# Attio, Keap vs Salesforce B2C Commerce Comparison | | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Star Rating** | 4.3 out of 5 | 3.9 out of 5 | 4.3 out of 5 | | **Total Reviews** | 448 | 28 | 581 | | **Largest Market Segment** | Small-Business (84.4% of reviews) | Small-Business (76.0% of reviews) | Mid-Market (40.4% of reviews) | | **Entry Level Price** | Free 3 Seats Per Month | Starting at $249.00 1500 Contacts Per Month | Contact Us Per Year | --- ## Top Pros & Cons ### Attio Pros: - Ease of Use (75 reviews) - Easy Setup (43 reviews) Cons: - Integration Issues (25 reviews) - Missing Features (23 reviews) ### Keap Pros: - Automation (8 reviews) - Automation Features (8 reviews) Cons: - Complexity (3 reviews) - Expensive (3 reviews) ### Salesforce B2C Commerce Pros: - Ease of Use (52 reviews) - Features (35 reviews) Cons: - Complex Setup (33 reviews) - Expensive (32 reviews) --- ## Ratings Comparison | Rating | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Meets Requirements** | 8.1 (157 reviews) | 8.2 (16 reviews) | 8.7 (349 reviews) | | **Ease of Use** | 8.4 (159 reviews) | 8.3 (18 reviews) | 8.2 (449 reviews) | | **Ease of Setup** | 7.9 (144 reviews) | 8.1 (18 reviews) | 7.9 (276 reviews) | | **Ease of Admin** | 8.5 (50 reviews) | Not enough data | 8.1 (131 reviews) | | **Quality of Support** | 8.5 (137 reviews) | 8.3 (15 reviews) | 8.3 (329 reviews) | | **Has the product been a good partner in doing business?** | 8.8 (48 reviews) | Not enough data | 8.6 (129 reviews) | | **Product Direction (% positive)** | 9.2 (146 reviews) | 5.6 (16 reviews) | 8.7 (332 reviews) | --- ## Pricing ### Attio #### Entry-Level Pricing Plan: Free Price: Free 3 Seats Per Month Description: For individuals getting started Key Features: - Real-time contact syncing - Automatic data enrichment - Up to 3 seats [Browse all 4 editions](https://www.g2.com/products/attio/pricing) #### Free Trial Yes ### Keap #### Entry-Level Pricing Plan: Keap Price: Starting at $249.00 1500 Contacts Per Month Description: Say goodbye to feature-based plans. Get the entire Keap software platform starting at one low price — because serious growth requires serious software. Key Features: - 1,500 Contacts - 2 Users - 5 Proven Automations [Learn more about Keap](https://www.g2.com/products/thryv-keap/reviews) #### Free Trial Yes ### Salesforce B2C Commerce #### Entry-Level Pricing Plan: B2C Commerce - Growth Price: Contact Us Per Year Description: Create AI-powered consumer experiences with templates and composable storefronts, including multiple sites and price books. Key Features: - 5 sites - 10 price books - 1.2M On-demand Sandbox Credits [Browse all 3 editions](https://www.g2.com/products/salesforce-b2c-commerce/pricing) #### Free Trial No --- ## Features Comparison By Category ### CRM | Product | Score | Reviews | |---|---|---| | **Attio** | 8.1/10 | 148 | | **Keap** | 8.9/10 | 19 | | **Salesforce B2C Commerce** | N/A | N/A | #### Sales Force Automation | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Contact & Account Management** | 9.5 (85 reviews) | 9.3 (9 reviews) ✓ Verified | Not enough data | | **Partner Relationship Mgmt. (PRM)** | Feature Not Available | Feature Not Available | Not enough data | | **Opportunity & Pipeline Mgmt.** | 9.3 (96 reviews) | 9.2 (6 reviews) ✓ Verified | Not enough data | | **Task / Activity Management** | 8.5 (66 reviews) | 9.3 (5 reviews) ✓ Verified | Not enough data | | **Territory & Quota Management** | Feature Not Available | Feature Not Available | Not enough data | | **Desktop Integration** | 8.9 (51 reviews) | Not enough data | Not enough data | | **Product & Price List Management** | Feature Not Available | Not enough data | Not enough data | | **Quote & Order Management** | Feature Not Available | Not enough data | Not enough data | | **Customer Contract Management** | Feature Not Available | Not enough data | Not enough data | #### Marketing Automation | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Email Marketing** | 7.1 (34 reviews) | 9.3 (10 reviews) ✓ Verified | Not enough data | | **Campaign Management** | Feature Not Available | 9.0 (7 reviews) ✓ Verified | Not enough data | | **Lead Management** | 9.0 (61 reviews) | 9.0 (7 reviews) ✓ Verified | Not enough data | | **Marketing ROI Analytics** | Feature Not Available | Not enough data | Not enough data | #### Customer Support | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Case Management** | Feature Not Available | Not enough data | Not enough data | | **Customer Support Portal** | Feature Not Available | Not enough data | Not enough data | | **Knowledge Base** | Feature Not Available | Not enough data | Not enough data | | **Call Center Features** | Feature Not Available | Not enough data | Not enough data | | **Support Analytics** | Feature Not Available | Not enough data | Not enough data | #### Reporting & Analytics | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Reporting** | 7.8 (53 reviews) | 7.7 (5 