-registration and self-service** | 9.1 (52 reviews) ✓ Verified | 8.8 (8 reviews) | 9.4 (100 reviews) ✓ Verified | 
| **Authentication** | 9.3 (86 reviews) ✓ Verified | 8.5 (9 reviews) | 9.5 (108 reviews) ✓ Verified | 
| **Scalability** | 8.9 (71 reviews) ✓ Verified | 8.5 (9 reviews) | 9.3 (104 reviews) ✓ Verified | 
| **Consent and preference management** | 8.8 (47 reviews) | 9.2 (8 reviews) | 9.5 (58 reviews) | 
| **Social login** | 9.1 (62 reviews) ✓ Verified | 8.7 (9 reviews) | 9.1 (56 reviews) | 
| **Customer data linking** | 8.7 (53 reviews) ✓ Verified | 8.7 (9 reviews) | 9.2 (99 reviews) ✓ Verified | 

#### AI Authentication Risk Management - Customer Identity and Access Management (CIAM)

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Adaptive MFA** | 9.3 (10 reviews) | Not enough data | Not enough data | 
| **Anomaly Detection** | 8.5 (10 reviews) | Not enough data | Not enough data | 
| **Fraudulent Login Detection** | 9.0 (10 reviews) | Not enough data | Not enough data | 
| **Adaptive Authentication Policies** | 8.1 (9 reviews) | Not enough data | Not enough data | 
| **Risk-Based Authentication** | 9.2 (10 reviews) | Not enough data | Not enough data | 

#### AI Biometric & Behavioral Analysis - Customer Identity and Access Management (CIAM)

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Behavioral Biometric Analysis** | 8.6 (7 reviews) | Not enough data | Feature Not Available | 
| **Liveness Detection** | 7.8 (9 reviews) | Not enough data | Not enough data | 

#### AI Context-Aware Security Controls - Customer Identity and Access Management (CIAM)

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Account Recovery Assistants** | 8.8 (8 reviews) | Not enough data | Feature Not Available | 
| **Constraint Enforcement** | 9.0 (8 reviews) | Not enough data | Feature Not Available | 

### Identity and Access Management (IAM)

| Product | Score | Reviews |
|---|---|---|
| **Auth0** | 9.1/10 | 75 |
| **Google Cloud Identity Platform** | N/A | N/A |
| **Okta** | 9.2/10 | 330 |

#### Functionality

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **User provisioning** | 8.9 (54 reviews) | Not enough data | 9.4 (187 reviews) | 
| **Password manager** | Feature Not Available | Not enough data | 9.2 (192 reviews) | 
| **Single Sign-on** | 9.0 (53 reviews) | Not enough data | 9.6 (278 reviews) | 
| **Enforces policies** | 8.8 (51 reviews) | Not enough data | 9.4 (187 reviews) | 
| **Authentication** | 9.3 (62 reviews) | Not enough data | 9.4 (261 reviews) | 
| **Multi-factor authentication** | 9.1 (49 reviews) | Not enough data | 9.3 (233 reviews) | 

####  Type

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **On-premises solution** | Feature Not Available | Not enough data | 9.1 (144 reviews) | 
| **Cloud-solution** | 8.9 (49 reviews) | Not enough data | 9.3 (176 reviews) | 

####  Reporting

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Tracking** | 9.1 (50 reviews) | Not enough data | 9.1 (158 reviews) | 
| **Reporting** | 8.5 (52 reviews) | Not enough data | 9.2 (155 reviews) | 
| **Access & Permission Change Reporting** | 9.6 (9 reviews) | Not enough data | 9.0 (44 reviews) | 
| **Compliance & Audit Trail Export** | 9.1 (9 reviews) | Not enough data | 9.2 (45 reviews) | 

#### Authentication & Authorization - Identity and Access Management (IAM)

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Adaptive & Contextual Access Control** | 9.6 (9 reviews) | Not enough data | 9.1 (50 reviews) | 

