# Best Attribution Software *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Attribution software helps companies determine how marketing and sales touchpoints contribute to conversion success, assigning value to interactions across channels using models such as single-touch, fractional, and algorithmic attribution to help teams understand which activities drive the best outcomes. ### Core Capabilities of Attribution Software To qualify for inclusion in the Attribution category, a product must: - Track multiple marketing and communication channels, including TV, social media, phone, email, and digital advertising, to capture data on interactions between the company and its prospects or customers - Use multiple attribution models such as single-touch, fractional (equal or weighted), or algorithmic attribution - Provide dashboards and visualizations based on historical data and user-defined KPIs to understand which activities performed better and why - Integrate with software solutions used by sales, marketing, or public relations departments ### Common Use Cases for Attribution Software Marketing and revenue teams use [attribution software](https://learn.g2.com/best-attribution-software) to optimize spend allocation and understand the true ROI of their campaigns. Common use cases include: - Identifying which channels and touchpoints most influence pipeline generation and closed revenue - Comparing attribution models to evaluate the contribution of individual campaigns and interactions - Consolidating cross-channel performance data to inform budget decisions and marketing strategy ### How Attribution Software Differs from Other Tools Attribution software typically acts as a data hub, integrating with tools across sales and marketing stacks including [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), [email marketing software](https://www.g2.com/categories/email-marketing), [email tracking software](https://www.g2.com/categories/email-tracking), and [sales analytics software](https://www.g2.com/categories/sales-analytics). Some all-in-one platforms include attribution as a feature alongside broader marketing capabilities, while standalone attribution tools focus exclusively on this function. ### Insights from G2 on Attribution Software Based on category trends on G2, multi-touch attribution modeling and cross-channel reporting dashboards stand out as the most valued features. Improved budget allocation decisions and clearer ROI visibility stand out as primary outcomes of adoption. ## Top Attribution Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5.0 (14,203 reviews) | CRM-native multi-touch campaign attribution | "[All-in-One Hubspot with Seamless Integrations and Invaluable CSM Support](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858)" | | 2 | [CallRail](https://www.g2.com/products/callrail/reviews) | 4.5/5.0 (1,715 reviews) | Phone-call attribution to keyword-level campaigns | "[Efficient and easy to detect where the missed calls come from](https://www.g2.com/survey_responses/callrail-review-10167092)" | | 3 | [impact.com](https://www.g2.com/products/impact-com/reviews) | 4.4/5.0 (2,325 reviews) | Multi-touch affiliate attribution with flexible commissioning | "[Intuitive UI with Some Payment Method Frustrations](https://www.g2.com/survey_responses/impact-com-review-13065706)" | | 4 | [WhatConverts](https://www.g2.com/products/whatconverts/reviews) | 4.9/5.0 (309 reviews) | Multi-channel lead attribution with offline conversion tracking | "[Excellent User Experience with Highly Responsive Support](https://www.g2.com/survey_responses/whatconverts-review-12781413)" | | 5 | [Dreamdata](https://www.g2.com/products/dreamdata/reviews) | 4.7/5.0 (261 reviews) | Multi-touch B2B revenue attribution with account-level journeys | "[Dreamdata Delivers Clear Multi-Touch Attribution and Customer Journey Insights](https://www.g2.com/survey_responses/dreamdata-review-12631818)" | | 6 | [Fibbler](https://www.g2.com/products/fibbler/reviews) | 4.9/5.0 (32 reviews) | LinkedIn ad attribution to CRM pipeline | "[One Stop Shop to get Pipeline Visibility for your LinkedIn ABM Program](https://www.g2.com/survey_responses/fibbler-review-12103387)" | | 7 | [Invoca](https://www.g2.com/products/invoca/reviews) | 4.5/5.0 (926 reviews) | Online-to-offline call conversion attribution | "[Smarter Call Routing and Campaign Tracking That Boosts Efficiency](https://www.g2.com/survey_responses/invoca-review-12640140)" | | 8 | [RedTrack.io](https://www.g2.com/products/redtrack-io/reviews) | 4.5/5.0 (38 reviews) | Cross-channel conversion attribution with server-side CAPI | "[Reliable tracking platform for serious advertisers](https://www.g2.com/survey_responses/redtrack-io-review-12964586)" | | 9 | [CTM](https://www.g2.com/products/ctm-ctm/reviews) | 4.5/5.0 (727 reviews) | Inbound call attribution with Google Ads integration | "[CallTrackingMetrics: A Strong Solution for Optimizing Call Tracking and Marketing Performance](https://www.g2.com/survey_responses/ctm-review-10369199)" | | 10 | [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) | 4.7/5.0 (142 reviews) | Salesforce-native multi-touch B2B revenue attribution | "[Aligning with my Marketing Goals](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)" | ## G2 Grid® for Attribution Software ![G2 Grid® for Attribution Software plotting products by satisfaction and market presence](https://www.g2.com/categories/attribution/grids.png?focus%5B%5D=364&focus%5B%5D=3326&focus%5B%5D=19813&focus%5B%5D=15218&focus%5B%5D=126318&focus%5B%5D=1351571&focus%5B%5D=3063&focus%5B%5D=47029) Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Fibbler, Invoca, and RedTrack.io. Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=fibbler&focus%5B%5D=invoca&focus%5B%5D=redtrack-io) ## How Many Attribution Software Products Does G2 Track? **Total Products under this Category:** 147 ### Category Stats (Jul 2026) - **Average Rating**: 4.54/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: RedTrack.io (+0.72%) - Among all products in this category, RedTrack.io recorded the largest rating increase compared to last month *Last updated: July 16, 2026* ## How Does G2 Rank Attribution Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 48,200+ Authentic Reviews - 147+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Attribution Software Is Best for Your Use Case? - **Leader:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Highest Performer:** [Fibbler](https://www.g2.com/products/fibbler/reviews) - **Easiest to Use:** [WhatConverts](https://www.g2.com/products/whatconverts/reviews) - **Top Trending:** [Fibbler](https://www.g2.com/products/fibbler/reviews) - **Best Free Software:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) --- **Sponsored** ### Giftsenda Giftsenda is an international corporate gifting platform, designed to enable Marketing, Sales, Human Resources, and Customer Experience teams to break through the noise and make meaningful business connections. Our top-rated platform enables businesses to send personalized gifts, rewards and SWAG to employees, clients and leads worldwide in just a few clicks. Dream up a campaign online and we’ll deliver gifts in over 200 countries using digital and direct mail delivery methods. Through CRM and HRM integrations and automations businesses can incorporate gifting as part of their workflows. Our tracking capabilities enable users to see the ROI reports of each gifting campaign in your dashboard. This platform is the go-to tool for businesses looking to improve their brand image, increase customer and employee loyalty and retention, and build a strong sales pipeline. For those that are not looking to commit to long-term platform use, there is the option to launch once-off gifting campaigns. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=367&secure%5Bchosen_at%5D=2026-07-17T11%3A57%3A31Z&secure%5Bdisplayable_resource_id%5D=367&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=367&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=163896&secure%5Bresource_id%5D=367&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fattribution&secure%5Btoken%5D=ed3ce3f2abb3b80f48cb91e1c2fd3a3b6574a56ab921519854e7458e7fbd6489&secure%5Burl%5D=https%3A%2F%2Fwww.giftsenda.com%2F&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Attribution Software Products in 2026? ### 1. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,203 **How Do G2 Users Rate HubSpot Marketing Hub?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.4/10) - **Integrations:** 8.3/10 (Category avg: 8.7/10) - **Marketing Channels:** 8.2/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.0/10 (Category avg: 8.8/10) **Who Is the Company Behind HubSpot Marketing Hub?** - **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot) - **Company Website:** https://hubspot.com - **Year Founded:** 2006 - **HQ Location:** Cambridge, Massachusetts, United States - **Twitter:** @HubSpot (784,270 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/68529/ (12,158 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Coordinator - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 52% Small-Business, 41% Mid-Market #### What Are HubSpot Marketing Hub's Pros and Cons? **Pros:** - Ease of Use (1981 reviews) - Email Marketing (1111 reviews) - Features (1103 reviews) - Marketing Automation (1057 reviews) - Integrations (1020 reviews) **Cons:** - Learning Curve (808 reviews) - Limited Features (730 reviews) - Expensive (667 reviews) - Missing Features (609 reviews) - High Pricing (527 reviews) ### What Do G2 Reviewers Say About HubSpot Marketing Hub? *AI-generated summary from verified user reviews* **Pros:** - Users celebrate the **ease of use** of HubSpot Marketing Hub, appreciating its intuitive layout and powerful automation features. - Users appreciate the **easy-to-use email marketing features** , enabling powerful campaigns without needing technical skills. - Users value the **intuitive design and comprehensive features** of HubSpot Marketing Hub, enhancing onboarding and marketing strategies. - Users value the **marketing automation** capabilities of HubSpot, enhancing efficiency and lead generation through personalized workflows. - Users value the **seamless integrations** of HubSpot Marketing Hub, enhancing efficiency and customer engagement through centralized activities. **Cons:** - Users find the **learning curve steep** , requiring extensive training to navigate HubSpot Marketing Hub effectively. - Users find HubSpot Marketing Hub's **limited features** in cheaper plans restrictive, hindering access to essential tools like workflows. - Users find HubSpot Marketing Hub **expensive** as contact lists grow, particularly for smaller teams needing advanced features. - Users find **missing features** in HubSpot Marketing Hub, especially in terms of customization and access for smaller teams. - Users find the **high pricing** of HubSpot Marketing Hub challenging, especially as contact lists expand. #### What Are Recent G2 Reviews of HubSpot Marketing Hub? **"[Powerful Visibility, Seamless Integrations, and Easy-to-Build Automations in HubSpot](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13060432)"** **Rating:** 5.0/5.0 stars *— Conor B.* [Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13060432) --- **"[All-in-One Hubspot with Seamless Integrations and Invaluable CSM Support](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858)"** **Rating:** 4.5/5.0 stars *— Jo D.* [Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858) --- #### What Are G2 Users Discussing About HubSpot Marketing Hub? - [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments - [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes - [How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy?](https://www.g2.com/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes - [What is HubSpot Marketing Hub used for?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes - [What is HubSpot software?](https://www.g2.com/discussions/what-is-hubspot-software) - 1 comment ### 2. [CallRail](https://www.g2.com/products/callrail/reviews) CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,715 **How Do G2 Users Rate CallRail?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10) - **Integrations:** 8.6/10 (Category avg: 8.7/10) - **Marketing Channels:** 8.7/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.6/10 (Category avg: 8.8/10) **Who Is the Company Behind CallRail?** - **Seller:** [CallRail](https://www.g2.com/sellers/callrail) - **Company Website:** https://www.callrail.com - **Year Founded:** 2011 - **HQ Location:** Atlanta, GA - **Twitter:** @CallRail (6,067 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2567008/ (353 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Real Estate - **Company Size:** 73% Small-Business, 22% Mid-Market #### What Are CallRail's Pros and Cons? **Pros:** - Ease of Use (122 reviews) - Features (109 reviews) - Call Tracking (99 reviews) - Helpful (82 reviews) - Attribution Accuracy (69 reviews) **Cons:** - Missing Features (33 reviews) - Integration Issues (30 reviews) - Learning Curve (26 reviews) - Call Issues (25 reviews) - Number Issues (25 reviews) ### What Do G2 Reviewers Say About CallRail? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of CallRail, which simplifies call management and improves tracking efficiency. - Users appreciate the **ease of use and effective tracking features** of CallRail, enhancing call management and campaign visibility. - Users value the **detailed call tracking** capabilities of CallRail, providing clear insights into effective marketing campaigns. - Users love the **insightful tracking capabilities** of CallRail, enabling clear campaign analysis and improved marketing strategies. - Users value the **attribution accuracy** of CallRail, which effectively links calls to specific marketing efforts for better insights. **Cons:** - Users find the lack of **group text messaging and outbound call recording** frustrating and limiting for their needs. - Users experience **integration issues** with CallRail, particularly with niche CRMs and patient management software connections. - Users find the **learning curve steep** due to unclear navigation and insufficient support for less common features. - Users experience **call issues** with delays in call reflections and unhelpful customer support during integration challenges. - Users often face **number issues** , including spam calls and concerns about billing based on call minutes. #### What Are Recent G2 Reviews of CallRail? **"[Efficient and easy to detect where the missed calls come from](https://www.g2.com/survey_responses/callrail-review-10167092)"** **Rating:** 4.5/5.0 stars *— Nathalie I.* [Read full review](https://www.g2.com/survey_responses/callrail-review-10167092) --- **"[Easy to Implement, Enterprise-Level Call Tracking with Clear ROI](https://www.g2.com/survey_responses/callrail-review-13117176)"** **Rating:** 4.5/5.0 stars *— Pavlo P.