reviews) ✓ Verified | Not enough data | | **Dashboards** | 8.4 (51 reviews) | 8.6 (6 reviews) ✓ Verified | Not enough data | | **Forecasting** | Feature Not Available | Not enough data | Not enough data | #### Mobile & Social | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Social Collaboration Features** | 6.8 (21 reviews) | Not enough data | Not enough data | | **Social Network Integration** | Feature Not Available | Not enough data | Not enough data | | **Mobile User Support** | 6.7 (26 reviews) | Not enough data | Not enough data | #### Platform | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Customization** | 9.1 (35 reviews) | Not enough data | Not enough data | | **Workflow Capability** | 8.5 (30 reviews) | 9.4 (8 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 9.2 (24 reviews) | Not enough data | Not enough data | | **Internationalization** | Feature Not Available | Not enough data | Not enough data | | **Sandbox / Test Environments** | Feature Not Available | Not enough data | Not enough data | | **Document & Content Mgmt.** | 7.2 (17 reviews) | Not enough data | Not enough data | | **Performance and Reliability** | 9.2 (24 reviews) | 8.0 (5 reviews) ✓ Verified | Not enough data | | **Output Document Generation** | 7.5 (16 reviews) | Not enough data | Not enough data | #### Integration | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Data Import & Export Tools** | 8.7 (22 reviews) | Not enough data | Not enough data | | **Integration APIs** | 8.5 (26 reviews) | Not enough data | Not enough data | | **Breadth of Partner Applications** | 7.2 (23 reviews) | Not enough data | Not enough data | #### Generative AI | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **AI Text Generation** | 8.3 (28 reviews) | Not enough data | Not enough data | #### Agentic AI - CRM | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Autonomous Task Execution** | 7.9 (16 reviews) | Not enough data | Not enough data | | **Multi-step Planning** | 6.7 (6 reviews) | Not enough data | Not enough data | | **Cross-system Integration** | 8.3 (20 reviews) | Not enough data | Not enough data | | **Adaptive Learning** | 5.7 (5 reviews) | Not enough data | Not enough data | | **Natural Language Interaction** | 8.2 (13 reviews) | Not enough data | Not enough data | | **Proactive Assistance** | Feature Not Available | Not enough data | Not enough data | | **Decision Making** | 7.6 (13 reviews) | Not enough data | Not enough data | ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Attio** | N/A | N/A | | **Keap** | N/A | N/A | | **Salesforce B2C Commerce** | N/A | N/A | #### Email Marketing | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Building and Personalizing Emails** | Not enough data | Not enough data | Not enough data | | **Sending Outbound Emails** | Not enough data | Not enough data | Not enough data | | **Manage Email Deliverability** | Not enough data | Not enough data | Not enough data | | **Automated Email Responses** | Not enough data | Not enough data | Not enough data | #### Online Marketing | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Landing Pages and Forms** | Not enough data | Not enough data | Not enough data | | **Dynamic Content** | Not enough data | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **Mobile Optimized** | Not enough data | Not enough data | Not enough data | | **Search Tracking and Optimization** | Not enough data | Not enough data | Not enough data | #### Lead Management | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Marketing Lead Database** | Not enough data | Not enough data | Not enough data | | **Data Quality Management** | Not enough data | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | Not enough data | | **Lead Scoring and Grading** | Not enough data | Not enough data | Not enough data | | **Lead Nurturing** | Not enough data | Not enough data | Not enough data | | **Online Behavior Tracking** | Not enough data | Not enough data | Not enough data | | **Automated Alerts and Tasks** | Not enough data | Not enough data | Not enough data | | **CRM Lead Integration** | Not enough data | Not enough data | Not enough data | #### Campaign Management | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Program Management** | Not enough data | Not enough data | Not enough data | | **Event / Webinar Marketing** | Not enough data | Not enough data | Not enough data | | **Calendaring** | Not enough data | Not enough data | Not enough data | | **Budgeting** | Not enough data | Not enough data | Not enough data | #### Social | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Social Listening** | Not enough data | Not enough data | Not enough data | | **Social Sharing** | Not enough data | Not enough data | Not enough data | | **Social Campaigns** | Not enough data | Not enough data | Not enough data | | **Social Media Engagement** | Not enough data | Not enough data | Not enough data | | **Social Media Advertising** | Not enough data | Not