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At a Glance
Market Segments
Small-Business (92.3% of reviews)
Small-Business (61.9% of reviews)
Entry-Level Pricing
Free 3 Seats Per Month
Free
Attio
Star Rating
(30)4.4 out of 5
Market Segments
Small-Business (92.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free 3 Seats Per Month
Browse all 4 pricing plansZoho CRM
Star Rating
(2,846)4.1 out of 5
Market Segments
Small-Business (61.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Zoho CRM excels in Contact & Account Management with a score of 8.5, while Attio shines in Opportunity & Pipeline Management with a score of 9.6, indicating that Attio may offer more robust tools for managing sales opportunities.
- Reviewers mention that Attio's Ease of Use is significantly higher at 9.7 compared to Zoho CRM's 8.2, suggesting that users find Attio's interface more intuitive and user-friendly.
- G2 users highlight that Attio provides superior Quality of Support with a score of 9.2, while Zoho CRM's score of 7.6 indicates that users may experience challenges in receiving timely assistance.
- Users on G2 report that Zoho CRM's Email Marketing capabilities score 8.0, which is notably higher than Attio's 6.7, suggesting that Zoho CRM may be a better choice for businesses focused on email campaigns.
- Reviewers say that Attio's Sales Force Automation features, particularly in Opportunity & Pipeline Management, are highly rated at 9.6, making it a strong contender for teams that prioritize sales tracking and management.
- Users report that while both platforms offer free entry-level pricing, Attio's overall user satisfaction and positive feedback on Product Direction at 10.0 suggest a more promising future for its feature development compared to Zoho CRM's 7.9.
Pricing
Entry-Level Pricing
Attio
Free
Free
3 Seats Per Month
For very small teams
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
Zoho CRM
Free Edition
Free
With three free users and essentials like leads, documents and mobile apps, it’s a perfect fit
for your home business.
- Leads, Contacts, Accounts
- Tasks, Events, Call log, and Notes
- Opportunities
Free Trial
Attio
Free Trial is available
Zoho CRM
Free Trial is available
Ratings
Meets Requirements
8.4
25
8.4
2,424
Ease of Use
9.3
26
8.3
2,437
Ease of Setup
8.7
19
8.0
1,206
Ease of Admin
8.5
13
8.0
1,009
Quality of Support
8.5
25
7.6
2,218
Has the product been a good partner in doing business?
8.3
12
8.0
985
Product Direction (% positive)
9.1
26
8.0
2,359
Features by Category
Sales Force Automation
9.4
20
8.5
1624
|
Verified
Feature Not Available
8.3
873
|
Verified
9.5
22
8.2
1547
|
Verified
8.4
22
8.2
1623
|
Verified
Feature Not Available
7.8
1186
|
Verified
8.7
15
8.4
667
|
Verified
Feature Not Available
7.9
1216
|
Verified
Feature Not Available
8.0
1206
|
Verified
Feature Not Available
8.2
1318
|
Verified
Marketing Automation
7.3
15
8.0
1335
|
Verified
Feature Not Available
7.9
1299
|
Verified
9.0
19
8.4
1521
|
Verified
Feature Not Available
7.9
1124
|
Verified
Customer Support
Feature Not Available
8.0
1199
|
Verified
Feature Not Available
7.9
1200
|
Verified
Feature Not Available
7.9
1234
|
Verified
Feature Not Available
7.8
1067
|
Verified
Feature Not Available
8.0
1110
|
Verified
Reporting & Analytics
8.6
17
8.2
1496
|
Verified
8.6
19
8.2
1552
|
Verified
Feature Not Available
8.1
1052
|
Verified
Mobile & Social
7.1
13
8.1
1080
|
Verified
Feature Not Available
8.0
1091
|
Verified
7.4
17
8.0
1196
|
Verified
Platform
8.6
18
8.1
856