* [Read full review](https://www.g2.com/survey_responses/callrail-review-13117176) --- #### What Are G2 Users Discussing About CallRail? - [I'm new to CallRail and can't figure out how to integrate it with my marketing analytics. Any guidance?](https://www.g2.com/discussions/i-m-new-to-callrail-and-can-t-figure-out-how-to-integrate-it-with-my-marketing-analytics-any-guidance) - [What is CallRail used for?](https://www.g2.com/discussions/callrail-what-is-callrail-used-for) - [How do I temporarily disable Chrome Remote Desktop?](https://www.g2.com/discussions/how-do-i-temporarily-disable-chrome-remote-desktop) - [How do I cancel CallRail?](https://www.g2.com/discussions/how-do-i-cancel-callrail) - 1 comment - [Is CallRail free?](https://www.g2.com/discussions/is-callrail-free) - 2 comments ### 3. [impact.com](https://www.g2.com/products/impact-com/reviews) Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and advocacy programs. Access 250K+ quality partners, automate manual tasks, and track true incremental value—all while our expert team handles the heavy lifting from migration to optimization. **Average Rating:** 4.4/5.0 **Total Reviews:** 2,325 **How Do G2 Users Rate impact.com?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.4/10) - **Integrations:** 8.1/10 (Category avg: 8.7/10) - **Marketing Channels:** 7.8/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.5/10 (Category avg: 8.8/10) **Who Is the Company Behind impact.com?** - **Seller:** [Impact](https://www.g2.com/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb) - **Company Website:** https://www.Impact.com - **Year Founded:** 2008 - **HQ Location:** Santa Barbara, CA - **Twitter:** @impactdotcom (7,723 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/impact-partech/ (3,466 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Owner - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 64% Small-Business, 16% Mid-Market #### What Are impact.com's Pros and Cons? **Pros:** - Ease of Use (636 reviews) - Features (379 reviews) - User Interface (346 reviews) - Affiliate Marketing (321 reviews) - Helpful (296 reviews) **Cons:** - Not Intuitive (210 reviews) - Learning Curve (194 reviews) - Poor Usability (176 reviews) - Complexity (172 reviews) - Technical Issues (136 reviews) ### What Do G2 Reviewers Say About impact.com? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of impact.com, enhancing their affiliate marketing experience and overall satisfaction. - Users value impact.com for its **all-in-one affiliate management solution** , excelling in onboarding, performance measurement, and payments. - Users appreciate the **clear and user-friendly interface** of impact.com, making navigation and functionality seamless for all users. - Users value the **seamless all-in-one solution** of impact.com for efficient affiliate management and positive financial impact. - Users value the **all-in-one solution** of impact.com, appreciating its seamless handling of affiliate management tasks. **Cons:** - Users find the interface **not intuitive** , struggling with accessibility issues and difficulty navigating the settings. - Users find the **learning curve steep** , making initial setup and navigation challenging for newcomers to impact.com. - Users find **poor usability** in Impact.com, especially on smaller screens and due to frustrating interface bugs. - Users find the **initial setup process confusing** , leading to frustrations and challenges during onboarding with impact.com. - Users experience **technical issues** with the interface and occasional crashes, making navigation frustrating and cumbersome. #### What Are Recent G2 Reviews of impact.com? **"[Intuitive UI with Some Payment Method Frustrations](https://www.g2.com/survey_responses/impact-com-review-13065706)"** **Rating:** 4.0/5.0 stars *— Jubayer H.* [Read full review](https://www.g2.com/survey_responses/impact-com-review-13065706) --- **"[Comprehensive, Scalable Platform for Managing Partnerships with Powerful Reporting](https://www.g2.com/survey_responses/impact-com-review-13098671)"** **Rating:** 5.0/5.0 stars *— Savanah B.* [Read full review](https://www.g2.com/survey_responses/impact-com-review-13098671) --- #### What Are G2 Users Discussing About impact.com? - [What is impact.com used for?](https://www.g2.com/discussions/what-is-impact-com-used-for) - 4 comments - [What is SaaSquatch used for?](https://www.g2.com/discussions/what-is-saasquatch-used-for) - 1 upvote - [What is Forensiq used for?](https://www.g2.com/discussions/what-is-forensiq-used-for) - 1 comment ### 4. [WhatConverts](https://www.g2.com/products/whatconverts/reviews) WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working. Use WhatConverts for call tracking, form tracking, and chat tracking for all leads. For PPC ads, WhatConverts offers keyword call tracking that reveals which campaigns work best. WhatConverts also has robust lead management and lead reporting. It's more than just call tracking software; it's a complete lead tracking, managing and reporting dashboard. **Average Rating:** 4.9/5.0 **Total Reviews:** 309 **How Do G2 Users Rate WhatConverts?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10) - **Integrations:** 9.1/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.4/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 9.3/10 (Category avg: 8.8/10) **Who Is the Company Behind WhatConverts?** - **Seller:** [WhatConverts](https://www.g2.com/sellers/whatconverts) - **Company Website:** https://www.whatconverts.com - **Year Founded:** 2014 - **HQ Location:** Charlotte, NC - **Twitter:** @whatconverts (273 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9313296/ (46 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Construction - **Company Size:** 87% Small-Business, 12% Mid-Market #### What Are WhatConverts's Pros and Cons? **Pros:** - Customer Support (82 reviews) - Helpful (66 reviews) - Ease of Use (54 reviews) - Easy Setup (33 reviews) - Attribution Accuracy (32 reviews) **Cons:** - Expensive (15 reviews) - Learning Curve (12 reviews) - Integration Issues (10 reviews) - Missing Features (10 reviews) - Learning Difficulty (9 reviews) ### What Do G2 Reviewers Say About WhatConverts? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **outstanding customer support** of WhatConverts, appreciating their quick responses and effective problem resolution. - Users praise the **outstanding support** at WhatConverts, highlighting its quick and knowledgeable assistance for seamless integration. - Users appreciate the **ease of use** of WhatConverts, enjoying its quick setup and intuitive interface for tracking leads. - Users praise the **quick and easy setup** of WhatConverts, ensuring reliable tracking and seamless integration for campaigns. - Users praise the **attribution accuracy** of WhatConverts, finding its tracking capabilities unmatched in digital marketing. **Cons:** - Users acknowledge that WhatConverts is not the cheapest solution, though they believe it offers **great value for its higher price**. - Users experience a **steep learning curve** with WhatConverts, particularly in integrating codes and transitioning accounts. - Users note that the **integration issues** with third-party tools require improvements for a smoother experience. - Users desire **enhanced lead segmentation** and better CRM integration, highlighting current limitations in tracking and journey visibility. - Users find the **learning difficulty** challenging due to the complex features and user interface of WhatConverts. #### What Are Recent G2 Reviews of WhatConverts? **"[WhatConverts has been great! It allows us to track conversions across multiple platforms!](https://www.g2.com/survey_responses/whatconverts-review-6796323)"** **Rating:** 5.0/5.0 stars *— Yasser G.* [Read full review](https://www.g2.com/survey_responses/whatconverts-review-6796323) --- **"[Excellent User Experience with Highly Responsive Support](https://www.g2.com/survey_responses/whatconverts-review-12781413)"** **Rating:** 5.0/5.0 stars *— Zavier D.* [Read full review](https://www.g2.com/survey_responses/whatconverts-review-12781413) --- #### What Are G2 Users Discussing About WhatConverts? - [What is WhatConverts used for?](https://www.g2.com/discussions/what-is-whatconverts-used-for) - 1 comment ### 5. [Dreamdata](https://www.g2.com/products/dreamdata/reviews) Dreamdata is a B2B Attribution Platform that gives marketing teams the most complete view of their customer journey anywhere - so they always know what's working and where to invest next. Built for B2B marketers who need to show impact, Dreamdata lets you answer any question on marketing's revenue contribution instantly. Every number traces back to the source including those generated by AI. No waiting for Ops. No black-box reporting. Just numbers that you can stake your reputation on. Scalable Reporting: Measure the ROI of every GTM activity across your full customer journey - from first anonymous touch to closed deal. Campaign Optimization: See exactly which channels, campaigns, and content drive pipeline, so you know where to invest more and where to cut. Audience Targeting: Build dynamic audiences from your pipeline data and sync them directly to your ad platforms to target in-market accounts. Conversions Sync: Feed enriched pipeline data back to your ad platforms automatically, so your campaigns optimize for revenue not just clicks. Try Dreamdata with your own data before you commit. **Average Rating:** 4.7/5.0 **Total Reviews:** 261 **How Do G2 Users Rate Dreamdata?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.4/10) - **Integrations:** 9.0/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.5/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 9.2/10 (Category avg: 8.8/10) **Who Is the Company Behind Dreamdata?** - **Seller:** [dreamdata.io](https://www.g2.com/sellers/dreamdata-io) - **Company Website:** https://dreamdata.io/ - **Year Founded:** 2018 - **HQ Location:** Copenhagen, Capital Region - **Twitter:** @DreamdataIO (291 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/dreamdata-io (103 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Head of Marketing, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 59% Mid-Market, 33% Small-Business #### What Are Dreamdata's Pros and Cons? **Pros:** - Insights (47 reviews) - Analytics (39 reviews) - Attribution Accuracy (38 reviews) - Helpful (36 reviews) - Integrations (31 reviews) **Cons:** - Learning Curve (20 reviews) - Missing Features (13 reviews) - Inadequate Reporting (10 reviews) - Not Intuitive (10 reviews) - Complex Setup (9 reviews) ### What Do G2 Reviewers Say About Dreamdata? *AI-generated summary from verified user reviews* **Pros:** - Users value the **in-depth insights** from Dreamdata, enhancing their understanding of customer journeys and marketing strategies. - Users value the **detailed analytics** from Dreamdata, enhancing their understanding of customer journeys and performance insights. - Users value the **attribution accuracy** of Dreamdata, providing insight into customer journeys and marketing effectiveness. - Users praise the **invaluable insights** from Dreamdata, enabling deep understanding of customer journeys and enhancing overall strategy. - Users praise the **easy integration** process of Dreamdata, significantly enhancing their marketing efforts with continuous updates. **Cons:** - Users face a **steep learning curve** with Dreamdata due to setup time and complexities in data navigation. - Users find **missing features** like time comparison and funnel reports limit Dreamdata's effectiveness for analytics. - Users are frustrated by **inadequate reporting** , lacking custom reports and essential funnel insights for effective analysis. - Users find the platform **not intuitive** , as it has a steep learning curve and can feel overwhelming initially. - Users note that the **complex setup** of Dreamdata requires time and effort to ensure accurate data integration. #### What Are Recent G2 Reviews of Dreamdata? **"[Dreamdata helps you make better data-driven decisions](https://www.g2.com/survey_responses/dreamdata-review-8890082)"** **Rating:** 4.5/5.0 stars *— Kürşat K.* [Read full review](https://www.g2.com/survey_responses/dreamdata-review-8890082) --- **"[Dreamdata Delivers Clear Multi-Touch Attribution and Customer Journey Insights](https://www.g2.com/survey_responses/dreamdata-review-12631818)"** **Rating:** 5.0/5.0 stars *— Daniel M.* [Read full review](https://www.g2.com/survey_responses/dreamdata-review-12631818) --- #### What Are G2 Users Discussing About Dreamdata? - [What is Dreamdata used for?](https://www.g2.com/discussions/what-is-dreamdata-used-for) ### 6. [Fibbler](https://www.g2.com/products/fibbler/reviews) Fibbler helps you see which companies view or engage with your LinkedIn and Google Ads, connect them to pipeline and revenue in your CRM, and alert sales when it's time to reach out. **Average Rating:** 4.9/5.0 **Total Reviews:** 32 **How Do G2 Users Rate Fibbler?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10) - **Integrations:** 9.3/10 (Category avg: 8.7/10) - **Marketing Channels:** 7.3/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.8/10 (Category avg: 8.8/10) **Who Is the Company Behind Fibbler?** - **Seller:** [Fibbler](https://www.g2.com/sellers/fibbler) - **Year Founded:** 2024 - **HQ Location:** Sweden, SE - **LinkedIn® Page:** https://www.linkedin.com/company/fibbler (3 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 50% Mid-Market, 28% Small-Business #### What Are Fibbler's Pros and Cons? **Pros:** - Ease of Use (19 reviews) - Easy Setup (14 reviews) - Integrations (14 reviews) - Helpful (9 reviews) - Attribution Accuracy (8 reviews) **Cons:** - Restrictions (2 reviews) - Ads Integration (1 reviews) - Campaign Management (1 reviews) - Filtering Issues (1 reviews) - Integration Issues (1 reviews) ### What Do G2 Reviewers Say About Fibbler? *AI-generated summary from verified user reviews* **Pros:** - Users praise Fibbler for its **simple setup and intuitive usability** , streamlining the ad performance analysis process effectively. - Users find the **easy setup** of Fibbler remarkable, allowing for quick integrations and immediate access to valuable insights. - Users praise Fibbler for its **seamless integrations** with LinkedIn and HubSpot, enhancing data accessibility and actionable insights. - Users find Fibbler **exceptionally helpful** for providing detailed insights on ad performance and campaign effectiveness. - Users value the **attribution accuracy** of Fibbler, enabling clear insights into ad impact on pipeline and conversions. **Cons:** - Users find the **date filtering too limited** , hindering detailed analysis and longer lookback periods in Fibbler. - Users desire a **stronger integration with LinkedIn Ads** for improved campaign management and data utilization. - Users suggest that improved **LinkedIn Ads integration** would enhance cleaning up campaigns using Fibbler's data. - Users find the **limited date filtering options** of Fibbler restrict their ability to conduct detailed analysis. - Users find the **lack of Teams integration** inconvenient, affecting their communication and workflow efficiency. #### What Are Recent G2 Reviews of Fibbler? **"[Effortless Attribution Analysis with Fibbler](https://www.g2.com/survey_responses/fibbler-review-11971850)"** **Rating:** 5.0/5.0 stars *— Anand V.* [Read full review](https://www.g2.com/survey_responses/fibbler-review-11971850) --- **"[One Stop Shop to get Pipeline Visibility for your LinkedIn ABM Program](https://www.g2.com/survey_responses/fibbler-review-12103387)"** **Rating:** 5.0/5.0 stars *— Mithun R.* [Read full review](https://www.g2.com/survey_responses/fibbler-review-12103387) --- ### 7. [Invoca](https://www.g2.com/products/invoca/reviews) Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers. **Average Rating:** 4.5/5.0 **Total Reviews:** 926 **How Do G2 Users Rate Invoca?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10) - **Integrations:** 9.0/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.2/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 9.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Invoca?