Compare Attio and Zoho CRM
At a Glance
Market Segments
Small-Business (84.0% of reviews)
Small-Business (61.6% of reviews)
Entry-Level Pricing
Free 3 Seats Per Month
Free
Attio
Star Rating
(424)4.3 out of 5
Market Segments
Small-Business (84.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 3 Seats Per Month
Free Trial is available
Browse all 4 pricing plans
Zoho CRM
Star Rating
(2,925)4.1 out of 5
Market Segments
Small-Business (61.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zoho CRM excels in customizability and automation capabilities, with users highlighting its ability to tailor workflows and automate repetitive tasks, making it a great central hub for managing activities.
- Users say that Attio stands out for its clean user interface and automated data enrichment, which significantly reduces the need for manual data entry, allowing teams to focus on more strategic tasks.
- Reviewers mention that while Zoho CRM offers a robust set of features, some users find it challenging to configure for specific workflows, which can lead to a steeper learning curve compared to Attio's more intuitive setup.
- According to verified reviews, Attio's pipeline management is highly praised, with users appreciating the ease of tracking customer interactions and accessing notes, which enhances their ability to manage relationships effectively.
- G2 reviewers highlight that Zoho CRM provides a strong support system, although some users feel that the quality of support could be improved, especially when compared to Attio, which has received higher marks for its responsive customer service.
- Users report that both platforms offer free entry-level pricing, but Zoho CRM's extensive feature set at no cost is often seen as a significant advantage for small businesses looking for scalable solutions.
Pricing
Entry-Level Pricing
Attio
Free
Free
3 Seats Per Month
For individuals getting started
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
Zoho CRM
Free Edition
Free
With three free users and essentials like leads, documents and mobile apps, it’s a perfect fit
for your home business.
- Leads, Contacts, Accounts
- Tasks, Events, Call log, and Notes
- Opportunities
Free Trial
Attio
Free Trial is available
Zoho CRM
Free Trial is available
Ratings
Meets Requirements
8.2
144
8.4
2,483
Ease of Use
8.4
146
8.3
2,503
Ease of Setup
8.0
133
8.0
1,273
Ease of Admin
8.5
50
8.0
1,022
Quality of Support
8.6
126
7.6
2,275
Has the product been a good partner in doing business?
8.8
48
8.0
997
Product Direction (% positive)
9.2
137
8.0
2,410
Features by Category
Sales Force Automation
9.5
75
8.5
1659
|
Verified
Feature Not Available
8.3
877
|
Verified
9.3
89
8.2
1574
|
Verified
8.6
62
8.2
1636
|
Verified
Feature Not Available
7.8
1186
|
Verified
8.8
46
8.4
672
|
Verified
Feature Not Available
7.9
1217
|
Verified
Feature Not Available
8.0
1209
|
Verified
Feature Not Available
8.2
1323
|
Verified
Marketing Automation
7.0
32
8.1
1348
|
Verified
Feature Not Available
7.9
1305
|
Verified
9.0
58
8.4
1544
|
Verified
Feature Not Available
7.9
1129
|
Verified
Customer Support
Feature Not Available
8.0
1203
|
Verified
Feature Not Available
7.9
1205
|
Verified
Feature Not Available
7.9
1237
|
Verified
Feature Not Available
7.8
1069
|
Verified
Feature Not Available
8.0
1113
|
Verified
Reporting & Analytics
7.8
49
8.2
1514
|
Verified
8.5
47
8.2
1564
|
Verified
Feature Not Available
8.1
1055
|
Verified
Mobile & Social
6.8
19
8.1
1083
|
Verified
Feature Not Available
8.0
1092
|
Verified
7.1
24
8.0
1203
|
Verified
Platform
9.1
35
8.1
872
|
Verified
8.5
30
8.2
843
|
Verified
9.2
24
8.4
859
|
Verified
Feature Not Available
8.1
649
|
Verified
Feature Not Available
7.8
548
|
Verified
7.2
17
8.1
719
|
Verified
9.2
24
8.4
852
