# Audiense vs Brandwatch Social Media Management Comparison --- ## AI Generated Summary - **G2 reviewers report** that Brandwatch Social Media Management excels in overall user satisfaction, reflected in its higher G2 Score compared to Audiense. Users appreciate the **seamless content publishing** across multiple platforms, highlighting the **fantastic scheduling feature** that simplifies managing content timing. - **According to verified reviews** , Audiense stands out for its **audience analysis capabilities** , particularly with its IBM Watson personality integration. Users find it valuable for **clustering audiences** based on demographics, which enhances their understanding of target groups. - **Reviewers mention** that Brandwatch offers a robust set of **reporting templates** and an intuitive interface for posting content, making it easier for teams to manage their social media presence without significant hurdles. - **Users say** that Audiense provides a high level of **flexibility** in exploring audience insights, which is particularly beneficial for businesses looking to tailor their marketing strategies based on detailed audience data. - **G2 reviewers highlight** that while Brandwatch has a strong overall performance, it faces challenges in specific areas like **competitor analysis** and **follower analysis** , where Audiense outperforms with higher ratings, indicating a more comprehensive tool for those needs. - **According to recent user feedback** , Audiense's support is highly rated, with users noting the team's responsiveness to feedback and their commitment to enhancing the software, which fosters a positive partnership experience. | | Audiense | Brandwatch Social Media Management | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.0 out of 5 | | **Total Reviews** | 247 | 983 | | **Largest Market Segment** | Small-Business (50.8% of reviews) | Mid-Market (39.5% of reviews) | | **Entry Level Price** | from $948 billed annually | Contact Us | --- ## Top Pros & Cons ### Audiense Pros: - Audience Analysis (5 reviews) - Helpful (5 reviews) Cons: - Audience Management (1 reviews) - Complex Features (1 reviews) ### Brandwatch Social Media Management Pros: - Ease of Use (70 reviews) - Post Scheduling (45 reviews) Cons: - Improvement Needed (31 reviews) - Publishing Limitations (27 reviews) --- ## Ratings Comparison | Rating | Audiense | Brandwatch Social Media Management | |---|---|---| | **Meets Requirements** | 8.5 (189 reviews) | 8.0 (840 reviews) | | **Ease of Use** | 8.7 (191 reviews) | 8.3 (847 reviews) | | **Ease of Setup** | 8.7 (109 reviews) | 8.2 (565 reviews) | | **Ease of Admin** | 8.6 (104 reviews) | 8.4 (500 reviews) | | **Quality of Support** | 9.1 (176 reviews) | 8.6 (795 reviews) | | **Has the product been a good partner in doing business?** | 9.3 (103 reviews) | 8.5 (489 reviews) | | **Product Direction (% positive)** | 8.7 (192 reviews) | 8.5 (828 reviews) | --- ## Pricing ### Audiense #### Entry-Level Pricing Plan: Twitter Marketing Price: from $948 billed annually Description: aka Socialbro Key Features: - Best time to tweet for Twitter - Browse your community for Twitter and Instagram - Filter, Follow & Unfollow for Twitter and Instagram [Browse all 3 editions](https://www.g2.com/products/audiense/pricing) #### Free Trial Yes ### Brandwatch Social Media Management #### Entry-Level Pricing Plan: Full Suite Price: Contact Us Description: All-in-one social media management platform including everything you need to discover, attract and engage customers on social, across teams and regions. Perfect for larger teams collaborating on social. Key Features: - Manage all your social media channels in one place - Collaborate on content creation with one social calendar, including both organic and paid posts - Engage with your community in one centralized social CRM [Learn more about Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) #### Free Trial