** - **Seller:** [Invoca](https://www.g2.com/sellers/invoca) - **Company Website:** https://www.invoca.com/ - **Year Founded:** 2008 - **HQ Location:** Santa Barbara, CA - **Twitter:** @Invoca (4,204 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/210676/ (383 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Hospital & Health Care - **Company Size:** 38% Small-Business, 33% Mid-Market #### What Are Invoca's Pros and Cons? **Pros:** - Helpful (28 reviews) - Ease of Use (25 reviews) - Analytics (23 reviews) - Customer Support (20 reviews) - Attribution Accuracy (19 reviews) **Cons:** - Learning Curve (9 reviews) - Missing Features (9 reviews) - Call Issues (8 reviews) - Complexity (8 reviews) - Complex Setup (8 reviews) ### What Do G2 Reviewers Say About Invoca? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **intuitive usability** of Invoca, which facilitates quick adoption and effective performance tracking. - Users find Invoca to be **intuitive and easy to use** , enabling rapid adoption and improving team efficiency. - Users appreciate the **intuitive analytics** of Invoca, enhancing visibility into marketing performance and improving conversion rates. - Users commend Invoca's **knowledgeable and responsive customer support** , enhancing their experience with proactive assistance and tutorials. - Users value the **attribution accuracy** of Invoca, enhancing visibility into leads and improving marketing performance insights. **Cons:** - Users find the **learning curve steep** due to a lack of user-friendly design and inadequate training resources for new users. - Users find Invoca's **missing features** frustrating, especially regarding integration complexities and unclear communication about enhancements. - Users express frustrations with **call issues** , including privacy concerns, support challenges, and integration difficulties. - Users find the **reporting setup complex** , requiring time and effort to customize dashboards effectively. - Users find the **complex setup** of Invoca time-consuming and challenging, often requiring careful configuration for optimal use. #### What Are Recent G2 Reviews of Invoca? **"[Smarter Call Routing and Campaign Tracking That Boosts Efficiency](https://www.g2.com/survey_responses/invoca-review-12640140)"** **Rating:** 4.5/5.0 stars *— Prajwal E.* [Read full review](https://www.g2.com/survey_responses/invoca-review-12640140) --- **"[Deep Call Insights and Proactive Support That Elevate Our Media Strategy](https://www.g2.com/survey_responses/invoca-review-12570137)"** **Rating:** 5.0/5.0 stars *— Verified User in Telecommunications* [Read full review](https://www.g2.com/survey_responses/invoca-review-12570137) --- #### What Are G2 Users Discussing About Invoca? - [What is Invoca used for?](https://www.g2.com/discussions/what-is-invoca-used-for) ### 8. [RedTrack.io](https://www.g2.com/products/redtrack-io/reviews) RedTrack is all-in-one performance marketing platform built for media buyers built on owned & AI-ready data. It brings ad tracking, conversion attribution, Conversion API (CAPI) integrations, and ad automation together in a single workspace. Instead of relying on third-party cookies and browser pixels, RedTrack runs on server-side and first-party tracking, capturing the conversions that pixels lose to ad blockers, privacy settings, and iOS restrictions, as raw, unsampled first-party data you own. That owned first-party data is then enriched and fed back to Meta, Google, TikTok, Snapchat, ChatGPT Ads, and other ad platforms through high-match-score Conversion API connections, so platform algorithms learn from accurate signals. RedTrack stays platform-agnostic — no single channel locks you in — with Shopify and WooCommerce integrations at the front of the stack. A built-in Match Quality Score shows you exactly how well your conversions are landing. And ad spend data refreshes every 5–30 minutes, right down to the ad level, so you get near real-time ROAS across every channel — the update frequency and granularity performance buyers actually run on. RedTrack is more than just a tracker. It's a full performance infrastructure layer. Beyond click and conversion tracking, RedTrack gives you a customer data layer with CDP and LTV reporting, in-platform data views that bring RedTrack's numbers right into your ad platform UI so you're not tab-hopping to read campaign performance, and partner and referral tracking, all on one screen. The automation is where the calm comes in. You set the rules, and RedTrack acts on the data you own: pausing the losers, scaling the winners, reallocating budget away from weak markets. The work keeps happening when you're not watching, so you're not refreshing a dashboard at 2am to catch a campaign burning budget. RedTrack fits three core users: 1. Affiliate and lead-gen media buyers who need click-level tracking, persistent click IDs across complex funnels, and automation rules to pause losers and scale winners. 2. DTC and eCommerce brands on Shopify and WooCommerce who need accurate multi-channel attribution and true ROAS, not platform-reported guesses. 3. Performance and lead-gen agencies managing multiple clients with shareable dashboards, multi-user access, and automated reporting. Buyers often evaluate RedTrack alongside Triple Whale, Voluum, Binom, Keitaro, ClickFlare, AnyTrack, and ThriveTracker. RedTrack's edge is combining click-level precision with business-level profit metrics in a cloud platform (no self-hosting to maintain) while giving you one clean, unified place to see what's actually making you money. **Average Rating:** 4.5/5.0 **Total Reviews:** 38 **How Do G2 Users Rate RedTrack.io?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.4/10) - **Integrations:** 10.0/10 (Category avg: 8.7/10) - **Marketing Channels:** 10.0/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 10.0/10 (Category avg: 8.8/10) **Who Is the Company Behind RedTrack.io?** - **Seller:** [RedTrack](https://www.g2.com/sellers/redtrack) - **Company Website:** https://www.redtrack.io - **Year Founded:** 2018 - **HQ Location:** Vilnius, Vilnius region - **Twitter:** @redtrackio (566 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/redtrackio/ (65 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 77% Small-Business, 15% Mid-Market #### What Are RedTrack.io's Pros and Cons? **Pros:** - Customer Support (3 reviews) - Ease of Use (3 reviews) - Integrations (3 reviews) - Performance Tracking (3 reviews) - Analytics (2 reviews) **Cons:** - Ads Integration (1 reviews) - Complexity (1 reviews) - Complexity Issues (1 reviews) - Complex Reporting (1 reviews) - Complex Setup (1 reviews) ### What Do G2 Reviewers Say About RedTrack.io? *AI-generated summary from verified user reviews* **Pros:** - Users commend RedTrack.io for its **excellent customer support** , providing responsive and knowledgeable assistance whenever needed. - Users appreciate the **ease of use** of RedTrack.io, highlighting its intuitive design and straightforward setup process. - Users praise the **seamless integrations** of RedTrack, enhancing their tracking experience with major platforms effortlessly. - Users value the **performance tracking** of RedTrack, benefiting from accurate, real-time insights for effective marketing strategies. - Users value the **real-time insights and user-friendly design** of RedTrack, enhancing their marketing strategies effectively. **Cons:** - Users find the **ads integration complex** , leading them to prefer custom solutions over RedTrack's dashboard analysis. - Users find the **complexity of the dashboard** challenging, preferring simpler data management solutions like Excel. - Users report **complexity issues** with RedTrack.io's dashboard, preferring custom solutions over its data analysis capabilities. - Users find the **dashboard's complexity** hinders effective data analysis, preferring custom solutions over RedTrack.io. - Users find RedTrack.io's setup to have a **complex implementation** , making it difficult to run and analyze campaigns effectively. #### What Are Recent G2 Reviews of RedTrack.io? **"[Reliable tracking platform for serious advertisers](https://www.g2.com/survey_responses/redtrack-io-review-12964586)"** **Rating:** 5.0/5.0 stars *— Ramūnas P.* [Read full review](https://www.g2.com/survey_responses/redtrack-io-review-12964586) --- **"[I use it every day](https://www.g2.com/survey_responses/redtrack-io-review-12962353)"** **Rating:** 5.0/5.0 stars *— Andrei Z.* [Read full review](https://www.g2.com/survey_responses/redtrack-io-review-12962353) --- #### What Are G2 Users Discussing About RedTrack.io? - [What is RedTrack.io used for?](https://www.g2.com/discussions/what-is-redtrack-io-used-for) ### 9. [CTM](https://www.g2.com/products/ctm-ctm/reviews) CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count. **Average Rating:** 4.5/5.0 **Total Reviews:** 727 **How Do G2 Users Rate CTM?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10) - **Integrations:** 9.1/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.5/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.7/10 (Category avg: 8.8/10) **Who Is the Company Behind CTM?** - **Seller:** [CTM](https://www.g2.com/sellers/ctm) - **Company Website:** https://www.ctm.com/ - **Year Founded:** 2009 - **HQ Location:** 231 Najoles Rd Suite 500, Millersville, MD 21108 - **LinkedIn® Page:** https://www.linkedin.com/company/5377709/ (114 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, President - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 65% Small-Business, 30% Mid-Market #### What Are CTM's Pros and Cons? **Pros:** - Customer Support (49 reviews) - Ease of Use (48 reviews) - Helpful (43 reviews) - Call Tracking (31 reviews) - Features (28 reviews) **Cons:** - Learning Curve (23 reviews) - Complexity (15 reviews) - Difficult Navigation (15 reviews) - Steep Learning Curve (15 reviews) - Missing Functionality (12 reviews) ### What Do G2 Reviewers Say About CTM? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **exceptional customer support** of CallTrackingMetrics, emphasizing their reliability and dedication to assisting users. - Users appreciate the **user-friendly interface** of CTM, making setup and navigation straightforward and efficient. - Users appreciate the **excellent customer service** provided by CallTrackingMetrics, enhancing their overall experience and satisfaction. - Users appreciate the **easy access to data** for tracking marketing success and improved call routing features. - Users value the **user-friendly interface** and exceptional support of CallTrackingMetrics, enhancing efficiency and scalability in operations. **Cons:** - Users find the **learning curve steep** , making navigation and reporting functionalities challenging to master over time. - Users find the **complexity of navigating reports** and settings challenging, impacting their efficiency with CTM. - Users find the **difficult navigation** of CTM frustrating, making data access and reporting a complex task. - Users face a **steep learning curve** with CTM, requiring time to master the UI and features effectively. - Users face significant **missing functionality** issues, leading to unresolved problems and a frustrating experience with CTM. #### What Are Recent G2 Reviews of CTM? **"[CallTrackingMetrics the #1 call center VOIP software.](https://www.g2.com/survey_responses/ctm-review-5310809)"** **Rating:** 5.0/5.0 stars *— Alex F.* [Read full review](https://www.g2.com/survey_responses/ctm-review-5310809) --- **"[CallTrackingMetrics: A Strong Solution for Optimizing Call Tracking and Marketing Performance](https://www.g2.com/survey_responses/ctm-review-10369199)"** **Rating:** 4.5/5.0 stars *— Loganathan V.* [Read full review](https://www.g2.com/survey_responses/ctm-review-10369199) --- #### What Are G2 Users Discussing About CTM? - [What is CallTrackingMetrics used for?](https://www.g2.com/discussions/what-is-calltrackingmetrics-used-for) ### 10. [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth. **Average Rating:** 4.7/5.0 **Total Reviews:** 142 **How Do G2 Users Rate Adobe Marketo Measure (formerly Bizible)?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10) - **Integrations:** 7.5/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.2/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 9.6/10 (Category avg: 8.8/10) **Who Is the Company Behind Adobe Marketo Measure (formerly Bizible)?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) - **Ownership:** NASDAQ:ADBE **Who Uses This Product?** - **Who Uses This:** Marketing Operations Manager, Digital Marketing Manager - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 71% Mid-Market, 18% Small-Business #### What Are Recent G2 Reviews of Adobe Marketo Measure (formerly Bizible)? **"[Aligning with my Marketing Goals](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)"** **Rating:** 4.0/5.0 stars *— Kanhaiya B.* [Read full review](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946) --- **"[Clearly Shows Which Marketing Efforts Drive Deals and Revenue](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045)"** **Rating:** 4.5/5.0 stars *— Akshay M.* [Read full review](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045) --- ### 11. [CAKE](https://www.g2.com/products/cake/reviews) CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform. **Average Rating:** 4.5/5.0 **Total Reviews:** 60 **How Do G2 Users Rate CAKE?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10) - **Integrations:** 8.3/10 (Category avg: 8.7/10) - **Marketing Channels:** 8.9/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.8/10 (Category avg: 8.8/10) **Who Is the Company Behind CAKE?** - **Seller:** [Perseus Group](https://www.g2.com/sellers/perseus-group) - **Year Founded:** 1995 - **HQ Location:** Markham, ON - **Twitter:** @perseus (3,394 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/25050544/ (3,965 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 70% Small-Business, 25% Mid-Market #### What Are CAKE's Pros and Cons? **Pros:** - Customization (5 reviews) - Ease of Use (5 reviews) - Customer Support (4 reviews) - Customizability (4 reviews) - Data Management (4 reviews) **Cons:** - Complex Reporting (4 reviews) - Inadequate Reporting (4 reviews) - Poor Reporting (3 reviews) - Slow Reporting (3 reviews) - Complexity (2 reviews) ### What Do G2 Reviewers Say About CAKE? *AI-generated summary from verified user reviews* **Pros:** - Users value CAKE for its **customization options** , adapting perfectly to specific affiliate program needs. - Users value the **ease of use** of CAKE, enjoying its intuitive design and straightforward affiliate management features. - Users value the **responsive support team** of CAKE, always available to assist with any inquiries or issues. - Users value CAKE for its **customizability** , easily adapting to their specific affiliate program needs for enhanced performance. - Users appreciate the **integrated data management** of CAKE, allowing seamless collaboration and task organization in one platform. **Cons:** - Users find the **reporting and analytics complex** and underdeveloped compared to more mature enterprise solutions. - Users feel that the **reporting and analytics** features of CAKE are less mature compared to competitors, affecting usability. - Users find the **reporting and analytics** in CAKE lacking maturity compared to more established enterprise solutions. - Users express concern over **slow reporting** , with requests for more flexible options and better customization for efficiency. - Users experience a **steep learning curve** with CAKE, finding advanced features and navigation challenging to master. #### What Are Recent G2 Reviews of CAKE? **"[Great platform! Very intuitive. Amazing Customer Service!](https://www.g2.com/survey_responses/cake-review-4518751)"** **Rating:** 5.0/5.0 stars *— Noy E.