# Auth0 vs Google Cloud Identity & Access Management (IAM) Comparison --- ## AI Generated Summary - **G2 reviewers report** that Google Cloud Identity & Access Management (IAM) excels in providing **role-based access controls** , which users find essential for managing permissions effectively. One user highlighted its ability to keep everything organized and secure, making it a strong choice for businesses looking for structured user management. - **Users say** that Auth0 simplifies the authentication process significantly, allowing for quick setups of **login, signup, and social authentication**. Reviewers appreciate how it removes the complexity of building these features from scratch, making it particularly appealing for developers seeking efficiency. - **According to verified reviews** , Google Cloud IAM is praised for its **security features** , including support for passwordless communication and multi-cloud capabilities. Users feel confident in its ability to protect sensitive data across various platforms, which is a critical factor for many organizations. - **Reviewers mention** that while Auth0 offers strong support for **OAuth2, OIDC, SSO, and MFA** , some users have noted that it can be less intuitive for those unfamiliar with its interface. This may pose a challenge for teams that require a more straightforward onboarding experience. - **G2 reviewers highlight** that Google Cloud IAM has a higher overall satisfaction score, reflecting its robust performance and reliability. Users appreciate its comprehensive features that cater to both small businesses and larger enterprises, ensuring a versatile solution for various needs. - **Users report** that while both platforms offer solid support, Google Cloud IAM edges out slightly with its **quality of support** and responsiveness. Reviewers have noted that they feel well-supported in their implementation and ongoing use, which can be a deciding factor for businesses investing in identity management solutions. | | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | | **Total Reviews** | 263 | 60 | | **Largest Market Segment** | Small-Business (51.5% of reviews) | Small-Business (54.3% of reviews) | | **Entry Level Price** | Free | No pricing available | --- ## Top Pros & Cons ### Auth0 Pros: - Ease of Use (54 reviews) - Security (47 reviews) Cons: - Expensive (27 reviews) - Cost (20 reviews) ### Google Cloud Identity & Access Management (IAM) Pros: - Ease of Use (20 reviews) - Security (16 reviews) Cons: - Difficult Learning (10 reviews) - Complexity (9 reviews) --- ## Ratings Comparison | Rating | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Meets Requirements** | 8.8 (198 reviews) | 8.9 (38 reviews) | | **Ease of Use** | 8.6 (202 reviews) | 8.7 (41 reviews) | | **Ease of Setup** | 8.5 (169 reviews) | 8.7 (35 reviews) | | **Ease of Admin** | 8.4 (116 reviews) | 8.3 (16 reviews) | | **Quality of Support** | 8.6 (183 reviews) | 8.6 (37 reviews) | | **Has the product been a good partner in doing business?** | 8.3 (103 reviews) | 8.8 (15 reviews) | | **Product Direction (% positive)** | 8.2 (193 reviews) | 8.9 (41 reviews) | --- ## Pricing ### Auth0 #### Entry-Level Pricing Plan: Free Plan Price: Free Description: Get Auth0 for free with up to 25,000 active users, unlimited logins. No credit card required.* Key Features: - 1 Custom Domain* - Secure Agentic AI workflows - Passwordless Authentication [Browse all 4 editions](https://www.g2.com/products/auth0/pricing) #### Free Trial Yes ### Google Cloud Identity & Access Management (IAM) #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Single Sign-On (SSO) | Product | Score | Reviews | |---|---|---| | **Auth0** | 8.8/10 | 97 | | **Google Cloud Identity & Access Management (IAM)** | N/A | N/A | #### Authentication Options | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Authentication User experience** | 9.1 (77 reviews) | Not