# Attio vs Bigin by Zoho CRM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Bigin by Zoho CRM excels in **ease of use** , with many users appreciating its **intuitive interface** that simplifies sales and customer management. One user noted, "What I like best about Bigin by Zoho CRM is its simplicity and ease of use," highlighting its effectiveness for small and medium-sized businesses.
- **Users say** that Attio shines in **task management** , making it a great choice for sales teams. Reviewers have mentioned, "I use Attio as a CRM for my sales job to create tasks, enter deals, and put in client information," indicating its strong organizational capabilities.
- **According to verified reviews** , Bigin by Zoho CRM offers a **cost-effective solution** with a free entry-level price, making it accessible for small businesses. Users appreciate that it provides essential features without overwhelming costs, as one user described it as "easy to use, beginner friendly and cost effective."
- **Reviewers mention** that Attio provides excellent **customization options** , with users praising its ability to adapt to specific workflows. One user highlighted, "Easily customizable with MCP," showcasing its flexibility compared to more rigid legacy CRMs.
- **G2 reviewers report** that Bigin by Zoho CRM has a strong focus on **customer support** , with a quality rating that reflects users' satisfaction. Many users have noted the helpfulness of the support team, which contributes to a smoother experience when navigating the platform.
- **Users say** that while Attio has a solid performance in **contact and account management** , Bigin by Zoho CRM also competes well in this area, with users appreciating its straightforward approach to managing customer relationships. However, Attio's higher score in this category suggests it may offer more advanced features for users who prioritize this functionality.



| | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 544 | 845 | 
| **Largest Market Segment** | Small-Business (84.1% of reviews) | Small-Business (90.4% of reviews) | 
| **Entry Level Price** | Free 3 Seats Per Month | $0.00 | 

---
## Top Pros & Cons

### Attio

Pros:
- Ease of Use (75 reviews)
- Easy Setup (43 reviews)

Cons:
- Integration Issues (25 reviews)
- Missing Features (23 reviews)

### Bigin by Zoho CRM

Pros:
- Ease of Use (256 reviews)
- Simple (133 reviews)

Cons:
- Missing Features (81 reviews)
- Limited Features (75 reviews)

---
## Ratings Comparison
| Rating | Attio | Bigin by Zoho CRM | 
|---|---|---|
  | **Meets Requirements** | 8.2 (207 reviews) | 8.6 (761 reviews) | 
  | **Ease of Use** | 8.3 (209 reviews) | 9.1 (780 reviews) | 
  | **Ease of Setup** | 8.0 (192 reviews) | 8.8 (674 reviews) | 
  | **Ease of Admin** | 8.4 (54 reviews) | 8.8 (453 reviews) | 
  | **Quality of Support** | 8.4 (178 reviews) | 8.5 (686 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (52 reviews) | 8.6 (429 reviews) | 
  | **Product Direction (% positive)** | 9.0 (188 reviews) | 9.4 (741 reviews) | 

---
## Pricing

### Attio

#### Entry-Level Pricing

Plan: Free

Price: Free 3 Seats Per Month

Description: For individuals getting started

Key Features:
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats

[Browse all 4 editions](https://www.g2.com/products/attio/pricing)

#### Free Trial

Yes

### Bigin by Zoho CRM

#### Entry-Level Pricing

Plan: Free Edition

Price: $0.00

Description: Single user

Key Features:
- Single Pipeline
- 500 Records
- Contacts, Products, and Activity Management

[Browse all 4 editions](https://www.g2.com/products/bigin-by-zoho-crm/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Attio** | 8.2/10 | 200 |
| **Bigin by Zoho CRM** | 8.0/10 | 655 |

#### Sales Force Automation

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Contact & Account Management** | 9.5 (120 reviews) | 8.8 (501 reviews) | 
| **Opportunity & Pipeline Mgmt.** | 9.3 (135 reviews) | 8.9 (527 reviews) | 
| **Task / Activity Management** | 8.7 (87 reviews) | 8.7 (478 reviews) | 
| **Desktop Integration** | 9.1 (67 reviews) | 8.2 (418 reviews) | 
| **Product & Price List Management** | Feature Not Available | 8.2 (407 reviews) | 
| **Quote & Order Management** | Feature Not Available | 7.9 (369 reviews) | 