* [Read full review](https://www.g2.com/survey_responses/cake-review-4518751) --- **"[Modern all-in-one workspace with a lightweight UI and easy onboarding](https://www.g2.com/survey_responses/cake-review-12264205)"** **Rating:** 5.0/5.0 stars *— Rahul c.* [Read full review](https://www.g2.com/survey_responses/cake-review-12264205) --- ### 12. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,173 **How Do G2 Users Rate ActiveCampaign?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.4/10) - **Integrations:** 7.9/10 (Category avg: 8.7/10) - **Marketing Channels:** 7.3/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 7.1/10 (Category avg: 8.8/10) **Who Is the Company Behind ActiveCampaign?** - **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign) - **Company Website:** https://www.activecampaign.com - **Year Founded:** 2003 - **HQ Location:** Chicago, IL - **Twitter:** @ActiveCampaign (13,203 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/221390/ (848 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 92% Small-Business, 7% Mid-Market #### What Are ActiveCampaign's Pros and Cons? **Pros:** - Ease of Use (848 reviews) - Automation (787 reviews) - Automation Features (654 reviews) - Automations (621 reviews) - Features (574 reviews) **Cons:** - Learning Curve (419 reviews) - Expensive (403 reviews) - Missing Features (388 reviews) - Limited Features (294 reviews) - Not Intuitive (280 reviews) ### What Do G2 Reviewers Say About ActiveCampaign? *AI-generated summary from verified user reviews* **Pros:** - Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. - Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. - Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. - Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. - Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. **Cons:** - Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. - Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. - Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. - Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. - Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. #### What Are Recent G2 Reviews of ActiveCampaign? **"[Efficient Automation with Solid Support](https://www.g2.com/survey_responses/activecampaign-review-11726223)"** **Rating:** 5.0/5.0 stars *— CHRISTIAN ADOLFO M.* [Read full review](https://www.g2.com/survey_responses/activecampaign-review-11726223) --- **"[Powerful, Intuitive Automations That Streamline Email and CRM in ActiveCampaign](https://www.g2.com/survey_responses/activecampaign-review-13041580)"** **Rating:** 4.5/5.0 stars *— Dharamveer p.* [Read full review](https://www.g2.com/survey_responses/activecampaign-review-13041580) --- #### What Are G2 Users Discussing About ActiveCampaign? - [What are some creative ways businesses are using ActiveCampaign to automate their marketing efforts?](https://www.g2.com/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment - [How much does ActiveCampaign cost?](https://www.g2.com/discussions/how-much-does-activecampaign-cost) - 1 comment - [What is ActiveCampaign CRM?](https://www.g2.com/discussions/what-is-activecampaign-crm) - 1 comment - [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) - 7 comments - [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) - 20 comments ### 13. [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your audience. Our powerful digital marketing platform helps you be more efficient with your marketing so you can focus on your building your business. Engage Your Audience where They are with Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. Our Campaign Builder tool will help you launch a multi-channel campaign across email, social, and SMS to help you achieve your goals. Get Started Fast With Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages. Easily Manage Your Contacts - Manage customer segments automatically using customer tags. Then, trigger automations based on how customers engage with your businesses. Automate Your Messaging - Deliver timely, relevant content with SMS and email marketing automation using our drag-and-drop Automation Path Builder. Make sure that your audience receives the right message, at the right time: automatically. Learn more at www.constantcontact.com **Average Rating:** 4.4/5.0 **Total Reviews:** 938 **How Do G2 Users Rate Constant Contact Advanced Automation?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.4/10) - **Integrations:** 9.0/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.1/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.8/10 (Category avg: 8.8/10) **Who Is the Company Behind Constant Contact Advanced Automation?** - **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076) - **Year Founded:** 1995 - **HQ Location:** Waltham, US - **Twitter:** @ConstantContact (67,137 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 80% Small-Business, 17% Mid-Market #### What Are Constant Contact Advanced Automation's Pros and Cons? **Pros:** - Ease of Use (49 reviews) - Email Marketing (35 reviews) - Automation (31 reviews) - Time-saving (27 reviews) - Automation Features (25 reviews) **Cons:** - Limited Customization (21 reviews) - Missing Features (20 reviews) - Limited Features (19 reviews) - Automation Issues (9 reviews) - Editing Issues (9 reviews) ### What Do G2 Reviewers Say About Constant Contact Advanced Automation? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Constant Contact Advanced Automation, making email marketing simple and efficient. - Users appreciate the **automatic posting and email automation** features of Constant Contact, streamlining their workflow efficiently. - Users love the **automation features** of Constant Contact, making email management effortless during busy times. - Users find the **time-saving automation** of Constant Contact invaluable for managing email sequences effortlessly. - Users appreciate the **advanced automation tools** for seamless cold outreach and effective lead nurturing. **Cons:** - Users find that the **limited customization** options hinder their ability to fully tailor the automation features. - Users express frustration with the **missing features** in Constant Contact's Advanced Automation, impacting customization and editing capabilities. - Users find the **limited features** of Constant Contact Advanced Automation restrict workflow customization and deeper analytics. - Users find the **automation issues** in Constant Contact Advanced Automation hinder effective workflow management and limit functionality. - Users experience **editing issues** with Constant Contact, facing frustration from glitches and limited customization options. #### What Are Recent G2 Reviews of Constant Contact Advanced Automation? **"[Simple, All-in-One Marketing Platform with Easy Email Campaigns](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733)"** **Rating:** 4.0/5.0 stars *— Verified User in Oil & Energy* [Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733) --- **"[Easy Set-Up, Multi-Domain Capability](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236)"** **Rating:** 5.0/5.0 stars *— James C.* [Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236) --- #### What Are G2 Users Discussing About Constant Contact Advanced Automation? - [What is SharpSpring used for?](https://www.g2.com/discussions/what-is-sharpspring-used-for) - [How do I cancel SharpSpring?](https://www.g2.com/discussions/how-do-i-cancel-sharpspring) - 1 comment - [How much does SharpSpring cost?](https://www.g2.com/discussions/how-much-does-sharpspring-cost) - 1 comment, 1 upvote - [Is SharpSpring a CRM?](https://www.g2.com/discussions/is-sharpspring-a-crm) - 1 comment - [What is SharpSpring?](https://www.g2.com/discussions/what-is-sharpspring) - 2 comments ### 14. [Phonexa](https://www.g2.com/products/phonexa/reviews) Phonexa is the performance marketing platform that unifies call tracking and routing, lead tracking and distribution, compliance, and marketing analytics within one powerful ecosystem. Its two core modules, Call Logic for intelligent call tracking and routing and LMS Sync for automated lead management, power Phonexa’s performance engine. Together, they connect every inbound call and lead with real-time analytics, attribution, and automation tools that increase the ROI on every lead or call. Additional plug-ins such as iClear, iClaim, AI Call Agents, and Managed Services expand the platform’s capabilities to enhance compliance, streamline workflows, and fuel intelligent growth. Built for brands, agencies, publishers, and affiliate networks, Phonexa delivers advanced solutions for fraud prevention, data compliance, and workflow automation. From optimizing lead flow and improving call performance to ensuring transparency and regulatory compliance, Phonexa empowers marketing teams to scale smarter and faster. Phonexa gives marketers unmatched clarity, control, and efficiency across every customer acquisition channel. Learn more on www.Phonexa.com. **Average Rating:** 4.9/5.0 **Total Reviews:** 162 **How Do G2 Users Rate Phonexa?** - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.4/10) - **Integrations:** 10.0/10 (Category avg: 8.7/10) - **Marketing Channels:** 7.7/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 7.1/10 (Category avg: 8.8/10) **Who Is the Company Behind Phonexa?** - **Seller:** [Phonexa](https://www.g2.com/sellers/phonexa) - **Company Website:** https://www.phonexa.com - **Year Founded:** 2016 - **HQ Location:** Glendale, CA - **Twitter:** @PhonexaCalls (386 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/phonexa/ (168 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Director, CEO - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 86% Small-Business, 10% Mid-Market #### What Are Phonexa's Pros and Cons? **Pros:** - Customer Support (64 reviews) - Ease of Use (45 reviews) - Helpful (38 reviews) - Positive Experience (34 reviews) - Features (32 reviews) **Cons:** - Learning Curve (24 reviews) - Steep Learning Curve (20 reviews) - Complex Setup (11 reviews) - Difficult Learning (10 reviews) - Not Intuitive (6 reviews) ### What Do G2 Reviewers Say About Phonexa? *AI-generated summary from verified user reviews* **Pros:** - Users praise Phonexa for its **exceptional customer support** , highlighting friendly and knowledgeable assistance that enhances their experience. - Users find Phonexa **easy to use** after training, simplifying campaign management and enhancing operational efficiency. - Users find Phonexa's **helpful support team** invaluable, enhancing their experience and driving business success. - Users praise the **excellent functionality** of Phonexa, appreciating its comprehensive tools and responsive customer support. - Users value the **extensive features** of Phonexa, appreciating its upgrades and user-friendly campaign customization. **Cons:** - Users note a **steep learning curve** with Phonexa due to its feature-rich nature, requiring additional guidance for ease of use. - Users experience a **steep learning curve** with Phonexa, finding initial setup and navigation challenging and overwhelming. - Users find the **complex setup** of Phonexa confusing, needing more guidance and support to navigate effectively. - Users experience a **difficult learning** process due to the platform's complexity and steep learning curve. - Users find Phonexa's interface to be **not intuitive** , requiring additional support to navigate its complex features. #### What Are Recent G2 Reviews of Phonexa? **"[Effortless Call Routing with Outstanding Support](https://www.g2.com/survey_responses/phonexa-review-12707395)"** **Rating:** 5.0/5.0 stars *— Charm S.* [Read full review](https://www.g2.com/survey_responses/phonexa-review-12707395) --- **"[Next-Level Customer Service That Made Our Tight Migration Seamless](https://www.g2.com/survey_responses/phonexa-review-12383024)"** **Rating:** 5.0/5.0 stars *— Simon A.* [Read full review](https://www.g2.com/survey_responses/phonexa-review-12383024) --- #### What Are G2 Users Discussing About Phonexa? - [How has Phonexa supported your marketing efforts, and what features do you find most valuable?](https://www.g2.com/discussions/how-has-phonexa-supported-your-marketing-efforts-and-what-features-do-you-find-most-valuable) - 1 comment - [What does Phonexa do?](https://www.g2.com/discussions/what-does-phonexa-do) - 2 comments - [What is phone call tracking?](https://www.g2.com/discussions/what-is-phone-call-tracking) - 1 comment - [How does call tracking software work?](https://www.g2.com/discussions/how-does-call-tracking-software-work) - 1 comment ### 15. [Factors.AI](https://www.g2.com/products/factors-ai/reviews) Factors.ai is an AI ABM co-worker built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/ **Average Rating:** 4.5/5.0 **Total Reviews:** 198 **How Do G2 Users Rate Factors.AI?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10) - **Integrations:** 8.9/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.1/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 9.1/10 (Category avg: 8.8/10) **Who Is the Company Behind Factors.AI?** - **Seller:** [Factors.AI](https://www.g2.com/sellers/factors-ai) - **Company Website:** https://www.factors.ai/ - **Year Founded:** 2020 - **HQ Location:** Stamford, US - **Twitter:** @factorsai (219 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/factors-ai/ (102 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 52% Mid-Market, 36% Small-Business #### What Are Factors.AI's Pros and Cons? **Pros:** - Ease of Use (27 reviews) - Insights (26 reviews) - Analytics (22 reviews) - Customer Support (19 reviews) - Intent Data (18 reviews) **Cons:** - Lack of Information (10 reviews) - Learning Curve (10 reviews) - Missing Features (10 reviews) - Steep Learning Curve (9 reviews) - Identification Issues (6 reviews) ### What Do G2 Reviewers Say About Factors.AI? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** in Factors.AI to be superior, enhancing their everyday data analysis experience. - Users value the **rich data and insights** from Factors.AI, enabling swift, informed decision-making effortlessly. - Users value the **detailed analytics** of Factors.AI, enabling swift insights and informed decision-making effortlessly. - Users praise the **outstanding customer support** from Factors.AI, highlighting proactive assistance and weekly syncs for optimal use. - Users find that Factors.AI provides valuable **intent data** , enhancing outreach effectiveness by revealing real-time website visitor insights. **Cons:** - Users note a **lack of information** on individual prospects when personal data is unavailable, limiting the tool’s effectiveness. - Users note a **steep learning curve** with Factors.AI, suggesting better tutorials for easier navigation of its features. - Users find the lack of **granular data and basic reporting views** a limitation in utilizing Factors.AI effectively. - Users note a **steep learning curve** with Factors.AI, wishing for better tutorials to aid in mastering the platform. - Users desire improved **identification capabilities** from Factors.AI, as it often lacks precise data on individual visitors. #### What Are Recent G2 Reviews of Factors.AI? **"[Effective De-Anonymization, Complex UI Challenges](https://www.g2.com/survey_responses/factors-ai-review-9120807)"** **Rating:** 4.5/5.0 stars *— Yash B.