Compare Auth0 and Google Cloud Identity 
At a Glance
Market Segments
Small-Business (49.8% of reviews)
Mid-Market (54.8% of reviews)
Entry-Level Pricing
Free
No pricing available
Auth0
Star Rating
(254)4.3 out of 5
Market Segments
Small-Business (49.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansGoogle Cloud Identity
Star Rating
(33)4.3 out of 5
Market Segments
Mid-Market (54.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Cloud IdentitySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Auth0 excels in user-friendly setup and integration, with many users praising its straightforward implementation process, especially for social logins. One user highlighted how easy it was to integrate with Node.js, making it a go-to choice for custom authentication systems.
- Users say Google Cloud Identity shines in its robust security features, particularly with its multi-factor authentication and single sign-on capabilities. Reviewers appreciate how these features help protect sensitive data and streamline access to applications, making it a strong contender for enterprise environments.
- According to verified reviews, Auth0 has a more extensive user base in the small business sector, which may indicate a better fit for startups and smaller teams looking for flexible authentication solutions. Users have noted its effective dashboard for user analytics as a significant advantage.
- Reviewers mention that Google Cloud Identity offers a centralized management system for users and groups, which is particularly beneficial for organizations already using Google Cloud Platform. This integration simplifies user management and policy enforcement, making it a preferred choice for larger enterprises.
- G2 reviewers highlight that while both products have similar scores for meeting requirements, Auth0's ease of use is often noted as a standout feature. Users appreciate its intuitive interface and the simplicity of setting up multi-factor authentication, which enhances user experience.
- Users report that Google Cloud Identity provides excellent support quality, with many praising the responsiveness and helpfulness of the support team. This can be a crucial factor for organizations that require reliable assistance during implementation and ongoing use.
Pricing
Entry-Level Pricing
Auth0
Free Plan
Free
Get Auth0 for free with up to 25,000 active users, unlimited logins. No credit card required.*
- 1 Custom Domain*
- Secure Agentic AI workflows
- Passwordless Authentication
Google Cloud Identity
No pricing availableFree Trial
Auth0
Free Trial is available
Google Cloud Identity
No trial information availableRatings
Meets Requirements
8.8
191
8.7
26
Ease of Use
8.6
196
8.9
27
Ease of Setup
8.5
163
8.5
24
Ease of Admin
8.4
113
8.0
9
Quality of Support
8.6
176
8.9
25
Has the product been a good partner in doing business?
8.3
100
8.1
9
Product Direction (% positive)
8.2
190
7.0
23
Features by Category
Authentication Options
9.0
72
Not enough data
8.6
66
Not enough data
8.7
58
Not enough data
9.0
65
Not enough data
8.6
53
Not enough data
8.8
50
Not enough data
Access Control Types
8.5
59
Not enough data
8.8
54
Not enough data
8.6
52
Not enough data
8.8
42
Not enough data
8.9
40
Not enough data
Administration
9.1
58
Not enough data
8.9
63
Not enough data
8.8
68
Not enough data
9.1
70
Not enough data
9.0
63
Not enough data
Platform
8.8
56
Not enough data
8.7
57
Not enough data
8.8
68
Not enough data
8.6
56
Not enough data
8.4
62
Not enough data
8.3
61
Not enough data
8.8
51
Not enough data
User on/off Boarding
8.0
17
Not enough data
8.9
18
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
8.5
13
Not enough data
8.2
16
Not enough data
User Maintenance
8.9
21
Not enough data
8.5
19
Not enough data
8.4
16
Not enough data
Governance
8.5
17
Not enough data
8.6
15
Not enough data
Administration
8.1
17
Not enough data
8.3
12
Not enough data
9.6
16
Not enough data
8.9
19
Not enough data
Authentication type
8.4
35
|
Verified
Not enough data
8.7
30
Not enough data
9.2
36
|
Verified
Not enough data
8.7
32
Not enough data
9.1
35
|
Verified
Not enough data
8.9
30
Not enough data
9.0
32
|
Verified
Not enough data
8.8
31
|
Verified
Not enough data
Functionality
8.7
34
Not enough data
8.9
33
Not enough data
Implementation
9.2
42
|
Verified
Not enough data
8.7
35
|
Verified
Not enough data
8.6
31
Not enough data
Administration
9.2
13
Not enough data
9.1
15
Not enough data
9.2
14
Not enough data
9.0
8
Not enough data
Functionality
9.0
54
|
Verified
Not enough data
9.1
72
|
Verified
Not enough data
8.9
64
|
Verified
Not enough data
8.8
48
Not enough data
9.0
55
|
Verified
Not enough data
8.8
52
|
Verified
Not enough data
AI Authentication Risk Management - Customer Identity and Access Management (CIAM)
9.2
8
Not enough data
8.1
8
Not enough data
9.0
8
Not enough data
7.6
7
Not enough data
9.1
9
Not enough data
AI Biometric & Behavioral Analysis - Customer Identity and Access Management (CIAM)
8.3
6
Not enough data
7.5
8
Not enough data
AI Context-Aware Security Controls - Customer Identity and Access Management (CIAM)
8.6
7
Not enough data
8.8
7
Not enough data
Functionality
8.9
52
9.7
11
Feature Not Available
Not enough data
9.0
51
9.8
10
8.7
50
9.5
10
9.3
59
8.3
7
9.1
46
9.8
8
Type
Feature Not Available
Not enough data
8.9
49
9.6
9
Reporting
9.0
49
Not enough data
8.5
51
Not enough data
9.6
9
Not enough data
8.7
9
Not enough data
Authentication & Authorization - Identity and Access Management (IAM)
9.3
9
Not enough data
Administration & Governance - Identity and Access Management (IAM)
9.6
9
Not enough data
8.3
9
Not enough data
Generative AI - Identity and Access Management (IAM)
9.1
9
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Auth0 and Google Cloud Identity are categorized as Identity and Access Management (IAM)
Unique Categories
Google Cloud Identity has no unique categories
Reviews
Reviewers' Company Size
Auth0
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Cloud Identity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
28.0%
Information Technology and Services
15.5%
Financial Services
6.0%
Computer & Network Security
4.3%
Marketing and Advertising
3.9%
Other
42.2%
Computer Software
25.8%
Information Technology and Services
16.1%
Computer & Network Security
9.7%
Events Services
6.5%
Education Management
6.5%
Other
35.5%
Discussions
Getting MFA with India KYC
1 Comment
DW
You can set up custom MFA factors with with guide. https://auth0.com/docs/multifactor-authentication/customRead more
How do you port email templates to a third-party vendor?
1 Comment
KS
Hey there Tom!
It's Konrad - Auth0 Community Engineer. I think this question is more toward Emarsys than us. Let me understand that more thoroughly, as...Read more
Google Cloud Identity has no more discussions with answers
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