No --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Audiense** | 8.4/10 | 112 | | **Brandwatch Social Media Management** | 6.4/10 | 529 | #### Social Analytics | Feature | Audiense | Brandwatch Social Media Management | |---|---|---| | **Competitor Analysis** | 8.9 (97 reviews) | 7.1 (355 reviews) | | **Follower Analysis** | 9.2 (106 reviews) | 7.4 (411 reviews) | | **Post Performance** | Feature Not Available | 8.0 (439 reviews) | | **Paid Campaign Tracking** | Feature Not Available | 6.8 (294 reviews) | | **Attribution** | Feature Not Available | 6.7 (296 reviews) | | **Hashtag Analytics** | 8.0 (22 reviews) | 6.9 (152 reviews) | | **Sentiment Analysis** | 7.4 (20 reviews) | 6.7 (158 reviews) | #### Reports & Dashboards | Feature | Audiense | Brandwatch Social Media Management | |---|---|---| | **Report Customizability** | 7.9 (87 reviews) | 7.4 (434 reviews) | | **Report Exporting** | 8.7 (97 reviews) | 7.6 (431 reviews) | | **Scalability** | Feature Not Available | 8.1 (428 reviews) | | **White Label** | 8.4 (20 reviews) | 6.5 (143 reviews) | #### Agentic AI - Social Media Analytics | Feature | Audiense | Brandwatch Social Media Management | |---|---|---| | **Autonomous Task Execution** | Not enough data | 4.8 (45 reviews) | | **Cross-system Integration** | Not enough data | 4.8 (43 reviews) | | **Adaptive Learning** | Not enough data | 4.7 (43 reviews) | | **Proactive Assistance** | Not enough data | 4.7 (44 reviews) | | **Decision Making** | Not enough data | 4.9 (44 reviews) | ### Social Media Management | Product | Score | Reviews | |---|---|---| | **Audiense** | N/A | N/A | | **Brandwatch Social Media Management** | 6.7/10 | 721 | #### Content & Collaboration | Feature | Audiense | Brandwatch Social Media Management | |---|---|---| | **Content Calendar** | Not enough data | 8.4 (288 reviews) | | **Content Library** | Not enough data | 7.4 (266 reviews) | | **Shared Inbox** | Not enough data | 7.5 (260 reviews) | | **Approval Workflows** | Not enough data | 7.9 (271 reviews) | | **Users and Permissions** | Not enough data | 8.1 (277 reviews) | | **Content Creation** | Not enough data | 7.6 (210 reviews) | #### Social Management | Feature | Audiense | Brandwatch Social Media Management | |---|---|---| | **Social Analytics** | Not enough data | 7.6 (597 reviews) | | **Social Publishing** | Not enough data | 8.3 (631 reviews) | | **Campaign Optimization** | Not enough data | 7.7 (552 reviews) | | **Social Engagement** | Not enough data | 8.2 (626 reviews) | | **Social Ads** | Not enough data | 6.6 (409 reviews) | | **Campaign Planning** | Not enough data | 7.0 (200 reviews) | | **Hashtag Capabilites** | Not enough data | 6.7 (142 reviews) | #### Agentic AI - Social Media Management | Feature | Audiense | Brandwatch Social Media Management | |---|---|---| | **Autonomous Task Execution** | Not enough data | 5.0 (58 reviews) | | **Multi-step Planning** | Not enough data | 5.0 (55 reviews) | | **Cross-system Integration** | Not enough data | 5.0 (55 reviews) | | **Adaptive Learning** | Not enough data | 4.9 (56 reviews) | | **Natural Language Interaction** | Not enough data | 5.0 (56 reviews) | | **Proactive Assistance** | Not enough data | 5.1 (56 reviews) | | **Decision Making** | Not enough data | 5.1 (57 reviews) | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Audiense** | 8.6/10 | 68 | | **Brandwatch Social Media Management** | N/A | N/A | #### Audiences | Feature | Audiense | Brandwatch Social Media Management | |---|---|---| | **Audience Insights** | 9.4 (63 reviews) | Not enough data | | **Influencer Identification** | 8.4 (57 reviews) | Not enough data | | **Buyer Personas** | 8.5 (59 reviews) | Not enough data | | **Segmentation** | 8.7 (60 reviews) | Not enough data | #### Data Analysis | Feature | Audiense | Brandwatch Social Media Management | |---|---|---| | **Network Analysis** | 8.4 (58 reviews) | Not enough data | | **Dashboards** | 9.0 (58 