enough data | Not enough data | #### Reporting & Analytics | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Basic Reporting** | Not enough data | Not enough data | Not enough data | | **Web Analytics** | Not enough data | Not enough data | Not enough data | | **ROI Analytics** | Not enough data | Not enough data | Not enough data | | **Revenue Analytics** | Not enough data | Not enough data | Not enough data | | **SEO / Keyword Analytics** | Not enough data | Not enough data | Not enough data | #### Platform | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Customization ** | Not enough data | Not enough data | Not enough data | | **Workflow Capability** | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | Not enough data | | **Output Document Generation** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Marketing Automation | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Integration | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **Attio** | N/A | N/A | | **Keap** | N/A | N/A | | **Salesforce B2C Commerce** | N/A | N/A | #### Lead Generation | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Lead Builder** | Not enough data | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | ### Mobile E-Commerce | Product | Score | Reviews | |---|---|---| | **Attio** | N/A | N/A | | **Keap** | N/A | N/A | | **Salesforce B2C Commerce** | 8.4/10 | 30 | #### Design | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Templates - Mobile E-Commerce** | Not enough data | Not enough data | 8.3 (28 reviews) | | **Versions - Mobile E-Commerce** | Not enough data | Not enough data | 8.5 (29 reviews) | | **Testing - Mobile E-Commerce** | Not enough data | Not enough data | 8.6 (28 reviews) | | **Multichannel - Mobile E-Commerce** | Not enough data | Not enough data | 8.5 (28 reviews) | #### Personalization | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Branding - Mobile E-Commerce** | Not enough data | Not enough data | 8.3 (28 reviews) | | **Localization - Mobile E-Commerce** | Not enough data | Not enough data | 8.3 (28 reviews) | | **Digital Content - Mobile E-Commerce** | Not enough data | Not enough data | 8.5 (29 reviews) | | **Geofencing - Mobile E-Commerce** | Not enough data | Not enough data | 8.5 (27 reviews) | #### Analysis | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Dashboards - Mobile E-Commerce** | Not enough data | Not enough data | 8.4 (27 reviews) | | **User Behavior - Mobile E-Commerce** | Not enough data | Not enough data | 8.7 (26 reviews) | | **Sales - Mobile E-Commerce** | Not enough data | Not enough data | 8.3 (25 reviews) | ### Email Template Builder | Product | Score | Reviews | |---|---|---| | **Attio** | N/A | N/A | | **Keap** | N/A | N/A | | **Salesforce B2C Commerce** | N/A | N/A | #### Templates | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Text and Themes** | Not enough data | Not enough data | Not enough data | | **Stock Images** | Not enough data | Not enough data | Not enough data | | **Proofing** | Not enough data | Not enough data | Not enough data | | **Mobile Responsive** | Not enough data | Not enough data | Not enough data | #### Edit | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Pre-Made** | Not enough data | Not enough data | Not enough data | | **Build** | Not enough data | Not enough data | Not enough data | | **HTML** | Not enough data | Not enough data | Not enough data | #### Logistics | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Analytics** | Not enough data | Not enough data | Not enough data | | **Issues** | Not enough data | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | Not enough data | | **Shareable Link** | Not enough data | Not enough data | Not enough data | #### Generative AI | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Email Template Builder | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | ### Quote-to-Cash | Product | Score | Reviews | |---|---|---| | **Attio** | N/A | N/A | | **Keap** | N/A | N/A | | **Salesforce B2C Commerce** | N/A | N/A | #### Customer Requirements | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Quoting** | Not enough data | Not enough data | Not enough data | | **Configuration** | Not enough data | Not enough data | Not enough data | | **Pricing** | Not enough data | Not enough data | Not enough data | #### Contracts | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Creation** | Not enough data | Not enough data | Not enough data | | **Negotiation** | Not enough data | Not enough data | Not enough data | | **Execution** | Not enough data | Not enough data | Not enough data | #### Revenue | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Invoicing** | Not enough data | Not enough data | Not enough data | | **Matching** | Not enough data | Not enough data | Not enough data | | **Recognition** | Not enough data | Not enough data | Not enough data | ### SMS Marketing | Product | Score | Reviews | |---|---|---| | **Attio** | N/A | N/A | | **Keap** | N/A | N/A | | **Salesforce B2C Commerce** | N/A | N/A | #### Text Messaging | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Bulk SMS** | Not enough data | Not enough data | Not enough data | | **Two-Way Text Messaging** | Not enough data | Not enough data | Not enough data | | **Text Scheduler** | Not enough data | Not enough data | Not enough data | | **Automatic Replies** | Not enough data | Not enough data | Not enough data | | **Automatic URL Shortening** | Not enough data | Not enough data | Not enough data | | **MMS Marketing** | Not enough data | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | Not enough data | | **Transactional SMS** | Not enough data | Not enough data | Not enough data | #### SMS Platform | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Reporting** | Not enough data | Not enough data | Not enough data | | **Automation** | Not enough data | Not enough data | Not enough data | | **White Label** | Not enough data | Not enough data | Not enough data | | **Text-to-Landline** | Not enough data | Not enough data | Not enough data | | **Short Codes** | Not enough data | Not enough data | Not enough data | | **API Integration** | Not enough data | Not enough data | Not enough data | #### Agentic AI - SMS Marketing | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Invoice Management | Product | Score | Reviews | |---|---|---| | **Attio** | N/A | N/A | | **Keap** | N/A | N/A | | **Salesforce B2C Commerce** | N/A | N/A | #### Invoice Generation | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Templates** | Not enough data | Not enough data | Not enough data | | **Digital Invoices** | Not enough data | Not enough data | Not enough data | | **Recurring Invoices** | Not enough data | Not enough data | Not enough data | #### Invoice Processing | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Approvals** | Not enough data | Not enough data | Not enough data | | **Batch Processing** | Not enough data | Not enough data | Not enough data | | **Consolidation** | Not enough data | Not enough data | Not enough data | | **Match Invoices** | Not enough data | Not enough data | Not enough data | #### Analytics | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Due Dates** | Not enough data | Not enough data | Not enough data | | **Cashflow** | Not enough data | Not enough data | Not enough data | | **KPIs** | Not enough data | Not enough data | Not enough data | | **Payment Tracking** | Not enough data | Not enough data | Not enough data | #### Integration | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Accounting** | Not enough data | Not enough data | Not enough data | | **Payments** | Not enough data | Not enough data | Not enough data | | **ERP** | Not enough data | Not enough data | Not enough data | | **Account Sync** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Invoice Management | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | ### E-Merchandising | Product | Score | Reviews | |---|---|---| | **Attio** | N/A | N/A | | **Keap** | N/A | N/A | | **Salesforce B2C Commerce** | 9.1/10 | 23 | #### Merchandising | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Product Recommendations** | Not enough data | Not enough data | 9.2 (22 reviews) | | **Product Search** | Not enough data | Not enough data | 9.3 (22 reviews) | | **Product Display** | Not enough data | Not enough data | 9.3 (22 reviews) | | **Media File Storage** | Not enough data | Not enough data | 8.6 (22 reviews) | | **Web Content Management** | Not enough data | Not enough data | 8.8 (22 reviews) | #### Analytics | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Reports & Analytics** | Not enough data | Not enough data | 9.2 (22 reviews) | | **Customer Data** | Not enough data | Not enough data | 9.2 (22 reviews) | #### Administration | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Integrations** | Not enough data | Not enough data | 9.2 (21 reviews) | | **Dashboard** | Not enough data | Not enough data | 9.0 (21 reviews) | ### Shopping Cart | Product | Score | Reviews | |---|---|---| | **Attio** | N/A | N/A | | **Keap** | N/A | N/A | | **Salesforce B2C Commerce** | 8.6/10 | 28 | #### Administration | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Reporting** | Not enough data | Not enough data | 9.0 (27 reviews) | | **Cart Management** | Not enough data | Not enough data | 8.7 (26 reviews) | | **Shipping Information Collection** | Not enough data | Not enough data | 8.8 (27 reviews) | #### Integrations | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Payment Gateway Integration** | Not enough data | Not enough data | 8.8 (27 reviews) | | **E-commerce Platform Integration** | Not enough data | Not enough data | 9.0 (27 reviews) | | **Email Integration** | Not enough data | Not enough data | 8.6 (27 reviews) | #### Cart Management | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Multi Cart** | Not enough data | Not enough data | 8.3 (28 