* [Read full review](https://www.g2.com/survey_responses/factors-ai-review-9120807) --- **"[Our go-to layer for account prioritization and deanonymization, signals for our sales team to act on](https://www.g2.com/survey_responses/factors-ai-review-13088481)"** **Rating:** 4.5/5.0 stars *— Sai K.* [Read full review](https://www.g2.com/survey_responses/factors-ai-review-13088481) --- #### What Are G2 Users Discussing About Factors.AI? - [What is Factors.AI used for?](https://www.g2.com/discussions/what-is-factors-ai-used-for) - 1 comment ### 16. [AdRoll](https://www.g2.com/products/adroll/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. **Average Rating:** 4.1/5.0 **Total Reviews:** 754 **How Do G2 Users Rate AdRoll?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.4/10) - **Integrations:** 7.7/10 (Category avg: 8.7/10) - **Marketing Channels:** 8.2/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.3/10 (Category avg: 8.8/10) **Who Is the Company Behind AdRoll?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 56% Small-Business, 35% Mid-Market #### What Are AdRoll's Pros and Cons? **Pros:** - Ease of Use (108 reviews) - Ad Management (67 reviews) - Campaign Management (67 reviews) - Easy Setup (56 reviews) - Customer Support (55 reviews) **Cons:** - Limited Features (25 reviews) - Campaign Management (22 reviews) - Reporting Limitations (22 reviews) - Expensive (19 reviews) - Difficult Reporting (18 reviews) ### What Do G2 Reviewers Say About AdRoll? *AI-generated summary from verified user reviews* **Pros:** - Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. - Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. - Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. - Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. - Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. **Cons:** - Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. - Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. - Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. - Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. - Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. #### What Are Recent G2 Reviews of AdRoll? **"[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)"** **Rating:** 5.0/5.0 stars *— Ghiselle L.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12697341) --- **"[Exceptional Support from Andrina Fernandez Makes AdRoll Stand Out](https://www.g2.com/survey_responses/adroll-review-13119299)"** **Rating:** 5.0/5.0 stars *— Alena S.* [Read full review](https://www.g2.com/survey_responses/adroll-review-13119299) --- #### What Are G2 Users Discussing About AdRoll? - [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment - [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment - [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment ### 17. [Saleswings](https://www.g2.com/products/saleswings/reviews) SalesWings is an AI-powered revenue acceleration platform that helps marketing, sales, and emerging agentic teams make every engagement timely, relevant, and impactful. It provides a holistic, first-party view of buyer interests, intent, and sales-readiness across leads and accounts, and is purpose-built to complement B2C marketing clouds with the missing “B2B layer.” Built for Salesforce-centric stacks and adjacent engagement tools, SalesWings delivers best-in-class native integrations with Salesforce Sales Cloud, Marketing Cloud (all editions), Data Cloud and Agentforce, plus Braze, Segment, and others—so insights land where teams already work. It is a certified Salesforce ISV and Braze Alloys partner. Core capabilities include rich behavioral data collection, lead/account scoring (point-based, predictive, and fit/grading), interest tagging, real-time sales alerts (email/Slack/browser), an AI sales assistant for next-best actions, and CRM-native attribution and campaign impact reporting. SalesWings Interactions adds high-performing, behaviorally targeted on-site pop-ups to capture and qualify demand without heavy ops lift. Who benefits: Demand gen and marketing operations improve audience targeting, channel ROI, and attribution; SDR/BDR teams boost speed-to-lead and conversion with prioritized lists and alerts; Sales operations orchestrate cleaner hand-offs; AEs gain account-level interest maps to expand deal size and timing. Differentiation: Versus Salesforce Einstein Lead Scoring, SalesWings adds native first-party behavioral signals, actionable interest areas (not just a number), real-time alerts, and MAP activation inside Salesforce Marketing Cloud and Braze. Against 6sense and Demandbase, SalesWings stays lightweight—no third-party intent/data credits or DSP to run—while deepening first-party signal activation inside SFMC/Braze and Salesforce. Compared with Qualified, SalesWings augments existing journeys with scoring, tags, and Interactions rather than replacing them with an autonomous AI SDR. Outfunnel focuses on sync and rules-based scoring; SalesWings provides AI assistance, CRM-native attribution, and on-site engagement. Why it matters now: For teams running Salesforce/Braze who need B2B precision without stack sprawl, SalesWings offers faster time-to-value, lower change-management, and decision-grade reporting—power with simplicity, embedded where revenue work happens. **Average Rating:** 4.8/5.0 **Total Reviews:** 34 **How Do G2 Users Rate Saleswings?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.4/10) - **Integrations:** 9.4/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.3/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 9.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Saleswings?** - **Seller:** [Saleswings](https://www.g2.com/sellers/saleswings) - **Year Founded:** 2016 - **HQ Location:** Lausanne, Switzerland - **Twitter:** @SalesWingsApp (4,523 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9328185/ (17 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 41% Mid-Market, 32% Small-Business #### What Are Saleswings's Pros and Cons? **Pros:** - Ease of Use (8 reviews) - Customer Support (7 reviews) - Intuitive (5 reviews) - CRM Integration (4 reviews) - Analytics (3 reviews) **Cons:** - Clunky Design (1 reviews) - Complex Filtering (1 reviews) - Filtering Issues (1 reviews) - Layout Issues (1 reviews) - Limitations (1 reviews) ### What Do G2 Reviewers Say About Saleswings? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Saleswings, benefiting from straightforward setup and outstanding customer support. - Users commend Saleswings for its **exceptional customer support** , praising personalized assistance and effective issue resolution throughout their journey. - Users appreciate the **intuitive design** of Saleswings, making it easy to gain valuable marketing and sales insights. - Users highlight the **seamless CRM integration** of Saleswings, enhancing insights and collaboration across teams effectively. - Users appreciate the **insightful analytics** of SalesWings, enhancing lead prioritization and improving marketing decisions significantly. **Cons:** - Users find the **clunky design** of Saleswings challenging, especially when managing numerous tags and scores efficiently. - Users suggest that the **complex filtering** could be improved for a more intuitive and efficient experience. - Users find the **filtering issues** in Saleswings can hinder efficient tag management and account searches. - Users find the **layout issues** in Saleswings cluttered, especially on tag and score management pages, needing better organization. - Users find the **UI cluttered** and lacking organization on tag and score manager pages, impacting user experience. #### What Are Recent G2 Reviews of Saleswings? **"[Easy Setup, Clear Docs, and Responsive SalesWings Support](https://www.g2.com/survey_responses/saleswings-review-12258802)"** **Rating:** 5.0/5.0 stars *— Adriana E T.* [Read full review](https://www.g2.com/survey_responses/saleswings-review-12258802) --- **"[SalesWings Turns Engagement Data Into Clear Lead Insights and Smarter Spend Decisions](https://www.g2.com/survey_responses/saleswings-review-12406055)"** **Rating:** 5.0/5.0 stars *— Rhiannon R.* [Read full review](https://www.g2.com/survey_responses/saleswings-review-12406055) --- #### What Are G2 Users Discussing About Saleswings? - [What is Saleswings used for?](https://www.g2.com/discussions/what-is-saleswings-used-for) ### 18. [Flowcode](https://www.g2.com/products/flowcode/reviews) Flowcode is a technology platform designed to bridge the gap between the physical and digital realms, enabling brands to connect more effectively with their customers. By facilitating the capture of valuable first-party data, Flowcode empowers businesses to enhance their marketing strategies and optimize customer engagement. This innovative solution is particularly relevant in today's digital landscape, where understanding consumer behavior is essential for driving conversions and fostering brand loyalty. Targeted primarily at brands seeking to improve their customer interactions, Flowcode serves a diverse range of industries, including retail, entertainment, and hospitality. Its tools are designed to optimize conversion funnels, allowing businesses to identify and map customer interests accurately. This capability is especially beneficial for organizations looking to create personalized experiences that resonate with their audience. By leveraging Flowcode, brands can unlock unique experiences that not only attract customers but also encourage repeat engagement. One of the standout features of Flowcode is its ability to facilitate over 711 million engagements, showcasing its effectiveness in enhancing customer experiences at major venues and events. This level of engagement demonstrates Flowcode's capacity to drive meaningful interactions between brands and consumers. Additionally, the platform is trusted by over 60% of the Fortune 500, indicating its reliability and effectiveness in meeting the needs of large-scale enterprises. Flowcode's unique selling points include its seamless integration of physical and digital touchpoints, enabling brands to gather actionable insights from customer interactions. The platform provides tools for real-time analytics, allowing businesses to track engagement metrics and adjust their strategies accordingly. This data-driven approach not only enhances marketing efforts but also fosters a deeper understanding of customer preferences, ultimately leading to more effective campaigns. In summary, Flowcode stands out in the technology landscape by offering a comprehensive solution that connects brands with their customers in innovative ways. By focusing on first-party data collection and engagement optimization, Flowcode equips businesses with the tools they need to navigate the evolving digital landscape and build lasting relationships with their audience. **Average Rating:** 4.6/5.0 **Total Reviews:** 80 **How Do G2 Users Rate Flowcode?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.4/10) - **Integrations:** 8.6/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.3/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 9.3/10 (Category avg: 8.8/10) **Who Is the Company Behind Flowcode?** - **Seller:** [Flowcode](https://www.g2.com/sellers/flowcode) - **Company Website:** https://www.flowcode.com/ - **Year Founded:** 2019 - **HQ Location:** New York, US - **Twitter:** @Flowcode (1,451 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/flowcode-qr/ (133 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 55% Small-Business, 26% Mid-Market #### What Are Flowcode's Pros and Cons? **Pros:** - QR Code (6 reviews) - Customization (4 reviews) - Features (4 reviews) - Design (3 reviews) - Ease of Use (3 reviews) **Cons:** - Limited Customization (4 reviews) - Subscription Costs (4 reviews) - Learning Curve (3 reviews) - Expensive Pricing (2 reviews) - Missing Features (2 reviews) ### What Do G2 Reviewers Say About Flowcode? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **advanced tracking and customization features** of Flowcode, enhancing branding and usability for their needs. - Users value the **customization options** of Flowcode, enabling personalized and visually appealing QR codes effortlessly. - Users love the **flexibility and innovative features** of Flowcode, enhancing their creative QR code designs. - Users love the **easy and creative QR code design** capabilities, appreciating the flexibility and overall user-friendliness. - Users find Flowcode to be a **reliable and user-friendly platform** , especially beneficial for small businesses using QR codes. **Cons:** - Users find **limited customization** frustrating, as it hinders consistency and design continuity for QR codes across projects. - Users express concern over **high subscription costs** and restricted plans in Flowcode, complicating budget management. - Users find the **learning curve steep** , particularly when setting up features and navigating limitations on the free plan. - Users find the **expensive pricing** of Flowcode's G2 plan a significant barrier compared to earlier versions. - Users desire a **native white PNG download** , feeling Flowcode has fallen behind competitors in innovation and features. #### What Are Recent G2 Reviews of Flowcode? **"[It's good but can be quirky!](https://www.g2.com/survey_responses/flowcode-review-10977026)"** **Rating:** 5.0/5.0 stars *— Shimonta D.* [Read full review](https://www.g2.com/survey_responses/flowcode-review-10977026) --- **"[Excellent Support and User-Friendly Platform for Small Businesses](https://www.g2.com/survey_responses/flowcode-review-12182857)"** **Rating:** 5.0/5.0 stars *— Daniel L.* [Read full review](https://www.g2.com/survey_responses/flowcode-review-12182857) --- #### What Are G2 Users Discussing About Flowcode? - [What does Flowcode do?](https://www.g2.com/discussions/what-does-flowcode-do) - 1 comment - [When was flowcode founded?](https://www.g2.com/discussions/when-was-flowcode-founded) - 1 comment - [What language does Flowcode use?](https://www.g2.com/discussions/what-language-does-flowcode-use) - [What is Flowcode used for?](https://www.g2.com/discussions/what-is-flowcode-used-for) - 2 comments ### 19. [adtribute](https://www.g2.com/products/adtribute/reviews) adtribute is marketing attribution and analytics software for e-commerce brands and lead-gen companies. It combines true first-party tracking with customizable attribution and reporting to deliver accurate and unique insights. Not one-size-fits-all but a tailor-made solution, backed by a dedicated data team for setup and ongoing configuration and recommendations. With adtribute, you get the clarity to make the right marketing and business decisions that drive profitable growth. Turn Data Into Your Competitive Advantage! **Average Rating:** 4.8/5.0 **Total Reviews:** 24 **How Do G2 Users Rate adtribute?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10) - **Integrations:** 9.1/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.9/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 9.7/10 (Category avg: 8.8/10) **Who Is the Company Behind adtribute?** - **Seller:** [Adtribute](https://www.g2.com/sellers/adtribute) - **Year Founded:** 2021 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/adtributeio/ (9 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Small-Business, 17% Mid-Market #### What Are adtribute's Pros and Cons? **Pros:** - Customer Support (13 reviews) - Customization (11 reviews) - Attribution Accuracy (10 reviews) - Customizability (9 reviews) - Helpful (9 reviews) **Cons:** - Learning Curve (3 reviews) - Complexity (2 reviews) - Difficult Setup (2 reviews) - Learning Difficulty (2 reviews) - Limitations (2 reviews) ### What Do G2 Reviewers Say About adtribute? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **amazing customer support** , noting quick responses and detailed assistance for their needs. - Users value the **great customizability** of Adtribute, allowing precise adjustments for tailored marketing solutions. - Users praise the **exceptional accuracy in tracking customer journeys** , enhancing their understanding of lead attribution and performance. - Users value the **great customizability** of Adtribute, enabling tailored reports and flexible configurations for diverse needs. - Users find Adtribute's **customization and responsive support** invaluable for building tailored and effective reports. **Cons:** - Users experience a **steep learning curve** initially, though excellent support helps ease the setup complexity. - Users report that the **initial setup can be complex** , requiring time to learn and customize effectively. - Users find the **difficult setup** challenging, though support helps ease the onboarding complexity significantly. - Users note a **learning difficulty** during initial setup, but improvements and support help navigate the process. - Users note the **complex initial setup** and limitations in data granularity compared to other solutions like Tableau. #### What Are Recent G2 Reviews of adtribute? **"[Full transparency in marketing attribution with clear dashboards and a strong ROI focus](https://www.g2.com/survey_responses/adtribute-review-12593377)"** **Rating:** 5.0/5.0 stars *— Marvin F.* [Read full review](https://www.g2.com/survey_responses/adtribute-review-12593377) --- **"[Optimal overview of channels with excellent support](https://www.g2.com/survey_responses/adtribute-review-12429204)"** **Rating:** 5.0/5.0 stars *— Jessica W.* [Read full review](https://www.g2.com/survey_responses/adtribute-review-12429204) --- ### 20. [ThoughtMetric](https://www.g2.com/products/thoughtmetric/reviews) ThoughtMetric is a marketing attribution and analytics platform built specifically for e-commerce brands that want to scale with confidence. Many marketers struggle to understand which channels, campaigns, and creatives are truly driving sales. ThoughtMetric solves this challenge by providing clear, reliable data so you can see exactly where your revenue is coming from and make decisions that grow your business. ThoughtMetric integrates seamlessly with the largest e-commerce and advertising platforms. You can collect accurate data, track ads across every channel, and analyze performance without switching between multiple tools or manually piecing together reports. Key features include: Multi-touch attribution (MTA) to track the full customer journey and assign credit across multiple touchpoints, with the ability to choose from five different attribution models. Campaign analytics to measure and compare the performance of all your marketing campaigns in one place. Creative analytics to see which ad creatives resonate most with your audience and lead to conversions. Customer analytics to understand lifetime value (LTV), repeat purchase behavior, and geographic trends. Product analytics to identify which products perform best by channel and uncover bundling or promotional opportunities. Conversion API (CAPI) coverage for accurate tracking and data sharing with ad platforms, even with browser tracking restrictions. Post-purchase “How did you hear about us?” surveys to capture direct customer feedback and validate attribution data. With ThoughtMetric, e-commerce brands can clearly see what is working and what is not. This empowers teams to improve ROI, optimize ad spend, and confidently scale revenue across channels like Meta, Google, TikTok, and more. **Average Rating:** 4.7/5.0 **Total Reviews:** 38 **How Do G2 Users Rate ThoughtMetric?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10) - **Integrations:** 9.0/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.4/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.8/10 (Category avg: 8.8/10) **Who Is the Company Behind ThoughtMetric?** - **Seller:** [ThoughtMetric Inc.](https://www.g2.com/sellers/thoughtmetric-inc) - **HQ Location:** Boston, MA - **Twitter:** @thoughtmetric (25 Twitter followers) - **LinkedIn® Page:** https://linkedin.com/company/thoughtmetric (3 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO - **Top Industries:** Consumer Goods, Retail - **Company Size:** 84% Small-Business, 16% Mid-Market #### What Are ThoughtMetric's Pros and Cons? **Pros:** - Attribution Accuracy (7 reviews) - Customer Support (7 reviews) - Ease of Use (6 reviews) - Helpful (6 reviews) - Attribution Tracking (5 reviews) **Cons:** - Inadequate Reporting (3 reviews) - Complex Reporting (2 reviews) - Data Inaccuracy (2 reviews) - Data Management Issues (2 reviews) - Lack of Customization (2 reviews) ### What Do G2 Reviewers Say About ThoughtMetric? *AI-generated summary from verified user reviews* **Pros:** - Users value the **attribution accuracy** of ThoughtMetric, enhancing insights into customer journeys with real-time data. - Users commend the **supportive customer service** of ThoughtMetric, enhancing their overall experience significantly. - Users praise the **ease of use** of ThoughtMetric, appreciating its intuitive nature and seamless setup process. - Users find ThoughtMetric to be **super easy to set up and use** , enhancing their ability to track customer journeys effectively. - Users value the **ease of tracking customer journeys** , enhancing their ability to understand and optimize interactions. **Cons:** - Users find the **inadequate reporting** limits their ability to analyze customer behavior effectively in ThoughtMetric. - Users find the **complex reporting** for new customers limits their ability to view detailed order numbers effectively. - Users struggle with **data inaccuracy** as revenue numbers often lag behind frequent order amendments in complex business setups. - Users find it challenging to keep **revenue numbers updated** due to frequent order changes in their complex business model. - Users find the **lack of customization** in ThoughtMetric limits their ability to tailor reports to their needs. #### What Are Recent G2 Reviews of ThoughtMetric? **"[Best Attribution for a Great Price! We Switched from Hyros and saved thousands!](https://www.g2.com/survey_responses/thoughtmetric-review-12100720)"** **Rating:** 5.0/5.0 stars *— Rylie W.* [Read full review](https://www.g2.com/survey_responses/thoughtmetric-review-12100720) --- **"[Robust Multi-Touch Attribution & Seamless Shopify Integration](https://www.g2.com/survey_responses/thoughtmetric-review-12658698)"** **Rating:** 4.5/5.0 stars *— Naomi S.* [Read full review](https://www.g2.com/survey_responses/thoughtmetric-review-12658698) --- ### 21. [RevSure](https://www.g2.com/products/revsure-ai-revsure/reviews) RevSure is the only enterprise-scale context layer and AI brain for B2B GTM across Sales, Marketing, and Customer Success. It unifies data, intelligence, and signals across 20+ siloed tools and 7+ handoffs, from first touch to closed-won and beyond, so agents, whether RevSure’s, our customers’, or third-party, can execute autonomous and coordinated actions across the full funnel. Until now, revenue has been run by humans, and the tools have been built for humans. The future is revenue that runs itself, with agents handling demand generation, pipeline generation, pipeline conversion, expansion, and the handoffs between them. Without a common brain like RevSure to harmonize the fragmented GTM tool ecosystem, more agents will only create more noise. **Average Rating:** 4.7/5.0 **Total Reviews:** 43 **How Do G2 Users Rate RevSure?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10) - **Integrations:** 9.9/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.7/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 9.8/10 (Category avg: 8.8/10) **Who Is the Company Behind RevSure?** - **Seller:** [RevSure.ai](https://www.g2.com/sellers/revsure-ai) - **Company Website:** https://www.revsure.ai/ - **Year Founded:** 2021 - **HQ Location:** Wilmington, US - **Twitter:** @RevSure (83 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/revsureai/?originalSubdomain=in (83 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 73% Mid-Market, 16% Enterprise #### What Are RevSure's Pros and Cons? **Pros:** - Customer Support (12 reviews) - Analytics (10 reviews) - Helpful (9 reviews) - Insights (9 reviews) - Ease of Use (8 reviews) **Cons:** - Learning Curve (7 reviews) - Complexity (4 reviews) - Filtering Issues (2 reviews) - Inadequate Reporting (2 reviews) - Not Intuitive (2 reviews) ### What Do G2 Reviewers Say About RevSure? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **exceptional customer support** from RevSure, enhancing their experience and partnership significantly. - Users value the **insightful analytics** provided by RevSure, enhancing their campaign performance and data-driven decisions. - Users commend RevSure for its **exceptional customer support** and seamless adaptability to business growth and needs. - Users value the **critical insights** RevSure provides for marketing attribution and pipeline performance, enhancing data-driven decision-making. - Users commend the **ease of use** of RevSure, highlighting its adaptability and simplicity in tracking multi-channel data. **Cons:** - Users experience a **steep learning curve** with RevSure, but it becomes simpler with some time and guidance. - Users find RevSure's interface a bit **complex** , making navigation and report building overwhelming despite excellent support. - Users often face **filtering issues** that complicate data accuracy, requiring additional review and understanding. - Users find **inadequate reporting** options in RevSure, making data analysis and report building a daunting task. - Users find RevSure's interface **not intuitive** , making navigation and report building daunting without extensive training. #### What Are Recent G2 Reviews of RevSure? **"[RevSure Delivers Powerful Multi-Touch Attribution, Custom Reporting, and Stellar Support](https://www.g2.com/survey_responses/revsure-review-13117108)"** **Rating:** 4.5/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/revsure-review-13117108) --- **"[Revenue Attribution That Changed How We Make Decisions](https://www.g2.com/survey_responses/revsure-review-12580147)"** **Rating:** 5.0/5.0 stars *— Jacob D.* [Read full review](https://www.g2.com/survey_responses/revsure-review-12580147) --- ### 22. [Madgicx](https://www.g2.com/products/madgicx/reviews) Madgicx is a media-buying and advertising management platform designed to assist users in planning, executing, and analyzing Meta ad campaigns. This solution falls within the campaign management and advertising management software category, specifically targeting performance-driven marketers, ecommerce brands, and agencies that primarily advertise on Facebook and Instagram. With Madgicx, users can effectively structure their campaigns, manage budgets, analyze creative performance, and generate valuable insights to optimize their Meta advertising efforts. The platform is particularly beneficial for scenarios such as ecommerce customer acquisition, remarketing, and multi-account agency management, where continuous testing, measurement, and creative iteration are essential. By providing a comprehensive suite of tools, Madgicx enables marketers to streamline their advertising processes and enhance their overall campaign effectiveness. The platform’s capabilities are centered around automated media buying, creative analysis, reporting, and tracking for Meta ads, making it a versatile solution for various advertising needs. Madgicx connects seamlessly to ad accounts and leverages predictive and generative AI to identify optimization opportunities, suggest actionable changes, and support creative production workflows without replacing the existing Meta Ads Manager. This integration allows teams to monitor campaign performance at scale, standardize account structures, and implement rules-based or AI-guided adjustments to bidding, budgets, and targeting. Additionally, agencies benefit from Madgicx’s reporting and white-label capabilities, which facilitate the creation of consistent dashboards and client-facing views derived from multiple ad accounts. Key features of Madgicx include AI media-buyer recommendations that audit Meta ad accounts and highlight actions such as scaling, pausing, or testing campaigns and audiences. The platform also offers creative intelligence tools that score ads, cluster creatives, and reveal performance patterns across images, videos, and copy variations. Furthermore, users can access reporting dashboards that encompass campaign management metrics, cross-channel views, and customizable panels tailored for both agencies and in-house teams. Automation and rules engines enable efficient budget management, bid adjustments, and campaign scheduling across multiple accounts, while tracking features provide cloud-based conversions API setup and support for more accurate Meta event measurement. By centralizing these functionalities, Madgicx serves as an operational layer on top of Meta advertising, enhancing the experience for practitioners who already run Meta campaigns and seek greater structure and decision support. This comprehensive approach not only simplifies the advertising process but also empowers users to make data-driven decisions that drive campaign success. **Average Rating:** 4.6/5.0 **Total Reviews:** 209 **How Do G2 Users Rate Madgicx?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.4/10) - **Integrations:** 7.6/10 (Category avg: 8.7/10) - **Marketing Channels:** 7.8/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 7.1/10 (Category avg: 8.8/10) **Who Is the Company Behind Madgicx?** - **Seller:** [Madgicx](https://www.g2.com/sellers/madgicx) - **Company Website:** https://www.madgicx.com - **Year Founded:** 2018 - **HQ Location:** Tel Aviv, Tel Aviv District - **Twitter:** @madgicx (1,909 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18942953/ (46 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Owner - **Top Industries:** Marketing and Advertising, Apparel & Fashion - **Company Size:** 79% Small-Business, 18% Mid-Market #### What Are Madgicx's Pros and Cons? **Pros:** - Ease of Use (40 reviews) - Efficiency (35 reviews) - Automation (32 reviews) - Ad Management (29 reviews) - Time-saving (27 reviews) **Cons:** - Learning Curve (27 reviews) - Learning Difficulty (19 reviews) - Steep Learning Curve (19 reviews) - Complexity (17 reviews) - Expensive (16 reviews) ### What Do G2 Reviewers Say About Madgicx? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Madgicx, with its intuitive setup allowing even novices to succeed. - Users value the **time-saving efficiency** of Madgicx, benefiting from clear ad performance and streamlined management. - Users love how Madgicx's **automation** streamlines ad management, enhancing performance and saving valuable time. - Users value the **AI-driven ad management** in Madgicx, which enhances performance while saving time and costs. - Users value the **time-saving automation** of Madgicx, significantly simplifying campaign management and budget adjustments. **Cons:** - Users find the **steep learning curve** challenging, requiring experimentation to grasp Madgicx's advanced features and reports. - Users find that some features can feel **overwhelming for new users** , requiring time to learn and understand. - Users find a **steep learning curve** in Madgicx, especially with overwhelming features and complex initial setup. - Users find the tool's **complexity** overwhelming, especially the abundance of metrics and challenging setup for new users. - Users find Madgicx **expensive for small businesses** , wishing for a more flexible pricing structure to suit seasonal needs. #### What Are Recent G2 Reviews of Madgicx? **"[All Client Data in One Place with Helpful Chat Support and AI-Ready MCPs](https://www.g2.com/survey_responses/madgicx-review-13104763)"** **Rating:** 4.5/5.0 stars *— Cassie O.* [Read full review](https://www.g2.com/survey_responses/madgicx-review-13104763) --- **"[Clarity in Campaign Planning and Execution](https://www.g2.com/survey_responses/madgicx-review-12616679)"** **Rating:** 5.0/5.0 stars *— Ben C.* [Read full review](https://www.g2.com/survey_responses/madgicx-review-12616679) --- #### What Are G2 Users Discussing About Madgicx? - [How do you manage the clutter of advanced reports and manual refinement without losing time every week?](https://www.g2.com/discussions/how-do-you-manage-the-clutter-of-advanced-reports-and-manual-refinement-without-losing-time-every-week) - 1 comment - [What are you doing when data flow, event tracking, or slow insights hold back your campaign decisions?](https://www.g2.com/discussions/what-are-you-doing-when-data-flow-event-tracking-or-slow-insights-hold-back-your-campaign-decisions) - 1 comment - [Has anyone else run into confusing trials, renewals, or refund hurdles with Madgicx billing?](https://www.g2.com/discussions/has-anyone-else-run-into-confusing-trials-renewals-or-refund-hurdles-with-madgicx-billing) - 1 comment - [How are you handling the pricing jump when managing smaller ad spends or early‑stage clients?](https://www.g2.com/discussions/how-are-you-handling-the-pricing-jump-when-managing-smaller-ad-spends-or-early-stage-clients) - 1 comment - [Complex setup and steep learning curve keep delaying my ability to get real value from Madgicx](https://www.g2.com/discussions/complex-setup-and-steep-learning-curve-keep-delaying-my-ability-to-get-real-value-from-madgicx) - 1 comment ### 23. [Northbeam](https://www.g2.com/products/northbeam/reviews) Northbeam is the marketing intelligence platform for profitable growth. This solution provides brands with media mix modeling, multi-touch attribution, and incrementality, all powered by machine learning and first-party data. With Northbeam's advanced browser-based platforms, brands can attribute sales to ads, forecast marketing revenue, and run more efficient marketing than ever before. **Average Rating:** 4.5/5.0 **Total Reviews:** 16 **How Do G2 Users Rate Northbeam?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10) - **Integrations:** 8.9/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.6/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 9.4/10 (Category avg: 8.8/10) **Who Is the Company Behind Northbeam?** - **Seller:** [Northbeam](https://www.g2.com/sellers/northbeam) - **Year Founded:** 2019 - **HQ Location:** San Francisco, US - **Twitter:** @northbeam (5,190 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/northbeam/ (90 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 69% Small-Business, 19% Enterprise #### What Are Northbeam's Pros and Cons? **Pros:** - Attribution Accuracy (9 reviews) - Attribution Tracking (7 reviews) - Ease of Use (7 reviews) - Analytics (6 reviews) - Customer Support (5 reviews) **Cons:** - Complexity (5 reviews) - Learning Curve (5 reviews) - Expensive (4 reviews) - Complex Usability (3 reviews) - Complex Usage (3 reviews) ### What Do G2 Reviewers Say About Northbeam? *AI-generated summary from verified user reviews* **Pros:** - Users praise Northbeam for its **strong attribution accuracy** , simplifying multi-channel marketing and enhancing reporting clarity. - Users value the **strong attribution tracking** capabilities of Northbeam, enhancing multi-touch conversion and ad performance insights. - Users find Northbeam to be **easy to use** and appreciate its smooth integration with various platforms. - Users praise Northbeam for its **clear and insightful analytics** , facilitating effective multi-channel marketing strategies and reporting. - Users highlight the **responsive customer support** of Northbeam, making troubleshooting and learning seamless and efficient. **Cons:** - Users find Northbeam to have a **complex system** , which can be challenging when utilizing all its features. - Users find Northbeam’s **steep learning curve** overwhelming due to the abundance of data and customization options. - Users find Northbeam to be **expensive** , particularly noting its higher cost for smaller companies and eCommerce brands. - Users find Northbeam's system to be **complex and challenging** , requiring thorough understanding and documentation for effective use. - Users find Northbeam to have **complex usage** , making it challenging to fully utilize all its features effectively. #### What Are Recent G2 Reviews of Northbeam? **"[Northbeam Makes Revenue Attribution Clear and Performance Tracking Simple](https://www.g2.com/survey_responses/northbeam-review-12268431)"** **Rating:** 5.0/5.0 stars *— Ankush J.* [Read full review](https://www.g2.com/survey_responses/northbeam-review-12268431) --- **"[Conventional Approach for Ads Management And Marketing; but Extra Sophisticated](https://www.g2.com/survey_responses/northbeam-review-11663897)"** **Rating:** 4.5/5.0 stars *— Mikes L.* [Read full review](https://www.g2.com/survey_responses/northbeam-review-11663897) --- ### 24. [Google Attribution](https://www.g2.com/products/google-attribution/reviews) Google Attribution 360 is a management solution that uses a data-driven approach to determine how impactful users ads are, allowing them to make better cross-channel decisions and drive greater returns. **Average Rating:** 4.0/5.0 **Total Reviews:** 19 **How Do G2 Users Rate Google Attribution?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10) - **Integrations:** 9.4/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.6/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 9.2/10 (Category avg: 8.8/10) **Who Is the Company Behind Google Attribution?** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,899,995 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Who Uses This Product?** - **Company Size:** 63% Small-Business, 32% Mid-Market #### What Are Recent G2 Reviews of Google Attribution? **"[nice to use](https://www.g2.com/survey_responses/google-attribution-review-7712312)"** **Rating:** 4.5/5.0 stars *— Leonardo A.* [Read full review](https://www.g2.com/survey_responses/google-attribution-review-7712312) --- **"[Helpful for digital marketing](https://www.g2.com/survey_responses/google-attribution-review-7286350)"** **Rating:** 5.0/5.0 stars *— Blue Beam M.* [Read full review](https://www.g2.com/survey_responses/google-attribution-review-7286350) --- #### What Are G2 Users Discussing About Google Attribution? - [What attribution does Google ads use?](https://www.g2.com/discussions/what-attribution-does-google-ads-use) - 1 comment - [How does Google Analytics attribution work?](https://www.g2.com/discussions/how-does-google-analytics-attribution-work) - 1 comment - [How do I use Google attribution?](https://www.g2.com/discussions/how-do-i-use-google-attribution) - 3 comments - [What is Google attribution model?](https://www.g2.com/discussions/what-is-google-attribution-model) ### 25. [CaliberMind](https://www.g2.com/products/calibermind/reviews) CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented and siloed data by unifying disconnected marketing and sales engagement signals into a single, reliable view of the buyer journey. By connecting prospect activities directly to outcomes, CaliberMind delivers a complete picture of go-to-market performance attributing it to the hard unit of measure that business cares about - the revenue dollars. Our AI-assisted reporting features leverage this unified data foundation to streamline creation of role-based dashboards and aggregation of buyer journey summaries, turning data chaos into clear, actionable insights. This empowers marketing teams to confidently prove their impact, optimize campaign performance, and shift their focus from manual reporting to making the strategic decisions that drive predictable revenue. We help Marketing Operations, Sales Operations and Revenue Operations Teams to Deploy Analytics and Custom Reporting At Scale. The era of spreadsheet scrambles, ad-hoc report pulls, and data guesswork that takes days is over. MOps teams shouldn’t be buried in tickets and manual rework — and Marketing leadership shouldn’t have to wait for their reports and then wonder if the numbers are right. CaliberMind helps you solve for both: Our dashboards deliver executive-ready insights, powered by harmonized data — no stitching, no second-guessing. Say goodbye to double-counting, under-reporting, and data wrangling. Say hello to “give me five minutes to check that.” **Average Rating:** 4.5/5.0 **Total Reviews:** 189 **How Do G2 Users Rate CaliberMind?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10) - **Integrations:** 9.1/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.0/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.9/10 (Category avg: 8.8/10) **Who Is the Company Behind CaliberMind?** - **Seller:** [CaliberMind](https://www.g2.com/sellers/calibermind) - **Company Website:** https://www.CaliberMind.com - **Year Founded:** 2016 - **HQ Location:** Boulder, CO - **Twitter:** @calibermind (640 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6439916/ (32 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 49% Mid-Market, 44% Enterprise #### What Are CaliberMind's Pros and Cons? **Pros:** - Ease of Use (42 reviews) - Insights (40 reviews) - Attribution Accuracy (37 reviews) - Helpful (36 reviews) - Analytics (35 reviews) **Cons:** - Learning Curve (42 reviews) - Complexity (20 reviews) - Steep Learning Curve (19 reviews) - Limitations (14 reviews) - Not Intuitive (14 reviews) ### What Do G2 Reviewers Say About CaliberMind? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of CaliberMind, appreciating its straightforward setup and flexible reporting capabilities. - Users value the **clarity and flexibility in data insights** provided by CaliberMind, enhancing their marketing and sales strategies. - Users praise CaliberMind for its **attribution accuracy** , enabling clear insights into marketing effectiveness and campaign performance. - Users value the **responsive customer support** of CaliberMind, praising their efficient solutions and proactive communication. - Users value the **remarkable analytics capabilities** of CaliberMind, enabling deep insights into campaign performance and engagement. **Cons:** - Users face a **steep learning curve** with CaliberMind, making setup and maintenance challenging for new marketers. - Users find the **complexity of data sharing and organization** a challenge, impacting their overall experience with CaliberMind. - Users face a **steep learning curve** with CaliberMind, especially impacting junior marketers and data nuances. - Users find **limitations in engagement options** and desire improved organization, faster loading, and fewer unnecessary functions. - Users find CaliberMind to have a **not intuitive** setup process, complicating effective use and real-time data access. #### What Are Recent G2 Reviews of CaliberMind? **"[Flexible Attribution Models with Insightful Journey Reporting and Great Support](https://www.g2.com/survey_responses/calibermind-review-12946187)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/calibermind-review-12946187) --- **"[Clear Multi-Channel Revenue Impact Insights in One UI](https://www.g2.com/survey_responses/calibermind-review-12706399)"** **Rating:** 4.5/5.0 stars *— Kaitlyn H.* [Read full review](https://www.g2.com/survey_responses/calibermind-review-12706399) --- #### What Are G2 Users Discussing About CaliberMind? - [How do you use Calibermind?](https://www.g2.com/discussions/how-do-you-use-calibermind) - [What is the use of Calibermind?](https://www.g2.com/discussions/what-is-the-use-of-calibermind) - 1 comment - [What is Leadspace?](https://www.g2.com/discussions/what-is-leadspace) - [What does CaliberMind do?](https://www.g2.com/discussions/what-does-calibermind-do) - 1 comment ## What Is Attribution Software? [Account-Based Execution Software](https://www.g2.com/categories/account-based-execution) ## What Software Categories Are Similar to Attribution Software? - [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics) --- ## How Do You Choose the Right Attribution Software? ### What You Should Know About Attribution Software ### What is Attribution Software? Attribution software, or marketing attribution software, is used to determine the marketing tactics that are contributing to sales or conversions. Marketing teams use a variety of software and marketing tools to funnel prospects from product awareness all the way down to purchase. During this customer journey, prospects go through various channels or touchpoints; there is usually a point where a prospect goes from being interested to becoming a committed buyer. Attribution platforms allow marketers to determine which touchpoint or channel was most effective in convincing that prospect to become a committed buyer and finally make a purchase. There are various attribution models that marketers use to determine which touchpoints are the most effective for their business, such as first-touch, last-touch, and multi-touch attribution. To choose a model, it is important for a business to evaluate their sales cycle and determine how much of it is done online and offline. For example, most e-commerce sites rely heavily on touchpoints such as [display advertising](https://www.g2.com/categories/display-advertising) and [native advertising](https://www.g2.com/categories/native-advertising). Conversely, a local service such as an auto mechanic may prefer traditional methods like newspaper advertising. Ultimately, most organizations may utilize several attribution models to evaluate which marketing campaigns are the most effective. The best way to begin using attribution software is by mapping out a typical customer journey and identifying which channels and touchpoints are the most important for the particular business model.  Lastly, it’s important to note that attribution software should not be mistaken for [mobile attribution software](https://www.g2.com/categories/mobile-attribution). Rather than focusing on which touchpoints convert a prospect into a buyer, mobile attribution software focuses specifically on the techniques that drove each user to install a mobile application. Mobile attribution provides insight into where each mobile application install came from across every marketing channel, device, and advertising network. #### What Types of Attribution Software Exist?  