enough data | | **Supports Required Authentication systems** | 8.6 (69 reviews) | Not enough data | | **Multi-Factor Authentication** | 8.8 (63 reviews) | Not enough data | | **Supports Required Authentication Methods/Protocols** | 9.0 (66 reviews) | Not enough data | | **Federation/SAML support (idp)** | 8.7 (55 reviews) | Not enough data | | **Federation/SAML support (sp)** | 8.8 (51 reviews) | Not enough data | #### Access Control Types | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Endpoint access** | 8.5 (62 reviews) | Not enough data | | **Local Access** | 8.9 (57 reviews) | Not enough data | | **Remote Access** | 8.6 (54 reviews) | Not enough data | | **Partner Access** | 8.9 (45 reviews) | Not enough data | | **Supports BYOD users** | 8.9 (41 reviews) | Not enough data | #### Administration | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Ease of installation on server** | 9.1 (61 reviews) | Not enough data | | **Password Policy Enforcement** | 9.0 (66 reviews) | Not enough data | | **Administration Console** | 8.8 (71 reviews) | Not enough data | | **Ease of connecting applications** | 9.1 (72 reviews) | Not enough data | | **Self Service Password Administration** | 9.0 (65 reviews) | Not enough data | #### Platform | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Multiple Operating system support** | 8.9 (58 reviews) | Not enough data | | **Multi-Domain Support** | 8.8 (58 reviews) | Not enough data | | **Cross Browser support** | 8.8 (69 reviews) | Not enough data | | **Fail over protection** | 8.7 (57 reviews) | Not enough data | | **Reporting** | 8.4 (64 reviews) | Not enough data | | **Auditing** | 8.3 (63 reviews) | Not enough data | | **Third Party Web Services support** | 8.8 (52 reviews) | Not enough data | ### User Provisioning and Governance Tools | Product | Score | Reviews | |---|---|---| | **Auth0** | 8.6/10 | 24 | | **Google Cloud Identity & Access Management (IAM)** | N/A | N/A | #### User on/off Boarding | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Self Service Access requests** | 8.0 (17 reviews) | Not enough data | | **Smart/Automated Provisioning** | 8.9 (18 reviews) | Not enough data | | **Role Management** | 8.9 (15 reviews) | Not enough data | | **Policy Management** | 8.9 (15 reviews) | Not enough data | | **Access Termination** | 8.5 (13 reviews) | Not enough data | | **Approval Workflows** | 8.2 (16 reviews) | Not enough data | #### User Maintenance | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Self Service Password Reset** | 8.9 (21 reviews) | Not enough data | | **Bulk Changes** | 8.5 (19 reviews) | Not enough data | | **Bi-directional Identity Synchronization** | 8.4 (16 reviews) | Not enough data | #### Governance | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Identifies and Alerts for Threats** | 8.5 (17 reviews) | Not enough data | | **Compliance Audits** | 8.6 (15 reviews) | Not enough data | #### Administration | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Reporting** | 8.1 (17 reviews) | Not enough data | | **Mobile App** | 8.3 (12 reviews) | Not enough data | | **Ease of set up for target systems** | 9.6 (16 reviews) | Not enough data | | **APIs** | 8.9 (19 reviews) | Not enough data | ### Multi-Factor Authentication (MFA) | Product | Score | Reviews | |---|---|---| | **Auth0** | 8.9/10 | 54 | | **Google Cloud Identity & Access Management (IAM)** | N/A | N/A | #### Authentication type | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **SMS-Based** | 8.5 (36 reviews) ✓ Verified | Not enough data | | **Voice-Based Telephony** | 8.7 (31 reviews) | Not enough data | | **Email-Based** | 9.2 (37 reviews) ✓ Verified | Not enough data | | **Hardware Token-Based** | 8.7 (33 reviews) | Not enough data | | **Software Token** | 9.0 (36 reviews) ✓ Verified | Not enough data | | **Biometric Factor** | 9.0 (31 reviews) | Not enough data | | **Mobile-Push** | 8.9 (33 