reviews) | | **Products** | Not enough data | Not enough data | 8.5 (27 reviews) | | **Templates** | Not enough data | Not enough data | 8.6 (26 reviews) | | **Embed** | Not enough data | Not enough data | 8.6 (27 reviews) | ### Landing Page Builders | Product | Score | Reviews | |---|---|---| | **Attio** | N/A | N/A | | **Keap** | N/A | N/A | | **Salesforce B2C Commerce** | N/A | N/A | #### Page Customization | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Drag and Drop** | Not enough data | Not enough data | Not enough data | | **Templates** | Not enough data | Not enough data | Not enough data | | **Advanced Customization** | Not enough data | Not enough data | Not enough data | | **Content Library** | Not enough data | Not enough data | Not enough data | #### Page Optimization | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **Mobile Responsive** | Not enough data | Not enough data | Not enough data | | **Web Analytics** | Not enough data | Not enough data | Not enough data | | **SEO** | Not enough data | Not enough data | Not enough data | #### Integrations | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **E-Commerce Integration** | Not enough data | Not enough data | Not enough data | | **Email Marketing Integration** | Not enough data | Not enough data | Not enough data | | **Domain Integration** | Not enough data | Not enough data | Not enough data | #### Generative AI | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Landing Page Builders | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | ### Lead Capture | Product | Score | Reviews | |---|---|---| | **Attio** | N/A | N/A | | **Keap** | N/A | N/A | | **Salesforce B2C Commerce** | N/A | N/A | #### Lead Monitoring | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Features** | Not enough data | Not enough data | Not enough data | | **Performance** | Not enough data | Not enough data | Not enough data | | **Identification** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Lead Capture | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | #### Data Capture | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Mobile** | Not enough data | Not enough data | Not enough data | | **Websites** | Not enough data | Not enough data | Not enough data | | **Social Media** | Not enough data | Not enough data | Not enough data | | **Data** | Not enough data | Not enough data | Not enough data | #### Analytics | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Export/Import** | Not enough data | Not enough data | Not enough data | | **Reporting** | Not enough data | Not enough data | Not enough data | #### Customization | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Forms** | Not enough data | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | Not enough data | | **Templates** | Not enough data | Not enough data | Not enough data | | **Integration** | Not enough data | Not enough data | Not enough data | ### E-Commerce Platforms | Product | Score | Reviews | |---|---|---| | **Attio** | N/A | N/A | | **Keap** | N/A | N/A | | **Salesforce B2C Commerce** | 8.3/10 | 296 | #### Headless Commerce | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Decoupling** | Not enough data | Not enough data | 8.2 (97 reviews) | | **REST APIs** | Not enough data | Not enough data | 8.5 (101 reviews) | | **Data Orchestration** | Not enough data | Not enough data | 8.4 (99 reviews) | | **Customization** | Not enough data | Not enough data | 8.4 (102 reviews) | | **Extensibility** | Not enough data | Not enough data | 8.4 (101 reviews) | #### Generative AI | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | 8.1 (82 reviews) | | **AI Text Summarization** | Not enough data | Not enough data | 7.9 (86 reviews) | #### Agentic AI - E-Commerce Platforms | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 8.8 (18 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | 8.4 (19 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | 8.6 (18 reviews) | | **Natural Language Interaction** | Not enough data | Not enough data | 8.6 (18 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | 8.6 (18 reviews) | | **Decision Making** | Not enough data | Not enough data | 8.6 (18 reviews) | #### Merchandising/Marketing | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Storefront Design Tools** | Not enough data | Not enough data | 8.3 (216 reviews) | | **Product Visualization** | Not enough data | Not enough data | 8.3 (162 reviews) | | **Recommendations / Personalization** | Not enough data | Not enough data | 8.2 (234 reviews) | | **Promotions and Discounts** | Not enough data | Not enough data | 8.0 (223 reviews) | | **Shopping Cart Abandonment** | Not enough data | Not enough data | 7.8 (209 reviews) | | **Product Reviews** | Not enough data | Not enough data | 8.1 (207 reviews) | | **SEO** | Not enough data | Not enough data | 8.1 (206 reviews) | #### Product Catalog | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Content Management** | Not enough