reviews) | Not enough data | | **Visualizations** | 9.1 (60 reviews) | Not enough data | | **Advanced Filtering** | 8.7 (61 reviews) | Not enough data | #### Administration | Feature | Audiense | Brandwatch Social Media Management | |---|---|---| | **Marketing Integrations** | 8.2 (48 reviews) | Not enough data | | **Ad Integrations** | 8.0 (46 reviews) | Not enough data | | **Data Exporting** | 8.5 (59 reviews) | Not enough data | #### Agentic AI - Audience Intelligence Platforms | Feature | Audiense | Brandwatch Social Media Management | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Audiense** | 8.0/10 | 71 | | **Brandwatch Social Media Management** | 6.6/10 | 514 | #### Monitoring & Listening | Feature | Audiense | Brandwatch Social Media Management | |---|---|---| | **Social Measurement** | Feature Not Available | 7.9 (431 reviews) | | **Influencer Identification** | 8.7 (67 reviews) | 6.8 (334 reviews) | | **Brand Monitoring** | 7.6 (18 reviews) | 8.1 (125 reviews) | | **Keyword Tracking** | 7.2 (17 reviews) | 7.9 (116 reviews) | | **Trend Analysis** | 8.2 (18 reviews) | 7.6 (110 reviews) | | **Competitor Analysis** | 8.2 (19 reviews) | 7.5 (110 reviews) | #### Agentic AI - Social Media Listening Tools | Feature | Audiense | Brandwatch Social Media Management | |---|---|---| | **Autonomous Task Execution** | Not enough data | 4.4 (24 reviews) | | **Cross-system Integration** | Not enough data | 4.9 (24 reviews) | | **Adaptive Learning** | Not enough data | 5.0 (24 reviews) | | **Proactive Assistance** | Not enough data | 5.1 (24 reviews) | | **Decision Making** | Not enough data | 4.9 (24 reviews) | #### Data Management & Analysis | Feature | Audiense | Brandwatch Social Media Management | |---|---|---| | **Sentiment Analysis** | Feature Not Available | 7.1 (388 reviews) | | **Social Reporting** | 8.2 (65 reviews) | 7.7 (443 reviews) | | **Alerts and Notifications** | 7.5 (18 reviews) | 7.6 (115 reviews) | | **Advanced Data Filtering** | 8.7 (19 reviews) | 7.1 (112 reviews) | ### Brand Intelligence | Product | Score | Reviews | |---|---|---| | **Audiense** | 7.9/10 | 16 | | **Brandwatch Social Media Management** | N/A | N/A | #### Brand Signals | Feature | Audiense | Brandwatch Social Media Management | |---|---|---| | **Comparison** | 8.3 (15 reviews) | Not enough data | | **AI** | 7.7 (16 reviews) | Not enough data | | **Brand Health** | 7.6 (15 reviews) | Not enough data | #### Brand Analytics | Feature | Audiense | Brandwatch Social Media Management | |---|---|---| | **Trend Analysis** | 8.2 (15 reviews) | Not enough data | | **Tracking** | 7.9 (15 reviews) | Not enough data | ### Influencer Marketing Platforms | Product | Score | Reviews | |---|---|---| | **Audiense** | 8.0/10 | 27 | | **Brandwatch Social Media Management** | N/A | N/A | #### Influencer Marketing | Feature | Audiense | Brandwatch Social Media Management | |---|---|---| | **Influencer Recruitment** | 7.8 (22 reviews) ✓ Verified | Not enough data | | **Influencer Scoring** | 7.8 (26 reviews) ✓ Verified | Not enough data | | **Audience Analysis** | 9.6 (27 reviews) ✓ Verified | Not enough data | | **Influencer Segmentation** | 8.3 (23 reviews) ✓ Verified | Not enough data | | **Influencer Collaboration** | 7.4 (12 reviews) | Not enough data | | **User-Generated Content (UGC) Management** | 6.9 (12 reviews) | Not enough data | | **Content Approval** | 6.5 (11 reviews) | Not enough data | | **Campaign Analytics** | 7.7 (11 reviews) | Not enough data | | **Reporting and Dashboards** | 9.1 (13 reviews) | Not enough data | | **Data Importing and Exporting Tools** | 9.0 (25 reviews) ✓ Verified | Not enough data | | **Influencer Whitelisting** | Feature Not Available | Not enough data | | **Influencer Compensation** | Feature Not Available | Not enough data | | **Social Commerce** | Feature Not Available | Not enough data | | **E-Commerce Integration** | Feature Not Available | Not enough data | #### Agentic