#### Administration & Governance - Identity and Access Management (IAM)

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Identity Lifecycle Management** | 9.8 (9 reviews) | Not enough data | 9.2 (58 reviews) | 
| **Self‑Service Account Management** | 8.5 (9 reviews) | Not enough data | 9.1 (45 reviews) | 

#### Generative AI - Identity and Access Management (IAM)

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **AI‑Driven Access Anomaly Detection** | 9.4 (9 reviews) | Not enough data | 8.7 (45 reviews) | 
| **Automated Policy Tuning** | 8.7 (9 reviews) | Not enough data | 8.9 (44 reviews) | 
| **Predictive Role Recommendations** | Feature Not Available | Not enough data | Feature Not Available | 

### Identity Threat Detection and Response (ITDR)

| Product | Score | Reviews |
|---|---|---|
| **Auth0** | N/A | N/A |
| **Google Cloud Identity Platform** | N/A | N/A |
| **Okta** | N/A | N/A |

#### Monitoring

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Investigate** | Not enough data | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Misconfigurations** | Not enough data | Not enough data | Not enough data | 
| **Integrate** | Not enough data | Not enough data | Not enough data | 
| **Visability** | Not enough data | Not enough data | Not enough data | 

#### Remediation

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Remediation** | Not enough data | Not enough data | Not enough data | 
| **Audit** | Not enough data | Not enough data | Not enough data | 

### AWS Marketplace

| Product | Score | Reviews |
|---|---|---|
| **Auth0** | N/A | N/A |
| **Google Cloud Identity Platform** | N/A | N/A |
| **Okta** | N/A | N/A |

#### Agentic AI - AWS Marketplace

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Non-Human Identity Management (NHIM) Solutions

| Product | Score | Reviews |
|---|---|---|
| **Auth0** | N/A | N/A |
| **Google Cloud Identity Platform** | N/A | N/A |
| **Okta** | N/A | N/A |

#### Lifecycle & Provisioning - Non-Human Identity Management (NHIM) Solutions

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Credential Rotation & Revocation** | Not enough data | Not enough data | Not enough data | 
| **Automated Registration & Provisioning** | Not enough data | Not enough data | Not enough data | 
| **De-Provisioning & Retirement** | Not enough data | Not enough data | Not enough data | 

#### Access, Authentication & Authorization - Non-Human Identity Management (NHIM) Solutions

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Fine-Grained Access Control** | Not enough data | Not enough data | Not enough data | 
| **Machine-Native Authentication Methods** | Not enough data | Not enough data | Not enough data | 
| **Contextual / Just-In-Time Access** | Not enough data | Not enough data | Not enough data | 

#### Visibility, Governance & Compliance - Non-Human Identity Management (NHIM) Solutions

| Feature | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Policy Enforcement & Governance** | Not enough data | Not enough data | Not enough data | 
| **Audit Logging & Activity Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Integration with IAM/Cloud/DevOps Ecosystem** | Not enough data | Not enough data | Not enough data | 
| **Discovery & Inventory of Non-Human Ids** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Identity and Access Management (CIAM) Software](https://www.g2.com/categories/customer-identity-and-access-management-ciam)

**Unique to Auth0 (5):** [Multi-Factor Authentication (MFA) Software](https://www.g2.com/categories/multi-factor-authentication-mfa), [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam), [Risk-Based Authentication Software](https://www.g2.com/categories/risk-based-authentication-rba), [User Provisioning and Governance Tools](https://www.g2.com/categories/user-provisioning-and-governance-tools), [Single Sign-On (SSO) Solutions](https://www.g2.com/categories/single-sign-on-sso)


**Unique to Okta (9):** [Non-Human Identity Management (NHIM) Solutions](https://www.g2.com/categories/non-human-identity-management-nhim-solutions), [AWS Marketplace Software](https://www.g2.com/categories/aws-marketplace), [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam), [Identity Threat Detection and Response (ITDR)  Software](https://www.g2.com/categories/identity-threat-detection-and-response-itdr), [User Provisioning and Governance Tools](https://www.g2.com/categories/user-provisioning-and-governance-tools), [Zero Trust Networking Software](https://www.g2.com/categories/zero-trust-networking), [Single Sign-On (SSO) Solutions](https://www.g2.com/categories/single-sign-on-sso), [Cloud Directory Services](https://www.g2.com/categories/cloud-directory-services), [Other Development Software](https://www.g2.com/categories/other-development)