data | Not enough data | 8.4 (218 reviews) | | **Product Configuration** | Not enough data | Not enough data | 8.2 (215 reviews) | | **Product Search and Filtering** | Not enough data | Not enough data | 8.3 (224 reviews) | | **Intangible Products** | Not enough data | Not enough data | 8.2 (195 reviews) | #### Order Process | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Checkout Process** | Not enough data | Not enough data | 8.3 (218 reviews) | | **Shipping Options** | Not enough data | Not enough data | 8.2 (212 reviews) | | **Tax Display and Processing** | Not enough data | Not enough data | 8.3 (209 reviews) | | **Payment Processing** | Not enough data | Not enough data | 8.3 (215 reviews) | | **Order Management** | Not enough data | Not enough data | 8.3 (218 reviews) | | **Returns / Refunds** | Not enough data | Not enough data | 7.9 (203 reviews) | | **Inventory Management** | Not enough data | Not enough data | 8.3 (204 reviews) | | **Multi-Channel Fulfillment** | Not enough data | Not enough data | 8.2 (187 reviews) | #### Multi-Channel Support | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Omnichannel** | Not enough data | Not enough data | 8.3 (201 reviews) | | **Mobile** | Not enough data | Not enough data | 8.2 (203 reviews) | | **Social Commerce** | Not enough data | Not enough data | 8.4 (187 reviews) | | **Customer Service** | Not enough data | Not enough data | 8.3 (207 reviews) | | **Store Locator** | Not enough data | Not enough data | 8.0 (193 reviews) | | **3rd-Party Store Integration** | Not enough data | Not enough data | 8.1 (134 reviews) | | **B2B** | Not enough data | Not enough data | 8.2 (182 reviews) | #### Platform | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **APIs** | Not enough data | Not enough data | 8.2 (199 reviews) | | **Customization** | Not enough data | Not enough data | 8.2 (217 reviews) | | **Integrations to Add-on Tools** | Not enough data | Not enough data | 8.3 (207 reviews) | | **User Management** | Not enough data | Not enough data | 8.4 (216 reviews) | | **Reporting / Analytics** | Not enough data | Not enough data | 8.2 (221 reviews) | | **Security** | Not enough data | Not enough data | 8.6 (210 reviews) | | **Multi-Site Management** | Not enough data | Not enough data | 8.6 (198 reviews) | | **Admin Access Rights** | Not enough data | Not enough data | 8.5 (202 reviews) | | **Test-to-Product Migration** | Not enough data | Not enough data | 8.3 (187 reviews) | | **Internationalization** | Not enough data | Not enough data | 8.5 (183 reviews) | | **Cross Browser Support** | Not enough data | Not enough data | 8.4 (194 reviews) | | **Performance and Reliability** | Not enough data | Not enough data | 8.5 (224 reviews) | ### Lead Scoring | Product | Score | Reviews | |---|---|---| | **Attio** | N/A | N/A | | **Keap** | N/A | N/A | | **Salesforce B2C Commerce** | N/A | N/A | #### Agentic AI - Lead Scoring | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Attribution | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Lead Opportunity** | Not enough data | Not enough data | Not enough data | | **Lead Assignment** | Not enough data | Not enough data | Not enough data | | **Pipeline Acceleration** | Not enough data | Not enough data | Not enough data | #### Discovery | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Lead Management** | Not enough data | Not enough data | Not enough data | | **Scoring/Ranking** | Not enough data | Not enough data | Not enough data | | **Lead Context** | Not enough data | Not enough data | Not enough data | #### Management | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Conversion Viability** | Not enough data | Not enough data | Not enough data | | **Workflow** | Not enough data | Not enough data | Not enough data | #### Platform | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Data Synchronization** | Not enough data | Not enough data | Not enough data | | **Analysis** | Not enough data | Not enough data | Not enough data | ### Email Tracking | Product | Score | Reviews | |---|---|---| | **Attio** | N/A | N/A | | **Keap** | N/A | N/A | | **Salesforce B2C Commerce** | N/A | N/A | #### Agentic AI - Email Tracking | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Analytics | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Open Rates** | Not enough data | Not enough data | Not enough data | | **Link Activity** | Not enough data | Not enough data | Not enough data | | **Attachment Activity** | Not enough data | Not enough data | Not enough data | #### Customizations | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Email Platform Integration** | Not enough data | Not enough data | Not enough data | | **Email Scheduling** | Not enough data | Not enough data | Not enough data | | **Notifications** | Not enough data | Not enough data | Not enough data | | **Email Categorization** | Not enough data | Not enough data | Not enough data | | **Templates** | Not enough data | Not enough