reviews) ✓ Verified | Not enough data | | **Risk-Based Authentication** | 8.8 (31 reviews) ✓ Verified | Not enough data | #### Functionality | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Multi-Device Sync** | 8.7 (35 reviews) | Not enough data | | **Backup** | 8.9 (34 reviews) | Not enough data | #### Implementation | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Easy Setup** | 9.3 (43 reviews) ✓ Verified | Not enough data | | **Mobile SDK** | 8.8 (35 reviews) ✓ Verified | Not enough data | | **Web SDK** | 8.7 (31 reviews) | Not enough data | ### Risk-Based Authentication (RBA) | Product | Score | Reviews | |---|---|---| | **Auth0** | 9.2/10 | 17 | | **Google Cloud Identity & Access Management (IAM)** | N/A | N/A | #### Administration | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Bi-Directional Identity Synchronization** | 9.2 (13 reviews) | Not enough data | | **Policy Management** | 9.1 (15 reviews) | Not enough data | | **Cloud Directory** | 9.2 (14 reviews) | Not enough data | | **Application Integrations** | 9.0 (8 reviews) | Not enough data | ### Privileged Access Management (PAM) | Product | Score | Reviews | |---|---|---| | **Auth0** | N/A | N/A | | **Google Cloud Identity & Access Management (IAM)** | 9.2/10 | 7 | #### Administration | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Policy, User, and Role Management** | Not enough data | 9.4 (6 reviews) | | **Approval Workflows** | Not enough data | 9.7 (5 reviews) | | **Automated Provisioning** | Not enough data | Not enough data | | **Bulk Changes** | Not enough data | 8.3 (5 reviews) | | **Centralized Management** | Not enough data | 9.3 (5 reviews) | | **Self-Service Access Requests** | Not enough data | 9.0 (5 reviews) | #### Functionality | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Multi-Factor Authentication** | Not enough data | 9.5 (7 reviews) | | **Single Sign-On** | Not enough data | 8.9 (6 reviews) | | **BYOD support** | Not enough data | 9.0 (5 reviews) | | **Password Vault** | Not enough data | 9.7 (5 reviews) | | **Centralized management** | Not enough data | 9.7 (5 reviews) | | **Role-based security** | Not enough data | 9.2 (6 reviews) | | **Live notifications** | Not enough data | 8.9 (6 reviews) | | **Live session recording & playback** | Not enough data | Not enough data | | **Hide passwords** | Not enough data | 9.3 (5 reviews) | | **Temporary, time-limited privilege** | Not enough data | 9.4 (6 reviews) | #### Monitoring | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Audit Logging** | Not enough data | 10.0 (5 reviews) | | **Activity Logging** | Not enough data | 9.0 (5 reviews) | | **Anomaly Detection** | Not enough data | 8.3 (5 reviews) | #### Reporting | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Audit log** | Not enough data | 9.2 (6 reviews) | | **Reporting** | Not enough data | 9.7 (5 reviews) | ### Customer Identity and Access Management (CIAM) | Product | Score | Reviews | |---|---|---| | **Auth0** | 8.8/10 | 94 | | **Google Cloud Identity & Access Management (IAM)** | N/A | N/A | #### Functionality | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Self-registration and self-service** | 9.1 (52 reviews) ✓ Verified | Not enough data | | **Authentication** | 9.3 (80 reviews) ✓ Verified | Not enough data | | **Scalability** | 8.9 (67 reviews) ✓ Verified | Not enough data | | **Consent and preference management** | 8.8 (47 reviews) | Not enough data | | **Social login** | 9.1 (60 reviews) ✓ Verified | Not enough data | | **Customer data linking** | 8.7 (53 reviews) ✓ Verified | Not enough data | #### AI Authentication Risk Management - Customer Identity and Access Management (CIAM) | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Adaptive MFA** | 9.3 (10 reviews) | Not enough data | | **Anomaly Detection** | 8.5 (10 reviews) | Not enough data | | **Fraudulent Login Detection** | 9.0 (10 reviews) | Not