---
## Reviewer Demographics

### By Company Size

| Segment | Auth0 | Google Cloud Identity Platform | Okta | 
|---|---|---|---|
| **Small-Business** | 52.2% | 31.3% | 7.3% | 
| **Mid-Market** | 27.5% | 31.3% | 52.8% | 
| **Enterprise** | 20.3% | 37.5% | 39.9% | 

### By Industry

#### Auth0

- **Computer Software:** 26.0%
- **Information Technology and Services:** 16.7%
- **Financial Services:** 6.9%
- **Computer & Network Security:** 4.5%
- **Marketing and Advertising:** 3.7%
- **Internet:** 2.8%
- **Education Management:** 2.8%
- **Banking:** 2.0%
- **Online Media:** 2.0%
- **Logistics and Supply Chain:** 1.6%
- **Other:** 30.9%

#### Google Cloud Identity Platform

- **Computer Software:** 12.5%
- **Retail:** 6.3%
- **Program Development:** 6.3%
- **Oil & Energy:** 6.3%
- **Non-Profit Organization Management:** 6.3%
- **Insurance:** 6.3%
- **Information Technology and Services:** 6.3%
- **Hospital & Health Care:** 6.3%
- **Financial Services:** 6.3%
- **Design:** 6.3%
- **Other:** 31.3%

#### Okta

- **Computer Software:** 18.5%
- **Information Technology and Services:** 15.4%
- **Financial Services:** 6.5%
- **Internet:** 4.5%
- **Marketing and Advertising:** 4.2%
- **Computer & Network Security:** 3.1%
- **Consumer Services:** 3.0%
- **Hospital & Health Care:** 2.7%
- **Retail:** 2.1%
- **Telecommunications:** 1.7%
- **Other:** 38.4%

---
## Alternatives

### Alternatives to Auth0

- [OneLogin](https://www.g2.com/products/onelogin/reviews) — 4.4/5 stars (290 reviews)
- [FusionAuth](https://www.g2.com/products/fusionauth/reviews) — 4.5/5 stars (139 reviews)
- [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) — 4.5/5 stars (911 reviews)
- [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) — 4.5/5 stars (518 reviews)
- [Frontegg](https://www.g2.com/products/frontegg/reviews) — 4.8/5 stars (364 reviews)
- [Ping Identity](https://www.g2.com/products/ping-identity/reviews) — 4.4/5 stars (120 reviews)
- [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) — 4.5/5 stars (3979 reviews)
- [WSO2 Identity Platform](https://www.g2.com/products/wso2-identity-platform/reviews) — 4.5/5 stars (109 reviews)
- [LastPass](https://www.g2.com/products/lastpass/reviews) — 4.5/5 stars (2051 reviews)
- [WorkOS](https://www.g2.com/products/workos/reviews) — 4.5/5 stars (15 reviews)

### Alternatives to Google Cloud Identity Platform

- [Amazon Cognito](https://www.g2.com/products/amazon-cognito/reviews) — 4.1/5 stars (46 reviews)
- [OneLogin](https://www.g2.com/products/onelogin/reviews) — 4.4/5 stars (290 reviews)
- [Frontegg](https://www.g2.com/products/frontegg/reviews) — 4.8/5 stars (364 reviews)
- [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) — 4.5/5 stars (4006 reviews)
- [IBM Verify CIAM](https://www.g2.com/products/ibm-verify-ciam/reviews) — 4.3/5 stars (189 reviews)
- [WSO2 Identity Platform](https://www.g2.com/products/wso2-identity-platform/reviews) — 4.5/5 stars (109 reviews)
- [Ping Identity](https://www.g2.com/products/ping-identity/reviews) — 4.4/5 stars (120 reviews)
- [FusionAuth](https://www.g2.com/products/fusionauth/reviews) — 4.5/5 stars (139 reviews)
- [CyberArk Workforce Identity](https://www.g2.com/products/cyberark-workforce-identity/reviews) — 4.5/5 stars (130 reviews)
- [Memberstack](https://www.g2.com/products/memberstack/reviews) — 4.7/5 stars (123 reviews)