data | Not enough data | #### Generative AI | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | ### Sales Analytics | Product | Score | Reviews | |---|---|---| | **Attio** | N/A | N/A | | **Keap** | N/A | N/A | | **Salesforce B2C Commerce** | N/A | N/A | #### Agentic AI - Sales Analytics | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | #### Data Sourcing | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Data Sourcing** | Not enough data | Not enough data | Not enough data | | **Exporting & Sharing Data** | Not enough data | Not enough data | Not enough data | | **Multi-Device Data Visualization** | Not enough data | Not enough data | Not enough data | | **Interactive Dashboards** | Not enough data | Not enough data | Not enough data | | **Data Segmentation** | Not enough data | Not enough data | Not enough data | #### Predictive Analytics | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Lead Scoring** | Not enough data | Not enough data | Not enough data | | **Opportunity Scoring** | Not enough data | Not enough data | Not enough data | | **Risk Analysis** | Not enough data | Not enough data | Not enough data | | **Live Forecasting** | Not enough data | Not enough data | Not enough data | #### Sales Management | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Live Pipeline Management** | Not enough data | Not enough data | Not enough data | | **Sales Gamification** | Not enough data | Not enough data | Not enough data | | **Account-Based Analytics** | Not enough data | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | Not enough data | ### Accounting & Finance | Product | Score | Reviews | |---|---|---| | **Attio** | N/A | N/A | | **Keap** | N/A | N/A | | **Salesforce B2C Commerce** | N/A | N/A | #### Agentic AI - Accounting & Finance | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | ### Insurance CRM | Product | Score | Reviews | |---|---|---| | **Attio** | N/A | N/A | | **Keap** | N/A | N/A | | **Salesforce B2C Commerce** | N/A | N/A | #### Relationship Management - Insurance CRM | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Renewal Management** | Not enough data | Not enough data | Not enough data | | **Client Communication Tools** | Not enough data | Not enough data | Not enough data | | **Lead Tracking** | Not enough data | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | Not enough data | | **Winbacks** | Not enough data | Not enough data | Not enough data | | **Communication History** | Not enough data | Not enough data | Not enough data | | **Activity Management** | Not enough data | Not enough data | Not enough data | | **Reputation Management** | Not enough data | Not enough data | Not enough data | #### Follow up Automation - Insurance CRM | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Automated Follow-Ups** | Not enough data | Not enough data | Not enough data | | **Marketing Campaigns** | Not enough data | Not enough data | Not enough data | #### Document Management - Insurance CRM | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Documentation handling** | Not enough data | Not enough data | Not enough data | #### Integrations & Reports - Insurance CRM | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Integrations** | Not enough data | Not enough data | Not enough data | | **Reporting & Analytics** | Not enough data | Not enough data | Not enough data | ### Omnichannel Commerce | Product | Score | Reviews | |---|---|---| | **Attio** | N/A | N/A | | **Keap** | N/A | N/A | | **Salesforce B2C Commerce** | 8.4/10 | 28 | #### Reporting | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Reports & Analytics** | Not enough data | Not enough data | 8.6 (28 reviews) | | **Data Transfer Tools** | Not enough data | Not enough data | 8.5 (28 reviews) | #### Omnichannel Features | Feature | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Retail Management** | Not enough data | Not enough data | 8.0 (27 reviews) | | **POS Integration** | Not enough data | Not enough data | 8.0 (27 reviews) | | **Social Media Integration** | Not enough data | Not enough data | 8.2 (26 reviews) | | **Customer Service Integration** | Not enough data | Not enough data | 8.6 (27 reviews) | | **Marketing Tools** | Not enough data | Not enough data | 8.6 (27 reviews) | | **E-commerce Integration** | Not enough data | Not enough data | 8.6 (28 reviews) | | **ERP Integration** | Not enough data | Not enough data | 8.3 (27 reviews) | --- ## Categories **Unique to Attio (1):** [CRM Software](https://www.g2.com/categories/crm) **Unique to Keap (12):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Quote-to-Cash Software](https://www.g2.com/categories/quote-to-cash), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Invoice Management Software](https://www.g2.com/categories/invoice-management), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [CRM Software](https://www.g2.com/categories/crm), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm) **Unique to