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Compare Attio and Bigin by Zoho CRM 
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At a Glance
Market Segments
Small-Business (92.3% of reviews)
Small-Business (90.3% of reviews)
Entry-Level Pricing
Free 3 Seats Per Month
$7.00
Attio
Star Rating
(30)4.4 out of 5
Market Segments
Small-Business (92.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free 3 Seats Per Month
Browse all 4 pricing plansBigin by Zoho CRM
Star Rating
(706)4.6 out of 5
Market Segments
Small-Business (90.3% of reviews)
Pros & Cons
Entry-Level Pricing
$7.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Bigin by Zoho CRM excels in user satisfaction, boasting a significantly higher overall score compared to Attio. Users appreciate its clean and user-friendly interface, which makes it easy to navigate and manage leads effectively.
- Users say that Bigin's implementation process is straightforward, with many highlighting the intuitive onboarding wizard that helps teams get up and running quickly. In contrast, while Attio is customizable, some users note that it requires a bit more effort to set up effectively.
- Reviewers mention that Bigin's pipeline management features are particularly well-received, with users enjoying the column layout that allows for easy movement of leads. This feature contributes to a more streamlined workflow, which many find refreshing compared to more complex systems.
- According to verified reviews, Attio shines in its customization capabilities, allowing users to create tailored reports and workflows. Users have successfully integrated their invoice information and billable hours into the platform, making it a versatile tool for managing client relationships.
- G2 reviewers highlight that both products offer solid support, but Bigin stands out with its quality of customer service. Users appreciate the responsiveness and helpfulness of the support team, which enhances their overall experience with the software.
- Users report that while Attio has a competitive edge in features like contact and account management, Bigin's overall performance and user satisfaction metrics suggest it may be a better fit for small businesses looking for a reliable CRM solution without the steep learning curve.
Pricing
Entry-Level Pricing
Attio
Free
Free
3 Seats Per Month
For very small teams
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
Bigin by Zoho CRM
Express
$7.00
$7/user/month - Billed Annually
- Team Pipelines (3)
- 50,000 Records
- Instant Workflows (10)
Free Trial
Attio
Free Trial is available
Bigin by Zoho CRM
Free Trial is available
Ratings
Meets Requirements
8.4
25
8.6
635
Ease of Use
9.3
26
9.1
652
Ease of Setup
8.7
19
8.8
544
Ease of Admin
8.5
13
8.8
414
Quality of Support
8.5
25
8.5
575
Has the product been a good partner in doing business?
8.3
12
8.6
391
Product Direction (% positive)
9.1
26
9.3
630
Features by Category
Sales Force Automation
9.4
20
8.7
446
Feature Not Available
Feature Not Available
9.5
22
8.8
456
8.4
22
8.6
444
Feature Not Available
Feature Not Available
8.7
15
8.2
407
Feature Not Available
8.2
404
Feature Not Available
7.9
365
Feature Not Available
Feature Not Available
Marketing Automation
7.3
15
8.0
392
Feature Not Available
7.9
384
9.0
19
8.5
416
Feature Not Available
7.6
373
Customer Support
Feature Not Available
8.0
385
Feature Not Available
7.9
383
Feature Not Available
8.0
375
Feature Not Available
7.6
374
Feature Not Available
8.0
362
Reporting & Analytics
8.6
17
8.2
349
8.6
19
8.4
384
Feature Not Available
7.9
330
Mobile & Social
7.1
13
7.6
339
Feature Not Available
7.4
342
7.4
17
8.2
344
Platform
8.6
18
8.2
396
9.1
15
8.4
401
9.4
18
8.6
398
Feature Not Available
8.0
365
Feature Not Available
Feature Not Available
7.1
13
8.0
317
9.2
16
8.9
385
7.5
12
Feature Not Available
Integration
8.7
18
8.4
342
8.9
16
7.9
332
7.7
14
7.9
314
Generative AI
7.2
12
Feature Not Available
Agentic AI - CRM
Not enough data
7.4
67
Not enough data
7.6
66
Not enough data
7.7
67