### Alternatives to Okta

- [CyberArk Workforce Identity](https://www.g2.com/products/cyberark-workforce-identity/reviews) — 4.5/5 stars (130 reviews)
- [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) — 4.5/5 stars (3979 reviews)
- [OneLogin](https://www.g2.com/products/onelogin/reviews) — 4.4/5 stars (290 reviews)
- [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) — 4.5/5 stars (911 reviews)
- [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1800 reviews)
- [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) — 4.5/5 stars (518 reviews)
- [IBM Verify CIAM](https://www.g2.com/products/ibm-verify-ciam/reviews) — 4.3/5 stars (189 reviews)
- [SailPoint](https://www.g2.com/products/sailpoint/reviews) — 4.5/5 stars (173 reviews)
- [WSO2 Identity Platform](https://www.g2.com/products/wso2-identity-platform/reviews) — 4.5/5 stars (109 reviews)
- [miniOrange Identity & Access Management](https://www.g2.com/products/miniorange-identity-access-management/reviews) — 4.6/5 stars (36 reviews)

---
## Top Discussions

### Auth0

- Title: [Is auth0 expensive?](https://www.g2.com/discussions/is-auth0-expensive) — 1 comment
  > **Top comment:** "Nope, it is dead cheap compared to the competition, especially when used in SMEs or non-profit with few users - it could be "for free", actually. If used in..."
- Title: [What is auth0 used for?](https://www.g2.com/discussions/what-is-auth0-used-for) — 1 comment
  > **Top comment:** "Identity and access management"
- Title: [How do you port email templates to a third-party vendor?](https://www.g2.com/discussions/24315-how-do-you-port-email-templates-to-a-third-party-vendor) — 1 comment, 1 upvote
  > **Top comment:** "Hey there Tom!

It's Konrad - Auth0 Community Engineer. I think this question is more toward Emarsys than us. Let me understand that more thoroughly, as..."
- Title: [Getting MFA with India KYC](https://www.g2.com/discussions/getting-mfa-with-india-kyc) — 1 comment, 1 upvote
  > **Top comment:** "You can set up custom MFA factors with with guide. https://auth0.com/docs/multifactor-authentication/custom"

### Google Cloud Identity Platform

No discussions available for this product.

### Okta

- Title: [Is there a way to access your applications on a mobile device?](https://www.g2.com/discussions/is-there-a-way-to-access-your-applications-on-a-mobile-device) — 5 comments, 2 upvotes
  > **Top comment:** "Not that I am aware of. From my knowledge the mobile app is used to verify you are the person signing in online from your desktop computer. It’s send you a..."
- Title: [How good is Okta?](https://www.g2.com/discussions/how-good-is-okta) — 2 comments
  > **Top comment:** "Okta is a very powerful cloud-based directory system that is infinitely extensible via the Okta Expression Language, Custom Attributes, and Okta Workflows. "
- Title: [Does Okta have a plugin for integration with Spring Boot and Spring Security?](https://www.g2.com/discussions/does-okta-have-a-plugin-for-integration-with-spring-boot-and-spring-security) — 2 comments, 1 upvote
  > **Top comment:** "Spring security plugin is available to do user management, take a look at it https://bintray.com/grails/plugins/spring-security-core/view"
- Title: [How many applications?](https://www.g2.com/discussions/304-how-many-applications) — 2 comments, 1 upvote
  > **Top comment:** "Doesn’t it always, though? ;-)

Key factors to consider aside from number of applications you’d want to streamline access to via SSO for would be:

-How..."
- Title: [What database does Just Eat use?](https://www.g2.com/discussions/what-database-does-just-eat-use) — 1 comment
  > **Top comment:** "Google cloud"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/auth0-vs-google-cloud-identity-platform-vs-okta)