Salesforce B2C Commerce (5):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms), [E-Merchandising Software](https://www.g2.com/categories/e-merchandising), [Mobile E-Commerce Software](https://www.g2.com/categories/mobile-e-commerce), [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce), [Shopping Cart Software](https://www.g2.com/categories/shopping-cart) --- ## Reviewer Demographics ### By Company Size | Segment | Attio | Keap | Salesforce B2C Commerce | |---|---|---|---| | **Small-Business** | 84.4% | 76.0% | 25.9% | | **Mid-Market** | 15.1% | 20.0% | 40.4% | | **Enterprise** | 0.5% | 4.0% | 33.6% | ### By Industry #### Attio - **Computer Software:** 22.8% - **Information Technology and Services:** 16.5% - **Venture Capital & Private Equity:** 8.9% - **Consulting:** 7.0% - **Financial Services:** 4.4% - **Construction:** 3.2% - **Health, Wellness and Fitness:** 3.2% - **Marketing and Advertising:** 3.2% - **Accounting:** 1.9% - **Design:** 1.9% - **Other:** 27.2% #### Keap - **Consulting:** 16.7% - **Marketing and Advertising:** 16.7% - **Information Technology and Services:** 11.1% - **Manufacturing:** 5.6% - **Real Estate:** 5.6% - **Professional Training & Coaching:** 5.6% - **Market Research:** 5.6% - **Leisure, Travel & Tourism:** 5.6% - **Health, Wellness and Fitness:** 5.6% - **Financial Services:** 5.6% - **Other:** 16.7% #### Salesforce B2C Commerce - **Retail:** 12.4% - **Information Technology and Services:** 11.1% - **Computer Software:** 8.1% - **Apparel & Fashion:** 5.6% - **Accounting:** 4.3% - **Consumer Goods:** 4.1% - **Consulting:** 3.9% - **Financial Services:** 3.8% - **Marketing and Advertising:** 3.2% - **Internet:** 2.4% - **Other:** 41.1% --- ## Alternatives ### Alternatives to Attio - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13810 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3046 reviews) - [folk](https://www.g2.com/products/folk-folk/reviews) — 4.5/5 stars (328 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25791 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews) - [monday CRM](https://www.g2.com/products/monday-crm/reviews) — 4.6/5 stars (1165 reviews) - [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews) - [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (638 reviews) - [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2040 reviews) - [Creatio](https://www.g2.com/products/creatio/reviews) — 4.6/5 stars (313 reviews) ### Alternatives to Keap - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1065 reviews) - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews) - [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25791 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13810 reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews) - [Agile CRM](https://www.g2.com/products/agile-crm/reviews) — 4.0/5 stars (365 reviews) - [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews) ### Alternatives to Salesforce B2C Commerce - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (602 reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (868 reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews) - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (267 reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5104 reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1275 reviews) - [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews) - [Centra](https://www.g2.com/products/centra/reviews) — 4.8/5 stars (69 reviews) - [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews) --- ## Top Discussions ### Attio No discussions available for this product. ### Keap No discussions available for this product. ### Salesforce B2C Commerce - Title: [Is Salesforce an ecommerce platform?](https://www.g2.com/discussions/is-salesforce-an-ecommerce-platform) — 1 comment > **Top comment:** "Yes B2C Commerce is an ecommerce platform. The Salesforce B2C Commerce Platform empowers customers to quickly grow profitability. Customers o all sizes can..." - Title: [What is b2b and b2c in Salesforce?](https://www.g2.com/discussions/salesforce-commerce-for-b2c-what-is-b2b-and-b2c-in-salesforce) — 1 comment > **Top comment:** "B2B is digital solutions for business to business buyers and B2C is digital solutions for business to customer buyers. For more information checkout..." - Title: [What is a b2c platform?](https://www.g2.com/discussions/what-is-a-b2c-platform) — 1 comment > **Top comment:** "B2C business-to-consumer ecommerce, also called retail ecommerce, is a business model that involves sales between online businesses and consumers. B2C..." - Title: [What is Salesforce commerce?](https://www.g2.com/discussions/what-is-salesforce-commerce) — 1 comment > **Top comment:** "Salesforce Commerce helps you maximize revenue and deliver success now through capabilities including B2C Commerce, B2B Commerce, Order Management, and..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/attio-vs-thryv-keap-vs-salesforce-b2c-commerce)