enough data | | **Adaptive Authentication Policies** | 8.1 (9 reviews) | Not enough data | | **Risk-Based Authentication** | 9.2 (10 reviews) | Not enough data | #### AI Biometric & Behavioral Analysis - Customer Identity and Access Management (CIAM) | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Behavioral Biometric Analysis** | 8.6 (7 reviews) | Not enough data | | **Liveness Detection** | 7.8 (9 reviews) | Not enough data | #### AI Context-Aware Security Controls - Customer Identity and Access Management (CIAM) | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Account Recovery Assistants** | 8.8 (8 reviews) | Not enough data | | **Constraint Enforcement** | 9.0 (8 reviews) | Not enough data | ### Identity and Access Management (IAM) | Product | Score | Reviews | |---|---|---| | **Auth0** | 9.1/10 | 74 | | **Google Cloud Identity & Access Management (IAM)** | 8.7/10 | 32 | #### Functionality | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **User provisioning** | 8.9 (54 reviews) | 9.1 (17 reviews) | | **Password manager** | Feature Not Available | 8.2 (13 reviews) | | **Single Sign-on** | 9.0 (52 reviews) | 8.2 (14 reviews) | | **Enforces policies** | 8.8 (51 reviews) | 9.3 (23 reviews) | | **Authentication** | 9.3 (61 reviews) | 8.9 (17 reviews) | | **Multi-factor authentication** | 9.1 (48 reviews) | 8.8 (12 reviews) | #### Type | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **On-premises solution** | Feature Not Available | 7.7 (10 reviews) | | **Cloud-solution** | 8.9 (49 reviews) | 9.1 (23 reviews) | #### Reporting | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Tracking** | 9.1 (50 reviews) | 8.7 (13 reviews) | | **Reporting** | 8.5 (52 reviews) | 8.8 (12 reviews) | | **Access & Permission Change Reporting** | 9.6 (9 reviews) | Not enough data | | **Compliance & Audit Trail Export** | 9.1 (9 reviews) | Not enough data | #### Authentication & Authorization - Identity and Access Management (IAM) | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Adaptive & Contextual Access Control** | 9.6 (9 reviews) | Not enough data | #### Administration & Governance - Identity and Access Management (IAM) | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Identity Lifecycle Management** | 9.8 (9 reviews) | Not enough data | | **Self‑Service Account Management** | 8.5 (9 reviews) | Not enough data | #### Generative AI - Identity and Access Management (IAM) | Feature | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **AI‑Driven Access Anomaly Detection** | 9.4 (9 reviews) | Not enough data | | **Automated Policy Tuning** | 8.7 (9 reviews) | Not enough data | | **Predictive Role Recommendations** | Feature Not Available | Not enough data | --- ## Categories **Shared Categories (1):** [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam) **Unique to Auth0 (5):** [Customer Identity and Access Management (CIAM) Software](https://www.g2.com/categories/customer-identity-and-access-management-ciam), [Multi-Factor Authentication (MFA) Software](https://www.g2.com/categories/multi-factor-authentication-mfa), [Risk-Based Authentication Software](https://www.g2.com/categories/risk-based-authentication-rba), [User Provisioning and Governance Tools](https://www.g2.com/categories/user-provisioning-and-governance-tools), [Single Sign-On (SSO) Solutions](https://www.g2.com/categories/single-sign-on-sso) **Unique to Google Cloud Identity & Access Management (IAM) (1):** [Privileged Access Management (PAM) Software](https://www.g2.com/categories/privileged-access-management-pam) --- ## Reviewer Demographics ### By Company Size | Segment | Auth0 | Google Cloud Identity & Access Management (IAM) | |---|---|---| | **Small-Business** | 51.5% | 54.3% | | **Mid-Market** | 28.2% | 30.4% | | **Enterprise** | 20.3% | 15.2% | ### By Industry #### Auth0 - **Computer Software:** 26.1% - **Information Technology and Services:** 16.4% - **Financial