Not enough data
7.4
66
Not enough data
7.1
67
Not enough data
7.6
67
Not enough data
7.6
68
Integrated Workflows
Not enough data
8.6
165
Not enough data
8.3
170
Not enough data
7.7
148
Not enough data
8.0
140
Not enough data
8.7
159
Not enough data
8.2
171
Not enough data
8.4
154
Repeatability and Reportability
Not enough data
8.0
145
Not enough data
8.5
157
Not enough data
8.4
144
Not enough data
Feature Not Available
Not enough data
7.0
136
AI and Automation
Not enough data
8.1
147
Not enough data
7.8
143
Not enough data
7.3
139
Not enough data
7.4
142
Not enough data
6.8
139
Generative AI
Not enough data
Feature Not Available
Agentic AI - Sales Engagement
Not enough data
7.7
22
Not enough data
7.9
21
Not enough data
8.3
22
Not enough data
7.9
21
Not enough data
8.1
19
Not enough data
8.0
21
Not enough data
8.1
23
Agentic AI - Sales Performance Management
Not enough data
8.3
11
Not enough data
8.3
10
Not enough data
8.8
11
Incentives
Not enough data
7.6
89
Not enough data
8.0
95
Not enough data
7.0
91
Not enough data
7.7
91
Personalization
Not enough data
8.3
97
Not enough data
8.1
95
Not enough data
8.5
99
Not enough data
8.2
93
Administrative
Not enough data
8.3
93
Not enough data
8.1
91
Not enough data
Feature Not Available
Agentic AI - Email Tracking
Not enough data
7.1
13
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
7.2
12
Analytics
Not enough data
8.0
95
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Customizations
Not enough data
8.3
100
Not enough data
7.9
95
Not enough data
8.3
100
Not enough data
8.0
92
Not enough data
8.1
92
Generative AI
Not enough data
Feature Not Available
Agentic AI - Sales Analytics
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
8.5
11
Not enough data
7.9
11
Not enough data
8.0
11
Data Sourcing
Not enough data
7.8
120
Not enough data
8.3
119
Not enough data
8.3
113
Not enough data
8.3
114
Not enough data
8.2
115
Predictive Analytics
Not enough data
7.7
122
Not enough data
7.7
121
Not enough data
7.3
117
Not enough data
7.8
125
Sales Management
Not enough data
8.8
130
Not enough data
7.6
123
Not enough data
8.0
122
Not enough data
8.3
128
Agentic AI - Outbound Call Tracking
Not enough data
7.2
10
Not enough data
7.3
10
Calling
Not enough data
7.0
56
Not enough data
6.8
55
Not enough data
7.3
56
Not enough data
7.4
55
Not enough data
6.7
9
Contacts
Not enough data
8.2
60
Not enough data
7.8
57
Not enough data
8.1
59
Insights
Not enough data
8.3
56
Not enough data
8.2
57
Not enough data
6.5
55
Not enough data
7.6
60
Not enough data
7.8
55
Not enough data
7.2
9
Categories
Categories
Shared Categories
Attio and Bigin by Zoho CRM are categorized as CRM
Unique Categories
Attio has no unique categories
Bigin by Zoho CRM is categorized as Sales Engagement, Outbound Call Tracking, Email Tracking, Sales Analytics, and Sales Performance Management
Reviews
Reviewers' Company Size
Attio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Bigin by Zoho CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Venture Capital & Private Equity
15.4%
Information Technology and Services
15.4%
Computer Software
15.4%
Marketing and Advertising
7.7%
Investment Management
7.7%
Other
38.5%
Information Technology and Services
11.2%
Marketing and Advertising
10.5%
Computer Software
5.9%
Consulting
4.9%
Education Management
4.9%
Other
62.8%
Alternatives
Discussions
Attio has no discussions with answers
Does Bigin integrate with Zoho CRM?
2 Comments
AC
Yes it's possible. Make sure to add a user to both Bigin and CRM for the records to be assigned to the same owners after the sync. When the user is not...Read more
What is Zoho Bigin?
2 Comments
JM
It is a CRM, but in a much more simplified version than zohoCRM, yet it is powerful. As a professional experience, I can indicate that it contributes to...Read more
What is Bigin used for?
1 Comment
AC
It is a CRM, a system to improve customer relationships and management, it will facilitate and help you improve follow-up.Read more
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