Compare Attribution and Google Attribution 
At a Glance
Market Segments
Attribution
Small-Business (58.0% of reviews)
Google Attribution
Small-Business (63.2% of reviews)
Entry-Level Pricing
Attribution
No pricing availableGoogle Attribution
No pricing availableFeatured Products
Sponsored
rampmetrics
(25)
Attribution
Visit Website
Attribution vs Google Attribution
- Users report that "Attribution" excels in "Quality of Support" with a score of 9.4, while "Google Attribution" falls short at 7.9, indicating that users find "Attribution" to be a more reliable partner for assistance and guidance.
- Reviewers mention that "Attribution" offers superior "Single-Touch Attribution" and "Multi-Touch Attribution" capabilities, both scoring 9.5, which allows for more precise tracking of customer interactions compared to "Google Attribution," which does not provide specific scores for these features.
- G2 users highlight that "Attribution" shines in "Market Insights" with a perfect score of 10.0, providing users with valuable data for decision-making, whereas "Google Attribution" lacks this level of insight, which can hinder strategic planning.
- Users on G2 report that "Attribution" has a more user-friendly experience, scoring 8.6 in "Ease of Use," compared to "Google Attribution" at 8.1, suggesting that "Attribution" is easier to navigate and implement for everyday users.
- Reviewers say that "Attribution" provides robust "Multi-User Access" with a score of 9.5, making it ideal for teams, while "Google Attribution" does not emphasize this feature, which could limit collaborative efforts.
- Users report that "Attribution" has a higher score in "ROI Tracking" at 8.8, indicating that it offers better tools for measuring return on investment, while "Google Attribution" does not provide a comparable score, potentially leaving users with less clarity on their marketing effectiveness.
Pricing
Entry-Level Pricing
Attribution
No pricing availableGoogle Attribution
No pricing availableFree Trial
Attribution
No trial information availableGoogle Attribution
No trial information availableRatings
Meets Requirements
8.7
46
9.2
12
Ease of Use
8.6
47
8.1
12
Ease of Setup
8.8
33
Not enough data
Ease of Admin
8.8
30
Not enough data
Quality of Support
9.4
47
7.9
11
Has the product been a good partner in doing business?
9.4
30
Not enough data
Product Direction (% positive)
8.5
46
9.0
12
Features by Category
Attribution Modeling
9.5
22
|
Verified
Not enough data
9.5
23
|
Verified
Not enough data
9.3
21
|
Verified
Not enough data
8.7
21
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
7.8
19
|
Verified
Not enough data
Marketing
8.8
20
|
Verified
Not enough data
8.9
19
|
Verified
Not enough data
9.2
22
|
Verified
Not enough data
8.6
22
|
Verified
Not enough data
Reporting
8.6
22
|
Verified
Not enough data
8.3
21
|
Verified
Not enough data
7.4
20
|
Verified
Not enough data
Lead Intelligence
10.0
5
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
Lead Management
9.4
6
Not enough data
8.3
5
Not enough data
9.2
6
Not enough data
Marketing Campaigns
9.8
7
Not enough data
9.5
7
Not enough data
9.8
7
Not enough data
8.3
5
Not enough data
8.1
7
Not enough data
8.8
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.8
17
|
Verified
Not enough data
9.0
17
|
Verified
Not enough data
8.4
16
|
Verified
Not enough data
9.5
18
|
Verified
Not enough data
8.5
16
|
Verified
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.8
18
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
8.0
17
|
Verified
Not enough data
9.4
18
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Attribution and Google Attribution are categorized as Attribution
Unique Categories
Attribution is categorized as Account-Based Analytics, Marketing Analytics, and Marketing Resource Management
Google Attribution has no unique categories
Reviews
Reviewers' Company Size
Attribution
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Attribution
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
20.0%
Marketing and Advertising
10.0%
Health, Wellness and Fitness
10.0%
Financial Services
10.0%
Consumer Goods
10.0%
Other
40.0%
Marketing and Advertising
21.1%
Internet
10.5%
Computer Software
10.5%
Primary/Secondary Education
5.3%
Photography
5.3%
Other
47.4%
Most Helpful Reviews
Attribution
Most Helpful Favorable Review
Verified User in Telecommunications
Very easy to use. Super fast integration with Segment.
Most Helpful Critical Review
Verified User in Internet
- We found a decent amount of bugs, but some were fixed over time. - Pages can take up to 1 minute to load, navigating through this platform will surely test your patience. - The payment processing didn't work, it didn't allow new credit cards added, the...
Google Attribution
Most Helpful Favorable Review
Verified User in Higher Education
It allows me to join in one place integrations with Adwords, Google Analytics, also allows me to interact with videos, search, social networks with a single person
Most Helpful Critical Review
Verified User in Philanthropy
The add one and marketing. Also the fact that it tracks your online activity.
Verified User in Telecommunications
Very easy to use. Super fast integration with Segment.
Verified User in Higher Education
It allows me to join in one place integrations with Adwords, Google Analytics, also allows me to interact with videos, search, social networks with a single person
Verified User in Internet
- We found a decent amount of bugs, but some were fixed over time. - Pages can take up to 1 minute to load, navigating through this platform will surely test your patience. - The payment processing didn't work, it didn't allow new credit cards added, the...
Verified User in Philanthropy
The add one and marketing. Also the fact that it tracks your online activity.
Alternatives
Discussions
Attribution has no discussions with answers
How do I use Google attribution?
3 comments
MM
To use Google Attribution, it is necessary to follow the following steps:
[1] For Google Analytics, you can use Attribution to obtain free, data-driven...Read more
What attribution does Google ads use?
1 comment
MM
Google Ads uses a data-driven attribution model by default. This model uses machine learning algorithms to analyze the interactions that customers have with...Read more
How does Google Analytics attribution work?
1 comment
MM
Google Analytics attribution is a feature that helps businesses understand the impact of their advertising efforts by assigning credit to different...Read more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
Gmail.com addresses not permitted. A business domain using Google is allowed.
By proceeding, you agree to our Terms of Use and Privacy Policy