#### Marketing Automation

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Email Marketing** | 7.2 (39 reviews) | 8.0 (400 reviews) | 
| **Campaign Management** | Feature Not Available | 7.9 (386 reviews) | 
| **Lead Management** | 9.0 (84 reviews) | 8.6 (456 reviews) | 
| **Marketing ROI Analytics** | Feature Not Available | 7.6 (376 reviews) | 

#### Customer Support

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Case Management** | Feature Not Available | 8.0 (390 reviews) | 
| **Customer Support Portal** | Feature Not Available | 7.9 (383 reviews) | 
| **Knowledge Base** | Feature Not Available | 8.0 (375 reviews) | 
| **Call Center Features** | Feature Not Available | 7.6 (375 reviews) | 
| **Support Analytics** | Feature Not Available | 8.0 (363 reviews) | 

#### Reporting & Analytics

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Reporting** | 7.9 (65 reviews) | 8.2 (369 reviews) | 
| **Dashboards** | 8.6 (67 reviews) | 8.4 (394 reviews) | 
| **Forecasting** | Feature Not Available | 7.9 (331 reviews) | 

#### Mobile & Social

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Social Collaboration Features** | 7.2 (24 reviews) | 7.7 (342 reviews) | 
| **Social Network Integration** | Feature Not Available | 7.4 (345 reviews) | 
| **Mobile User Support** | 7.0 (28 reviews) | 8.2 (355 reviews) | 

#### Platform

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Customization** | 9.1 (35 reviews) | 8.2 (429 reviews) | 
| **Workflow Capability** | 8.5 (30 reviews) | 8.4 (434 reviews) | 
| **User, Role, and Access Management** | 9.2 (24 reviews) | 8.6 (407 reviews) | 
| **Internationalization** | Feature Not Available | 8.0 (368 reviews) | 
| **Document & Content Mgmt.** | 7.2 (17 reviews) | 8.0 (320 reviews) | 
| **Performance and Reliability** | 9.2 (24 reviews) | 8.9 (405 reviews) | 
| **Output Document Generation** | 7.5 (16 reviews) | Feature Not Available | 

#### Integration

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Data Import & Export Tools** | 8.7 (22 reviews) | 8.4 (346 reviews) | 
| **Integration APIs** | 8.5 (26 reviews) | 8.0 (346 reviews) | 
| **Breadth of Partner Applications** | 7.2 (23 reviews) | 7.9 (327 reviews) | 

#### Generative AI

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **AI Text Generation** | 8.4 (33 reviews) | Feature Not Available | 

#### Agentic AI - CRM

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (21 reviews) | 7.5 (69 reviews) | 
| **Multi-step Planning** | 8.0 (10 reviews) | 7.7 (69 reviews) | 
| **Cross-system Integration** | 8.7 (27 reviews) | 7.8 (73 reviews) | 
| **Adaptive Learning** | 5.7 (5 reviews) | 7.5 (68 reviews) | 
| **Natural Language Interaction** | 8.3 (14 reviews) | 7.1 (69 reviews) | 
| **Proactive Assistance** | Feature Not Available | 7.6 (69 reviews) | 
| **Decision Making** | 8.2 (18 reviews) | 7.7 (71 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Attio** | N/A | N/A |
| **Bigin by Zoho CRM** | 8.0/10 | 191 |

#### Integrated Workflows

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Task Management** | Not enough data | 8.6 (166 reviews) | 
| **Email Tracking/Automation** | Not enough data | 8.3 (171 reviews) | 
| **Calls and Voice** | Not enough data | 7.7 (148 reviews) | 
| **Other Outreach Options ** | Not enough data | 8.0 (140 reviews) | 
| **CRM Integration** | Not enough data | 8.7 (160 reviews) | 
| **Calendar** | Not enough data | 8.2 (171 reviews) | 
| **Shared Records** | Not enough data | 8.4 (154 reviews) | 