|
Verified
9.1
15
8.1
828
|
Verified
9.4
18
8.4
859
|
Verified
Feature Not Available
8.1
649
|
Verified
Feature Not Available
7.8
549
|
Verified
7.1
13
8.1
719
|
Verified
9.2
16
8.4
840
|
Verified
7.5
12
8.1
662
|
Verified
Integration
8.7
18
8.3
650
|
Verified
8.9
16
8.1
634
|
Verified
7.7
14
8.0
599
|
Verified
Generative AI
7.2
12
8.2
179
Agentic AI - CRM
Not enough data
8.1
64
Not enough data
8.3
62
Not enough data
8.0
63
Not enough data
8.0
63
Not enough data
8.2
63
Not enough data
8.2
63
Not enough data
8.2
63
Configuration - cpq
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
60
Not enough data
8.3
56
Not enough data
8.4
61
Pricing
Not enough data
8.1
63
Not enough data
7.5
58
Not enough data
8.1
57
Not enough data
8.4
59
Not enough data
8.6
59
Not enough data
8.5
57
Quoting
Not enough data
8.4
59
Not enough data
8.3
53
Not enough data
8.4
54
Not enough data
8.4
56
Not enough data
8.6
53
Admin
Not enough data
8.2
90
Not enough data
7.7
84
Not enough data
8.3
87
Not enough data
8.3
84
Channels
Not enough data
8.1
58
Not enough data
7.7
53
Not enough data
8.0
50
Platform
Not enough data
8.4
90
Not enough data
8.2
86
Not enough data
8.0
78
Not enough data
8.5
89
Not enough data
8.4
91
Not enough data
8.6
20
Generative AI - cpq
Not enough data
7.4
15
Not enough data
7.5
16
Not enough data
7.7
16
Competition
Not enough data
8.7
58
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.5
53
|
Verified
Not enough data
8.5
55
|
Verified
Not enough data
7.9
18
Agentic AI - Sales Gamification
Not enough data
Not enough data
Integrations
Not enough data
8.9
61
|
Verified
Not enough data
8.8
59
Not enough data
8.7
45
Platform
Not enough data
8.8
65
|
Verified
Not enough data
8.9
64
|
Verified
Not enough data
8.8
58
|
Verified
Not enough data
8.8
63
|
Verified
Not enough data
8.8
63
|
Verified
Employee Features
Not enough data
8.9
66
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
8.8
68
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.4
72
Not enough data
8.8
73
Not enough data
8.8
73
Not enough data
8.8
73
Organization
Not enough data
8.6
74
Not enough data
8.4
73
Not enough data
8.6
73
Performance Analysis
Not enough data
Feature Not Available
Not enough data
8.6
75
Sales Analysis
Not enough data
8.4
69
Not enough data
8.4
73
Generative AI
Not enough data
8.1
27
Not enough data
8.0
27
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
8.7
160
Not enough data
8.8
156
Not enough data
8.3
146
Not enough data
8.2
141
Not enough data
8.9
154
Not enough data
8.8
153
Not enough data
8.5
148
Repeatability and Reportability
Not enough data
8.4
145
Not enough data
8.6
150
Not enough data
8.5
143
Not enough data
8.2
138
Not enough data
7.9
121
AI and Automation
Not enough data
8.2
147
Not enough data
8.4
146
Not enough data
8.3
140
Not enough data
8.1
134
Not enough data
7.8
126
Generative AI
Not enough data
7.4
69
Agentic AI - Sales Engagement
Not enough data
7.8
27
Not enough data
7.7
25
Not enough data
7.9
26
Not enough data
7.8
25
Not enough data
7.6
26
Not enough data
7.9
26
Not enough data
8.0
25
Customer Requirements
Not enough data
8.5
52
Not enough data
8.5
51
Not enough data
8.5
53
Contracts
Not enough data
8.5
51
Not enough data
8.2
48
Not enough data
8.4
51
Revenue
Not enough data
8.5
53
Not enough data
8.5
51
Not enough data
8.4
48
Platform Basics
Not enough data
8.4
97
Not enough data
8.6
92
Not enough data
8.5
96
Not enough data
8.3
88
Not enough data
8.8
55
Agentic AI - Customer Journey Mapping
Not enough data
6.7
10
Content
Not enough data