|
Verified
7.5
16
8.1
662
|
Verified
Integration
8.7
22
8.3
652
|
Verified
8.5
26
8.1
646
|
Verified
7.2
23
8.0
606
|
Verified
Generative AI
8.4
26
8.2
181
Agentic AI - CRM
8.0
14
8.0
66
7.0
5
8.3
64
8.6
15
8.1
68
Not enough data
8.0
66
8.5
12
8.2
65
Feature Not Available
8.3
65
7.6
11
8.3
65
Configuration - cpq
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
59
Not enough data
8.3
55
Not enough data
8.4
60
Pricing
Not enough data
8.1
62
Not enough data
7.5
57
Not enough data
8.1
56
Not enough data
8.4
58
Not enough data
8.6
58
Not enough data
8.5
56
Quoting
Not enough data
8.4
58
Not enough data
8.4
52
Not enough data
8.4
53
Not enough data
8.4
55
Not enough data
8.6
52
Admin
Not enough data
8.2
89
Not enough data
7.7
83
Not enough data
8.3
86
Not enough data
8.3
83
Channels
Not enough data
8.1
57
Not enough data
7.7
52
Not enough data
8.0
49
Platform
Not enough data
8.4
89
Not enough data
8.2
85
Not enough data
8.0
77
Not enough data
8.5
88
Not enough data
8.4
90
Not enough data
8.6
20
Generative AI - cpq
Not enough data
7.4
15
Not enough data
7.5
16
Not enough data
7.7
16
Competition
Not enough data
8.7
58
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.5
53
|
Verified
Not enough data
8.5
55
|
Verified
Not enough data
7.9
18
Agentic AI - Sales Gamification
Not enough data
Not enough data
Integrations
Not enough data
8.9
61
|
Verified
Not enough data
8.8
59
Not enough data
8.7
45
Platform
Not enough data
8.8
65
|
Verified
Not enough data
8.9
64
|
Verified
Not enough data
8.8
58
|
Verified
Not enough data
8.8
63
|
Verified
Not enough data
8.8
63
|
Verified
Employee Features
Not enough data
8.9
66
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
8.8
68
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.4
72
Not enough data
8.8
73
Not enough data
8.8
73
Not enough data
8.8
73
Organization
Not enough data
8.6
74
Not enough data
8.4
73
Not enough data
8.6
73
Performance Analysis
Not enough data
Feature Not Available
Not enough data
8.6
75
Sales Analysis
Not enough data
8.4
69
Not enough data
8.4
73
Generative AI
Not enough data
8.3
27
Not enough data
8.1
27
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
8.7
160
Not enough data
8.8
156
Not enough data
8.3
145
Not enough data
8.2
141
Not enough data
8.9
154
Not enough data
8.8
152
Not enough data
8.5
147
Repeatability and Reportability
Not enough data
8.4
144
Not enough data
8.6
149
Not enough data
8.6
142
Not enough data
8.2
138
Not enough data
7.9
120
AI and Automation
Not enough data
8.3
146
Not enough data
8.5
145
Not enough data
8.3
139
Not enough data
8.1
133
Not enough data
7.8
125
Generative AI
Not enough data
7.5
69
Agentic AI - Sales Engagement
Not enough data
7.9
28
Not enough data
7.8
26
Not enough data
8.0
27
Not enough data
7.9
26
Not enough data
7.7
27
Not enough data
8.0
27
Not enough data
8.1
26
Customer Requirements
Not enough data
8.5
51
Not enough data
8.5
50
Not enough data
8.5
52
Contracts
Not enough data
8.5
50
Not enough data
8.2
47
Not enough data
8.4
50
Revenue
Not enough data
8.5
52
Not enough data
8.5
50
Not enough data
8.4
47
Platform Basics
Not enough data
8.4
98
Not enough data
8.6
93
Not enough data
8.6
97
Not enough data
8.4
89
Not enough data
8.8
57
Agentic AI - Customer Journey Mapping
Not enough data
7.2
13
Content
Not enough data
8.9
79
Not enough data
8.6
76
Not enough data
8.5
76
Not enough data
8.7
77
Not enough data
8.6
74
Collaboration
Not enough data
8.8
76
Not enough data
8.5
78
Not enough data
9.0
80
Not enough data
9.0
83
Not enough data
8.7
78
Not enough data
8.7
75
Lead Monitoring
Not enough data
9.0
42
Not enough data
8.9
42
Not enough data
8.7
42
Agentic AI - Lead Capture
Not enough data
7.2
27
Not enough data
7.2
27
Data Capture
Not enough data
8.3
42