#### Repeatability and Reportability

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Content Management** | Not enough data | 8.0 (144 reviews) | 
| **Workflow Management** | Not enough data | 8.5 (156 reviews) | 
| **Workflow Performance** | Not enough data | 8.4 (143 reviews) | 
| **Sales Coaching and Insights** | Not enough data | Feature Not Available | 
| **Gamification** | Not enough data | 7.0 (137 reviews) | 

#### AI and Automation

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 8.1 (146 reviews) | 
| **Lead Scoring** | Not enough data | 7.8 (142 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 7.3 (139 reviews) | 
| **Buyer Intelligence** | Not enough data | 7.4 (142 reviews) | 
| **Machine Learning** | Not enough data | 6.7 (140 reviews) | 

#### Generative AI

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 

#### Agentic AI - Sales Engagement

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (23 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (22 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (23 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (22 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.0 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (22 reviews) | 
| **Decision Making** | Not enough data | 8.1 (24 reviews) | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Attio** | N/A | N/A |
| **Bigin by Zoho CRM** | 8.1/10 | 114 |

#### Agentic AI - Sales Performance Management

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (12 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.3 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 8.8 (12 reviews) | 

#### Incentives

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Badges** | Not enough data | 7.6 (90 reviews) | 
| **Triggers** | Not enough data | 8.0 (96 reviews) | 
| **Commission Calculator** | Not enough data | 7.0 (92 reviews) | 
| **Leaderboards** | Not enough data | 7.7 (92 reviews) | 

#### Personalization

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Profiles** | Not enough data | 8.3 (98 reviews) | 
| **Custom Reports** | Not enough data | 8.1 (97 reviews) | 
| **Dashboards** | Not enough data | 8.5 (101 reviews) | 
| **Goal Setting** | Not enough data | 8.2 (94 reviews) | 

#### Administrative

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Integration** | Not enough data | 8.3 (94 reviews) | 
| **Employee Structure** | Not enough data | 8.1 (92 reviews) | 
| **Behavior Monitoring** | Not enough data | Feature Not Available | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Attio** | N/A | N/A |
| **Bigin by Zoho CRM** | 7.6/10 | 109 |

#### Agentic AI - Email Tracking

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (13 reviews) | 
| **Multi-step Planning** | Not enough data | 7.3 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (14 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (14 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (13 reviews) | 
| **Decision Making** | Not enough data | 7.3 (13 reviews) | 

#### Analytics

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Open Rates** | Not enough data | 8.0 (95 reviews) | 
| **Link Activity** | Not enough data | Feature Not Available | 
| **Attachment Activity** | Not enough data | Feature Not Available | 

#### Customizations

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.3 (101 reviews) | 
| **Email Scheduling** | Not enough data | 8.0 (96 reviews) | 
| **Notifications** | Not enough data | 8.3 (100 reviews) | 
| **Email Categorization** | Not enough data | 8.0 (93 reviews) | 
| **Templates** | Not enough data | 8.1 (93 reviews) | 

#### Generative AI

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Attio** | N/A | N/A |
| **Bigin by Zoho CRM** | 8.0/10 | 155 |

#### Agentic AI - Sales Analytics

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 8.5 (12 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.9 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (12 reviews) | 

#### Data Sourcing

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Data Sourcing** | Not enough data | 7.8 (121 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.3 (120 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.3 (114 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.3 (115 reviews) | 
| **Data Segmentation** | Not enough data | 8.2 (116 reviews) | 

#### Predictive Analytics

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Lead Scoring** | Not enough data | 7.7 (123 reviews) | 
| **Opportunity Scoring** | Not enough data | 7.7 (122 reviews) | 
| **Risk Analysis** | Not enough data | 7.3 (118 reviews) | 
| **Live Forecasting** | Not enough data | 7.8 (125 reviews) | 

#### Sales Management

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.8 (132 reviews) | 
| **Sales Gamification** | Not enough data | 7.6 (124 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.0 (123 reviews) | 
| **Activity Tracking** | Not enough data | 8.3 (128 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Attio** | N/A | N/A |
| **Bigin by Zoho CRM** | 7.5/10 | 69 |