8.9
78
Not enough data
8.6
75
Not enough data
8.5
75
Not enough data
8.7
76
Not enough data
8.6
74
Collaboration
Not enough data
8.7
75
Not enough data
8.5
77
Not enough data
8.9
79
Not enough data
8.9
82
Not enough data
8.7
76
Not enough data
8.6
74
Lead Monitoring
Not enough data
9.0
41
Not enough data
8.9
41
Not enough data
8.7
41
Agentic AI - Lead Capture
Not enough data
7.1
26
Not enough data
7.1
26
Data Capture
Not enough data
8.3
41
Not enough data
8.5
41
Not enough data
8.1
41
Not enough data
8.3
41
Analytics
Not enough data
9.1
41
Not enough data
8.8
41
Customization
Not enough data
8.7
40
Not enough data
8.5
40
Not enough data
8.8
41
Not enough data
8.7
41
Agentic AI - Lead Scoring
Not enough data
6.1
11
Not enough data
6.4
12
Not enough data
6.4
11
Not enough data
6.5
11
Attribution
Not enough data
8.4
20
Not enough data
8.5
21
Not enough data
7.9
20
Discovery
Not enough data
8.6
21
Not enough data
8.3
20
Not enough data
8.2
21
Management
Not enough data
8.3
21
Not enough data
8.3
21
Platform
Not enough data
8.3
21
Not enough data
8.3
20
Agentic AI - Sales Performance Management
Not enough data
7.9
20
Not enough data
8.2
19
Not enough data
7.8
20
Incentives
Not enough data
8.2
152
|
Verified
Not enough data
8.3
159
|
Verified
Not enough data
8.0
151
|
Verified
Not enough data
8.4
160
|
Verified
Personalization
Not enough data
8.5
176
|
Verified
Not enough data
8.6
177
|
Verified
Not enough data
8.6
183
|
Verified
Not enough data
8.4
170
|
Verified
Administrative
Not enough data
8.5
168
|
Verified
Not enough data
8.5
172
|
Verified
Not enough data
8.3
160
Agentic AI - Email Tracking
Not enough data
7.6
29
Not enough data
7.4
28
Not enough data
7.5
29
Not enough data
6.9
28
Not enough data
6.9
29
Not enough data
7.4
29
Not enough data
7.5
28
Analytics
Not enough data
8.3
138
Not enough data
8.3
144
Not enough data
8.4
145
Customizations
Not enough data
8.7
149
Not enough data
8.8
146
Not enough data
8.7
147
Not enough data
8.7
143
Not enough data
8.6
148
Generative AI
Not enough data
7.6
59
Agentic AI - Sales Analytics
Not enough data
7.4
28
Not enough data
7.5
28
Not enough data
7.0
28
Not enough data
7.3
28
Not enough data
7.4
28
Data Sourcing
Not enough data
8.3
143
Not enough data
8.4
147
Not enough data
8.3
140
Not enough data
8.6
152
Not enough data
8.5
144
Predictive Analytics
Not enough data
8.5
144
Not enough data
8.3
136
Not enough data
8.0
122
Not enough data
8.2
128
Sales Management
Not enough data
8.5
151
Not enough data
8.3
129
Not enough data
8.5
142
Not enough data
8.8
149
Agentic AI - Sales Enablement
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
6.1
6
Content Management
Not enough data
8.2
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
8.2
10
Analytics
Not enough data
9.0
10
Not enough data
8.3
10
Not enough data
8.3
10
Not enough data
8.3
10
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Attio and Zoho CRM are categorized as CRM
Unique Categories
Attio has no unique categories
Reviews
Reviewers' Company Size
Attio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Venture Capital & Private Equity
15.4%
Information Technology and Services
15.4%
Computer Software
15.4%
Marketing and Advertising
7.7%
Investment Management
7.7%
Other
38.5%
Information Technology and Services
16.0%
Computer Software
9.8%
Marketing and Advertising
8.9%
Real Estate
3.5%
Financial Services
3.5%
Other
58.2%
Alternatives
Discussions
Attio has no discussions with answers
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