Services:** 7.1% - **Computer & Network Security:** 4.2% - **Marketing and Advertising:** 3.8% - **Internet:** 2.9% - **Education Management:** 2.9% - **Banking:** 2.1% - **Online Media:** 2.1% - **Logistics and Supply Chain:** 1.7% - **Other:** 30.7% #### Google Cloud Identity & Access Management (IAM) - **Computer Software:** 17.8% - **Information Technology and Services:** 17.8% - **Computer & Network Security:** 11.1% - **Telecommunications:** 6.7% - **Internet:** 6.7% - **Automotive:** 4.4% - **Food & Beverages:** 4.4% - **Higher Education:** 4.4% - **Marketing and Advertising:** 4.4% - **Hospital & Health Care:** 2.2% - **Other:** 20.0% --- ## Alternatives ### Alternatives to Auth0 - [OneLogin](https://www.g2.com/products/onelogin/reviews) — 4.4/5 stars (290 reviews) - [FusionAuth](https://www.g2.com/products/fusionauth/reviews) — 4.5/5 stars (139 reviews) - [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) — 4.5/5 stars (908 reviews) - [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) — 4.5/5 stars (514 reviews) - [Frontegg](https://www.g2.com/products/frontegg/reviews) — 4.8/5 stars (363 reviews) - [Ping Identity](https://www.g2.com/products/ping-identity/reviews) — 4.4/5 stars (114 reviews) - [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) — 4.5/5 stars (3968 reviews) - [WSO2 Identity Platform](https://www.g2.com/products/wso2-identity-platform/reviews) — 4.5/5 stars (107 reviews) - [LastPass](https://www.g2.com/products/lastpass/reviews) — 4.5/5 stars (2042 reviews) - [WorkOS](https://www.g2.com/products/workos/reviews) — 4.5/5 stars (15 reviews) ### Alternatives to Google Cloud Identity & Access Management (IAM) - [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) — 4.5/5 stars (908 reviews) - [Okta](https://www.g2.com/products/okta/reviews) — 4.5/5 stars (1226 reviews) - [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) — 4.5/5 stars (3968 reviews) - [CyberArk Privileged Access Manager](https://www.g2.com/products/cyberark-privileged-access-manager/reviews) — 4.4/5 stars (71 reviews) - [AWS Secrets Manager](https://www.g2.com/products/aws-secrets-manager/reviews) — 4.5/5 stars (18 reviews) - [AWS Identity and Access Management (IAM)](https://www.g2.com/products/aws-identity-and-access-management-iam/reviews) — 4.5/5 stars (162 reviews) - [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) — 4.5/5 stars (514 reviews) - [OneLogin](https://www.g2.com/products/onelogin/reviews) — 4.4/5 stars (290 reviews) - [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1790 reviews) - [BeyondTrust Remote Support](https://www.g2.com/products/beyondtrust-remote-support/reviews) — 4.7/5 stars (384 reviews) --- ## Top Discussions ### Auth0 - Title: [Is auth0 expensive?](https://www.g2.com/discussions/is-auth0-expensive) — 1 comment > **Top comment:** "Nope, it is dead cheap compared to the competition, especially when used in SMEs or non-profit with few users - it could be "for free", actually. If used in..." - Title: [What is auth0 used for?](https://www.g2.com/discussions/what-is-auth0-used-for) — 1 comment > **Top comment:** "Identity and access management" - Title: [How do you port email templates to a third-party vendor?](https://www.g2.com/discussions/24315-how-do-you-port-email-templates-to-a-third-party-vendor) — 1 comment, 1 upvote > **Top comment:** "Hey there Tom! It's Konrad - Auth0 Community Engineer. I think this question is more toward Emarsys than us. Let me understand that more thoroughly, as..." - Title: [Getting MFA with India KYC](https://www.g2.com/discussions/getting-mfa-with-india-kyc) — 1 comment, 1 upvote > **Top comment:** "You can set up custom MFA factors with with guide. https://auth0.com/docs/multifactor-authentication/custom" ### Google Cloud Identity & Access Management (IAM) No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/auth0-vs-google-cloud-identity-access-management-iam)