AI - Influencer Marketing Platforms | Feature | Audiense | Brandwatch Social Media Management | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Unique to Audiense (3):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence) **Unique to Brandwatch Social Media Management (2):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Suites](https://www.g2.com/categories/social-media-suites) --- ## Reviewer Demographics ### By Company Size | Segment | Audiense | Brandwatch Social Media Management | |---|---|---| | **Small-Business** | 50.8% | 33.1% | | **Mid-Market** | 32.9% | 39.5% | | **Enterprise** | 16.3% | 27.4% | ### By Industry #### Audiense - **Marketing and Advertising:** 32.8% - **Market Research:** 6.6% - **Public Relations and Communications:** 5.4% - **Entertainment:** 4.1% - **Computer Software:** 4.1% - **Information Technology and Services:** 3.7% - **Internet:** 3.3% - **Music:** 2.5% - **Sports:** 2.1% - **Management Consulting:** 2.1% - **Other:** 33.2% #### Brandwatch Social Media Management - **Marketing and Advertising:** 21.2% - **Higher Education:** 5.3% - **Automotive:** 4.1% - **Non-Profit Organization Management:** 3.7% - **Retail:** 3.4% - **Food & Beverages:** 3.0% - **Public Relations and Communications:** 2.7% - **Consumer Goods:** 2.6% - **Hospital & Health Care:** 2.2% - **Health, Wellness and Fitness:** 2.1% - **Other:** 49.7% --- ## Alternatives ### Alternatives to Audiense - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2666 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6862 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7384 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1344 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4024 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2399 reviews) - [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2946 reviews) ### Alternatives to Brandwatch Social Media Management - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7384 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6862 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2666 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews) - [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews) - [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Oktopost](https://www.g2.com/products/oktopost/reviews) — 4.4/5 stars (203 reviews) - [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2946 reviews) --- ## Top Discussions ### Audiense No discussions available for this product. ### Brandwatch Social Media Management - Title: [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) — 7 comments, 1 upvote > **Top comment:** "Hi Valentina! We do have a few gambling brands as customers and a few of them we're allowed to mention. Betsson https://www.betssonab.com/ in Sweden, they..." - Title: [How is Falcon implemented?](https://www.g2.com/discussions/5804-platform) — 3 comments, 1 upvote *(includes official response)* > **Top comment:** "Falcon is a SaaS platform, all you need to do is log in, connect your channels and you're ready to use the platform. No software or complex installation is..." - Title: [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) — 2 comments > **Top comment:** "A full social media platform containing components for content scheduling, analytics, advertising and even influencer research and outreach " - Title: [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) — 1 comment > **Top comment:** "Falcon.io? It's like a handy toolbox for businesses on social media. It helps me schedule posts, chat with customers, and see how I'm doing on platforms like..." - Title: [How to post the same post to several channels?](https://www.g2.com/discussions/41437-how-to-post-the-same-post-to-several-channels) — 1 comment > **Top comment:** "Create for one channel, copy content to next channel." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/audiense-vs-brandwatch-social-media-management)