#### Agentic AI - Outbound Call Tracking

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (10 reviews) | 

#### Calling

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Record Calls** | Not enough data | 7.0 (55 reviews) | 
| **Generate Location** | Not enough data | 6.8 (54 reviews) | 
| **Call Types** | Not enough data | 7.3 (55 reviews) | 
| **Click-to-Call** | Not enough data | 7.3 (54 reviews) | 
| **Auto Dialer** | Not enough data | 6.7 (9 reviews) | 

#### Contacts

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Personalization** | Not enough data | 8.2 (59 reviews) | 
| **Information Locater** | Not enough data | 7.8 (56 reviews) | 
| **Record Prospect Data** | Not enough data | 8.1 (58 reviews) | 

#### Insights

| Feature | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Notes** | Not enough data | 8.3 (55 reviews) | 
| **Daily Summary** | Not enough data | 8.2 (56 reviews) | 
| **Automated Voicemails** | Not enough data | 6.5 (54 reviews) | 
| **Automated Emails** | Not enough data | 7.6 (59 reviews) | 
| **Sorts Prospects** | Not enough data | 7.8 (54 reviews) | 
| **Automated Note Taking** | Not enough data | 7.2 (9 reviews) | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)


**Unique to Bigin by Zoho CRM (5):** [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Attio | Bigin by Zoho CRM | 
|---|---|---|
| **Small-Business** | 84.1% | 90.4% | 
| **Mid-Market** | 15.5% | 8.4% | 
| **Enterprise** | 0.4% | 1.2% | 

### By Industry

#### Attio

- **Computer Software:** 24.2%
- **Information Technology and Services:** 17.4%
- **Venture Capital & Private Equity:** 7.2%
- **Consulting:** 5.3%
- **Financial Services:** 4.8%
- **Design:** 2.9%
- **Health, Wellness and Fitness:** 2.9%
- **Marketing and Advertising:** 2.9%
- **Construction:** 2.4%
- **Accounting:** 1.9%
- **Other:** 28.0%

#### Bigin by Zoho CRM

- **Information Technology and Services:** 10.4%
- **Marketing and Advertising:** 10.0%
- **Computer Software:** 5.8%
- **Consulting:** 5.2%
- **Real Estate:** 4.6%
- **Education Management:** 4.4%
- **Financial Services:** 4.2%
- **Accounting:** 2.8%
- **Construction:** 2.5%
- **Leisure, Travel & Tourism:** 2.4%
- **Other:** 47.6%

---
## Alternatives

### Alternatives to Attio

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13867 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3089 reviews)
- [folk](https://www.g2.com/products/folk-folk/reviews) — 4.5/5 stars (333 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25851 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2940 reviews)
- [monday CRM](https://www.g2.com/products/monday-crm/reviews) — 4.6/5 stars (1273 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1158 reviews)
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (646 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2045 reviews)
- [Creatio](https://www.g2.com/products/creatio/reviews) — 4.6/5 stars (358 reviews)

### Alternatives to Bigin by Zoho CRM

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13867 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1236 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3089 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25851 reviews)
- [monday CRM](https://www.g2.com/products/monday-crm/reviews) — 4.6/5 stars (1273 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2045 reviews)
- [Less Annoying CRM](https://www.g2.com/products/less-annoying-crm/reviews) — 4.9/5 stars (665 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1158 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1441 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14708 reviews)

---
## Top Discussions

### Attio

No discussions available for this product.

### Bigin by Zoho CRM

- Title: [Does Bigin integrate with Zoho CRM?](https://www.g2.com/discussions/does-bigin-integrate-with-zoho-crm) — 2 comments, 1 upvote
  > **Top comment:** "Yes it's possible. Make sure to add a user to both Bigin and CRM for the records to be assigned to the same owners after the sync. When the user is not..."
- Title: [What is Zoho Bigin?](https://www.g2.com/discussions/what-is-zoho-bigin) — 2 comments
  > **Top comment:** "It is a CRM, but in a much more simplified version than zohoCRM, yet it is powerful. As a professional experience, I can indicate that it contributes to..."
- Title: [What is Bigin used for?](https://www.g2.com/discussions/what-is-bigin-used-for) — 1 comment
  > **Top comment:** "It is a CRM, a system to improve customer relationships and management, it will facilitate and help you improve follow-up."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/attio-vs-bigin-by-zoho-crm)