# Audiense vs Tracksuit Comparison | | Audiense | Tracksuit | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.7 out of 5 | | **Total Reviews** | 247 | 51 | | **Largest Market Segment** | Small-Business (50.8% of reviews) | Small-Business (52.0% of reviews) | | **Entry Level Price** | from $948 billed annually | No pricing available | --- ## Top Pros & Cons ### Audiense Pros: - Audience Analysis (6 reviews) - Detailed Information (5 reviews) Cons: - Audience Management (1 reviews) - Complex Features (1 reviews) ### Tracksuit **Not enough data** --- ## Ratings Comparison | Rating | Audiense | Tracksuit | |---|---|---| | **Meets Requirements** | 8.5 (189 reviews) | 8.8 (46 reviews) | | **Ease of Use** | 8.7 (191 reviews) | 9.4 (47 reviews) | | **Ease of Setup** | 8.7 (109 reviews) | 9.9 (15 reviews) | | **Ease of Admin** | 8.6 (104 reviews) | 9.7 (15 reviews) | | **Quality of Support** | 9.1 (176 reviews) | 9.6 (45 reviews) | | **Has the product been a good partner in doing business?** | 9.3 (103 reviews) | 9.6 (15 reviews) | | **Product Direction (% positive)** | 8.7 (192 reviews) | 10.0 (45 reviews) | --- ## Pricing ### Audiense #### Entry-Level Pricing Plan: Twitter Marketing Price: from $948 billed annually Description: aka Socialbro Key Features: - Best time to tweet for Twitter - Browse your community for Twitter and Instagram - Filter, Follow & Unfollow for Twitter and Instagram [Browse all 3 editions](https://www.g2.com/products/audiense/pricing) #### Free Trial Yes ### Tracksuit #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Audiense** | 8.4/10 | 112 | | **Tracksuit** | N/A | N/A | #### Social Analytics | Feature | Audiense | Tracksuit | |---|---|---| | **Competitor Analysis** | 8.9 (97 reviews) | Not enough data | | **Follower Analysis** | 9.2 (106 reviews) | Not enough data | | **Post Performance** | Feature Not Available | Not enough data | | **Paid Campaign Tracking** | Feature Not Available | Not enough data | | **Attribution** | Feature Not Available | Not enough data | | **Hashtag Analytics** | 8.0 (22 reviews) | Not enough data | | **Sentiment Analysis** | 7.4 (20 reviews) | Not enough data | #### Reports & Dashboards | Feature | Audiense | Tracksuit | |---|---|---| | **Report Customizability** | 7.9 (87 reviews) | Not enough data | | **Report Exporting** | 8.7 (97 reviews) | Not enough data | | **Scalability** | Feature Not Available | Not enough data | | **White Label** | 8.4 (20 reviews) | Not enough data | #### Agentic AI - Social Media Analytics | Feature | Audiense | Tracksuit | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Audiense** | 8.6/10 | 68 | | **Tracksuit** | N/A | N/A | #### Audiences | Feature | Audiense | Tracksuit | |---|---|---| | **Audience Insights** | 9.4 (63 reviews) | Not enough data | | **Influencer Identification** | 8.4 (57 reviews) | Not enough data | | **Buyer Personas** | 8.5 (59 reviews) | Not enough data | | **Segmentation** | 8.7 (60 reviews) | Not enough data | #### Data Analysis | Feature | Audiense | Tracksuit | |---|---|---| | **Network Analysis** | 8.4 (58 reviews) | Not enough data | | **Dashboards** | 9.0 (58 reviews) | Not enough data | | **Visualizations** | 9.1 (60 reviews) | Not enough data | | **Advanced Filtering** | 8.7 (61 reviews) | Not enough data | #### Administration | Feature | Audiense | Tracksuit | |---|---|---| | **Marketing Integrations** | 8.2 (48 reviews) | Not enough data | | **Ad Integrations** | 8.0 (46 reviews) | Not enough data | | **Data Exporting** | 8.5 (59 reviews) | Not enough data | #### Agentic AI - Audience Intelligence Platforms | Feature | Audiense | Tracksuit | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Audiense** | 8.0/10 | 71 | | **Tracksuit** | N/A | N/A | #### Monitoring & Listening | Feature | Audiense | Tracksuit | |---|---|---| | **Social Measurement** | Feature Not Available | Not enough data | | **Influencer Identification** | 8.7 (67 reviews) | Not enough data | | **Brand Monitoring** | 7.6 (18 reviews) | Not enough data | | **Keyword Tracking** | 7.2 (17 reviews) | Not enough data | | **Trend Analysis** | 8.2 (18 reviews) | Not enough data | | **Competitor Analysis** | 8.2 (19 reviews) | Not enough data | #### Agentic AI - Social Media Listening Tools | Feature | Audiense | Tracksuit | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Data Management & Analysis | Feature | Audiense | Tracksuit | |---|---|---| | **Sentiment Analysis** | Feature Not Available | Not enough data | | **Social Reporting** | 8.2 (65 reviews) | Not enough data | | **Alerts and Notifications** | 7.5 (18 reviews) | Not enough data | | **Advanced Data Filtering** | 8.7 (19 reviews) | Not enough data | ### Brand Intelligence | Product | Score | Reviews | |---|---|---| | **Audiense** | 7.9/10 | 16 | | **Tracksuit** | 8.7/10 | 27 | #### Brand Signals | Feature | Audiense | Tracksuit | |---|---|---| | **Comparison** | 8.3 (15 reviews) | 9.2 (25 reviews) | | **AI** | 7.7 (16 reviews) | 7.3 (21 reviews) | | **Brand Health** | 7.6 (15 reviews) | 9.3 (25 reviews) | #### Brand Analytics | Feature | Audiense | Tracksuit | |---|---|---| | **Trend Analysis** | 8.2 (15 reviews) | 8.6 (25 reviews) | | **Tracking** | 7.9 (15 reviews) | 9.1 (27 reviews) | ### Influencer Marketing Platforms | Product | Score | Reviews | |---|---|---| | **Audiense** | 8.0/10 | 27 | | **Tracksuit** | N/A | N/A | #### Influencer Marketing | Feature | Audiense | Tracksuit | |---|---|---| | **Influencer Recruitment** | 7.8 (22 reviews) ✓ Verified | Not enough data | | **Influencer Scoring** | 7.8 (26 reviews) ✓ Verified | Not enough data | | **Audience Analysis** | 9.6 (27 reviews) ✓ Verified | Not enough data | | **Influencer Segmentation** | 8.3 (23 reviews) ✓ Verified | Not enough data | | **Influencer Collaboration** | 7.4 (12 reviews) | Not enough data | | **User-Generated Content (UGC) Management** | 6.9 (12 reviews) | Not enough data | | **Content Approval** | 6.5 (11 reviews) | Not enough data | | **Campaign Analytics** | 7.7 (11 reviews) | Not enough data | | **Reporting and Dashboards** | 9.1 (13 reviews) | Not enough data | | **Data Importing and Exporting Tools** | 9.0 (25 reviews) ✓ Verified | Not enough data | | **Influencer Whitelisting** | Feature Not Available | Not enough data | | **Influencer Compensation** | Feature Not Available | Not enough data | | **Social Commerce** | Feature Not Available | Not enough data | | **E-Commerce Integration** | Feature Not Available | Not enough data | #### Agentic AI - Influencer Marketing Platforms | Feature | Audiense | Tracksuit | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Consumer Insights Platforms | Product | Score | Reviews | |---|---|---| | **Audiense** | N/A | N/A | | **Tracksuit** | N/A | N/A | #### Survey Design - Consumer Insights Platforms | Feature | Audiense | Tracksuit | |---|---|---| | **Multi-Use Methodologies** | Not enough data | Not enough data | | **Industry & Locale Adaptability** | Not enough data | Not enough data | | **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | | **Self-Serve Survey Builder** | Not enough data | Not enough data | | **AI Smart Probes** | Not enough data | Not enough data | #### Audience Access - Consumer Insights Platforms | Feature | Audiense | Tracksuit | |---|---|---| | **Flexible Audience Options** | Not enough data | Not enough data | | **Customer Data Upload** | Not enough data | Not enough data | | **Consumer Panels** | Not enough data | Not enough data | #### Data Collection - Consumer Insights Platforms | Feature | Audiense | Tracksuit | |---|---|---| | **Rapid Research** | Not enough data | Not enough data | | **Quality Assurance** | Not enough data | Not enough data | | **Mobile / Mixed Mode** | Not enough data | Not enough data | #### Analytics - Consumer Insights Platforms | Feature | Audiense | Tracksuit | |---|---|---| | **AI-Powered Insights** | Not enough data | Not enough data | | **Qualitative Research Support** | Not enough data | Not enough data | | **Benchmarking & Norms** | Not enough data | Not enough data | #### Collaboration - Consumer Insights Platforms | Feature | Audiense | Tracksuit | |---|---|---| | **Dashboards & Embedded Integrations** | Not enough data | Not enough data | | **Embeddable Reports** | Not enough data | Not enough data | | **Shared Workspaces** | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Audiense** | N/A | N/A | | **Tracksuit** | 8.6/10 | 30 | #### Marketing Operations | Feature | Audiense | Tracksuit | |---|---|---| | **ROI Tracking** | Not enough data | Feature Not Available | | **Data Collection** | Not enough data | 8.5 (27 reviews) | | **Customer Insights** | Not enough data | 8.3 (28 reviews) | | **Multi-User Access** | Not enough data | 9.0 (28 reviews) | | **Spend Management** | Not enough data | Feature Not Available | | **White Label** | Not enough data | Feature Not Available | #### Campaign Activity | Feature | Audiense | Tracksuit | |---|---|---| | **Campaign Insights** | Not enough data | Feature Not Available | | **Reports and Dashboards** | Not enough data | 9.0 (29 reviews) | | **Campaign Stickiness** | Not enough data | Feature Not Available | | **Multichannel Tracking** | Not enough data | 7.6 (19 reviews) | | **Brand Optimization** | Not enough data | 9.0 (26 reviews) | | **Predictive Analytics** | Not enough data | Feature Not Available | #### Agentic AI - Marketing Analytics | Feature | Audiense | Tracksuit | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence) **Unique to Audiense (4):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Unique to Tracksuit (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | Audiense | Tracksuit | |---|---|---| | **Small-Business** | 50.8% | 52.0% | | **Mid-Market** | 32.9% | 42.0% | | **Enterprise** | 16.3% | 6.0% | ### By Industry #### Audiense - **Marketing and Advertising:** 32.8% - **Market Research:** 6.6% - **Public Relations and Communications:** 5.4% - **Entertainment:** 4.1% - **Computer Software:** 4.1% - **Information Technology and Services:** 3.7% - **Internet:** 3.3% - **Music:** 2.5% - **Sports:** 2.1% - **Management Consulting:** 2.1% - **Other:** 33.2% #### Tracksuit - **Financial Services:** 20.0% - **Food & Beverages:** 18.0% - **Consumer Goods:** 12.0% - **Retail:** 8.0% - **Marketing and Advertising:** 6.0% - **Health, Wellness and Fitness:** 6.0% - **Apparel & Fashion:** 4.0% - **Wine and Spirits:** 4.0% - **Hospitality:** 2.0% - **Investment Banking:** 2.0% - **Other:** 18.0% --- ## Alternatives ### Alternatives to Audiense - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6433 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7283 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1209 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3972 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1318 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2231 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews) ### Alternatives to Tracksuit - [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) — 4.4/5 stars (3018 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3972 reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews) - [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14811 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5426 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4628 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2231 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1991 reviews) --- ## Top Discussions ### Audiense No discussions available for this product. ### Tracksuit No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/audiense-vs-tracksuit)