Not enough data
8.5
42
Not enough data
8.1
42
Not enough data
8.3
42
Analytics
Not enough data
9.1
42
Not enough data
8.8
42
Customization
Not enough data
8.7
41
Not enough data
8.6
41
Not enough data
8.7
42
Not enough data
8.7
42
Agentic AI - Lead Scoring
Not enough data
6.4
12
Not enough data
6.7
13
Not enough data
6.7
12
Not enough data
6.8
12
Attribution
Not enough data
8.5
21
Not enough data
8.6
22
Not enough data
8.0
21
Discovery
Not enough data
8.6
22
Not enough data
8.3
21
Not enough data
8.3
22
Management
Not enough data
8.4
22
Not enough data
8.4
22
Platform
Not enough data
8.4
22
Not enough data
8.3
21
Agentic AI - Sales Performance Management
Not enough data
7.9
21
Not enough data
8.1
20
Not enough data
7.9
21
Incentives
Not enough data
8.2
153
|
Verified
Not enough data
8.4
160
|
Verified
Not enough data
8.0
152
|
Verified
Not enough data
8.4
161
|
Verified
Personalization
Not enough data
8.5
177
|
Verified
Not enough data
8.6
178
|
Verified
Not enough data
8.6
184
|
Verified
Not enough data
8.4
171
|
Verified
Administrative
Not enough data
8.5
169
|
Verified
Not enough data
8.5
173
|
Verified
Not enough data
8.4
161
Agentic AI - Email Tracking
Not enough data
7.7
30
Not enough data
7.5
29
Not enough data
7.6
30
Not enough data
7.0
29
Not enough data
7.0
30
Not enough data
7.4
30
Not enough data
7.6
29
Analytics
Not enough data
8.3
138
Not enough data
8.3
143
Not enough data
8.4
144
Customizations
Not enough data
8.7
148
Not enough data
8.8
145
Not enough data
8.7
146
Not enough data
8.7
142
Not enough data
8.6
147
Generative AI
Not enough data
7.6
59
Agentic AI - Sales Analytics
Not enough data
7.4
30
Not enough data
7.5
30
Not enough data
7.2
30
Not enough data
7.3
30
Not enough data
7.4
30
Data Sourcing
Not enough data
8.3
145
Not enough data
8.4
149
Not enough data
8.3
142
Not enough data
8.6
156
Not enough data
8.5
147
Predictive Analytics
Not enough data
8.5
147
Not enough data
8.3
139
Not enough data
8.1
124
Not enough data
8.2
130
Sales Management
Not enough data
8.5
154
Not enough data
8.3
131
Not enough data
8.5
145
Not enough data
8.8
152
Agentic AI - Sales Enablement
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
6.1
6
Content Management
Not enough data
8.2
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
8.2
10
Analytics
Not enough data
9.0
10
Not enough data
8.3
10
Not enough data
8.3
10
Not enough data
8.3
10
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Attio and Zoho CRM are categorized as CRM
Unique Categories
Attio has no unique categories
Zoho CRM is categorized as Client Portal, Customer Journey Mapping, Quote-to-Cash, Sales Engagement, AI Sales Assistant, Sales Analytics, Email Tracking, Sales Gamification, Sales Performance Management, CPQ, Lead Capture, Lead Scoring, Sales Enablement, and Insurance CRM
Reviews
Reviewers' Company Size
Attio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.1%
Information Technology and Services
17.9%
Venture Capital & Private Equity
9.0%
Consulting
6.2%
Financial Services
3.4%
Other
39.3%
Information Technology and Services
16.1%
Computer Software
9.9%
Marketing and Advertising
8.9%
Financial Services
3.5%
Real Estate
3.4%
Other
58.1%
Alternatives
Discussions
Attio has no discussions with answers
What have you found better than ZOHO
5 Comments
PC
Zoho One, with over 45 business applications, all centrally managed and synchronized, is the leader in breadth of application and breadth of security versus...Read more
What are the key strengths of Zoho CRM in managing customer relationships compared to other CRM platforms?
3 Comments
MS
Zoho CRM has some great strengths when it comes to managing customer relationships. First, it's highly customizable, so you can easily tweak the platform to...Read more
