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At a Glance
Market Segments
Small-Business (58.8% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Attribution
Star Rating
(51)4.5 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AttributionLooker
Star Rating
(1,586)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in providing a customizable and user-friendly interface, making it easy for users to create interactive reports with various visual elements. One user highlighted how they effectively track sales performance and customer trends using Looker, showcasing its strength in data visualization.
- Users say that Attribution stands out for its simplicity and robust capabilities, particularly in multi-touch attribution modeling. Reviewers appreciate how it clarifies the contribution of different marketing channels to conversions, which helps optimize ad spend effectively.
- Reviewers mention that Looker has a higher overall satisfaction score, indicating a more favorable user experience compared to Attribution. Users have praised its ability to integrate with various tools and create meaningful dashboards, which enhances their reporting capabilities.
- According to verified reviews, Attribution is noted for its quick setup process, with users finding it easy to implement and start gaining insights immediately. This aspect is particularly appealing for small businesses looking for a straightforward solution without extensive onboarding.
- G2 reviewers highlight that while Looker has a strong presence in the mid-market segment, it may not cater as effectively to the specific needs of smaller businesses compared to Attribution, which is designed with small business users in mind.
- Users report that Looker provides excellent support, but Attribution has received even higher marks for its customer service quality. Reviewers have noted the responsiveness and helpfulness of the Attribution team, which can be a crucial factor for businesses needing ongoing assistance.
Pricing
Entry-Level Pricing
Attribution
No pricing availableLooker
No pricing availableFree Trial
Attribution
No trial information availableLooker
Free Trial is available
Ratings
Meets Requirements
8.6
47
8.7
1,086
Ease of Use
8.6
48
8.2
1,091
Ease of Setup
8.7
34
8.2
570
Ease of Admin
8.8
30
8.3
432
Quality of Support
9.3
48
8.6
924
Has the product been a good partner in doing business?
9.4
30
8.9
410
Product Direction (% positive)
8.3
47
8.8
1,018
Features by Category
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
615
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
657
|
Verified
Self Service
Not enough data
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
615
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
500
|
Verified
Advanced Analytics
Not enough data
7.6
429
|
Verified
Not enough data
8.4
629
|
Verified
Not enough data
8.0
510
|
Verified
Building Reports
Not enough data
8.3
385
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
615
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
657
|
Verified
Reports
Not enough data
8.5
109
Not enough data
8.5
108
Not enough data
8.0
102
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
112
Not enough data
8.4
111
Not enough data
8.7
112
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
107
Collaboration
Not enough data
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.1
142
Not enough data
8.5
145
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
615
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
657
|
Verified
Data Preparation
Not enough data
8.4
282
|
Verified
Not enough data
8.3
260
|
Verified
Data Modeling and Blending
Not enough data
8.4
309
|
Verified
Not enough data
8.7
327
|
Verified
Not enough data
8.4
310
|
Verified
Generative AI
Not enough data
7.1
88
Not enough data
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Self Service
Not enough data
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
615
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
500
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
37
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
36
Advanced Analytics
Not enough data
7.6
429
|
Verified
Not enough data
8.4
629
|
Verified
Not enough data
8.0
510
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.1
36
Not enough data
8.0
35
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
7.9
35
Not enough data
7.2
34
Not enough data
7.3
34
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Building Reports
Not enough data
8.3
385
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
329
|
Verified
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
615
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
657
|
Verified
Self Service
Not enough data
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
615
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
500
|
Verified
Building Reports
Not enough data
8.3
385
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
329
|
Verified
Metrics
Not enough data
8.8
238
Not enough data
8.7
239
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Reporting
Not enough data
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
204
Not enough data
9.0
254
Other
Not enough data
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
216
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
191
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
240
Attribution Modeling
9.3
23
|
Verified
Not enough data
9.4
24
|
Verified
Not enough data
9.2
22
|
Verified
Not enough data
8.6
22
|
Verified
Not enough data
7.0
21
|
Verified
Not enough data
7.8
20
|
Verified
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.7
21
|
Verified
Not enough data
8.9
20
|
Verified
Not enough data
9.2
22
|
Verified
Not enough data
8.6
22
|
Verified
Not enough data
Reporting
8.6
22
|
Verified
Not enough data
8.3
21
|
Verified
Not enough data
7.4
20
|
Verified
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Predictive Analytics
Not enough data
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
10.0
5
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
Lead Management
9.4
6
Not enough data
8.3
5
Not enough data
9.2
6
Not enough data
Marketing Campaigns
9.8
7
Not enough data
9.5
7
Not enough data
9.8
7
Not enough data
8.3
5
Not enough data
8.1
7
Not enough data
8.8
7
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.8
17
|
Verified
8.6
222
|
Verified
9.0
17
|
Verified
8.7
242
|
Verified
8.4
16
|
Verified
8.5
228
|
Verified
9.5
18
|
Verified
8.9
245
|
Verified
8.5
16
|
Verified
8.4
130
Feature Not Available
Feature Not Available
Campaign Activity
8.8
18
|
Verified
8.6
231
|
Verified
8.1
18
|
Verified
8.8
261
|
Verified
8.0
17
|
Verified
8.5
212
|
Verified
9.4
18
|
Verified
8.5
213
|
Verified
8.1
17
|
Verified
8.4
199
|
Verified
Feature Not Available
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Attribution and Looker are categorized as Marketing Analytics
Unique Categories
Attribution is categorized as Account-Based Analytics, Attribution, and Marketing Resource Management
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Attribution
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
21.6%
Marketing and Advertising
9.8%
Health, Wellness and Fitness
9.8%
Financial Services
9.8%
Consumer Goods
9.8%
Other
39.2%
Computer Software
11.7%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.1%
Alternatives
Discussions
Attribution has no discussions with answers
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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