Since there are so many different touchpoints and channels that a buyer sifts through during the sales funnel, there are various types of attribution software to help determine the channel that influenced a purchase the most. Listed below are some of the types of attribution software:  **Multi-touch attribution** Multi-touch attribution helps determine which touchpoint is the most responsible for a final sale. Rather than testing major sales channels, multi-touch attribution focuses on granular touchpoints such as marketing messages and native ads. For example, if a customer is searching for new phones on the internet, they may soon see ads from various phone companies. If a customer sees an ad for a phone they like and immediately proceeds to the company website, then marketers can accurately determine that particular ad is what influenced that buyer to come to the website. Multi-touch attribution is beneficial because it offers specific granular data for marketers rather than broad assumptions on what contributed to a sale.  Additionally, there are two major types of multi-touch attribution: first-touch attribution and last-touch attribution. First-touch attribution gives credit to the first marketing touchpoint as the most influential touchpoint that contributed to a sale. For example, if a customer’s first interaction with a company is by clicking on a display advertisement, then the display advertisement would be considered the most important touchpoint in a first-touch attribution model. Even if the customer went through various other touchpoints after clicking on the display advertisement, it wouldn’t matter in this model because the first touchpoint is considered the most important. Last-touch attribution is the complete opposite, where the last touchpoint is considered the most important. Let’s say a customer clicked on the display advertisement and then proceeded to a video advertisement before making the final purchase. In a last-touch attribution model, the video advertisement would be considered the most important touchpoint since this is the last touchpoint before the purchase. There are other models of multi-touch attribution that consider all touchpoints equally important or weigh each touchpoint differently. The key takeaway is that attribution software allows marketers to choose from many different models to measure touchpoints and their importance. Marketers can play around with various models and choose the ones they consider most effective in their strategy.  **Marketing mix modeling** Marketing mix modeling is a more complex type of attribution because it takes into account a variety of factors that contribute to a sale. The four major factors that marketing mix modeling focuses on include product, price, place, and promotion. Marketing mix modeling tries to find the optimal balance across these four marketing efforts to determine the weight of importance that should be given to each. This offers insight into which marketing channels are working and which ones are not. ### What are the Common Features of Attribution Software?  From [custom attribution](https://www.g2.com/categories/attribution/f/custom-attribution) modeling to conversion summary reports, attribution software provides all the necessary tools to track how buyers funneled through the customer journey and converted into a purchase.  **Attribution modeling:** Attribution modeling allows users to select from a variety of attribution models. Whether it’s single-touch or multi-touch attribution, users can select from a variety of attribution models that place varying importance on marketing touchpoints across the customer journey. **Cross-channel attribution:** It’s important that marketers are able to use attribution software to connect campaigns across channels and fully understand a customer’s journey. Cross-channel attribution means that marketers can follow prospects and understand the different steps they take across the entire customer journey.  **Offline attribution:** [Offline attribution](https://www.g2.com/categories/attribution/f/offline-attribution) allows users to track touchpoints through offline channels such as traditional ads, marketing events, or in-store promotions. **Dashboards** : Marketing dashboards consolidate all data on touchpoints and marketing channel performance. This allows users to view and manage this data to evaluate which campaigns are working better than the others. **Promotion analysis** : Promotion analysis tools allow users to measure the performance of sales and promotions. By evaluating how often users click on ads that display promotions or sales, users can evaluate the effectiveness of price cuts. **Integrations** : It’s important for attribution software to integrate with different tools and systems, like CRM software and marketing automation software, to ensure that all marketing data is being utilized across the entire marketing strategy.  ### What are the Benefits of Attribution Software?  **Spend optimization:** Attribution platforms allows businesses to optimize spend across all marketing efforts. For example, marketers can use attribution software to pull cost data from all major ad platforms, correlate those costs to specific accounts, and then track revenue from touchpoints over time.  **Personalized content:** Marketers can utilize attribution software to present more effective personalized content to potential buyers. This software provides companies with visibility on how digital assets impact sales opportunities and revenue, which enables marketers to automatically optimize user journeys with personalized, revenue-driven recommendations.  **Improved product development:** This type of software enables businesses to improve product development through attribution data analysis. Contact-level attribution offers a unique insight into the needs and wants of customers, and this data can be referenced during product updates so teams can focus on the features and functionalities that matter most.  **Revenue tracking:** Attribution software allows marketers to accurately determine if sales and promotions are effective drivers of revenue. This type of software enables marketers to track, connect, and credit marketing efforts to their downstream revenue generation.  ### Who Uses Attribution Software?  Attribution platforms are used across a wide variety of industries. From business to business software providers, as well as service industries, every business must evaluate the performance of their marketing efforts. With this in mind, attribution software is usually found within the marketing departments of these businesses. Below are some of the most common industries that take advantage of attribution software:  **E-commerce:** Any business that sells goods online can greatly benefit from using attribution software. E-commerce businesses generally funnel their consumers through many touchpoints and marketing channels, which makes it difficult to determine which ones contributed the most to a final sale. From native ads to video advertising, attribution software helps e-commerce businesses ascertain which channels are the most effective. **Retailers:** While e-commerce businesses only have to focus on online conversions, retailers must focus on both online and offline conversions. Although it might be more difficult to track, retailers that log sales in store can gather customer information such as emails to target their marketing efforts on that particular customer. This can help track if promotional emails lead to customer conversions in stores. #### Software Related to Attribution Software Related solutions that can be used together with attribution software include: [CRM software](https://www.g2.com/categories/crm): A CRM is usually one of the core products in a businesses’ software stack that helps them track and manage customer interactions in a single system of record. It houses all relevant customer data including contact information, history, and transaction summaries. It makes sense for users to integrate attribution software alongside CRM software to monitor how a certain deal closes in the sales funnel. Once that is recorded, users can also use customer information to reiterate back into the attribution process. This facilitates the use of customer information to understand products they like and send out personalized messages and offers. The two can work in tandem to complete sales on a more regular basis. [E-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) **:** It can be very beneficial to integrate attribution software with e-commerce platforms to more accurately track sales conversions. Every time a purchase is made online, users can then analyze if the product sales was due to a particular ad or any other marketing touchpoint. [Marketing automation software](https://www.g2.com/categories/marketing-automation): Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. Since attribution software also focuses on measuring the outcome of marketing campaigns, it makes sense to integrate both marketing automation software and attribution software. ### Challenges with Attribution Software A lot of the issues that arise out of attribution software are due to incorrect attribution. This can be caused by biases in data or other factors. Here are some of the most common pitfalls to look out for. **Correlation-based biases:** Correlation-based biases occur when marketers believe that certain marketing efforts caused a chain of events when they did not. For example, if attribution software picks up on clicking a display advertisement as being the first touchpoint in the customer journey when it was really a customer going to the physical store, then this can be an incorrect correlation. This may make marketers weigh more importance on display advertising, leading to misguided efforts. **In-market bias:** In-market bias refers to customers who would have purchased a product whether or not they clicked on an advertisement in the first place. Once again, this can cause marketers to increase spend on display advertising because this is what they think caused the customer to make a purchase. **Integrations:** There is an abundance of marketing touchpoints, or any interaction between the company and a potential buyer, that customers experience. These touchpoints could be any activity, from viewing marketing content mentioned on social media or attending a company’s virtual event or webinar. As the number of marketing touchpoints increases, it is even more imperative that all of a company’s marketing technology stack integrates with attribution software correctly so marketers can measure the impact of all these touchpoints.  ### Which Companies Should Buy Attribution Software? Any company that invests in marketing efforts could benefit from purchasing attribution software. Attribution software assists businesses in determining the most appropriate channel to focus their marketing efforts on and the best time to reach buyers. Businesses don’t want to spend money on a particular marketing campaign or channel that isn’t driving results; attribution software helps solve that problem.  **E-commerce:** When a business sells products online, it is important to effectively market those products using various channels. Attribution marketing is imperative for e-commerce businesses to track their marketing campaign’s performance across various channels as many e-commerce brands have a multichannel digital marketing strategy.  ### How to Buy Attribution Software #### Selection of Attribution Software When a company is ready to start evaluating different attribution tools, there are a few aspects that are important to consider. **Security:** It’s important to choose an attribution software that is secure and will safely house customer data. Due to an increasing number of data privacy regulations, like the GDPR and CCPA, it is imperative that attribution software has exceptional security features.  **Integrations:** Ease and breadth of integrations is also an important factor to consider when choosing an attribution tool. There is an abundance of sources that attribution software pulls in data from, and that is contingent on having exceptional integrations with other types of software (i.e., CRM, marketing automation, [email marketing](https://www.g2.com/categories/email-marketing), digital advertising, [SEO](https://www.g2.com/categories/seo), etc.).  **Attribution sources:** Varying attribution software specialize in certain types of attribution, so companies should evaluate which type of marketing activities they want to track and measure. Some attribution tools specialize in tracking offline marketing activities, mobile-only marketing activities, [social media advertising](https://www.g2.com/categories/social-media-advertising) activities, etc. When evaluating for which attribution tool is best for the organization, buyers must consider if they need a specialized or a general tool.  ### What Does Attribution Software Cost? The cost for attribution software varies depending on multiple factors, including the amount of channels it supports, the breadth and ease of APIs and integrations, the robustness of reporting and drill-down capabilities, support hours, and the ability to set up custom attribution models.  #### Return on Investment (ROI) While some attribution tools will include offline marketing activity channels, other attribution tools may charge extra to set up offline marketing attribution. Additionally, attribution tools that support multichannel methods may cost more as they enable marketers to see the ROI across all marketing channels, which can ensure marketing budgets are being allocated effectively. To measure the ROI of the attribution tool of choice, buyers should look at the drill down of every click, conversion, and budget allocation for all marketing campaigns and determine how these campaigns are performing against how much revenue is coming into the company.  ### Implementation of Attribution Software **How is Attribution Software Implemented?** There are multiple steps marketers should take before implementing attribution software. First, it’s important for marketers to evaluate what questions they want their attribution tool to answer. For example, if the director of customer success is involved in this decision process, it might be important to see if the attribution tool can measure the impact of marketing campaigns on customer renewals.  Then, during implementation, marketers should be ready to connect their other marketing technology. Marketers should think about all the tools that make these touchpoints possible so all the tools are communicating with each other. IT teams may need to help out when connecting various systems with the attribution tool that is selected. Finally, when implementing attribution software, marketers should keep in mind that it takes time to implement the attribution model that works best for a company. It will take time to understand and test which model is performing well against company goals.  ### Attribution Software Trends **Account-based marketing attribution ** Some attribution tools specialize in account-based marketing attribution, which surfaces each touchpoint for each lead and contact under specific accounts. These tools help marketers better understand engagement with multiple contacts associated within an account or buying group, as well as gain complete visibility into touchpoints across contacts and leads within a matched account. Attribution tools with the specialization can also tie how much revenue each engagement within an account is worth and measure the progress of a customized account journey.  **Offline tracking** Offline tracking, in combination with tracking digital channels, is becoming increasingly important for marketers. Tracking leads, conversions, and engagement from offline channels (i.e., events) alongside channels like digital advertising enables marketers to measure the effectiveness of all marketing touchpoints throughout a customer journey.